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Lifestyle, News

SM Supermalls’ Water Stewardship Journey Continues

Through its operational division, SM Supermalls, SM Prime Holdings Inc. (SM Prime) has continuously promoted responsible water stewardship for a more resilient water future for thirty years.

In the late 1990s, SM Prime and SM Southmall made an investment in the first Sewage Treatment Plant (STP). STPs are crucial for promoting community development and safeguarding the environment and public health. Since then, STPs have been a common feature in all 89 malls, protecting water resources and lowering pollution and water waste.

SM Supermalls embeds water conservation practices across its operations. Recycled water is used in water closets for flushing, cleaning, and watering greens. Additionally, efficient low-flow fixtures and water-saving technologies prevent unnecessary consumption at scale.

“SM had always been conscious of its environmental impact on shared social good. Our water journey is rooted in our commitment to maximize what we borrow from the environment, creating resiliency for future generations,” said Liza B. Silerio, SM Supermalls Vice President and Head of Sustainability and Resilience.

Today, SM is evaluating centralized STPs that can serve multiple developments and allow for inter-building treatment systems, lowering operational costs, and enhancing process efficiency. “Part of our water resilience framework is building long-term capacity for water disruptions. Since the standardization of STPs across our malls, SM took it a step further and scaled its water sustainability efforts,” said Silerio.

A first in the industry, SM City Baguio’s Rainwater Treatment Facility has already processed almost 20,000 cubic meters of rainwater into potable water since it was launched, providing 30% of the mall’s total monthly clean water requirement since 2023. This translates to saving the equivalent of 12.7 million, 1.5-liter mineral water bottles or almost eight Olympic-sized swimming pools of freshwater from the grid.

SM uses the mall’s national reach to further promote sustainable water use through regular engagement and awareness. Through its Corporate Social Responsibility division, SM Cares, SM develops public awareness and education programs to inspire future water stewards in the community.

The Bantayog ng Lawa Award from the Laguna Lake Development Authority (LLDA) and the first-ever Gawad Taga-Ilog Award given to a private organization by the Department of Environment and Natural Resources (DENR) are just two of the industry honours that SM malls have received as a result of their proactive and effective approach.

“We’ve come a long way since the 90’s. It’s heartwarming to be recognized by our community and peers, but we continue to work harder for future generations because water is a universal human right. By implementing these sustainability measures, SM aims to move forward with greater purpose and greater possibilities,” said Silerio.

 

 

 

Lifestyle, News

Vinta Market launches at the newly opened SM City Zamboanga, showcasing and supporting local MSMEs

The ceremonial opening marks the launch of Vinta Market, a vibrant marketplace dedicated to showcasing proudly local products from MSMEs across the Zamboanga Peninsula.

As SM City Zamboanga welcomed shoppers on March 20, it also highlighted the rich spirit of local entrepreneurship and culture with the launch of Vinta Market—a vibrant hub dedicated to supporting micro, small, and medium enterprises (MSMEs) across the Zamboanga Peninsula.

SM Supermalls executives and DTI Region 9 officials lead the ceremonial opening of the Vinta Market at SM City Zamboanga, celebrating a new platform for local MSMEs. (L-R: DTI Zamboanga Sibugay Provincial Director, Ma. Rovie Manzanares; DTI Zamboanga City Office Provincial Director, Grace Aduca; SM Supermalls AVP for SM Communities Program, Royston Cabunag; DTI Regional Director Al-Zamir Lipae; SM Supermalls SAVP for SM Communities Marketing, Pats Dy; DTI Assistant Regional Director, Maridel Dengal; and SM Supermalls Executive Vice President for Marketing, Joaquin San Agustin)

The Vinta Market, which was started in collaboration with the SM for MSMEs program and the Department of Trade and Industry (DTI) Region 9, brings together 20 local MSMEs to showcase proudly regional goods, from handcrafted items and artisanal goods to local delicacies, fashion pieces, and distinctive souvenirs.

