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7 Reasons You Can’t Miss BÚTLAK: The 40th Negros Trade Fair

Forty years. Generations of makers. One landmark celebration of everything Negros—back at SM

Forty years of Negrense creativity, craftsmanship, and enterprise—all coming together under one roof. Food, fashion, home, and craftsmanship at BÚTLAK: The 40th Negros Trade Fair, in partnership with SM for MSMEs, brings homegrown businesses closer to more customers and opportunities at SMX Convention Center Aura, September 22–27.

Some fairs are worth visiting for the shopping. Others for the food. BÚTLAK: The 40th Negros Trade Fair gives you 40 years of reasons to come. From September 22 to 27, 2026, the country’s longest-running provincial trade fair returns to SMX Convention Center Aura, bringing the best of Negros closer to Metro Manila shoppers for its milestone 40th anniversary.

Through SM for MSMEs, SM Supermalls continues its collaboration with the Association of Negros Producers (ANP), helping provide Negrense entrepreneurs a highly visible marketplace where their products, stories and craftsmanship can connect with more customers and potential markets.

Crafted in Negros, made to be discovered. Negrense artisans give traditional craftsmanship a fresh, contemporary spin.

This year’s theme, BÚTLAK, celebrates a legacy moving forward with fresh energy: honoring the flavors, craftsmanship and stories that made the fair an institution while giving Negrense creativity a distinctly contemporary spin. Whether you come to eat, shop, discover something new—or all three—here are 7 reasons this milestone edition deserves a spot on your calendar.

Because the Big 4-0 is going BIG!

Forty years doesn’t happen every day. More than 115 Negrense entrepreneurs are preparing to fill 178 booths with the best of the island—from beloved food and fashion to handcrafted furniture, home accents, art and more. For longtime NTF fans, it’s a homecoming. For first-timers, this may be the best year to finally discover why generations of shoppers keep coming back. Six days. 178 booths. One island’s creativity under one roof.

Hot off the griddle—and always worth the wait! One of the most sought-after experiences at the Negros Trade Fair is watching the iconic piaya freshly heated and served warm on-site. Crisp on the outside with its sweet, gooey filling inside, this beloved Negrense delicacy proves that some favorites are simply best enjoyed fresh, warm, and straight from the fair.

Come hungry. Very hungry.

Ask an NTF regular what they’re looking forward to and chances are, food is somewhere near the top of the list.

21 Restaurantis bringing Bacolod favorites including its Signature Batchoy, Spanish-style Boquerones and Lola Nitang’s Bibingka.
Quan Delicaciesbrings the ultimate Negrense comfort-food haul: classic kakanin, napoleones, chicken pie and Frozen Sud-an—including Cansi—alongside newer creations such as Puto Sorbetes and Batuan Focaccia.
Then there’s Sir and Ma’am Restaurant’sheirloom Morcon, a family tradition dating back to 1962.
Casa Carmela’ssmall-batch Negrense dishes and culinary staples made for stocking the pantry.

Come hungry. Leave with enough pasalubong to make everyone at home very happy.

Discover old favorites and new finds from Quan Delicacies, Casa Carmela, 21 Restaurant, Sir and Ma’am Restaurant, and more—proof that at the Negros Trade Fair, there’s always something worth coming back for seconds.

Wear Negros differently.

This isn’t heritage that stays behind glass. At BÚTLAK, traditional craftsmanship finds its way into pieces made for today’s wardrobe.

Behind every contemporary Negrense fashion piece are skilled hands transforming fabric, texture, and tradition into something made for today. Negrense makers transform craftsmanship and tradition into fashion designed for today.

Tia Lacson The Label’s Medina Collectionbrings effortless resort dressing in natural linen, lace, fine piña and recycled materials, with selected pieces supporting mother-embroiderers in Silay and local seamstresses across Bacolod and Talisay.
Ellege Handcrafted Fashionkeeps Negros Occidental’s intricate hand-smocking tradition alive, translating a painstaking heritage technique into elegant contemporary clothing.
And Arêtebrings handcrafted island-style accessories made with indigenous Philippine materials and created in partnership with local Local fashion, but make it unmistakably Negrense.
Negrense style, reimagined. From contemporary fashion to handcrafted accessories, local makers bring heritage, artistry, and modern design together—unmistakably Negros.

Bring a little bit of Negros home.

