A project by Rise Against Hunger Philippines (RAHP), the mobile kitchen jeepney has a fully-functioning kitchen working to feed 500 individuals everyday
In partnership of the private sector program Kain Tayo Pilipinas, international aid organization Rise Against Hunger Philippines established a mobile kitchen jeepney, mobilizing additional resources to reduce hunger in the Philippines. Take Action Against Hunger PH and Kain Tayo Pilipinas join together to change how businesses and organizations may help communities in need by developing a model that can be readily replicated and sustained. The mobile kitchen is equipped with a fully functional kitchen that can serve up to 6,000 meals each month as a step toward eliminating hunger and malnutrition. Architect Deo Alam designed the mobile kitchen in the shape of a jeepney, which contains a modern rendition of the Filipino mythical bird Sarimanok, whose beak corresponds to giving food to the people.
“We are grateful for the unwavering commitment of our partner organizations who continuously supported us to address the root of the nation’s concern on involuntary hunger including: challenges on food production, food distribution and accessibility. We hope through mobilizing the first mobile jeepney kitchen, we can encourage more organizations to provide aid to more Filipinos especially during this time of crises.” said Rise Against Hunger Philippines Executive Director, Jomar Fleras.
Together with representatives from both organizations, and in collaboration with the Local Council of Women, the mobile kitchen officially rolls out its operations at Barangay Rosario, Pasig City where it will be serving lunch-time meals. Throughout the course of the project, mobile kitchens and food banks will be stationed in different barangays across cities of Pasig, Taguig, and Manila thrice a week every Monday, Wednesday, and Friday. The program aims to prepare 500 meals for every individual everyday with its mission to address the nutritionally at risk Filipinos.
The mobile kitchen was launched at Pasig Elementary School on September 30, with 100 of the city’s jeepney drivers and their families invited as guests. Apart from the food from the kitchen, they also received free vaccinations through a donation from San Miguel Foundation.
Together with the other private sector organizations, Rise Against Hunger Philippines appeals to the Filipino communities, organizations to join the program to provide more mobile jeepney kitchens to be made available to reach more communities in the country.
The private sector, in collaboration with non-government organizations (NGOs) and government partners, launched Kain Tayo Pilipinas, the flagship program of Pilipinas Kontra Gutom, a multi sectoral movement behind Task Force Zero Hunger which aims to eradicate hunger in the country. Kain Tayo Pilipinas is an initiative that invites everyone including the public to help feed more Filipino children and equip families with nutrition information to help alleviate malnutrition especially amongst children 5 years and below.
The three-fold approach of feeding, education and collaboration guides the program in being able to holistically address the issue of hunger and malnutrition in the country. The feeding programs of the various organizations will be complemented by an education program to ensure that families are equipped to sustainably provide nutritious meals for everyone in the household.
Contact us at [email protected] if your company or group wants to help eradicate hunger and malnutrition in the Philippines.
The SM brand is one of the true entrepreneurial success stories in the country and because of this, the conglomerate recently launched the SM Startup Package to help enterprising Pinoys realize their potential of being successful entrepreneurs themselves by setting up shop in any of the prime SM mall locations, within 13 regional and premier malls, around the Philippines. The SM Startup Package offers friendly rental rates and use of kiosks or carts free of charge; marketing assistance is provided to give the brand free exposure in SM online assets and ad spaces inside the malls; financial assistance with BDO; and mentorship from SM experts on operations and marketing.
New opportunities will be given by SM Supermalls as they discuss their plans and ideas to us during our webinar event. I was astonished at how they work hard to help our aspiring entrepreneurs continue their endeavors even during these hard times. It’s been over two years since the pandemic halted life and many livelihoods in the Philippines. During the peak of the COVID-19 outbreak, 70.6 percent of 1,804 Philippine MSMEs were forced to temporarily close, with 66.2 percent reporting temporary workforce layoffs, according to a 2020 Asian Development Bank (ADB) research.
Taken during SM StartUo Package Webinar
Despite these numbers and the challenges posed by the changing landscape, the industrious Filipino discovered many chances in online enterprises, with the Department of Trade and Industry (DTI) recording over 88,000 new e-commerce registrations by the end of 2020. By 2022, the number of e-commerce businesses is expected to reach a million (from 500,000 in 2020). MSME owners have become unsung heroes of the economy by utilizing the online arena, all while providing for their family and realizing their business aspirations.
SM Supermalls very well understands the potential of each Filipino to be successful business owners because of their founder, the late Mr. Henry Sy’s own inspiring story. Sy, fondly called “Tatang” in SM, started out as a small business owner with his first footwear shop ShoeMart.
It is said that because of this, it is in SM’s DNA to enable and inspire small businesses like the one it once was. This October 15, not coincidentally Tatang’s birthday, SM launched The SM StartUp Package, which aims to provide small online businesses the valuable support they need so they can set up their own shop in an SM mall. This is available to the first 100 digital-based MSME owners who currently don’t have a shop inside SM or any other physical store in general.
The package offers features such as start-up friendly rental rates and use of kiosks or carts free of charge; marketing assistance to give the brand free exposure in SM online assets and ad spaces inside malls; financial assistance with BDO; and mentorship from SM experts on operations and marketing.
The Start Up Markets, as they will be called, will be situated in prime mall locations within 13 regional and premier malls in major cities: SM North Edsa, SM Megamall, SM Mall of Asia, SM Southmall, SM Pampanga, SM Clark, SM Grand Central, SM Sta. Rosa, SM City Cebu, SM Iloilo, SM Bacolod, SM CDO Downtown Premier, and SM Lanang Premier.
“We created The SM StartUp Package because we saw how Filipinos persevered in the past year. Very much true to the spirit of Henry Sy, who always said he worked harder during bad times, many MSMEs did not let the pandemic stop them from providing good service and products — even from their own homes. We want to give them a chance to further grow their businesses and brands, and enable them to start their own SM shops which they can one day grow into business empires, just like our founder once did.,” said SM Supermalls President Steven T. Tan.
Following Tatang’s legacy
The late founder Mr. Henry Sy is also proof of an entrepreneur’s resilience and hard work. After arriving in the Philippines at just 12 years old from China, he helped sell products in his father’s retail store. When he saved enough money, he was able to open his first business in 1958: a footwear shop called ShoeMart, which would later become the foundation for today’s 77 SM Supermalls.
The success of the mall didn’t come without challenges. A notable one was when Mr. Sy opened SM Megamall in Edsa in 1985 during a turbulent time in the Philippines. Instead of letting the political and economic climate discourage him, it pushed him to work harder to overcome the crisis. This disposition would carry over in the next few decades and would inspire a new generation of MSME owners to look for opportunities even during adversity.
This is evident in the stories of entrepreneurs like Chizmozza founder Hannah Ramos, who sold her own mozzarella recipe online before opening her food cart at SM, Ian Darcy, who started his namesake fragrance brand after being forced to resign from his marketing job; and Oishii Maki chef Ramon Molina, who started a sushi and maki business at SM after working as an Overseas Filipino as a Japanese Chef in 5-star hotels.