Inspired by the iconic vinta, the traditional sailboat known for its vibrant sails and deep cultural roots in Mindanao, the Vinta Market reflects the same spirit of color, movement, and community. The marketplace brings together passionate entrepreneurs and skilled artisans, offering mallgoers a lively and meaningful shopping experience rooted in local culture.

More than just a retail destination, the Vinta Market serves as a growth platform for MSMEs—and for many entrepreneurs, this opportunity translates into real business expansion and sustained livelihood.

“We are very happy for the opportunity given to us by SM City Zamboanga… because of that, I have a growing market and a lot of suki na at SM,” shared Maria Donna of Marya Soaps and Scents from Pagadian, highlighting how increased visibility at SM has helped strengthen her customer base.

For heritage artisans, the impact goes beyond business—it’s about preserving culture and passing traditions to future generations. “Maraming salamat sa mga opportunity na mga ganito na pwede kaming magbenta para makahanap lalo ng market… kayo na ‘yung kasangga namin sa pag-promote ng aming weave,” said Evelinda Otong, a 4th generation Yakan weaver, underscoring the importance of platforms like SM in sustaining local craftsmanship.

Through capacity-building programs and expanded market access, MSMEs are also able to scale their operations and reach wider audiences.

“With their trainings and seminars, we’ve learned a lot… we’re proud to say that we supply all over the Philippines—and with SM Supermalls, our products can reach around the country and are now in the mainstream market,” shared Shaun Alavar of Alavar Food Products, reflecting the broader growth opportunities enabled through the partnership.

During the launch event, SM Supermalls executives, DTI officials, and partner stakeholders joined entrepreneurs and guests in celebrating the opening of the marketplace—highlighting a shared commitment to empower local businesses and provide them with greater market opportunities.

Visitors explored booths filled with proudly local products—each representing stories of craftsmanship, passion, and perseverance. The marketplace quickly became a vibrant hub where mallgoers discovered unique regional goods while supporting local livelihoods.

Intricately crafted local products showcase the artistry and cultural heritage of Mindanao’s talented artisans.

The launch of Vinta Market stands as one of the highlights of the opening of SM City Zamboanga, the city’s newest lifestyle destination bringing together shopping, dining, entertainment, and community experiences closer to Zamboangueños.

Locally made delicacies from MSMEs offer shoppers a taste of Zamboanga’s rich culinary heritage at the Vinta Market.

Through initiatives like Vinta Market, SM Supermalls continues to support Filipino entrepreneurship by giving MSMEs accessible platforms to grow, while showcasing the rich culture and creativity of local communities.

As shoppers browse the vibrant stalls and connect with the passionate makers behind each product, Vinta Market becomes a lively symbol of Zamboanga’s flourishing entrepreneurial spirit—where tradition, creativity, and opportunity move forward together.

To learn more, visit msme.smsupermalls.com or email [email protected].

 

 

Lifestyle, News

Unilever Philippines Honors 2GO Group for Transport Partnership and Integrated Transport Solutions

2GO proudly receives three recognitions from Unilever Philippines, underscoring its commitment to logistics excellence and strong collaboration.

Unilever Philippines awarded 2GO, the nation’s top supplier of logistics solutions, the Excellence in Integrated Transport Solutions Award and the Transport Partner of the Year Award in honor of its excellent logistics capabilities and transport assistance throughout 2025.

Partners that exhibit exceptional multimodal logistics capacity through smooth coordination across land, sea, and other modes of transportation are recognized with the Excellence in Integrated Transport Solutions Award. Unilever Philippines’ supply chain resilience and agility are strengthened by creative and integrated solutions, which are highlighted in this distinction.

Meanwhile, the Transport Partner of the Year Award is given to logistics partners that deliver exceptional performance through consistent operational excellence, reliability, responsiveness, and strong collaboration in supporting Unilever’s nationwide supply chain operations.

