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Happy Walk 2025: A Step Toward Inclusion That Brings Communities Together Across the Nation

Two Happy Walkers take small, but meaningful steps with support and fanfare from the SM community.

A national effort to promote awareness, inclusion, and empowerment for people with Down syndrome, Happy Walk 2025 will bring together thousands of families, advocates, and supporters on March 30, 2025.

This year’s event, which is being hosted by SM Cares in collaboration with the Down Syndrome Association of the Philippines, Inc. (DSAPI), will be held at the SMX Convention Center in Manila. Simultaneous celebrations will be held at SM City Cebu, SM City Bacolod, and SM CDO Downtown Premier, ensuring that the event is a truly national endeavor to showcase the abilities and goals of people with Down syndrome.

More Than Just a Walk: A Movement for Inclusion

For more than two decades, Happy Walk has been more than an event—it is a powerful movement that highlights the strengths, talents, and contributions of individuals with Down Syndrome. It is a day of joy, unity, and acceptance, where communities come together to celebrate not just differences, but also shared dreams and aspirations.

Happy Walk is not just about taking steps; it’s about making a difference. Every year, this event brings people together to reaffirm that individuals with Down Syndrome deserve the same opportunities, recognition, and support as everyone else. It is a celebration of abilities, not limitations,” said Nill Patrick Arroyo, DSAPI Board Member & Head, Happy Walk 2025.

With the involvement of thousands of volunteers, this event is now more than just a walk—it’s a movement for change.

Participants come together to show love and support for individuals with Down Syndrome.

A Nationwide Call for Participation

With the theme “321 & Beyond”, Happy Walk 2025 is expected to draw thousands of participants, from individuals with Down Syndrome and their families to volunteers, educators, corporate partners, and inclusivity advocates. The event will feature various activities, including performances, inspirational stories, and community-building initiatives that reinforce the importance of inclusivity in society.

SM Cares has been a proud partner of Happy Walk for years because we believe in the importance of creating a society where everyone feels valued and included. This event is a reminder that inclusivity is not just an initiative—it is a responsibility we all share,” said Engr. Bien C. Mateo, SM Cares Program Director for Disability Affairs.

SM Prime Chairman Hans Sy, together with SM Cares and DSAPI members, is celebrating the success of last year’s Happy Walk event.

The Happy Walk community continues to grow in number and contribute to a broader movement of inclusivity and empowerment.

Join the Movement: How to Be Part of Happy Walk 2025

Everyone is welcome to participate in this motivational event, whether it be by volunteering, walking, or just lending a hand. Please go to https://portal.dsapi.ph/dsapi/Register/RegParticipant, the official Happy Walk 2025 registration page, to register. Visit the social media channels of SM Cares for additional information on how to participate.

 

 

 

Lifestyle, News

SM Job Fairs: Expanding employment prospects around the country

SM Retail’s Job Fair at SM North EDSA bridges thousands of job seekers with leading employers.

Job searching is now quicker, simpler, and more fulfilling thanks to SM Supermalls! The SM Retail Job Fair at SM North EDSA successfully connected over a thousand job seekers with leading employers, setting the groundwork for 2025. A statewide series of job fairs in March will maintain the momentum and provide Filipinos with even more chances to advance their professions.

The March schedule includes:

  • March 21 (Friday) – SM City Trece Martires and SM City Naga
  • March 25 (Tuesday) – SM City Bacoor
  • March 27 (Thursday) – SM City Daet
  • March 28 (Friday) – SM City Sta. Mesa and SM City Trece Martires
  • March 29 (Saturday) – SM Seaside City Cebu

Success stories: Real people, real impact

SM Job Fairs continue to change lives by providing a fresh start, stable incomes, and career growth. Here’s what some of our hired-on-the-spot applicants had to say:

John Paul Arido begins his career journey as a Stock Clerk at SM Hypermarket.

“This is the best—I can finally stand on my own and support my family! Thank you, SM Job Fair, for this life-changing opportunity. I hope more job seekers take advantage of this chance to build a better future.” John Paul Arido, a newly hired Stock Clerk at SM Hypermarket

SM Hypermarket welcomes Maria Patricia De Leon, a new Customer Assistance team member hired instantly.

“Getting hired on the spot was both exciting and overwhelming since this is my first job fair. Thank you, SM, for creating opportunities like this—your job fairs truly make a difference for job seekers like me!” Maria Patricia De Leon, hired on the spot for Customer Assistance at SM Hypermarket

Joselito Oniza joins the Watsons team as a proud pharmacist assistant.