Consider this fair dangerous territory for anyone who says, “I’m just looking.”

Hacienda Craftstransforms abaca, rattan, bamboo and coconut twigs into export-grade lighting and home décor while providing livelihoods to sugarcane communities during tiempo muerto. Around 90% of its artisans are local mothers who weave from home.
Hacienda Crafts: Woven with purpose. Local materials become beautiful home pieces while creating livelihoods for Negrense artisan communities.
Tumandok Crafts Industriesturns carefully treated capiz shells into premium houseware and statement décor, preserving a craft it has developed since 1988.
Meanwhile, Artisana Island Craftscombines ceramics with wild pandan harvested from the foothills of Mt. Kanlaon to create eco-luxury table décor while supporting livelihoods for wives of local sugarcane farmers.

Crafted by nature, shaped by Negros. Capiz, ceramics, and wild pandan are transformed into distinctive pieces that bring Negrense artistry home.

These aren’t simply beautiful objects. They’re pieces of Negros—and the communities behind them—that you can bring home.

Be among the first to discover what’s new.

Here’s where the 40th gets particularly exciting. Five product specialists from the Design Center of the Philippines went directly into Negros workshops to collaborate with ANP makers, exploring local raw materials and combining time-honored skills with contemporary design perspectives. The result? Fresh, market-ready collections debuting at the 40th Negros Trade Fair, alongside the 2026 Bulawan Awards pieces.

After four decades, Negros isn’t simply looking back. It’s designing what comes next.

Find something you never expected to buy.

One of the best things about NTF has always been discovery.

A typhoon once stripped Chef Mae Selene Puentespina-Resultay’s Sarisa trees of their fruit. Instead of looking at what was lost, she looked at what remained—the leaves—and eventually transformed them into Rensel’s crispy Sarisa Chips.
Come for your favorites, leave with a new discovery. From Sarisa chips and mosaic art to clay sculptures, NTF is full of unexpected finds shaped by creativity, resourcefulness, and purpose.
Artist Ramon De los Santosmakes his official NTF debut with Lutak Art Sculptures, combining clay and raw earth in textured works inspired by the nostalgia of Larong Pinoy.
And NVC Foundationtransforms discarded materials such as broken tiles and used Nespresso capsules into intricate mosaic art, with every purchase helping fund nutrition, education and livelihood initiatives in Negros Occidental.

Made in Negros, designed to stand out. Natural and repurposed materials are handcrafted into one-of-a-kind décor and art pieces—showcasing the ingenuity behind Negrense craftsmanship.

Come looking for your favorites. Leave having discovered a new one

Because when the right partners open doors, local businesses can go further.

The Negros Trade Fair has always been more than a place to shop. For four decades, it has helped give Negrense entrepreneurs a marketplace for their creativity, craftsmanship and products. This milestone edition builds on that legacy by bringing together ANP, the Provincial Government, SM Supermalls through the SM for MSMEs program and SMX Aura around a shared opportunity: helping more Filipino enterprises reach more people.

Through SM for MSMEs, SM helps bring platforms such as the Negros Trade Fair closer to a ready, high-traffic market—providing entrepreneurs with greater market access, business visibility and opportunities to connect with customers.

It’s an idea at the heart of SM for MSMEs: when Filipino entrepreneurs are given the right marketplace and the right opportunities, small businesses have more room to grow.

After 40 years, NTF offers plenty of proof of what can happen when communities, entrepreneurs and partners grow together. 40 years brought them here. Come see where they go next. BÚTLAK is more than an anniversary. It’s a chance to taste recipes passed through generations, wear craftsmanship reimagined for today, bring home extraordinary Filipino design, meet the people behind the products—and support businesses helping keep Negrense culture and enterprise thriving. So come hungry. Come curious. And perhaps come with an extra shopping bag!

BÚTLAK: The 40th Negros Trade Fair
September 22–27, 2026
SMX Convention Center Aura

Taste it. Wear it. Bring it home. And be part of the next 40 years of Negros.

August 29, 2026 by Vic Vic Bautista

Fashion, Lifestyle

Raco Ruiz Expands His Creative Universe Through Art Toys, Coffee, and Streetwear

The Filipino multipurpose artist brings his distinctive visual language to Dopatopia with Art Toys PH, Plain Sight Coffee’s Snack Attack collection, New Era Philippines’ CO11ECTION, and SM Mall of Asia’s MOA20 anniversary drop.