“Our role goes beyond transportation. We ensure products move seamlessly across the country through coordinated, end-to-end logistics solutions,” said Faye Alonzo, Business Unit Head of 2GO Forwarding. “This recognition from Unilever Philippines reflects the scale of our operations and the discipline of our teams who work every day to deliver reliably across their nationwide network.”

Supporting this integrated logistics capability is 2GO’s sea freight network, which enables reliable inter-island cargo movement across the archipelago.

“Our sea freight operations are built around reliability, scale, and coordination across ports and logistics hubs nationwide,” said Sharon Ngo, Business Unit Head of 2GO Sea Solutions. “Every shipment we move supports the steady flow of goods across the country. Our teams work every day to ensure cargo moves efficiently across islands and reaches businesses and communities that depend on it.”

As one of the country’s leading fast-moving consumer goods companies, Unilever Philippines relies on a strong and dependable logistics network to move products efficiently across markets nationwide. The recognition underscores the trust placed in 2GO to support the movement of essential goods across the country.

The honors strengthen 2GO Group’s position as a reliable logistics partner for top Philippine businesses. 2GO continues to assist companies in moving goods effectively and fortifying supply chains throughout the nation by providing comprehensive solutions over land and sea.

Go to 2go.com.ph to find out more about 2GO and its integrated logistics solutions.

For more information, please visit www.sminvestments.com.

 

Lifestyle, News

Pru Life UK promotes inclusive insurance at the Asian Banking & Finance and Insurance Asia Summit

Pru Life UK President and Chief Executive Officer Sanjay Chakrabarty

Sanjay Chakrabarty, President and Chief Executive Officer of Pru Life UK, emphasized the need for inclusive and values-driven protection solutions to help address the country’s protection gap at the Asian Banking & Finance and Insurance Asia Summit.

Chakrabarty noted that financial protection has evolved beyond being just a product, becoming a critical foundation for resilience. He added that insurers have both the opportunity and responsibility to make protection solutions accessible, relevant, and aligned with the needs and values of the communities they serve.

Speaking at the summit themed Financial Inclusion 2.0: Building Resilient and Intelligent Banking and Insurance Models, Chakrabarty highlighted how insurers can expand financial protection through innovative products, digital distribution, and data-driven insights. He also discussed how solutions such as Takaful and microinsurance can help extend protection to underserved communities.

The summit brought together senior leaders from across the banking and insurance sectors in Asia to exchange insights on strengthening financial resilience and expanding access to financial services.

Chakrabarty emphasised that in an environment marked by economic uncertainty and rising healthcare costs, accessible and relevant protection solutions play an increasingly important role in helping families manage financial risks and build long-term resilience.

He also highlighted the potential of Takaful, a Shari’ah compliant form of insurance based on mutual assistance and shared responsibility, in expanding protection access for Muslim Filipinos. Through initiatives such as PRUTerm Lindungi, Pru Life UK aims to provide culturally relevant protection solutions that resonate with the needs and values of diverse communities.

Connecting with industry stakeholders at the Asian Banking & Finance and Insurance Asia Summit, Pru Life UK showcased its protection and income solutions as the event’s sole life insurance company sponsor.

Pru Life UK joined the summit as the only life insurance company sponsor, setting up an on-site booth to present its protection and income solutions while connecting with industry stakeholders and attendees.

Through its range of protection offerings, financial literacy programs, and strategic partnerships, the company continues to advance financial inclusion and empower more Filipinos to achieve greater financial security and resilience.

Notes:

*New Business Annual Premium Equivalent (NBAPE) – premium for a new policy paid in a year 

Please use “Pru Life UK” when referring to the company.