“I’m grateful to be hired on the spot after two months of job hunting. This opportunity means so much to me and my family. The SM Job Fair was well-organized, and the staff were very approachable, making the entire process smooth and comfortable.” – Joselito Oniza, hired pharmacist assistant at Watsons

Teresa Enriquez, Toy Kingdom’s newest cashier, is excited to start her journey in customer service.

“I’ve been following SM Supermalls’ job fair schedule, hoping for a chance to work for an SM-affiliated company. Being hired on the spot made the wait completely worth it! What sets SM Job Fairs apart is the quality of employers—established, reputable companies that offer real career opportunities. I’m truly grateful for this experience!” – Teresa Enriquez, Cashier at Toy Kingdom

Hassle-free job hunting with on-site government services

Having everything you need in one location makes finding a job easy! In order to ensure a seamless hiring process, SM Job Fairs include government agency booths to help applicants with necessary prerequisites like the Social Security System (SSS), Philippine Health Insurance Corporation (PhilHealth), and Pag-IBIG Fund.

SM Retail and SM North EDSA unite to empower job seekers at a bustling job fair.

Driving growth, building the nation

SM Job Fairs are more than just hiring events; they also support community development and economic rehabilitation. The dedication of SM Supermalls to employment is helping more Filipinos secure better futures. Don’t pass up this opportunity to begin your next major professional move!

 

 

 

 

 

Lifestyle, News

Women on Fire 2025: Strengthening Women and Creating Resilient Societies

The iconic SM Mall of Asia Globe lights up in purple to celebrate gender equality, together with SM Cares, United Nations Philippines, and the Philippine Commission for Women.

Women on Fire, a celebration of the extraordinary leadership, bravery, strength, and tenacity of women in fire prevention, disaster response, and community safety, was introduced by SM Cares in honor of National Women’s Month and Fire Prevention Month. Across all programs, Women on Fire reached approximately 25,000 participants and provided a platform for empowerment, education, and awareness through partnerships with important public and private entities.

The Purple Illumination Ceremony, held on February 28 by SM Cares in collaboration with the Philippine Commission on Women (PCW) and the United Nations Philippines, illuminated the SM Mall of Asia (MOA) Globe and mall façades across the country to mark the beginning of Women’s Month. In the Philippines, purple, a color often associated with justice, dignity, and women’s rights, signified the beginning of National Women’s Month, reaffirming SM’s dedication to gender equality and female empowerment.

SM Megamall’s Time Sculpture turns purple in support of women empowerment.

Shoppers at SM North Edsa walk through the display at the LED Tunnel, a striking tribute to gender equality and women’s resilience.

Strengthening Preparedness and Safety

A key highlight of the campaign was Women on Fire, which recognized female firefighters, emergency responders, and community leaders for their role in safety, fire prevention and disaster preparedness. On March 4, 2025, SM Cares and the Bureau of Fire Protection (BFP) conducted the 4th SM & BFP Nationwide Simultaneous Fire Drill across SM malls nationwide, with SM Mall of Asia as the main venue. Hundreds of registered participants took part in the Fire Square Roadshow, engaging in fire safety demonstrations and interactive training sessions to strengthen preparedness.

“Women are at the forefront of resilience. Through ‘Women on Fire,’ we celebrate and honor their contributions and reaffirm our commitment to gender-inclusive safety efforts,” said Atty. Pearly Joan Turley, SM Supermalls Senior Assistant Vice President of the Corporate Compliance Group and SM Cares Program Director for Women.

A female mall-goer tries the fire fighter’s protective uniform at the Fire Square Roadshow of the Bureau of Fire Protection (BFP).

Students from the Philippine College of Criminology participate in the Fire Square Roadshow of the Bureau of Fire Protection (BFP).

Women in Resilience: Empowering Women as Leaders in Disaster Preparedness and Community Building

On March 5, 2025, SM Cares and the Philippine Commission on Women (PCW) led the 2025 National Women’s Month Celebration Kickoff at SM Mall of Asia. The event, centered on the theme “Babae sa Lahat ng Sektor, Aangat ang Bukas sa Bagong Pilipinas”, aimed to empower women across various sectors, particularly those from marginalized communities. Its activities included gender equality discussions on women’s rights and leadership, a trade fair showcasing products from women-led MSMEs and free services such as medical check-ups, legal consultations and livelihood support.

Meanwhile, the Women LEAD Forum, co-hosted by the Department of the Interior and Local Government (DILG) and SM Cares, emphasized the crucial role of women at the barangay and grassroots levels in disaster resilience. The discussion underscored how women-led initiatives strengthen community preparedness and serve as models for national climate and disaster resilience programs.