Raco Ruiz with products from Art Toys PH, Plain Sight Coffee, New Era Philippines, and SM Mall of Asia MOA20

Filipino visual artist, content creator, and creative director Raco Ruiz, represented by NYMA Talent Management, continues to bring his colorful creative universe beyond traditional art spaces through four recent projects spanning collectible art, specialty coffee, merchandise, and streetwear.

Through collaborations with Art Toys PH, Plain Sight Coffee, New Era Philippines, and SM Mall of Asia, Raco has translated his bold, playful, and nostalgia-driven visual style into objects that audiences can collect, wear, display, and experience in their everyday lives.

Together, the projects reflect Raco’s growing multidisciplinary practice and demonstrate how his visual language can move naturally across galleries, lifestyle products, brand collaborations, public spaces, and contemporary culture.

Dopatopia Takes Shape with Art Toys PH

Raco Ruiz with the Dopatopia custom art toy collection

Raco expanded his original character universe through Dopatopia, a collaborative custom art toy project presented with Art Toys PH.

At the center of the project is Dopa, an original dog character created by Raco as the playful embodiment, or “puppification,” of dopamine.

“Dopa has always been my own little mascot for happiness,” Raco shared. “He’s that little reminder that when it’s hard to find happiness within yourself, sometimes you just need something outside of you to help you get there.”

Set within a colorful universe where nostalgia meets high-energy contemporary art, Dopa represents the excitement, curiosity, humor, and creative chaos that define much of Raco’s work.

For Dopatopia, participating artists were invited to create their own renditions of Dopa. Each artist used the same base character as a canvas, transforming it according to their own visual language, personality, and creative perspective.

Group photograph of the participating artists’ customized Dopa figures

For Raco, seeing a character that began as something deeply personal take on new identities through other artists was one of the most meaningful parts of the project.

“Seeing other artists reinterpret him was honestly surreal because they brought out emotions and ideas I never would’ve thought of myself,” Raco said. “That’s what I love most about collaboration. Other artists will always see things differently, and watching them expand this little world I created was really special.”

Dopatopia also grew from what started as a casual conversation between Raco and Art Toys PH.

“This whole project would not have been possible without Art Toys PH,” Raco added. “It actually started with me passing by their booth last year and casually saying, ‘Hey, we should make a toy together one day.’ I honestly didn’t think it’d happen so soon, and then a year later, here we are.”

Raco also created his own versions of Dopa, including Neon Dopa and Strawberry Dopa. Both pieces were created in 2026 using acrylic on resin and measure 6 × 5 × 7 inches.

The project also includes two original paintings by Raco, giving collectors another way to experience the visual world surrounding Dopa.

As Dopa’s original creator, Raco provides the creative foundation for Dopatopia, while the participating artists expand the character’s world through their own interpretations.

Selected customized Dopa figures, Raco’s Dopa pieces, and his original paintings are available through Art Toys PH, subject to availability.

For orders, availability, and other inquiries, collectors may send a message to 0997 845 0527 or email [email protected].

Turning Coffee into a Colorful Experience with Plain Sight Coffee

Raco Ruiz with the complete Plain Sight Coffee collaboration

Raco also partnered with Plain Sight Coffee for a limited-edition collection combining specialty coffee with his colorful and playful artwork.

At the center of the collaboration is the Snack Attack Blend, a 200-gram whole-bean coffee developed around Raco’s personal coffee preferences and packaged with his original artwork.

“The coffee itself was really Plain Sight’s genius,” Raco said. “They asked me what I liked in coffee, came up with the blend based on my preferences, and we just went back and forth until it felt right.”

The collaboration extends beyond the coffee itself through the Snack Attack Merch Box, a graphic T-shirt, and a limited-edition art print designed by Raco.

For Raco, one of the highlights was having the creative freedom to translate his visual language across the packaging and merchandise.

“My favorite part was designing the packaging and the merch,” he shared. “They gave me so much creative freedom that I was basically giving myself comments instead of getting them. It’s rare to have that kind of trust from a brand, so the whole process just felt really fun and effortless.”

The collaboration also featured Raco’s Strawberry Yogurt Latte, a limited-time signature beverage developed as part of the Snack Attack experience and offered through Plain Sight until the end of July 2026.