 

Lifestyle, News, Tech

4 Billion Hearts Strong: Globe GoGIVE Transforms Everyday Data into Nationwide Impact

Project PEARLS’ G.R.O.W. (Giving Resources and Opportunities to Women) Program in Siargao and G.R.O.W. Program in Bulacan using the Loop devices from GoGIVE! Project PEARLS had a Macramé virtual training in Siargao, and the Nanays got tips and lessons from G.R.O.W. Bulacan Nanays. These were made possible by the support from GoGIVE. (Photo courtesy of Project PEARLS)

Globe highlighted the expanding impact of GoGIVE at the latest installment of The Blueprint by Globe, the company’s quarterly media event. Embedded in the GlobeOne app and powered by thousands of Globe Prepaid users, GoGIVE transforms everyday mobile data usage into meaningful support for communities across the country.

GoGIVE donors have generated more than 4 billion hearts through their everyday mobile data usage on the GlobeOne app. This far exceeds the 840 million heart target set for each partner organization, reflecting the strong and sustained participation of Globe Prepaid customers. These hearts are then converted into meaningful connectivity support that powers advocacies such as animal welfare, environmental conservation, digital education, women empowerment, medical assistance, disaster relief, children’s rights & development, inclusion, teacher development, and child protection across the country.

Today, GoGIVE is translating digital participation into tangible programs on the ground. For the Philippine Animal Welfare Society (PAWS), connectivity support enables a more efficient online pet adoption process for shelter cats and dogs, access to virtual veterinary consultations, and stronger communication systems that enhance rescue operations during disasters.

The Philippine Eagle Foundation is using the support to strengthen education and community-based conservation efforts. Indigenous community partners can access online learning modules, participate in virtual trainings and coordination meetings, and report threats and illegal activities in real time to help protect the critically endangered Philippine eagle.

Through Project PEARLS, women in partner communities are gaining both practical skills and renewed confidence through online trainings in macramé, crochet, candle making, and personal development. At the same time, youth scholars are being equipped with career guidance, résumé-building tools, and leadership training that open doors to brighter futures.

For World Vision Philippines, connectivity support is strengthening child protection initiatives. This includes providing reliable internet access to partner public schools in Laurel, Batangas, complemented by online safety capacity-building and improved referral management systems to ensure children are protected and supported both online and offline.

Each partner, who reached their targeted hearts in GoGIVE, received 5 units of Globe AT HOME 5G loop. These connectivity devices will support their operations in the office and in the field. L-R: Globe Chief Sustainability & Corporate Communications Officer Yoly Crisanto, Globe President and Chief Executive Officer Carl Cruz, World Vision Philippines Corporate Partnerships Officer Rafael Paolo C. Quimel, Project PEARLS Deputy Executive Director Monica Aclan, Philippine Eagle Foundation Fundraising and Partnerships Officer Julia Estrada, Philippine Animal Welfare Society Adoption Counselor Bing Manzano, Globe Vice President of Consumer Mobile Business Eric Tanbauco, Head of Globe Prepaid Givielle Florida, and Globe Chief Commercial Officer Darius Delgado

Beyond long-term advocacy programs, Globe Prepaid customers have also supported emergency response efforts through GoGIVE during times of calamity. In partnership with Ayala Foundation, Rise Against Hunger Philippines, Pawssion Project, and the Philippine Eagle Foundation, GoGIVE has helped mobilize timely aid for affected communities.

To support GoGIVE:

  1. Globe Prepaid customers can tap GoGIVE on the GlobeOne app,
  2. Select the advocacy to start earning hearts,
  3. Support the cause automatically every time mobile data is used!

By turning everyday data usage into collective action, Globe continues to show that connectivity can serve a larger purpose. GoGIVE demonstrates how digital engagement can create measurable impact, strengthen communities, and reinforce Globe’s role as a partner in nation-building.

 

 

Lifestyle, Tech

P1 Pre-Order, Save Up to P2,000! Unbeatable Launch Deals for the Return of the TECNO CAMON 50 Series

It’s time to stop waiting. The CAMON 50 Series, TECNO’s highly anticipated AI-powered imaging smartphone, has returned to the Philippines. The series is now available for pre-order at all authorized TECNO offline outlets around the country from April 1 to April 17.