On Day 2 with PCW, SM Prime Vice President Jessica Bianca Sy emphasizes the significance of empowering women in our communities.

The celebration also highlights the launch of the 50th Anniversary coffee table book, entitled as “From HerStory and Beyond: Five Decades of the Philippine Commission on Women”.

On Day 3 with DILG, the panel discussion moderated by United States Agency for International Development (USAID) Specialist for the Urban Connect Project Crystal Eunice Dela Cruz, highlights the significance of women’s leadership.

Pasay City Mayor Emi Calixto-Rubiano (center) receives the DILG Certificate of Appreciation for Advancing Women’s Leadership for Community Resilience.

SM Cares Champions Safe and Inclusive Spaces with Safe Spaces Act Orientation

Over 12,000 people attended SM Cares’ 3rd Nationwide Safe Spaces Act Orientation, which was hosted in 86 SM malls across the country on March 4 and 6, to reaffirm the company’s dedication to establishing safe spaces. Students, staff, renters, and security guards were all taught the value of preserving harassment-free environments in stores and businesses through this program.

SM Supermalls holds the 3rd Nationwide Orientation on the Safe Spaces Act with in the photo: Philippine Commission on Women (PCW) Officer in Charge Executive Director Nharleen Santos-Millar, SM Supermalls Senior Assistant Vice President (VP) of the Corporate Compliance Group (CCG) Atty. Pearly Joan Turley, PCW former Executive Director Atty. Khay Ann Magundayao-Borlado, SM Supermalls VP for CCG Liza Silerio, together with SM Supermalls security and janitorial personnel.

Visit the official website or follow @SMCaresOfficial on social media for additional updates on SM Cares’ efforts

 

Lifestyle

The Ultimate Bucket List for Youniverse—Remembering #WomensMonthAtSM

March is all about YOU! At SM, we’re honoring strong women with joyous experiences, wellness, and beauty this Women’s Month. Experience enjoyable outings with friends, self-care, and confidence boosting. With glow-ups, indulgences, and life-changing experiences, enter your girlboss age. Only at SM Supermalls, begin crossing things off the ultimate Women’s Month bucket list!

Own Beauty That Empowers: A Self-Love Glow-Up

Self-care is more than a treat—it’s a celebration of you! This Women’s Month, refresh, recharge, and embrace your glow-up with a makeup refresh, wardrobe upgrade, and an indulgent beauty experience at SM Supermalls!

Start with a beauty upgrade at Look at Me in its first branch in the Philippines, SM Aura, now also available at SM Mall of Asia (MOA), where you’ll find luxury brands perfect for high-end skincare and makeup essentials.

For timeless beauty must-haves, MAC at SM MOA, SM North EDSA, SM City Fairview, and SM Megamall is the go-to for professional-grade cosmetics to help you create your signature look. Meanwhile, for skin-loving makeup, Happy Skin at SM Aura, SM Megamall, SM City Fairview, SM North EDSA, and SM MOA offers skincare-infused beauty for effortless radiance.

A power statement completes any beauty routine, and Jo Malone at SM Megamall, SM Aura, SM MOA, and SM North EDSA, lets you create a signature scent that is uniquely yours.

Refresh your wardrobe with Patton at SM Aura—first in SM, a woman-owned brand for chic, modern fashion. Meanwhile, for timeless staples check out K&Company—first in SM at SM Podium, also available at SM Aura and S Maison.

To complete your glow-up, Atelier 818 at SM Aura, first in the Philippines, with its fine jewelry that blends sophistication with artisanal craftsmanship.

Wellness First: Because You Deserve to Feel Your Best

Now’s the perfect time to hit pause, refresh, and focus on yourself. Whether it’s a hair makeover or a well-deserved pampering session, check out these spots to get that glow from within!

Start with a professional hair treatment at Amave by Going Straight Salon at SM North EDSA and SM Megamall, where expert hair care solutions keep your locks healthy and beautiful. If you’re ready to take your skincare and beauty routine to the next level, Aivee Clinic at SM Megamall—their first in SM, offers advanced cosmetic dermatology and treatments, perfect for enhancing your natural glow.

For a well-deserved pampering session, Ukiyo Beauty Bar at S Maison provides a relaxing escape with premium nail and self-care treatments. If smooth, flawless skin is on your list, Maxwax at SM Aura, first in SM—offers expert waxing services to help you feel fresh and confident.

To enhance your everyday look with authentic Japanese lash extensions check out Ayumi at SM City Fairview, SM Aura, SM MOA, and SM North EDSA. And if prioritizing fitness is part of your self-care routine try Fitness First Platinum at SM Aura—first in SM, for an elevated workout experience.