The limited-edition Snack Attack collection may be viewed and purchased through Plain Sight Coffee’s official online store:

https://plainsight.coffee/pages/raco-ruiz

Products are available while supplies last.

For product and order inquiries, customers may email [email protected] or message Plain Sight Coffee through Instagram at @PlainSightCoffee.

Celebrating Creative Pride with New Era Philippines

Raco Ruiz wearing products from the New Era Philippines CO11ECTION

Raco brought his visual identity into streetwear as one of four Filipino artists featured in New Era Philippines’ CO11ECTION, a special release celebrating the global headwear brand’s 11th anniversary in the country.

For the collection, New Era invited Raco alongside visual artists Jethro Olba, Lei Melendres, and Nicolo Nimor to interpret different values through their respective characters and artistic styles.

Raco’s contribution explores pride, but deliberately moves away from its association with ego or superiority.

“I wanted to steer away from the ego side of pride, where it’s all about ‘I’m right and you’re wrong.’ That’s not what pride means to me,” Raco explained.

“For me, pride is about being unapologetic about who you are and what you create. It’s about standing by your work and not feeling pressured to make something else just because other people expect it. I think that’s the healthier version of pride, and that’s what I wanted to represent in this collection.”

Launched on July 14, 2026, at Uptown Bonifacio Global City, the CO11ECTION features three New Era headwear silhouettes and a special graphic T-shirt incorporating illustrations from the participating artists.

The collection includes a red 59FIFTY cap featuring embroidered artwork and interchangeable enamel pins, a navy blue 9TWENTY cap, and a green Camper cap with interchangeable Velcro patches.

A graphic T-shirt brings the four artists’ illustrations together in one design. Each purchase also comes with a blind-pack illustration card featuring the work of one of the participating artists.

By turning New Era’s signature products into wearable canvases, the collaboration brings Raco’s characters and creative philosophy to audiences beyond traditional art spaces.

The project also reflects New Era Philippines’ support for the local visual arts community, providing Filipino artists with a platform to bring their work into streetwear, personal style, and everyday self-expression.

The New Era Philippines CO11ECTION is available at select New Era stores and through its official online store:

https://neweracap.ph/collections/philippine-collection

Products, sizes, and collectibles are available while supplies last.

For questions regarding product availability, sizes, online orders, and participating stores, customers may contact New Era Philippines through the Contact Us section of its official website or its official social media pages.

Reimagining 20 Years of Mall of Asia Through MOA20

Raco Ruiz with his MOA20 designs

Raco is also one of three Filipino visual artists featured in the MOA20 Limited Edition Anniversary Drop, a special collection created to celebrate SM Mall of Asia’s 20th anniversary.

Together with artists Bitto and Jill Arteche, Raco was invited to reinterpret two decades of Mall of Asia memories through his own distinctive creative lens. Each artist drew from everyday experiences, pop culture, nostalgia, and contemporary Filipino life to transform familiar MOA moments into collectible designs.

For Raco, whose work often transforms familiar imagery and nostalgia into something colorful, surreal, and unexpected, the project offered an opportunity to reinterpret a place woven into the everyday lives and shared memories of Filipinos.

The limited-edition collection translates the three artists’ work into statement shirts and premium canvas tote bags, turning memories of one of the country’s most recognizable destinations into pieces that can be worn, carried, and collected.

Raco Ruiz MOA20 statement shirt

Raco Ruiz MOA20 premium canvas tote bag

The collaboration was officially unveiled at the MOA20 Limited Edition Anniversary Drop Press Launch on August 12, 2026.

From August 15 to September 15, 2026, shoppers who spend a minimum of ₱7,000 in a single receipt at any establishment at SM Mall of Asia may receive a complimentary MOA20 anniversary shirt or premium canvas tote bag, while supplies last.

Redemption is available at Level 2 of the Main Mall, in front of Abercrombie & Fitch. Terms and conditions apply.

A Creative Practice Without Boundaries

From an art toy to a coffee bag, a cap, or a commemorative shirt and tote, Raco’s work is increasingly finding its way into spaces where audiences may encounter art without necessarily setting foot inside a gallery.

For Raco, that accessibility is part of the appeal.

“Honestly, I just hope it sparks a little curiosity,” he said. “I hope it reminds people to just enjoy life a little more and not take everything so seriously.”