₱1 Pre-Order, Huge Benefits

From April 1 to April 3, Filipino fans can get the newest CAMON 50 series for an incredibly low P1 down payment. Even if the pre-order demands a P500 down payment starting on April 4, it is still one of this year’s most lucrative smartphone launches. Pre-ordering customers can receive discounts of up to P2,000 off the SRP: P1,000 off the CAMON 50 and up to P2,000 off the CAMON 50 Ultra 5G models.

But that’s not all. Every pre-order with successful claim starts on Apr 18 – Apr 30 will come with a premium bundle of five exciting perks:

  • CAMON 50 Series Exclusive Gift Box (worth P1,999) including an air conduction headphoneand charging lanyard cable
  • 1-Year Premium Membership on MovieBox App
  • 50 GB Free Cloud Storage on TECNO Cloud
  • 60-Day Free Replacement (for non-human caused issues) and 2-Year Warranty via CarlCare
  • And so much more in store!

Built for Creators, Powered by AI.

From content creators to everyday storytellers, the CAMON 50 Series is designed for Filipinos who want to shoot smarter, create faster, and stand out online. Powered by flagship Sony hardware and an intelligent AI computing architecture, it introduces breakthroughs like Super-Zoom FlashSnap for zero-shutter lag action shots and AI Auto Zoom for perfectly framed portraits. More than just a camera phone, it serves as a full Creative AI Hub — complete with an AI Art Gallery, One-Tap FlashMemo, and the ever-reliable Ella AI assistant to elevate everyday productivity.

The CAMON 50 Series, which has a reputation as the most popular imaging smartphone series in the Philippines, is designed for people who will stop at nothing to record life’s most memorable moments. Don’t pass up the most thrilling smartphone pre-order event of the year in this country. visit reserve your unit, go visit any approved TECNO store in the country. Go to the official TECNO website or Facebook page for further information.

 

 

 

 

Lifestyle, News

2GO supports sea turtle conservation through hatchling release in Cavite

Leading the activity were Rogelio Bilugan, President of the Samahan ng Labac Pawikan Patrollers (SLPP), 5th from right, and Mercy Grace Dionisio, AVP for Sustainability Compliance at 2GO Group, Inc., 6th from right.

2GO, the Philippines’ leading shipping and logistics solutions provider, continues to strengthen its commitment to environmental stewardship by supporting a sea turtle hatchling release activity in Naic, Cavite.

The initiative, organized with the local conservation group Samahan ng Labac Pawikan Patrollers, highlights the importance of protecting marine biodiversity and supporting community-led conservation efforts.

As part of its sustainability efforts, 2GO provided operational support to the organization through the donation of reinforced egg hatchery nets, a printer, and an office productivity software subscription. These resources help strengthen the group’s day-to-day monitoring, documentation, and protection of sea turtle nesting sites along the coast.

Mercy Grace Dionisio, AVP for Sustainability Compliance at 2GO Group, Inc., shared, “As a shipping company moving goods across the Philippines, we understand that our operations come with an environmental footprint. That is why we continue to find ways to operate more sustainably and take part in conservation efforts that protect marine life and biodiversity on which many communities rely. Through these efforts, we aim to safeguard these ecosystems as part of our service to the communities we serve and help preserve them for future generations.”

The activity culminated in the release of 70 sea turtle hatchlings into their natural habitat, a promising outcome that reflects the continued conservation efforts in the area. Each successful hatchling release helps strengthen sea turtle populations and contributes to the protection of marine biodiversity.

Beyond the hatchling release, the event also created opportunities for community engagement. Employees and volunteers participated in coastal clean-up efforts to help maintain a safe and healthy shoreline for marine life. The activity also included the formal turnover of the donated materials to support the patrollers’ ongoing conservation work.