Girls’ Day Out: Making More Moments Together

Now’s the perfect time to gather your girls and make unforgettable memories. Whether it’s brunch, coffee, or a cozy catch-up, check out these must-visit spots for the ultimate girls’ day out!

Start with an indulgent brunch at Panco Café at SM Podium, first in SM, where Melbourne meets Manila in an elevated take on Filipino food. For a taste of Parisian elegance with beautifully crafted pastries and an effortlessly chic ambiance check out Apéritif, first in the Philippines at SM Aura, also available at SM North EDSA, SM MOA, SM Megamall, and SM City Fairview.

For an afternoon pick-me-up, visit Paul Le Café, the first in SM at SM North EDSA—now also in SM Megamall and SM Aura, where French tradition and a passion for bread and pastries come together. If you’re looking for a laid-back neighborhood spot, Brewing Point at SM City Fairview serves up comfort food with a cozy atmosphere.

Coffee lovers can take their caffeine game to the next level with four unique brewing methods at UCC Mentore at S Maison, first in SM. For a specialty coffee experience, Yardstick at SM Aura, SM MOA, and SM Podium, ranked 18th in the World’s 100 Best Coffee Shops—proudly roasts world-class coffee, making it a must-visit for coffee enthusiasts.

This Women’s Month, It’s Your Time to Shine—Only at SM!

This Women’s Month is no exception to our mission at SM Supermalls to provide you with first-rate experiences.

SM offers everything you need to make it a memorable occasion, whether you’re celebrating with your best friends, giving yourself a well-earned glow-up, or taking a much-needed getaway for yourself.

You deserve this month, so make it all about you! Everything may be found at SM, the #HomeOfFirsts.

For the most recent information and activities, remember to check www.smsupermalls.com or like and follow @smsupermalls on social media!

 

 

 

Lifestyle, News

How SM Moves From Bin it Right to #SMWasteFreeFuture reduces the impact on landfills

The SM Waste-Free Future initiative endeavors to reduce waste generation and increase the rate of diversion.

It is not “out of sight, out of mind”; landfills are not only unsightly places in isolated locations; they also provide a serious health danger to the local population and release a lot of greenhouse gases due to the decomposition of food waste.

The SM Supermalls’ Recyclable, Disposable, and Compostable (RDC) containers are not merely decorative; they mark the beginning of the path to a landfill that is net-zero and beyond.

SM has recycled 130,250kg of its internal non-essential documents through its bulk paper recycling program.

SM’s environmental programs, such as the monthly Trash to Cash recycling market, continue to support communities towards sustainable living.

For recyclable waste, SM has initiatives like the “Trash to Cash” recycling market, which successfully gathers over 1 million kilograms annually of plastic, paper, and other materials for reuse or recycling. The program aims to reduce solid waste pollution and promote a circular economy within communities. SM understands the importance of segregating at the source, and the company does this through partnerships with various companies, such as Trust International Paper Corporation for internal bulk paper recycling. The program has avoided landfill waste equivalent to the annual waste of more than 3,000 households while ensuring recyclables are properly processed.

For disposable, non-recyclable waste, SM Prime formed a joint venture with the Japanese environmental solutions company GUUN to establish SM GUUN Environmental Company, Inc. (SGECI). This partnership enhances its waste-to-fuel factory to convert non-recyclable waste, like single-use plastics, non-recyclable paper, and used rags, into cement fuel called “fluff fuel” to reduce coal usage. The “fluff fuel” produced is then used by eco-conscious cement companies like APO Cement, Holcim, and Taiheiyo Cement in a practice they call “co-processing,” where the ash from the fuel is also used as a cement ingredient, making it an integral part of the waste reduction ecosystem.

In 2024, SM GUUN Environmental Company converted over 6,000 metric tons of non-recyclable waste into “fluff fuel,” avoiding the annual landfill burden for 12,000 households. The Department of Environment and Natural Resources (DENR) recently visited the facility and recognized its significance to various stakeholders, particularly in the reduction of their carbon footprints and the efficient management of solid waste.

In 2024, SM GUUN enabled the conversion of 6,000 metric tons of non-recyclable waste into fuel for cement companies.

SM GUUN’s Cebu plant is capable of processing 50-70 tons of waste daily.

Department of Environment and Natural Resources (DENR) representatives, led by Assistant Secretary and concurrent Bureau Director Jaqueline Caancan were joined by the National Solid Waste Management Commission Head Engr. Vizminda Osorio and DENR Environmental Management Bureau (EMB) Central Visayas Regional Director Ma. Victoria Abrera in a recent visit to SM GUUN Environmental Company in Consolacion, Cebu.