Rather than limiting himself to one discipline or format, Raco approaches each collaboration as another opportunity to build a larger creative world and create small moments of connection with the people who encounter his work.

“If something I made can make someone smile or brighten their day, even for a moment, then I feel like I’ve done my job.”

Across Dopatopia, Snack Attack, CO11ECTION, and MOA20, that philosophy takes different forms but remains rooted in the same ideas that have long defined Raco’s work: curiosity, humor, experimentation, individuality, and play.

With NYMA Talent Management, Raco continues to explore collaborations that extend his creative practice across art, culture, lifestyle, and brand partnerships while remaining true to his distinct visual identity.

FOLLOW RACO RUIZ TO STAY UPDATED:

FACEBOOK | INSTAGRAM | TIKTOK | YOUTUBE | X

FOR MORE INFORMATION ON RACO RUIZ, PLEASE CONTACT:

Camille Yaptinchay | [email protected]

To learn more about NYMA, visit nyma.ph

August 28, 2026 by Vic Vic Bautista

Lifestyle, News

SM and PMAP Mega Job Fair, Creating an Employment Ecosystem

Neither rain nor disrupted schedules could stop jobseekers from pursuing their next opportunity.

FROM JOBSEEKER TO HIRED! Successful applicants proudly mark their new beginnings after being hired on the spot at the PMAP Mega Job Fair 2026, where SM Job Fair and PMAP brought employment opportunities closer to Filipino communities.

After being rescheduled to August 17–18 due to inclement weather in Metro Manila, the PMAP Mega Job Fair 2026, held in collaboration with SM Job Fair, pushed through at the SM City North EDSA Skydome—connecting jobseekers with employers, career coaches, upskilling opportunities, and employment support services under one roof. The two-day event brought together around 30 employers and hundreds of jobseekers, with several applicants hired on the spot (HOTS).

A jobseeker meets directly with a recruiter at the PMAP Mega Job Fair 2026, bringing meaningful career opportunities closer to the community.

Held in celebration of the People Management Association of the Philippines’ (PMAP) 70th Anniversary, the career fair carried the theme “HumanITy Forward 2026: Empowering Talent in a Digital World,” putting the spotlight not only on getting Filipinos hired, but also on helping them become better prepared for the changing world of work.

SM Supermalls’ Royston Cabunag, 1st District Councilor Hon. Charm Ferrer, PMAP President Gilbert Camasura, PMAP Past President Obet Policarpio, PMAP’s Ghie Lara and Jemai Duque-Gomez, and DOLE QC Director Rowella Grande, officially open the PMAP Mega Job Fair 2026, reaffirming their shared commitment to creating more employment opportunities and building a future-ready Filipino workforce.

More than getting hired

For Ghie Lara, Chairperson of PMAP’s Employability Committee, the event represented a broader approach to helping Filipinos build sustainable careers. “What we have here is not just a job fair but an employability ecosystem which includes our employer partners. This year, we also have the upskilling zone and the career-coaching zone where volunteers can give guidance to our jobseekers. We are here not only to employ but also to upskill.”

HIRED ON THE SPOT! Newly hired applicants celebrate their career milestone with Ghie Lara, Chairperson of PMAP’s Employability Committee, at the PMAP Mega Job Fair 2026. Their success reflects what the event’s employability ecosystem is all about—connecting Filipino talent with employers, career support, and opportunities that can lead to meaningful employment.

That approach complements the continuing evolution of SM Job Fair—bringing employment opportunities closer to communities while creating pathways for jobseekers to develop the skills and confidence they need to compete in today’s workplace.

Showing up for opportunity

For the jobseekers who came despite the weather, the experience was far more personal. Richmond Carl Bello arrived determined to find work and left hired on the spot as Administrative Staff at Readyman.

“Pumunta po ako ngayon kasi kailangan po talaga ng work. Umulan man o bumagyo, kailangan ng trabaho.”

Hired-on-the-spot applicant Richmond Carl Bello celebrates his new opportunity with SM Supermalls executives Royston Cabunag, Asst. Vice President and Head of SM Communities; Pats Lim-Dy, Senior Asst. Vice President for SM Communities Marketing; and Cedrik Forbes, Lead for SM Job Fairs, at the PMAP Mega Job Fair 2026.

For Sweet Ehricka Toledo, who was hired on the spot as a Cashier at SM Hypermarket, having the job fair inside the mall made pursuing an opportunity easier despite the conditions outside.