Through partnerships with grassroots organizations such as the Samahan ng Labac Pawikan Patrollers, 2GO reinforces its role not only as a logistics solutions provider but also as a partner in initiatives that protect the environment and support local communities.

In recent years, 2GO has continued to strengthen its environmental sustainability efforts across its operations. The company has introduced packaging solutions that are almost entirely recyclable, reusable, and biodegradable, helping reduce waste across its logistics network. It has also deployed 48 electric forklifts in its warehouse operations and utilizes renewable energy in several of its logistics hubs. More recently, 2GO added two electric trucks to support its forwarding operations.

To learn more about 2GO’s sustainability efforts, visit 2go.com.ph.

For more information, please visit www.sminvestments.com.

 

Lifestyle, News

PCTO CALLS FOR MEASURED IMPLEMENTATION OF KONEKTADONG PINOY ACT AMID NATIONAL ENERGY EMERGENCY

The Philippine Chamber of Telecommunication Operators (PCTO) hereby respectfully submits this statement of concern in light of the prevailing national energy emergency and its significant impact on the telecommunications sector.

The PCTO acknowledges the importance of the Konektadong Pinoy Act and its objectives of expanding digital connectivity for all Filipinos. However, in consideration of the extraordinary circumstances currently facing the nation, the PCTO respectfully urges all relevant government agencies and regulators to give immediate and serious attention to the following:

1.⁠ ⁠EXTENDED AND SPACED POLICY CONSULTATIONS

Given the magnitude and urgency of the national energy emergency, the PCTO requests that policy consultations pertaining to the various issues such as the access list, dig once policy, SMPF, infrastructure sharing  & cybersecurity and others related to the implementing rules under the Konektadong Pinoy Act be extended and appropriately spaced. Compressed timelines and simultaneous consultation processes place an undue burden on stakeholders whose operational capacities are presently strained. Adequate spacing of consultations will ensure that inputs are substantive, well-considered, and genuinely reflective of the entire industry stakeholders’ position.

2.⁠ ⁠DUE CONSIDERATION FOR INTERNAL OPERATIONAL AND COST PRESSURES

The ongoing national energy emergency has given rise to significant internal challenges for telecom operators, including increased operational costs, supply chain disruptions, workforce constraints, and heightened demand for essential connectivity services. The PCTO respectfully requests that regulators give due consideration to these compounding pressures when crafting and enforcing policy timelines, compliance requirements, and related obligations under the law.

3.⁠ ⁠FULL UTILIZATION OF THE ONE-YEAR SMPF PROMULGATION PERIOD

The Konektadong Pinoy Act provides a period of one (1) year for the promulgation of the Spectrum Management and Policy Framework (SMPF). The PCTO strongly appeals for the full and meaningful use of this statutory period to allow for comprehensive consultation, collaborative drafting, and thorough review among all spectrum stakeholders. Rushing the SMPF process risks producing a framework that is inadequately aligned with technical realities, market conditions, and the long-term interests of both industry and the public.

4.⁠ ⁠MORATORIUM ON POLICY ISSUANCES DURING THE CRISIS PERIOD

Considering the foregoing, the PCTO respectfully appeals that, for the duration of the ongoing national energy emergency, the Government refrain from unduly rushing the release of any circular, directive, or policy that would materially affect the telecommunications industry. A moratorium and proper extension of time for stakeholder consultations is not merely a procedural accommodation,  it is a practical necessity.

The overriding urgency at this time is to ensure that the telecommunications industry remains operational, financially viable, and fully capable of keeping critical telecom infrastructure functional and resilient. Stability in the sector is not an industry interest alone, it is a public interest, as connectivity has proven indispensable in times of national crisis.

The PCTO remains committed to working constructively with all government agencies toward the shared goal of advancing digital connectivity for every Filipino.