For compostable waste, SM GUUN is experimenting with a Singaporean system for its malls and hawker centers that transforms compostable food residues into landscape soil, achieving over 70% volume reduction within 48 hours. This helps create new soil for gardens, parks, and golf courses, thereby reducing the burden on landfills and contributing to soil health and urban greenery.

Other customer-facing solid waste management services offered by SM include the Plastic Waste Collection program, E-Waste Collection, clean water body awareness campaigns, and frequent cleanups of the coast and estero. Through RA 9004, RA 11898, and other similar laws, these activities are also carried out to assist the government in promoting appropriate solid waste management.

The path to SM’s #SMWasteFreeFuture becomes more feasible after solutions have been found. To establish an ecology of recovery and consumption where the term “waste” can become obsolete, we need everyone’s assistance, from properly “bin it right” to further developing waste solutions. Let’s contribute to the “waste-free future” movement.

Visit https://www.smsupermalls.com/smcares/events/environmental-programs-on-solid-waste-management to find out more about SM’s solid waste management activities.

 

 

Lifestyle

The “Trash to Cash” campaign by SM Supermalls gives communities the tools they need to create a waste-free future

Over 12 million kilos of recyclables collected in 2024.

A student weighs recyclables with his teacher at SM Cares’ Trash to Cash, proving that every small effort adds up to a greener future.

The “Trash to Cash” (TTC) recycling market, which allows people to trade recyclable waste for cash, turns SM Supermalls into a center of sustainability every first Friday and Saturday of the month. This program, which is a component of SM Supermalls’ Waste-Free Future campaign, has been in place since 2007 and promotes recycling, waste segregation, and environmental awareness while also providing financial benefits to local communities.

The TTC program, which is implemented in 87 SM malls across the country, offers tenants, customers, and local communities an easy-to-use way to get involved in sustainable waste management. By ensuring that recyclables are properly sorted and repurposed, TTC actively contributes to the circular economy, reinforcing SM Supermalls’ commitment to responsible environmental stewardship.

Encouraging sustainable habits with tangible impact

The impact of TTC has been remarkable. In 2024 alone, the initiative successfully collected more than 12 million kilograms of recyclables, generating a total of over ₱28 million in earnings for participants. This is equivalent to 204,000 trees saved if all recyclable wastes are paper or a reduction of 18,000 tons of carbon emission if all recyclable wastes are plastic. More than just a recycling initiative, TTC empowers individuals, organizations, and businesses by making sustainability a rewarding and community-driven practice.

SM employees and tenant partners join in by bringing piles and bags of recyclable waste.

“TTC is more than just a recycling program—it’s a movement that enables communities to turn environmental responsibility into real opportunities. By participating, people not only contribute to waste reduction but also gain financial incentives, proving that sustainability can be both impactful and rewarding,” said SM Supermalls President Steven Tan.

A caring call to action: Be part of the change

Students, who brought in their trash, receive cash incentives from SM personnel for their commitment to a sustainable future.

As climate challenges continue to grow, initiatives like TTC show that small actions, when done collectively, lead to significant environmental impact. By participating in this program, individuals can contribute to the fight against waste pollution, support the circular economy, and take a meaningful step toward a more sustainable future.

How to participate in Trash to Cash

Segregating our trash plays a vital role in diverting waste from the landfills.

With TTC locations scattered worldwide, SM Supermalls provides convenient drop-off places where consumers can properly dispose of things such as paper, plastic bottles, and other recyclable garbage. Joining the TTC movement is easy. Segregate your recyclable waste and bring them to any participating SM mall. You can visit the SM Supermalls official website for ways to contribute to a cleaner, greener future.

Follow @SMCaresOfficial on social media to find out more about TTC and other sustainability projects under SM’s Waste-Free Future campaign.

 

 

 

 

Lifestyle, News

By supporting the Water for Tomorrow Campaign, SM Prime promotes sustainability

SM City Baguio’s rainwater treatment facility (RTF) utilizes a rigorous six-step treatment process with real-time monitoring to ensure processed water meets potability requirements, and its service to the community was recognized at the 2024 Asia Pacific Tambuli Awards.

Access to clean and potable water is one of today’s most pressing challenges, with rapid urbanization and population growth straining freshwater resources. Effective water management is essential for both the environment and civilization, according to the United Nations (UN)-Water.

Since the early 1990s, long before water stress and its connection to climate change were generally acknowledged, SM Prime Holdings, Inc. (SM Prime), a prominent integrated property developer in Southeast Asia, has placed a high priority on water conservation and management.