“Hindi ako mapipigilan ng ulan sa paghahanap ng trabaho. Buti po dito sa SM ang job fair, secured po mula sa panahon at maayos ang lugar.”

HIRED ON THE SPOT! A successful applicant proudly celebrates landing a new job at the PMAP Mega Job Fair 2026—turning a day of job hunting into a fresh career start.

Their stories underscore why bringing job fairs into accessible community spaces matters: when opportunities are closer and easier to reach, more Filipinos have the chance to pursue them.

Connecting employers with community talent

The benefits extend to employers looking for skilled people. Jhane Unciano, Administrative Manager of Dewan Architects and Engineers, said the event helped the company build its talent pool as it expands its presence in the Philippines. “We are also trying to promote our company’s needs for Architects and Engineers… and we think this partnership with PMAP and SM is helping us tremendously with this.”

Joaquin Feliciano, University Relations Partner and Talent Sourcer at Meralco, likewise noted the turnout despite the weather, citing the collaboration among Quezon City LGU, PMAP and SM as a strength of the event. By bringing employers and jobseekers into the same accessible venue, SM Job Fair helps shorten the distance between available talent and available opportunities.

Making the employment journey easier

Jobseekers were also able to access digital government assistance through eGovPH, helping facilitate requirements such as TIN, Pag-IBIG, and SSS.

Pauline Faye Agtarap, Project Development Officer II of DICT, said the service helps reduce the steps jobseekers need to take as they prepare for employment. “Happy po ako kasi natutulungan natin ang mga naghahanap ng trabaho, bawas po sa pag-asikaso nila. It’s a great opportunity to have SM as a partner in promoting the programs of DICT in helping Filipino jobseekers.”

This reflects the broader direction of SM Job Fair: making the journey to employment more convenient—not only by bringing jobs closer, but by connecting Filipinos with skills development and essential support services along the way.

OPPORTUNITIES WITHIN REACH. Jobseekers connect directly with recruiters at the PMAP Mega Job Fair 2026, exploring career opportunities from multiple employers—all under one roof.

Opportunities closer to home

The PMAP Mega Job Fair is part of SM Supermalls’ continuing nationwide employment advocacy, bringing together employers, government and industry partners to make career opportunities more accessible to different communities. From a jobseeker braving bad weather for an interview to an applicant walking out with a new job, the impact ultimately comes down to individual lives moving forward.

Because sometimes, the distance between looking for an opportunity and finding one can be as simple as having the right people, support, and opportunities within reach.

ONE HANDSHAKE CLOSER TO A NEW CAREER. A jobseeker connects with a recruiter at the PMAP Mega Job Fair 2026, where face-to-face conversations open doors to new career possibilities.

More SM Job Fairs ahead

Following the successful PMAP Mega Job Fair, SM Job Fair continues to bring employment opportunities closer to communities through a nationwide lineup of hiring events:

August 25 – SM City Davao I SM City Tuguegarao
August 26 – SM City Fairview I SM City Cabanatuan
August 27 – SM City Pampanga I SM City Bacoor I SM City Trece Martires I SM Center Muntinlupa
August 29 – SM City Baguio
August 31 – SM Center San Pedro
September 1 – SM City Sto. Tomas
September 3 – SM City Manila
September 4 – SM City Sta. Mesa
September 7–8 – SM City Butuan
September 8–9 – SM City Iloilo I SM City Davao
September 9 – SM City Baguio
September 9–10 – SM City Cebu I SM CDO Downtown Premier
September 10 – SM City Trece Martires I SM City Tuguegarao I SM City North EDSA I SM City Zamboanga
September 12 – SM City La Union I SM City San Pablo
September 14– SM CDO Downtown Premier
September 16–17 – SM Seaside City Cebu
September 24 – SM City Trece Martires I SM City Calamba
September 29 – SM City Bacoor

Schedules and participating malls may change without prior notice.

Each event provides jobseekers with direct access to employers from various industries, allowing them to explore career opportunities, submit applications, and participate in on-the-spot interviews—all in one convenient and accessible location.

August 27, 2026 by Vic Vic Bautista

Lifestyle, News

Tap, pay, and go: BPI highlights effortless convenience of Google Pay for Android users

Speed and security in a single tap: BPI Debit Mastercard holders can check out effortlessly by unlocking their Android device and holding it near any contactless payment terminal.