Starting with just one humble ChizMozza cart in SM North Edsa in 2016, the small business has steadily grown and now has a total of 21 branches, situated in various SM malls, nationwide. Seen in the photo is ChizMozza founder, Hannah Ramos – a true believer in the entrepreneurial spirit of Filipinos, as well as how SM continues to help entrepreneurs like her become even more successful with the recent launch of its SM Startup Package.
“I took a chance to grow Chizmozza from an online store to having one humble food cart in SM North Edsa back in 2016. Now Chizmozza has 21 SM branches. They saw the potential of our unique cheese products and through our mutual hard work and perseverance, we grew, even through the pandemic.” Hannah shared
These are just some of the stories behind successful MSME owners and how they were able to succeed, when empowered with the right resources. The SM StartUp Package will allow more people to level up their online start-up, inspiring them to follow in the footsteps of “Tatang” so they can take more confident steps even during these uncertain times.
SM Supermalls President Mr. Steven Tan was attended by three young successful MSMEs, Nina Cabrera from Colourette, Patty Ang from Patton, and Jerald Sze from 365 Designs Retailing, during the virtual launch of the SM StartUp Package hosted by Sam Yg last Oct 15, who talked about how their businesses started online and how they successfully grew them at SM Supermalls.
Other notable guests during the launch included Ms. Jean Pacheco, Assistant Secretary of DTI, and the SM Super Team composed of BDO Network Bank’s SVP and MSME Business Head Karen Cua, BDO Acquiring FVP Merchant Partnerships and Retail Sales Head Bob Tolentino, SM Supermalls VP for Corporate Marketing, Grace F. Magno, and AVP for Leasing Strategy and Operations, Gina T. Katigbak, who discussed details of the SM StartUp Package.
For more information on how to join up for The SM StartUp Package, go to www.smsupermalls.com or follow @smsupermalls on all social media sites.
About SM Supermalls
Starting as a humble shoe store in Manila established by its founder Henry Sy Sr. in 1958, SM has grown into the Philippines’ biggest chain of shopping malls. With its 74 malls in the Philippines, and 7 in China, SM Supermalls is now home to over 20,000 tenants, most of which carry the world’s best loved brands. It is the retail destination for family fun experiences and events.
SM Supermalls is owned by SM Prime Holdings, Inc., a publicly-listed company and is one of the largest integrated property developers in Southeast Asia.
Smile Train, the world’s foremost cleft charity, started the #KayGandaNgBawatNgiti campaign in the Philippines, inviting Filipinos to commemorate World Smile Day® on October 1st with the #KayGandaNgBawatNgiti campaign. World Smile Day®, which takes place every year on the first Friday in October, is a day dedicated to inspiring people all over the world to commit acts of kindness.
Smile Train Philippines centralized the campaign with #KayGandaNgBawatNgiti, which encourages the public for cleft-affected individuals, capture the beauty of all kinds of smiles, and help alleviate discrimination against those born with a cleft or other birth differences, in line with Smile Train’s global message “All Smiles are Beautiful.”
“Smile Train strives to give individuals born with a cleft their forever smiles and brighter futures. With the help of all our partner hospitals and medical professionals, we can truly make a difference to create more smiles and second chances at life,” said Vice President, Smile Train South East Asia, Kimmy Coseteng-Flaviano.
Art for Smiles
Ica Narvaez
In celebration of this year’s World Smile Day®, Ica Narvaez, a local artist, partnered with Smile Train Philippines to raise funds for cleft-affected individuals in need of lifesaving surgery and care through an online auction of her work. As a long-time supporter of Smile Train, Ica created artworks inspired by Smile Train beneficiaries and their families.
“I worked briefly with the organization before and witnessed firsthand how their organization makes a difference in the lives of children. I have personally met beneficiaries of their program and saw the impact of a cleft lip and palate surgery,” shared Narvaez. “I wanted to do this auction to help children receive the desperate care they need. ” One of the pieces, “Flowers for Smiles”, is an abstract painting in acrylic. Each artwork’s bid begins at PhP13,000.
Coming from a family of artists, Ica grew up surrounded by different forms of creativity. However, during the pandemic, Ica realized she can combine her passion for art and community development to make a difference. Ica now aims to create inspirational work and art that calls for community action. “If people purchase my work for Smile Train, the result will be countless smiles for these children,” she shared.
As Smile Train works toward helping individuals born with a cleft smile confidently, it is no secret that many cleft-affected individuals still experience discrimination for their appearance. In honor of National Bullying Prevention Month which also coincides this October, Smile Train is taking the opportunity to bring this issue to light by hosting a Facebook Live discussion on bullying, mental health and well-being medical experts and beneficiaries, happening on October 29 at 4:00PM on Smile Train Philippine’s Facebook page.
The focus of the virtual discussion will be on how victims of bullying respond and cope with the consequences, as well as how Smile Train may help promote acceptance among all children. Menchie Silvestre, Executive Director of Alagang Kapatid Foundation, will moderate the discussion, which will feature the following speakers and guests: Dr. Edmund Mercado, Plastic Surgeon from Marikina St. Vincent Hospital; Dr. Arsenio “Boboy” Alianan, Professor from the Department of Psychology, Ateneo De Manila University; Joana Mariz Julian, who was born with a cleft; and Maricel Teylan, mother of a cleft.
Visit smiletrain.org to celebrate smiles, learn more about Smile Train’s global initiatives, and make a gift. Visit smiletrain.ph/get-help to learn more about Smile Train’s local programs in the Philippines and to refer a patient in need. Smile Train Philippines can be found on Instagram as @SmileTrainPh, and on Facebook as @SmileTrainPhilippines.
Filipinos are losing their life, their means of subsistence, and their aspirations. What more proof do we need that the respect they deserve from their leaders has been sporadic at best, and non-existent at worst? What other fact can possibly persuade us that what is happening in our country must come to an end? What should we scream and what should we do to get our country back on track?
We are on the verge of having to take action and not wait any longer, lest our country’s health system collapse and drag down everything else that has health effects, including our economy, social order and security, education, national growth and development, and our ability to compete in the future. Our weak and unstable health system is corroded and destroyed by the constant and sustained assault. It is such an interesting avenue to learn something new from the zoom meeting I attended. We all know how our country faces this global pandemic and how our government responded to it. We saw many unwanted approaches that all of a sudden changed our different perspectives. I’m grateful for the opportunity to learn so much from the zoom conference; I now have a better understanding of the challenges and obstacles that our medical workers face, as well as their demands from our government.
We cannot – and must not – allow this to continue!
Guided by our Code of Conduct, we, the members of the health profession and the health sector of the Philippines, have endeavored to remain true to our mandate to attend to the health needs of the nation without regard for politics. But no other phenomenon in history than this Covid-19 global pandemic has opened our eyes and minds wider to the vulnerability and folly of this long-standing passivity. It has left free and unrestrained politicians and people with absolutely no competence in running the country, much less this catastrophic health debacle, to abuse power with impunity, misuse and steal taxpayers’ money and insult their intelligence, feed on the Filipinos’ desperation and helplessness at the time when their plea for true leadership is loudest but has remained unheeded.