In order to ensure responsible resource management and promote the welfare of the communities it serves, SM Prime actively incorporates climate resilience into its developments through its water stewardship campaign, Water for Tomorrow.

Sustainable water management

Water conservation measures and efficient management systems are embedded in SM Prime’s building operations. The company invests heavily in sustainable water management technologies to reduce freshwater use and the demand for municipal water supply. It has identified practical water usage and innovations to address the growing concern of water security.

In 2023, SM Prime’s reported total water consumption amounted to 7.2 million cubic meters, with 61% of that consumed water being recycled.

On average, more than 1 billion gallons of recycled water is used for mall operations. SM Supermalls uses recycled water for cleaning and sanitation, caring for its plants and landscaping, and cooling its air conditioning towers.  Efficient plumbing and innovative water-saving technologies with low-flow fixtures also regulate the mall’s water consumption.

Headquarters to some of the largest Business Process Outsourcing (BPO) and Knowledge Process Outsourcing (KPO) brand names, the Three E-com Center at the Mall of Asia Complex efficiently operates its sewage treatment plant to collect, treat, and remove contaminants from wastewater, making it safe to discharge to the surrounding environment.

These practices have been scaled throughout the group. The SM Offices’ E-Com Centers in the Mall of Asia Complex have sewage treatment plants that recycle greywater. Aside from rainwater harvesting systems that help maintain its urban gardens, SM Development Corporation (SMDC)’s Sea and Shore Residences donate its discharged treated water to the greening of the Estates in the MOA Complex.

Pico Sands Hotel has reduced water consumption by advocating towel and linen reuse, inviting guests to join its sustainability journey and conserve water.

Hamilo Coast’s desalination plant provides sustainable water to its community, serving residences, hotels, staff housing, and offices since 2010.

As part of its water conservation program in Pico Sands Hotel, SM Hotels and Convention Corporation reduced its freshwater consumption by 36%, reaching 52% water reuse and 41% for Pico de Loro Beach and Country Club. Together with Hamilo Coast, SM Prime’s luxury and leisure estates in Nasugbu, Batangas, its water desalination plant has made significant impacts on water management and sustainable eco-tourism since 2010, ensuring that it services all developments that call Hamilo home.

Protecting water resources

SM Prime supports this year’s UN-Water World Water Day 2025 on March 22, which focuses on the theme “Glacier Preservation.”

Halfway around the globe, glaciers play a critical role in the global water cycle.  Glacial ice is the largest reservoir of fresh water, holding about 69% of the world’s fresh water. With rapid glacial melting, altered rainfall patterns, droughts, and rising sea levels, the planet risks a water crisis that affects the most vulnerable.

SM Development Corporation (SMDC)’s Sea and Shore Residences donate their treated wastewater to green the landscape of the Estates in Mall of Asia Complex.

Recognizing these challenges and the need for a reliable water supply, SM Prime continues to integrate water-efficient systems in its property developments. This helps create public awareness and encourages responsible water use among mallgoers, tenants, employees, and communities. In 2023, SM Supermalls’ SM City Baguio rainwater treatment facility (RTF) was launched to help reduce dependence on freshwater sources. It has treated 17,000 cubic meters of rainwater into potable water and continues to operate and serve its host community.

The Water for Tomorrow initiative, along with Net Zero by 2040 and a Waste-Free Future, are important components of SM Prime’s sustainability plan.

“As businesses face growing water challenges, we must take action to secure our Water for Tomorrow,” said Hans T. Sy, SM Prime Executive Committee Chairman.

“Water stewardship is an investment in our future. We must move beyond conservation and prioritize resource protection, waste reduction and water security for future generations,” he added.

 

 

 

 

Lifestyle, News

The Wall of Champions for SM for MSMEs celebrates the spirit of entrepreneurship in the Philippines

Celebrating the strength of 17,000+ thriving businesses

In the photo: The 2024 Presidential Awardees for micro, small, and medium enterprises (MSMEs) from Kawayan Collective, Hey Success PH, Ai-She Footwear Fashion, Nelly Coffee and Tablea, Malagos Chocolate, Tropical Palm Herb Manufacturing, and Jojie’s Bakeshop, with SM Supermalls Executive Vice President for Marketing Jonjon San Agustin, Senior Assistant Vice President (SAVP) for Marketing – MSMEs Pats Dy, AVP for MSMEs Royston Cabunag, and Department of Trade and Industry (DTI) Division Chief Cynthia Dela Cruz

The micro, small, and medium businesses (MSMEs) Champions’ Wall, a visual monument to the tenacity, commitment, and excellence of the nation’s 17,000 MSMEs, was proudly launched by SM Supermalls as part of a vibrant celebration of Filipino entrepreneurship. The spectacular event, which was hosted at the SM Mall of Asia (MOA), brought together esteemed guests to honor the 2024 Presidential Awardees for MSMEs and recognize their significant contributions to the corporate landscape of the country.