The Bank of the Philippine Islands (BPI) is giving customers even more freedom in how they manage their daily transactions, encouraging Android users to elevate their everyday shopping and dining experiences by adding their BPI Debit Mastercards to Google Wallet.

Designed to complement BPI’s existing suite of payment options—including physical cards and QR scans via the BPI app—Google Pay introduces an ultra-fast “tap-and-go” lifestyle. Whether grabbing morning coffee, running grocery errands, or checking out online, customers can complete transactions instantly without ever needing to open a bag or wallet.

“We want our customers to experience the ultimate blend of convenience and modern lifestyle freedom,” said Maria Cristina “Ginbee” Go, BPI Head of Consumer Banking. “By linking their BPI Debit Mastercard to Google Wallet, our millions of Android users can turn their phones into a secure, all-in-one payment tool. It’s about making everyday purchases simpler, faster, and seamlessly integrated into your routine, backed by the trusted security of BPI.”

Since its rollout on April 15, BPI Debit Mastercard holders have been able to easily add their cards to Google Wallet. Every transaction is safeguarded by multi-layered security features, ensuring that actual card details are never shared with merchants.

How to Enroll BPI Debit Mastercard:

Download and open the Google Wallet app on your NFC-enabled Android phone.
Tap ‘Add a card’ and select ‘Payment card’ to add your card.
Use your camera to scan your card or enter your card details manually.
Agree to Google Pay and BPI’s Terms and Conditions.
Follow the on-screen prompts to verify your card via SMS One-Time Passwords (OTPs).
Once your card is verified, it is ready to use with Google Pay.

Clients may use Google Pay anywhere contactless payments are embraced:

In stores featuring contactless payment terminals
In mobile apps that support Google Pay
On websites offering Google Pay at checkout

As customers embrace digital payment solutions, BPI encourages everyone to practice safe banking habits. BPI reminds clients never to share their OTPs, PINs, passwords, CVVs, or other account credentials with anyone, even those claiming to represent BPI. Legitimate BPI representatives will never ask for this information.

The availability of Google Pay for BPI Debit Mastercard holders reinforces BPI’s commitment to making modern payment technologies accessible and useful to more Filipinos. As payment preferences continue to evolve, BPI remains focused on delivering secure, practical, and customercentric solutions that support everyday financial transactions.

For more information on how to add a BPI Debit Mastercard to Google Wallet and use Google Pay, visit https://www.bpi.com.ph/personal/bank/digital-banking/digital-wallets.

August 25, 2026 by Vic Vic Bautista

Health and Wellness, Lifestyle, News

George Optical puts eye health front and center with its “Don’t Lose Sight” campaign

From weekly eye health lectures to free keratoconus screenings and affordable eyewear packages, the brand puts prevention and accessibility at the forefront this August

With eye health problems often going unnoticed until they start affecting daily activities, George Optical introduces its “Don’t Lose Sight” campaign this August 2026 in celebration of Sight Saving Month. The eye care provider encourages Filipino communities to be more proactive in caring for their vision by promoting awareness, regular eye checks, early detection, and timely treatment throughout the month-long initiative.

At the heart of the “Don’t Lose Sight” campaign is the reminder that good vision should never be taken for granted. It highlights how concerns such as childhood myopia, screen-related eye strain, dry eyes, blurred vision, and other eye conditions may develop gradually without immediately being noticed. By encouraging greater awareness and early eye assessments, George Optical hopes to help Filipinos take action before these concerns begin to affect their everyday lives.

Making eye health a priority

George Optical aims to promote awareness of responsible eye care while reinforcing its commitment to making professional, reliable, and affordable eye care and treatment accessible to more Filipinos. By supporting regular eye checks and greater awareness of possible warning signs, the campaign instills the value of identifying issues early on and pursuing professional guidance when needed. Combining public education with customer-focused programs and offers, the Don’t Lose Sight campaign has rolled out across George Optical’s channels and stores this month.

A key part of the campaign is the “Thank Your Eyes” Digital Campaign, inviting customers to share what they are most grateful to see through their vision. Turning personal experiences into a collective reminder about the significance of healthy eyesight, George Optical will feature select stories on its social media channels.