Exposed and battered beyond any doubt in the past 18 months of the global pandemic, our broken health systems need to be overhauled and invested upon with huge financial resources and human expertise in both science and technology, and the political will of our top leaders to get things done quickly. Instead, the global pandemic has brought to bear on the Filipino people not only the contagion of, and deaths from, Covid-19 but worse, the incompetence, insensitivity and corruption of no less than those who are supposed to lead and protect them. Unmitigated and shameless greed is being flaunted to our faces!
The corruption and the total disregard for decency and morality have begun to permeate the Filipino soul. This is NOT who we are, but this is what we are going to be unless we do something about it NOW. Impunity has become the norm; the culture that our offspring will imbibe in the years to come is there for all of us to dread. The so-called leaders, voted into office ‘without thinking’, have no more shame – brazen, avaricious, sugapa, with no regard for how the nation would survive! They actually believe that they can go on and on with this delusion of irreproachable power, reflected from their leader who they will eventually dump when the time comes.
We shout out our indignation and intolerance to what is happening! We will no longer compromise the truth for what we have been conditioned to believe to be true but clearly isn’t, we shall not go down the slippery slope of decay as a nation. We are already down on the ground, made worse by the fear, helplessness and hopelessness that can paralyze us into inaction.
We cannot go on fighting for every Filipino’s life and health if we cannot work together – because we are afraid, because we are severely handicapped, because we are in pain – physically and psychologically, because our numbers are dwindling. If we say and do nothing, and just accept that our nation’s health will
remain in the hands of people who care not for our country but for themselves, then what are we here for?
Who are we?
We are the leaders of the health profession and the health sector. As we look beyond our individual comforts and interests, we aspire to fight for order, decency and integrity in government, and commit to take collective action against poor governance and impropriety in the health sector for the sake of our patients, our colleagues, our families and children, the doctors, nurses and nurse assistants at the frontlines, the medical technologists in the laboratories, and for our own sake. We avow to initiate and execute within our respective professional organizations appropriate collective action toward this end.
For love of country, our Philippines, we are affixing our signatures as expression of our indignation, raising our voice to ensure that we are heard, and expressing our readiness to take a stand against whoever and whatever would dare frustrate the Filipinos’ call for good governance, and deprive them access to decent healthcare and the right to aspire for a healthy life! We are asserting the call to change and render accountable the people who are responsible for the abuse, misuse and theft of the people’s money for their own benefit at the worst time when the citizens’ lives are at stake!
We support the Senate Blue Ribbon Committee in its investigation to seek the truth and crush corruption that has severely crippled our society. Public office is a public trust. Public officials should be accountable to the people; they should serve them with utmost responsibility, integrity, loyalty, and efficiency; they should act with patriotism and justice, and lead modest lives.
We do not and cannot expect anything less.
(SGD)
Past Presidents and Leaders of Medical Societies
Dr. Manuel Dayrit
Former Secretary, Department of Health
Dr. Enrique T. Ona
Former Secretary, Department of Health
Dr. Carmencita Reodica
Former Secretary, Department of Health
Dr. Susie Pineda Mercado
Former Undersecretary, Department of Health
Dr. Madeleine de Rosas-Valera
Former Undersecretary, Department of Health
Dr. Juan Maria Pablo Nanagas
Former Undersecretary, Department of Health
Dr. Augusto D. Litonjua
Past President, Philippine College of Physicians
Dr. Tito P. Torralba
Past President, Philippine College of Physicians
Dr. Esperanza A. Icasas-Cabral
Past President, Philippine College of Physicians
Dr. Abdias V. Aquino
Past President, Philippine College of Physician
Dr. Dante D. Morales
Past President, Philippine College of Physicians
Dr. Vicente V. Tanseco Jr.
Past President, Philippine College of Physicians
Dr. Marcelito L. Durante
Past President, Philippine College of Physicians and Philippine Heart Association
Dr. Antonio H. Villalon
Past President, Philippine College of Physicians
Dr. Rene I. Juaneza
Past President, Philippine College of Physicians
Dr. Charles Y. Yu
Past President, Philippine College of Physicians
Dr. Eugenio Jose R. Ramos
Past President, Philippine College of Physicians
Dr. Norbert Lingling D. Uy
Past President, Philippine College of Physicians
Dr. Oscar T. Cabahug
Past President, Philippine College of Physicians
Dr. Priscilla B. Caguioa
Past President, Philippine College of Physicians
Dr. Anthony C. Leachon
Past President, Philippine College of Physicians
Dr. Nenita Avena-Collantes
Past President, Philippine College of Physicians
Dr. Kenneth Hartigan-Go
Past President, Philippine College of Physicians
Dr. Maria Gina C. Nazareth
Past President, Philippine College of Physicians
Dr. Mario M. Panaligan
Past President, Philippine College of Physicians
Dr. Minguita Padilla
Chair, Eye Bank Foundation of the Philippines
Dr. Albert A. Atillano
Past President, Philippine Society of Hypertension
Dr. Saturnino P. Javier
Past President, Philippine Heart Association
Dr. Nelson S. Abelardo
Past President, Philippine Society of Hypertension
Dr. Cesar S. Recto
Past President, Philippine Heart Association
Dr. Orlando Bugarin
Past President, Philippine Heart Association
Dr. Lynn A. Gomez
Past President, Philippine Society of Nephrology Philippine Society of Hypertension
Dr. Rafael R. Castillo
Past President, Philippine Heart Association
Dr. Antonio Sibulo
Past President, Philippine Heart Association
Dr. Adriel E. Guerrero
President, Philippine Lipid and Arteriosclerosis Society
Dr. Ma. Belen O. Carisma
Past President, Philippine Heart Association
Dr. Carolyn R. Narvacan-Montano
Past President, Philippine College of Physicians- Southern Luzon Chapter
Dr. Raul L. Lapitan
Past President, Philippine Heart Association
Dr. Edgardo Ortiz
Past President, Philippine Heart Association
Dr. Edgardo F. Faustino
Past President, Philippine College of Physicians- Southern Luzon Chapter
Dr. Jorge A. Sison
Past President, Philippine Heart Association
Dr. Efren R. Vicaldo
Past President, Philippine Heart Association
Dr. Francisco Y. Arcellana Jr
Past president of Philippine College of Surgeons
Dr. Nannette R. Rey
Past President, Philippine Heart Association
Dr. Manuel T. Chua Chiaco Jr.