A symbol of innovation and perseverance

The MSME Champions’ Wall represents the path of Filipino business owners who have persevered in thriving in the face of adversity and is a testament to their inventiveness and tenacity. The installation, which combines storytelling and art, highlights the various industries and success stories that make up the MSME sector.

(L-R): Jam Puentespina from Malagos Chocolate (the Medium Enterprise Champion), Carmela Prado from Kawayan Collective (the Small Enterprise Champion), Teresa Santiano from Tropical Palm Herb Manufacturing, Arnold Labunog from Josie’s Bakeshop, Shelly Kane Coligado Ortiz from Ai-She Footwear, and Jeric Suazo from Nelly Coffee and Tablea

Honoring the 2024 Presidential Awardees

Gracing the occasion were key representatives from the Department of Trade and Industry (DTI), SM Supermalls executives, and the private sector, along with the esteemed awardees. In his opening remarks, Jonjon San Agustin, Executive Vice President for Marketing at SM Supermalls, emphasized the importance of providing platforms for MSMEs to grow, stating, “This wall is more than just an installation; it reflects the relentless spirit of Filipino entrepreneurs who drive economic growth and inspire innovation.”

The Medium Enterprise Awardee, Malagos Chocolate, offers award-winning Philippine-grown cacao.

The highlight of the event was the formal recognition of the 2024 Presidential Awardees for MSMEs, individuals, and businesses that have demonstrated outstanding performance, innovation, and community impact. Each awardee shared their journey, underscoring the vital role that MSMEs play in job creation, industry growth, and national development.

The small enterprise finalist, Aishe Fashion, crafts locally sourced espadrilles, empowering Persons with Disabilities (PWD) artisans.

 

SM Supermalls’ commitment to MSME growth

SM Supermalls remains committed to championing local businesses through initiatives such as the SM for MSMEs Program, which provides entrepreneurs with greater market opportunities, business support, and nationwide visibility.

By taking this action, SM Supermalls is reaffirming its dedication to being a genuine partner in MSMEs’ development and bolstering its support for them. The MSME Champions’ Wall at SM MOA will stand as a permanent reminder of the tenacity, zeal, and brilliance of Filipino business people.

To enroll in the initiative, MSMEs can go to msme.smsupermalls.com.

Visit www.smsupermalls.com/sm-for-msmes/ to download your MSME application or email us at [email protected] with your most innovative product and preferred location. Don’t miss this opportunity to grow your business with SM Supermalls today!

 

Lifestyle, News

In the most recent Tangere 2025 Senatorial Preferential Survey, there was a three-way tie for top place; FPRRD’s arrest increased PDP-Laban’s chances of winning a Senate seat

A three-way statistical tie between brothers Media Executive Ben “Bitag” Tulfo and ACT-CIS Representative Erwin Tulfo and Senator Bong Go, who each received 54% of the vote, was the result of Tangere’s most recent 2025 Pre-Election Senatorial Preferential Survey, which was conducted on the eve of former President Rodrigo Duterte’s arrest. Ben ‘Bitag’ Tulfo received 54.63% of the vote, which put him at the top of the overall rating. Metro Manila and Visayas voters chose him. Northern Luzon, Central Luzon, and Southern Luzon voters favored Erwin Tulfo, the ACT-CIS congressman, who came in third (53.50%). Rep. Erwin Tulfo was preferred by older respondents, whereas Ben “Bitag” Tulfo was more popular with voters between the ages of 18 and 25. Senator Bong Go, the incumbent, will rank second overall with a 54% voter choice, a significant rise over the study conducted last month. When it came to Mindanao voter preference, Senator Go was the most popular candidate.

Effect of PRRD Arrest – PDP Laban Candidates

  • A notable increase for the following candidates and guests from PDP-Laban was recorded for February. This can be attributed to the rise in support for the embattled former president:
    • Senator Bong Go (Ranked 1-3) from 51.25% to 54.00%;
    • Senator Bato Dela Rosa (Ranked 7-13) &nbspfrom 36.54% to 37.29%;
    • Actor Philip Salvador (Ranked 19-20) from 21.92% to 22.67%;
    • Rodante Marcoleta (Ranked 21-23) from 19.12% to 19.83%;
    • Jimmy Bondoc (Ranked 21-23) from 17.63% to 18.13%;
    • Vic Rodriguez (Ranked 26-27) from 6.63% to 10.42%
  • No notable movement were recorded for Sec. Raul Lambino, Pastor Quiboloy, and Jesus Hinlo, Jr.