 

 

Entertainment, Lifestyle

Enchanted Kingdom marks the return of its iconic Wheel of Fate, bringing back a sense of magic and nostalgia

Enchanted Kingdom’s legendary Wheel of Fate officially shines again after its grand relaunching last March 21, Saturday

Enchanted Kingdom, the Philippines’ first and only world-class theme park, proudly marked the official comeback of its iconic ride, the Wheel of Fate, as the centerpiece of The Legend Shines Again campaign last March 21.

After the park’s successful 30th anniversary celebration last October, the signature ferris wheel underwent a four-month pause for upgrades, including a refreshed theme, a smoother ride experience, and improved ride system technology.

This is part of EK’s ongoing revitalization of its existing facilities and iconic rides to ensure that their longevity and legacy can be sustained for the years to come.

Regarded as one of longstanding rides of its kind in the country, the Wheel of Fate has been bringing magical experiences to countless Filipinos since EK opened its gates in 1995. It eventually grew into a crowd favorite among its multigenerational guests, especially with families and friends.

6 Lion City Youth Inc. launched its Hello Santa Rosa teaser at EK’s The Legend Shines Again! Wheel of Fate Relaunch

This towering ride lifts guests 130 feet above the ground, showcasing the breathtaking view of its home city, Santa Rosa. Aside from this, it also elevates the EK experience by illuminating the whole park, especially during nighttime.

The Legend Shines Again! Wheel of Fate Relaunch

Enchanted Kingdom’s SMS launched their new song, The Legend Shines Again

The official relaunch of the Wheel of Fate on March 21 featured spectacular performances, with EK’s very own P-pop girl group SMS launching their new song, The Legend Shines Again; and OPM band The Bloomfields serenading the crowd with timeless hits.

The cast of Viva One_s My Husband is a Mafia Boss unveiled their photobooth installation at EK’s The Legend Shines Again! Wheel of Fate Relaunch

The cast of Viva One’s My Husband is a Mafia Boss also made a special appearance to unveil the show’s photobooth installation. Meanwhile, the youth-led organization Lion City Youth Inc. surprised parkgoers with a teaser for Hello Santa Rosa, their flagship tourism program launching this year in collaboration with EK.

Santa Rosa Mayor Arlene Arcillas, EK COO Cynthia Mamon, and Integrated Marketing Head Nico Mamon led the relaunching ceremony of the Wheel of Fate 

The ride’s relaunching ceremony was graced by Santa Rosa City Mayor Arlene B. Arcillas, along with EK Chief Operating Officer Cynthia R. Mamon, Ph.D., and Head of Integrated Marketing Nico R. Mamon.

Serving as the festivities’ enchanting finale were the Sky Wizardry Fireworks Display and a flash mob led by the EK Storyverse characters.

The Wheel of Fate is now open for guests to enjoy during the park’s operating hours from 12 PM to 8 PM, along with EK’s other rides and attractions.

For more details and updates on the Wheel of Fate and other events and offerings, visit https://www.enchantedkingdom.ph or check EK’s official social media pages: @enchantedkingdom.ph on Facebook and TikTok, and @ek_philippines on Instagram.

Food, Lifestyle

Sari-Sari, Sama-Sama: Ajinomoto Drives Two Years of Community-Led Impact Through SariCycle

From Left to Right: Jonalyn Penas, BEST Sustainability Programs Officer, BEST Sustainability Executive Ayn Latorre, Top 1 SariCycler for 2024 & 2025, Carmen Ladisla, APC Chief Sustainability Officer Ernie Carlos, QC CCESD Programs Officer, Virgie Bangalan

In many Filipino communities, meaningful change often begins in the most familiar settings and starts with small actions—a sari-sari store counter neatly organizing sachets, or a mindful neighbor dropping off recyclables on the way home. When these simple efforts are multiplied across hundreds of people, they grow into more than just a community—they become a movement.