Former Director, Philippine Heart Center
Dr. Walfrido Sumpaico
Past President, Philippine Obstetrics and Gynecological Society
Dr. Jasmin R. Igama
Co-Chair, Committee on External Relations Philippine College of Physicians
Dr. Romeo D. Saavedra
Past President, Philippine Heart Association
Dr. Aurelia Leus
Past President, Philippine Heart Association
Dr. Rosalio P. Torres
Past President, Philippine College of Hematology and Transfusion Medicine
Dr. Benjamin Alimurung
Former Medical Director, Makati Medical Center
Dr. Leilani Mercado-Asis
Past President, Philippine Society of Hypertension
Dr. Louie C. Racelis
Past President, Academy of Filipino Neurosurgeons
Dr. Alex T. Junia
Past President, Philippine Heart Association
Dr. Beatrice J. Tiangco
Past President, Philippine Society of Medical Oncology
Dr. Eleanor A. Jara
Co-convenor, Solidarity of Health Advocates and Personnel with a Unified Plan to defeat COVID-19 (SHAPE UP)
Dr. Conrado Gabriel C. Lorenzo III Makati Medical Center
Dr. June Pagaduan Lopez Philippine Psychiatry Association
Dr. Carmela Bingcan
Current President, Philippine Society of Blood and Marrow Transplant
Dr. Elizabeth Arcellana-Nuqui
Past President, Philippine Society of Oncologists
Dr. Ma. Angelina L. Mirasol
Past President, Philippine College of Hematology and Transfusion Medicine
Patricia Mines Gomez, RM, MCHS Executive Director, Integrated Midwives Association of the Philippines Inc.
Dr. Rafael S. Claudio
Past President, Philippine Society of Oncologists
Dr Dina C. Gonzales
Past president, Philippine Society of Gastroenterology
Dr. Josephine B. Ramos
Past President, Philippine College of Chest Physicians
Dr. Mark Anthony A. de Lusong
Past President, Philippine Society of Digestive Endoscopy
Dr. Marvin D. Basco
Past president of Philippine Society of Digestive Endoscopy
Dr. Dennis A. Ona
Past President, Philippine Society of Digestive Endoscopy
Dr. Benjamin Gerardo A. Perez
Past President, Philippine Society of Digestive Endoscopy
Dr. Marie Michelle S. Cloa
Past President, Philippine Society of Digestive Endoscopy
Dr. Buenaventura C. Ramos, Jr.
President, Philippine Society of Medical Oncology
Dr Lyra Ruth Chua
Past President, Philippine Obstetrics and Gynecological Society
Dr. Julieta L. Gopez-Cervantes
Gastroenterologist
Dr. Marysia T. Recto
Past President, Philippine Society of Allergy Asthma and immunology
Dr. Julius C. Co-Soriano
President, Philippine Society of Digestive Endoscopy
Dr. Ma. Carmela Kasala
Past President, Philippine Society of Allergy, Asthma and Immunology
Dr. Catherine SC. Teh
President Philippine Association of HPB Surgeons
Dr. Patricia P. Prodigalidad
ENT, Makati Medical Center
Dr. Aileen Rosel Santos
Ways and Means Member, Kilusang Kontra Covid (KilKoVid)
Dr Ester S. Bitanga
Past President, Philippine Neurological Association
Dr. Agnes A. Alarilla-Alba
President, Pediatric Nephrology Society of the Philippines
Dr. Roberto C. Mirasol
Past President, Philippine Society of Endocrinology Diabetes and Metabolism
Dr. Roberto N. de Guzman, Jr
Past President of the Hepatology Society of the Philippines
Dr. Mia C. Fojas
Past President, Phil Society of Endocrinology Diabetes and Metabolism
Dr. Virginia Irene R. Santos, FPPS COVID VACC Team, RID 3780
Dr. Eduardo R. Gatchalian
Past President Philippine College of Surgeons
Dr. Lorenzo Angelo R. Santos
UST, 2nd year Residents, Department of Ophtha
Dr. Jerry H. Santos, FPUA Member, UAU
Dr Olimpia Malanyaon
President, Society of Pediatric Cardiovascular Imaging of the Philippines
Dr. Cynthia Cuayo Juico
Philippine Pediatric Society
Dr. Mario Joselito M. Juco
Past President, Philippine College of Chest Physicians
Dr. Jose Vicente T. Prodigalidad
Makati Medical Center
Dr. Victor B. Lopez
Ophthalmology
Dr. Jeremy Jones F. Robles
Past President, Philippine Society of Endocrinology, Diabetes and Metabolism
Dr. Marceliano T. Aquino Jr.
Past President, Philippine Society of Gastroenterology
Dr Manuel Francisco Roxas
Past President, Philippine Society of Colon and Rectal Surgeons
Dr. Armando C. Crisostomo
Past President, Philippine College of Surgeons
Dr. Alberto Roxas
Past President, Philippine College of Surgeons
Dr. Michael L. Villa
President, Philippine Society of Endocrinology, Diabetes and Metabolism
Dr. Cynthia Halili-Manabat
Past President, Philippine Society of Endocrinology, Diabetes and Metabolism
Dr. Generoso T. Abes
Past President, Philippine Society Otorhinolaryngology-Head Neck Surgery Professor Emeritus,
UP College of Medicine
Dr. Joselynn Añel-Quimpo
Past President, Philippine Society of Endocrinology, Diabetes and Metabolism
Dr. Rosa Allyn G. Sy
Past President, Philippine Society of Endocrinology, Diabetes and Metabolism
Dr. Gabriel V. Jasul
Past President, Philippine Society of Endocrinology, Diabetes and Metabolism
Dr. Mary Ann Lim-Abrahan
Past President, Philippine Society of Endocrinology, Diabetes and Metabolism
Dr. Cecilia A. Jimeno
Past President, Philippine Society of Endocrinology, Diabetes and Metabolism
Dr. Carlo M. Cornejo
Gastroenterologist, Makati Medical Center
Dr. Pepito E. De la Peña
Past President, Philippine Society of Endocrinology, Diabetes and Metabolism
Dr. Monica Therese Cating-Cabral
Board Member, Philippine Society of
Endocrinology, Diabetes and Metabolism
Dr. Brian Michael I. Cabral
Nephrologist
Dr. Dennis L. Sacdalan
Head, Cancer Care Center, Medical Center Manila
Dr. Ronald V. Romero
Board Director, Philippine Society of Digestive Endoscopy
Dr. Luisito R. Maaño
Past President, Philippine Orthopedic Association
Dr. Stephen M. Nazareth
Urologist
Makati Medical Center
Dr. Camille Ann C. Abaya
Obstetrics & Gynecology
St Luke’s Medical Center, QC and BGC
Dr. Clarita Cruz Maaño
Past President, Philippine Dermatological Society and Professor Emeritus, UP College of Medicine
Dr. Fe A. Icasas-Inducil
Past President, Bayside Council of Obstetrics and Gynecology
Dr. Joseph C. Bocobo
Past President, Philippine Society of Gastroenterology
Dr. Deo Panganiban
President, Phil society if experimental and Clin Pharmacology
Dr. Gerardo B. Paulino
Radiology
Dr. Rudie Frederick B. Mendiola
Past President, Philippine Society of Reproductive Medicine
Dr. Madalinee Eternity D. Labio
Past President, Hepatology Society of the Philippines.