Effect of PRRD Arrest – Admin Candidates

  • No notable movement were recorded for the following candidates:
    • Former Senator Tito Sotto continued to rank fourth with a 47.67% voter preference;
    • Senator Bong Revilla and Senator Pia Cayetano remained statistically tied at 5-6 with 42% voter preference each;
    • Former DILG Secretary Ben Abalos ranked seventh overall with a 37.54% voter preference. He is statistically tied with other admin candidates for 7-13 , Senator Lito Lapid (37.00%),  Senator Manny Pacquiao (36.92%) , and Senator Ping Lacson (36.29%);
  • A notable increase for the following candidates was recorded:
    • Senator Ping Lacson (Ranked 7-13) from 33.33% to 36.29%;
    • Makati Mayor Abigail Binay (Ranked 13-16) from 30.42% to 33.88%;
    • Camille Villar (Ranked 14-16) from 29.38% to 32.04%.
  • Only the following candidates from the administration lineup recorded a decrease in voter preference :
    • Senator Imee Marcos (Ranked 17-18) from 29.04% to 27.13%;
    • Senator Francis Tolentino (Ranked 17-18) from 28.04% to 27.04%.

FPRRD ICC Arrest

According to Tangere’s latest public opinion poll, a strong majority, exceeding three out of four are against the Marcos Administration’s cooperation with Interpol in arresting Former President Rodrigo Duterte Based on the ICC Warrant .  Respondents from Central Luzon, Southern Luzon, Mindanao, and Visayas are the key demographics driving the agreement. Opposition to the agreement is largely concentrated among 36 to 50 year-old respondents from Metro Manila and Northern Luzon,. The vast majority of respondents, specifically 73%, said that the arrest will cause a national rift within the country. A significant two-thirds of those who trusted the Marcos Administration lost their trust after the arrest of the former president,

In response to the question if this will have an effect on their voter preference this coming May 2025 Mid-Term Elections, More than a substantial portion of voters, specifically 85%, mentioned that this will play a significant role in their selection process during the upcoming midterm elections.

With a sample size of 2,400 participants (+/- 1.96% Margin of Error at a 95% Confidence Level), the non-commissioned survey was administered via a mobile responder application on March 11–14, 2025, using a stratified random sampling approach (quota based sampling). Twelve percent came from the National Capital Region (NCR), twenty percent from Visayas, twenty-three percent from Northern Luzon, twenty-two percent from Southern Luzon, and twenty-three percent from Mindanao.

The goal of Tangere, an innovative market research firm with an award-winning technological application, is to understand Filipino opinions. Tangere is pleased to be a member of both the Philippine Association of National Advertisers (PANA) and the Marketing and Opinion Research Society of the Philippines (MORES). One of the first businesses to register with the COMELC was Tangere.

Email Tangere at [email protected] to obtain the topline report and analytics for this non-commissioned study.

 

 

 

 

 

 

 

Lifestyle, News

Eastern Communications and BIR Collaborate to Provide a Faster, Securer Network

Eastern Communications holds a partnership kick off meeting with BIR to discuss the transformative benefits of SD-WAN [FROM L to R:] BIR Head Revenue Executive Assistant, (ISDOS) Jose Afable, BIR Head of National Office Data Center (Regions 8A/8B), Daniel Lubiano, BIR Head of Revenue Data Center – Luzon 2, Cynthia De Leon, BIR Chief of Staff, ISG, Eunisa Castillo, BIR Deputy Commissioner, ISG, Ma. Rosario Enriquez-Curiba, Eastern Communications (EC) VP and Head of Sales Mike Castañeda, EC VP and Head of Product & Innovation Edsel Paglinawan, EC Sales Enterprise Head Carlo Alzul, EC Senior Account Manager Stephen Yap, EC Sales Industry Head (G&S) Patrick Pilapil, and EC Sales Cluster Head Roy Dimaculangan.

Eastern Communications and the Bureau of Internal Revenue (BIR) recently held a partnership briefing in the Office of the Deputy Commissioner, Information System Group, marking the official cooperation. The BIR hired the ICT provider to use SD-WAN (Software-Defined Area Network) to secure the network infrastructure of its office. Eastern Communications is renowned for helping government organizations on their path to digitalized operations by providing them with cloud and data services, cybersecurity solutions, and quick, secure, and dependable connectivity.

Visit eastern.com.ph or give us a call at 5300-7000 to find out more about Eastern Communications’ dedicated internet, cloud, cybersecurity, and other ICT solutions.