This everyday spirit of bayanihan was highlighted as Ajinomoto Philippine Corporation (APC) marked the second anniversary of SariCycle®, an innovative and adaptable plastic waste collection program that empowers local micro-entrepreneurs, particularly sari-sari store owners, to take an active role in reducing plastic waste and pollution in their communities.

In two years, SariCycle® has grown from a promising pilot into a working model of circularity  at the grassroots level. The program recovered over 27 metric tons or 27,000 kilograms of  single-use plastics (SUPs) in 2025. Overall, that’s equivalent to approximately 54 million  sachets, three times more of what was collected in 2024.

Behind the solid achievement are the more than 1000 SariCyclers across 30 barangays,  supported by APC’s significant collaboration with Basic Environmental Systems and  Technologies Inc. (BEST) and Quezon City’s Climate Change and Environmental  Sustainability Department.

At its heart, SariCycle® is a lifestyle program, as much as it is a sustainability initiative. Turning sari-sari stores into accessible eco-hubs encourages responsible waste behavior  that is convenient and rewarding. When recycling is simpler and incentivized, more  community members are likely to participate, and the continued collective effort is key to  moving communities closer to a sustainable circular economy.

During the celebration, APC honored the best SariCycling Barangays and SariCyclers,  whose consistent efforts essentially formed the backbone of this transformative program.

The top 5 SariCycling Barangays are: Barangay Pasong Tamo, Barangay Baesa, Barangay  Talayan, Barangay Bagong Silangan, and Lunas HOA Litex in Barangay Commonwealth.

Hon. Stephanie Tricia Pilar, Barangay Captain of Pasong Tamo, shared her delight as their  community took the first place, “Maraming salamat po sa Ajinomoto at sa QC government sa  napakagandang programa na ito. Dahil hindi lang po ito nakakatulong sa kalikasan, kundi  pati na rin sa bawat residente at komunidad.”

In addition, the program also recognized Carmen Ladisla as the Top SariCycler with her  consistent dedication and outstanding collection efforts. Completing the Top 3 SariCyclers  were Patria Uchi and Alicia Obedencia.

Konting sipag lang at kayang kaya natin mag ipon (ng sachet at basura) para iwas baha at  iwas polusyon. Para sa mas ligtas at mas maayos na buhay ng ating pamilya,” Ladisla shared.

As part of the initiative’s success, a new award category was also introduced: the Aji  Packaging Champions. This award recognizes the top collectors of Ajinomoto packaging,  reinforcing the importance of shared responsibility across the value chain. Alicia Obedencia  was recognized as the top Ajinomoto Packaging Champion, followed by Josephine Valdez and Naly Ramos, respectively.

For APC, addressing plastic pollution isn’t a solo effort. The company recognizes it as a  system built through partnerships to come up with innovations that are practical, scalable,  and rooted in real-life behavior.

This collaborative approach strengthens APC’s broader sustainability strategy and supports  its 2030 Roadmap goal of reducing environmental impact by 50%.

“I believe we are on track, based on our numerical records. From our plastic collection,  plastic reduction, even innovation in our packaging. In terms of greenhouse gas, our two  factories, one in Bulacan and one in Cebu are now operating under 100% renewable  energy,” stated Ernie Carlos, Chief Sustainability Officer of APC.

As SariCycle® enters its third year, APC remains committed to expanding its network of  SariCyclers, empowering more store owners, engaging more households, and designing  smarter and accessible ways for Filipinos to keep on recycling.

“For year three, we are very excited to announce that we will be expanding to several cities.  We are hoping to have the same engagement in other communities as well, by applying the  same strategies,” said Ayn Latorre, Sustainability Executive of Basic Environmental Systems  and Technologies Inc.

Sometimes, the most impactful environmental solutions don’t begin in boardrooms or factories—they start at the neighborhood store, among neighbors united by a shared purpose, all working sama-sama (all together) toward a cleaner, more circular Philippines.

 To learn more, visit www.ajinomoto.com.