Dr. Laura Trajano-Acampado
Past President, Philippine Society of Endocrinology, Diabetes and Metabolism
Dr. Noel M. Castillo
President, Philippine Society of Nephrology
Dr. Patricia Maningat
Endocrinologist
Dr. Antonio R. Paraiso
Past President, Philippine Society of Nephrology
Dr. Vimar A. Luz
Board of Trustees Member, Philippine Society of Nephrology
Dr. Frederick T. Dy
Past President, Philippine Society of Gastroenterology
Dr. Susan Añonuevo-Dela Rama
Past President Philippine Society of Nephrology
Dr Arlene Lamban
Nephrologist
Dr. Agnes Torrijos-Cruz
Past President, Diabetes Philippines
Dr. Dolores Bonzon
Past President Philppine Society of Nephrology
Dr. Maria Victoria D. Garcia
President, Philippine College of Physicians, Marikina Chapter
Dr. Marietta C. Olaivar
Past President, Philippine Neurological Association
Dr. Henry David Nava Dimaano
Orthopedics
Dr. Leorino M. Sobrepena
Chairman, Heart of Jesus Hospital
Dr. Roberto C. Tanchanco
Past President, Philippine Society of Nephrology
Dr. Elmer M. Garcia
Past President, Philippine College of Physicians, Marikina Chapter
Dr Alberto T. Chua
Past President, Philippine Society of Nephrology
Dr. Theresa Marie Valdez-Faller
Past President, Alliance of Clinical Endocrinologists Philippines
Dr. Gladys Diaz
Past President, Philippine Society of Nephrology Southern Tagalog Chapter
Dr. Helen Ocdol
Past President, Philippine Society of Nephrology
Dr. Maria Rhodora de Lara-Valenzona
President, PCP Southern Luzon Chapter
Dr. Gabriel M Eala
CEO, SPC Medical Center San Pablo City
Dr. Carlo M. Punzalan
Past President, Philippine Society of Nephrology Southern Tagalog Chapter
Dr. Marie Dione P. Sacdalan
General Surgery, The Medical City and Medical Center Manila.
Dr. Maria Ailsa A. Escobin
Nephrologist, DLSUMC
Dr. Joseph Michael P. Abcede
Past President, Philippine Society of Nephrology Southern Tagalog Chapter
Dr. Roselmo Doval-Santos
Convenor, HPAAC Open Spaces Coalition
Dr. Benjamin A. Balmores, Jr.
Past President, Philippine Society of Nephrology
Dr. Lydia A. Villamayor
Fellow, Philippine College of Radiology Fellow, Ultrasound Society of the Philippines
Dr. Elizabeth Angelica L. Roasa
Past President, Phil Society of Nephrology
Dr. Ricardo A. Batac
Past Secretary General, Philippine Medical Association
Past President, PCP Southern Luzon Chapter
Dr. Jaime Jesus D. Rojo
Co-founder and Current Chairman, Subic- Olongapo Cancer Foundation Inc. (SOCFI) Chairman,
Philippine Specialty Board of Medical Oncology (PSBMO)
Dr. Nathaniel E. Agoncillo
Nephrologist
Dr. Rose Marie H. Yu
Nephrologist
Dr. Marizel M. Catungal
Nephrologist
Dr. Gina Santiago Eubanas
Dermatologist, Daniel Mercado Medical Center and St. Cabrini Medical Center
Dr. Sjoberg A. Kho
Past President, Philippine Society of Endocrinology, Diabetes and Metabolism
Dr. Maria Caryl Elejerio
Internist
Dr. Rolando N. Macalalag
Nephrologist
Dr. Ruby T. Go
Past President, Philippine Society of Endocrinology, Diabetes and Metabolism
Dr. Jose Eduardo DL. Duya
Internal Medicine – Adult Cardiology Public Health Practioner
Advocate of Preventive Cardiology
Dr. Jesusa O. Bello
Nephrologist
Dr. Grace D. Sabado
Gynecologic Oncologist, Marikina Valley Medical Center
Dr. Ma. Rhowena A. Flores-Florendo
Nephrologist
Dr. Maria Lorna Yap-Wong
Nephrologist
Dr. Clarissa R. Manuel
Marikina Valley Medical Society
Dr. Eugene Tan
Family Medicine
Dr. Jemmer Afable
Surgeon
Dr. Edgardo Noblejas Jr.
Nephrologist
Dr. Loralie EM. Perez-Miranda
Family Medicine
Dr. Christine Joy S. Arquiza, DPBO-HNS, FPSO- HNS
Otorhinolaryngology – Head and Neck Surgery
Dr. Jeanne Marie Michel B. Monzon
Nephrologist
Dr. Jed Dumagpi
Fellow, Gastroenterology
Dr Ulysses Dorotheo
Past President, Neuro-Ophthalmology Society of the Philippines
Dr. Patricia C. Prodigalidad
Secretary, Philippine Society of Digestive Endoscopy
Dr. Daniel Ryan C. Castillo
Internal Medicine
Dr. Martin B. Martinez
Consultant Surgeon, National Kidney & Transplant Inst.
Dr. Ofelia Samay-Sy
Past President, Albay Medical Society and PCP-Bicol Chapter
Past Regional Regent, Philippine College of Physicians
Dr. Benwyn B. Rañeses
Internal Medicine
Dr. Nikko Raymundo Fellow,
Gastroenterology
Dr. Jose Gregorio T. Manaig
Internal Medicine
Dr. Junice D. Melgar
Executive Director, Likhaan Center for Women’s Health
Dr. Abundio A. Balgos
Past President, Philippine College of Chest Physicians
Dr. Noel P. Pingoy
President, Philippine College of Physicians, Socsksargen Chapter
Dr. Ricardo D. Isip Jr.
Past Governor, Philippine Medical Association Bicol
Dr. Anna Lynda T. Bellen
Past President, Philippine College of Physicians Bicol Chapter
Dr. Abe Marinduque
President, Philippine Society of Responsible Parenthood
Dr. Delia V. Bayog
Past President, Philippine Society of Nephrology
Dr. Divina R. Cruz-Ribas
Nephrologist
Dr. Christina Erika L. Basilan
Nephrologist
Dr. Ronnie Perez
Nephrologist
Dr. Randy Abdullah
President, Islamic Medical Association of the Philippines
Dr. Maria Caridad R. Pasno
Nephrologist
Dr. Judith D. Gapasin
Past President, Philippine Society of Gastroenterology
Dr. Raymundo Lo
Former Vice President, Philippine Society of Pathologists Inc.
Dr. Louie S. Tirador
Past President, Philippine Heart Association Panay Chapter
Dr. Daisy King-Ismael
Past President, Philippine Dermatological Society
Dr Albert E. Ismael
Past President, Philippine Society of Gastroenterology
Dr. Ivan N. Villespin
Past President of Philippine College of Chest Physicians
Dr. Anita Jesena
Past President, Philippine Society of Medical Oncology
Dr. Rogelio V. Tangco
Cardiologist, The Medical City
Dr Gerardo Cornelio
Past President, Philippine Society of Medical Oncology
Dr. Giselle Cayton
OB Gyn
Dr. Josefina Isidro-Lapena
Family Medicine, UPPGH
Dr. Higinio T. Mappala
President, Philippine College of Physicians Manila Chapter
Dr. Jose Marcelino Cayton Orthopedic Surgeon
Dr. Jose Florencio F. Lapeña Jr.
Professor of Otolaryngology-Head and Neck Surgery, University of the Philippines Charter President, Philippine Association of Medical Journal Editors
Dr. Inocencio P. Alejandro
Past President, Philippine Rheumatology Association
Past Vice President, Philippine College of Geriatric Medicine
Dr. Noemi M. Sarabia
Past Governor, Philippine Medical Association
Dr. Jerome Patrick C. Nazareth Physician
Dr. Leslie Jean B. Egnora
Perpetual Succour Hospital
Dr. Marlon T. Co
Trustee, Philippine Society of Hypertension
Dr. Kristoffer Tanseco
Cardiologist
Dr. Francisco P. Altarejos
Past President, Philippine Orthopedic Association
Dr. Ditas Decena
Past President, Philippine Obstetrical and Gynecological Society
Dr. Mariann Almajar
Medical Director, Proser Clinics
Dr. Eric Chacon Diabetologist
Dr. Hyacinth Claire Tanseco Chacon, Pediatric immunologist
Dr. Patrick Vincent Tanseco Urology
Dr. Niño Anthony Tanseco Radiologist
Dr. Benjamin Castro Jr. FPCP, FPSG Dr. Vicente P. Tanseco III Nephrology
Dr. Ma. Felicidad Soto
Past President Philippine Neurological Association
Dr. Raymond L. Rosales
Past President, Philippine Neurological Association
Dr. Benita Padilla
Past President, Philippine Society of Nephrology
Dr. Pearl Tamesis-Villalon
Past President, Philippine Academy of Ophthalmology
Dr. Christian Sigfried T. Estanislao Nephrologist
Dr. Rogelio Lim Libarnes Philippine Neurologic Association
Dr. Guia Crisostomo Tan Bioethicist
Otolaryngologist, The Medical City
Dr. Irene E. Castillo-Paler Nephrologist
Dr. Ma.Socorro Sarfati
Past President, Philippine Neurological Association
Dr. Ma. Annette Bautista
Past President, Philippine Neurological Association
Dr. Raquel Alvarez
Past Presidents, Philippine Neurological Association
Dr. Philip Ramiro
Past Presidents, Philippine Neurological Association
Dr. Rosalina Picar
Past Presidents, Philippine Neurological Association
Dr. Romulo Esagunde
Past Presidents, Philippine Neurological Association
Dr. Vic Salas
Public Health and Development
Dr. Rogelio Libarnes
Philippine Neurologic Association
Dr. Maria Belen Tamayo
Past President, Philippine society of Medical Oncology
Dr. Art Catli
Past President, Pasig City Medical Society
Dr. Ricardo D. Isip Jr.
Past President, Albay Medical Society PMA Past Governor-Bicol
Ronald John Recio, M. A., RPsy EMDRPac. MBPsS Clinical Psychologist
Ricardo Boncan, D.M.D., FOPAP, FICD President, Orofacial Pain Association Philippines
Dr. Zarinah Garcia Gonzaga, FPOGS
Board of Trustees, Philippine Society of Maternal Fetal Medicine
Dr. Roehl Salvador
Surgeon, Manila Doctors Hospital and Asian Hospital
Dr. Lou Camille D. Jalbuena IM-Gastroenterology
Dr. Angelo Lozada
Treasurer, Hepatology Society of the Philippines
Dr. Raymond Espinosa
Past President, Philippine Neurological Association
Dr. Pamela Rose A. Matti Infectious Diseases Specialist
Dr. Rommel F. Galvez Cardiologist
Dr. Paolo Joel Nocom Cardiologist, Caloocan City
Dr. Jemma Ma. Irene Echiverri Diplomate, Internal Medicine
Dr. Nerissa Reyes
Philippine Neurological Association (South Luzon Chapter)
Dr. Cid Czarina Diesta
Philippine Neurological Association (South Luzon Chapter)
Dr. Edna Cuasay
Philippine Neurological Association (South Luzon Chapter)
Dr. Josephine Tuason
Philippine Neurological Association (South Luzon Chapter)
Dr. Novito Magsino
Philippine Neurological Association (South Luzon Chapter)
Dr. Rhoderick Cevallos
Philippine Neurological Association (South Luzon Chapter)
Dr. Zernan Labaguis
Philippine Neurological Association (South Luzon Chapter)
Dr. Julie Ann Espino
Philippine Neurological Association (South Luzon Chapter)
Dr. Jeremias Bautista
Philippine Neurological Association (Central Luzon Chapter)
Dr. Jose Antonio M Salud
Past President, Philippine College of Surgeons
Dr. Remedios Coronel
Past President, Philippine Society for Microbiology and Infectious Diseases
Dr. Vim I. Samonte
President, Philippine College of Physicians Capiz- Aklan Chapter
Dr. Criselda G. Abesamis Pathologist
Dr. Carl Balita
President, Alliance of Allied Health Organizations of the Nation (AAHON)
CEO, Carl Balita Review Center (CBRC)
Dr. Nerissa C. De Guzman
Past President, Philippine College of Physicians, Marikina Chapter
Dr. Josefina M. Lagunzad
President. Philippine College of Physicians, Caraga Chapter
Dr. Eloisa E. Pornillos
President, Philippine College of Physicians Bicol Chapter
Dr. Melvin R. Hacutina
Immediate Past President, Philippine College of Physicians Quezon City Chapter
Dr. Jerome O. Laceda
President, Philippine College of Physicians Rizal Chapter
Dr. Deborah A. Bernardo
Secretary, Philippine College of Physicians Quezon City Chapter
Dr. Anne Margaret J. Ang
President, Philippine College of Physicians Quezon City Chapter
Dr. Benjamin T. Castro Jr., FPCP
Member, Philippine College of Physicians Quezon City Chapter
Dr. Mary Josephine C. Barona
Member, Philippine College of Physicians Quezon City Chapter
Dr. Cesar M. Quiambao, FPCP
Member, Philippine College of Physicians Quezon City Chapter
Dr. Alvin L. Dalumpines
Member, Philippine College of Physicians Quezon City Chapter
Dr. Edilberto Concepcion
Medical Practitioner and Acupuncturist
Dr. Marianne Linley Sy-Janairo Gastroenterologist
Dr. Carlos Paolo D. Francisco Gastroenterologist
Dr. Mark Corleto N. Untalan Jr. Internal Medicine
Dr. Joy Arabelle C. Fontanilla
Past President, American Association of Clinical Endocrinologists Philippine Chapter
Dr. Karen Hernandez-Lim
Training Officer, Department of Internal Medicine, MCU-FDTMF Hospital
Dr. Rowena P. Magsino
Philippine Neurological Association (South Luzon Chapter)
Dr. Corina Macalintal
Philippine Neurological Association (South Luzon Chapter)
Dr. Ana Marie Javelosa
Philippine Neurological Association (South Luzon Chapter)
Dr. Eric T. Capulong
Philippine Neurological Association (South Luzon Chapter)
Dr. Grace Joy Arceo
Philippine Neurological Association (South Luzon Chapter)
Dr. Romeo Porlas Jr.
Philippine Neurological Association (South Luzon Chapter)
Dr. Maria Cecilia E. De Guzman
Philippine Neurological Association (South Luzon Chapter)
Dr. Jean Marie Ahorro
Philippine Neurological Association (South Luzon Chapter)
Dr. Ranhel De Roxas-Bernardino
Philippine Neurological Association (South Luzon Chapter)
Dr. Maria Isabel Samaniego Member, PCP PAMUNLAS Chapter
Dr. Maria Estrella R. Ledesma
Head-Bioethics, Legal Medicine and Jurisprudence
USLS College of Medicine
Dr. Suzette Lazo
Former Director, Food and Drug Administration
Dr. Christine Anne Chacon Philippine Neurological Association
Dr. Elizabeth Palines
Philippine Neurological Association
Dr. Roberto Tabio Jr.
Philippine Neurological Association
Dr. Geohana Jimenez
Philippine Neurological Association
Dr. Jjoanne Robles
Philippine Neurological Association
Dr. Jennifer Manzano
Philippine Neurological Association
Dr. Cheyene Azarcon
Philippine Neurological Association
John Jerusalem Tiongson Philippine Neurological Association
Dr. Herminigildo H. Gan
Past President, Philippine Neurological Association
The pressure to expand sustainable energy solutions internationally has been heightened by recent events both globally and locally. Bonifacio Global Metropolis highlights the importance of eco-friendly practices, which has begun to garner attention as a sustainable city with numerous movements toward green-living.
The ASEAN Center for Energy has invited Bonifacio High Street to the ASEAN Energy Awards 2021 Awarding Ceremony. The ASEAN Energy Awards, which have been held annually since 2000, are a distinguished yearly honor program in Southeast Asia that highlights excellent achievements in the field of energy.
Bonifacio High Street Complex was selected as the 2nd runner-up of the Tropical Building category under the Energy Efficient Building Award of the ASEAN Energy Efficiency and Conservation Best Practices Awards 2021.
Among BGC’s environment-friendly initiatives are its energy-efficient buildings, streetlights, and parks, promoting alternative transportation modes such as cycling and walking, creating more green spaces for the community, plus other programs that support renewable energy and lesser CO2 emissions.
On top of that, BGC also recently became the perfect venue to unveil a meaningful pop-up artwork organized by the Filipino-born global grassroots solar lighting movement, Liter of Light. The massive solar installation featured 1,500 hand-built solar lamps made by thousands of participants through the “Light it Forward” campaign. It created a symbol of the United Nations Sustainable Development Goal for Climate Action (UN SDG) #13: Climate Action.
Through initiatives like this, BGC provides BGCitizens with an opportunity to Light it Forward and take part in the Light it Forward Challenge to help different communities and pay tribute to medical frontliners. According to Liter of Light, about 13 million Filipinos still don’t have access to electricity. With a kit that only takes less than 30 minutes to build and can light up a home for 12-16 hours every night, we can still lessen that number.
In keeping with its promise, BGC continues to assist advocacy groups striving to address environmental issues and take advantage of chances to put energy efficiency, water conservation, pollution avoidance, and global warming prevention into practice.
Good news to PAWrents and to the pet-friendly community that begins today, October 6, 2021, BGC and Taguig residents can enjoy free passes for a barktastic day in the park with their doggos! In partnership of Bonifacio Global City with Presidential Paws and PetMe, is finally introducing the newest off-leash dog park in Metro Manila – BGC Central Bark!
And as the biggest off-leash dog park in the heart of BGC, Central Bark ensures all visitors, furbabies, and hoomans that with every visit, they can always have the best floofing time imaginable!
The leading retail brand in the Philippines, SM, is making your online shopping even more fascinating with its online shopping platform, ShopSM. You can quickly shop in just a few taps with its vast range of brands carrying your favorites from every department—from men’s, women’s, and children’s clothes, best-selling beauty goods, and cosmetics, to must-have basics for your home, as well as groceries!
The following is a list of the most interesting bargains and prizes available during ShopSM’s October Super Month:
Extra Discount During 10 Days of Deals
Get an extra 10% on your order when you checkout from 8:00 PM to 11:59 PM daily on October 8-14. No minimum spend required and you can even get a daily discount of up to P2000 when you use code SUPERMONTH19 from October 8 to 14, and SUPERMONTHALLDAY from October 15 to 17.
Exciting Freebies with 10 Days of Gifts
Tons of exciting gifts and freebies await! You can even get to choose which gift to receive. We’ve got Viu and iflix premium subscriptions, Grab vouchers, and tons of freebies from SM Markets for you.
Over 7,000+ Items on Sale
With over 1,000 homegrown and international brands to choose from, you can expect unbeatable deals up to 70% off on selected items.
Hassle-Free Payment Options
ShopSM makes checkout fast and convenient with tons of payment methods to choose from like Cash on Delivery, Credit and Debit Cards, GrabPay, and GCash.
Earn SMAC Points Got a SMAC card? You can earn SMAC points even when shopping online. That’s not all. Members can also get exclusive discounts and vouchers for their ShopSM haul
SM Markets is now available through the ShopSM App! You can now shop for your favorite groceries and other essentials at in-store prices online with the new ShopSM app. Experience same-day delivery or choose to pick up from the SM Markets store nearest you. SM Markets is also going all out for Super Month. Enjoy amazing deals, tons of freebies, free delivery, big discounts, rebates, and many more.
Be Ready! Keep update and score SUPER deals at ShopSM’s October Super Month—the go-to app and site for all your beauty, fashion, home, and grocery needs! Visit ShopSM’s official Facebook, Instagram, and TikTok to stay updated and score SUPER deals at ShopSM’s October Super Month—the go-to app and site for all your beauty, fashion, home, and grocery needs!
Voter Registration Deadline Extended, the Commission on Elections (COMELEC) had announced today from the initial deadline of September 30 to October 11 to 30, 8am to 5pm from Mondays to Fridays (except for the last day, Oct. 30). Allowing more time for eligible Filipino voters to register for the 2022 national elections. Overseas voter registration is also extended for another 2 weeks, from October 1-14.
Vote Pilipinas, the official voter registration information campaign of COMELEC, held the last stretch of its townhall series, #MagparehistroKa Grand Townhall a few days before the COMELEC’s announcement of extension for voter registration. Streamed across various online platforms, the event gathered COMELEC officials, youth representatives and partner organizations to participate in an online forum and roundtable discussion to encourage more Filipinos eligible to vote to register for the upcoming 2022 national elections.
“As early as June, we already reached our initial target of registering 4 million new and reactivated voters. We now stand at almost 63 million registered voters for 2022. We want to thank Vote Pilipinas for playing a vital role in being the partner of the commission in campaigning for more people to register“ said Director James Jimenez from the Education and Information Department of COMELEC in a keynote speech.
Several partner organizations also participated in the forum delivering each of their insights during the discussion. “Kailangan nating maibahagi sa ating mga kabataan na the right to vote is a right of passage for everyone. We want to raise a new generation of voters, na kikilatisin ang bawat boto at hindi magpapabili ng boto” said TOWNS Foundation Chair, Ces Orena Drilon.
“Ito ang panahon kung saan tayo ay lahat pantay-pantay, to have a choice to choose their leaders. Kailangan lahat ng sectors ng society, kailangan mag participate, kailangan bumoto” said Ron Astillas, Chair of the LGBT Chamber of Commerce. “Grab the Vote is all about action, we’ve been trying to find ways to create awareness and education through our app and at the same time offering safe mobility solutions for Filipinos who need to go to registration sites and express their civic duties” added Crisostomo Alcaraz Deputy Country Marketing Head of Grab.
“We want to thank our campaign partners, who enabled us to push and share information on voter registration to every Filipino. With the extension, we hope to still encourage more Filipinos and it is never too late to register as we draw closer to the new deadline” says Ces Rondario, Impact Hub Manila’s co-founder and head of Vote Pilipinas.
Once again, Vote Pilipinas encourage everyone to participate in the Magparehistro Ka! Challenge a social media campaign set to incentivize newly registered voters who are encouraged to post their selfies and captions detailing why it’s important for them to register to vote.
Again to participate in this challenge, newly registered voters simply need to do the following:
post a photo of themselves on Facebook, Instagram or Twitter,
answering the question in their caption: “Bakit mahalagang magparehistro?”
participants must follow @votepilipinas,
use the hashtags #MagpaRehistroKa, #VotePilipinas, #RegisteredtoVote, and #LiveSmartVoteSmart
send a photo of their registration stubs and proof of entries to the Vote Pilipinas account.
You heard it right and good news to everyone like me that one of Manila’s biggest footwear and apparel sale events is back in full-swing this month! You can enjoy up to 70% off your favorite footwear brands on October 4-11, 2021 at the Glorietta 4 Activity Center and on October 25-31, 2021 at the Trinoma Activity Center. Participating brands include: Skechers, Merrell, Sperry, Keds, Saucony, Pony, Polo Ralph Lauren, and No Fear.
The following protocols to ensure the health and safety of their customers and to have a safe shopping experience:
Event entrance is equipped with temperature check.
Attendees must wear face mask & face shield.
QR code and health declaration forms are available at the event entrance.
Observed social distancing (crowd will be limited to 30% of event area capacity).
Alcohol dispensers are provided at the entrance & inside the activity area.
Activity Area is cleaned and disinfected prior to opening and throughout mall hours (at least every 3 hours).
Safety protocol officers are deployed within the activity area to reinforce safety.
Just visit Markdown Madness on their official Facebook page and on Instagram @markdownmadness, for more information and updates.
New ads and digital content mark the first global campaign for the brand since 2017
Royal™, one of Coca-Cola Philippines’s biggest brands and the country’s leading fruit-flavored sparkling drink, has announced the launch of a new advertising campaign inviting consumers to combat the ‘gray’ in everyday life by being playful and colorful. This is the first global campaign for Fanta, the international brand name for Royal™, since 2017. ‘Colorful People’ is given a local flavor to celebrate those exceptional people who are young at heart and do not let the gray or low parts of their life win.
According to Cesar Gangoso, Coca-Cola Philippines Marketing Director, “Royal™ is a colorful, playful and delicious drink that Filipinos love. This new campaign encourages consumers to fight the gray in their lives by being authentic and playful and ultimately, to enjoy life to the fullest, regardless of their age.”
People tend to be overridden by adulthood’s conformity and seriousness as they grow older. RoyalTM seeks to relieve the monotony by urging Filipinos to be ‘colorful’ by infusing joy and humor into their daily lives and offering them a place to let their inner kid out. For decades, RoyalTM has been a favourite drink among teenagers. The beverage company, on the other hand, understands that being playful and childlike never ends at any age. As a result, no matter how the times change, what RoyalTM stands for will remain the same: having fun is something that everybody, regardless of age, can accomplish. Generation Kulit – a playful generation defined by attitude rather than age – is the name given to these “colorful fun-loving people” in the Philippines.
This playful generation is encouraged to share their kulit moments through the hashtag #GenerationKulit on social media and join Royal™ Philippines’ celebrity guests in showing how they fight back the monotony and seriousness of their days through playful fun.
‘Colorful’ recognizes and celebrates a Generation Kulit of Filipinos to keep the good vibes coming. These are your street performers or karaoke singers who work hard to make strangers smile and are not afraid of looking foolish. As a start, Royal™ is partnering with fun and young-at-heart Filipinos like Kim Chiu, Luis Manzano and Alex Gonzaga to talk about how they fight back everyday grays with playful fun, do wacky challenges, and give away prizes and surprises to their fans. A series of livestreams will be scheduled starting October 1, Friday on the Royal™ Philippines Facebook. Kim and Luis will be joined by TikTok sensations Teacher Dan and Berto Berioso, actress and vlogger Alex Gonzaga with her mom, Mommy Pinty, for an afternoon filled with lots of laughter and kulitan.
Meet Royal™ Philippines’ Generation Kulit — a generation of Filipinos defined by their playful and fun attitude and not by age, who brings good vibes to everyone’s daily lives.
In addition, people from different walks of life will be featured in a short film – hoping to inspire others to be part of Generation Kulit. As more people become part of this new generation: “Generation Kulit,” Royal™ will be sharing their fun-filled videos and colorful personalities each week.
To make it even more exciting, Royal™ is also inviting everyone to join their Play On! Promo where consumers can win awesome prizes. To join, consumers need to buy a specially marked Royal™ bottle, look for the 8-digit alphanumeric code underneath the bottle cap or label, and enter the code via the Royal™ Philippines Facebook Messenger any time from August 14 to November 6, 2021.
Royal™ Philippines is sharing the fun through their ongoing Play On! Promo where consumers can win awesome prizes such as a Nintendo Switch, Samsung Galaxy A52 mobile phone, Oishi snacks, mobile load, and up to Php 100,000 weekly. Promo mechanics can be accessed via the Royal™ Philippines Facebook page.
A new television ad named “Colorful” is part of the campaign, as are over 50 pieces of digital content and out-of-home assets. The campaign, which was conceived by SANTO Buenos Aires and modified by Craft Philippines, will launch in 2021 in various countries across the world. Using the hashtag #GenerationKulit on social media, see how Generation Kulit is making daily experiences more entertaining. Visit facebook.com/RoyalPhilippines for more information.
Learn more at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.
ABOUT COCA-COLA PHILIPPINES
Coca-Cola has been refreshing Filipinos and making a difference in the Philippines for 109 years. The Philippines was Coca-Cola’s first market in Asia to begin local bottling operations. Today, the Coca-Cola system in the Philippines has evolved into a total beverage company, offering a diverse portfolio of brands in its beverage portfolio and employing over 15,000 Filipinos in over 19 manufacturing facilities and more than 60 distribution centers nationwide. As part of its long-standing commitment to the country, Coca-Cola continues to go beyond good as a business by continuously supporting safe water access programs in over 250 communities, empowering around 250,000 women entrepreneurs through training and peer mentoring, and accelerating packaging collection and recycling under its global World Without Waste initiative.
AGENCY CREDITS
Lead creative agency: SANTOS Buenos Aires
Creative agency (PH): Craft Philippines, Visual Latina