George Optical will also prioritize its free basic eye checkups available at its stores, alongside Eyecare 360, a more extensive service for customers seeking assessment of their overall eye health.

Bringing eye health education closer to communities
George Optical will host an Eye Health Lecture Series, featuring weekly YouTube educational sessions with Dr. Eileen Caubalejo, George Optical Professional Services Manager.

The sessions meticulously provide practical, accessible information about eye health. It also encourages viewers to pay closer attention to changes in their vision. By incorporating professional lectures and discussions into an accessible digital format, George Optical hopes to make conversations about eye care part of everyday health awareness.

The campaign also spotlights keratoconus, a progressive eye condition in which the cornea gradually becomes thinner and bulges outward. The condition may cause distorted or blurred vision that can worsen over time if left undetected.

Possible signs include frequent prescription changes, increased sensitivity to light, halos or glare, double or distorted vision, and difficulty seeing clearly even while wearing glasses. While these symptoms may have other causes, they point out the importance of professional eye examinations as vision changes occur.

To support greater awareness and early detection, George Optical practices at SM Megamall and SM Lanang Premier will conduct free Keratoconus Awareness Screenings every Wednesday from 6 p.m. onwards, by appointment.

George Optical recognizes the importance of accessible eye care and consistently includes affordable, quality eye checkups as part of its commitment to helping Filipinos take better care of their vision. Through its campaign, the brand continues to emphasize the value of regular professional eye examinations and offers packages this month to promote their advocacy on a community level.

The Perfect Pair Packages allow customers to experience stylish yet affordable eyewear equipped with lenses from ZEISS, one of the world’s most reliable names in optical technology.

The Perfect Pair Powered by ZEISS package starts at PHP 2,490 and includes frames, ZEISS lenses, and an eye checkup.

George Optical is also offering variable payment options through participating credit cards (BDO, Metrobank, Chinabank, Citibank, HSBC, UnionBank, and EastWest). Customers may avail of installment terms of 3, 6, 9, or 12 months, subject to minimum purchase requirements and applicable bank terms and conditions.

Senior citizens and persons with disabilities (PWD) may also enjoy a 20% discount, further expanding access to quality eye care and eyewear.

Together with its ongoing promotional offers, these projects are part of George Optical’s wider effort to make responsible eye care easy to access without undermining quality, expertise, or style.

A legacy built on care

George Optical delivers a complete eye care experience with stylish, affordable eyewear and reliable expert service, tailored for middle- and upper-income families, OFWs, and young professionals.

Every product and recommendation is grounded in genuine care, honesty, and expertise.

Unlike other optical retailers, George Optical puts customers’ needs first by recommending only what is genuinely beneficial to their vision. The brand is committed to providing quality eye care while making sure every peso spent delivers real value.

Don’t wait for vision problems to affect your daily life. Have your eyes checked today—because George Optical cares about your vision.

Schedule your eye checkup at George Optical.

Follow George Optical on socials:

Facebook: https://www.facebook.com/georgeph.official

Instagram: https://www.instagram.com/georgeph.official

TikTok: https://www.tiktok.com/@georgeph.official

August 25, 2026 by Vic Vic Bautista

Fashion, Food, Lifestyle, News

20 Years of Local Craft: Padday na Lima’s Journey Toward a Sustainable Future

Cagayan Valley’s rich craftsmanship, local flavors, and entrepreneurial energy took center stage in Alabang as the Department of Trade and Industry (DTI) Region 2 launched the 20th Padday na Lima Regional Trade Fair on August 24, 2026, at Festival Mall. Featuring over 100 Micro, Small, and Medium Enterprises (MSMEs) from the region’s five provinces, the milestone event gives shoppers an opportunity to explore proudly local products created with sustainability at heart.

Guided by the theme “20 Years of Vibrant Hands: Crafting a Sustainable Legacy of Culture and Community,” this year’s Padday na Lima celebrates more than just products—it highlights the people, stories, skills, and communities behind them. Visitors can discover a diverse selection of regional delicacies, handcrafted creations, fashion pieces, homegrown products, and other distinctive finds, showcasing how Cagayan Valley’s enterprises continue to promote local culture, generate opportunities, and embrace sustainable practices.

Cagayan Valley’s vibrant craftsmanship, flavors, and entrepreneurial spirit have arrived in Alabang as the Department of Trade and Industry (DTI) Region 2 opened the 20th Paddayna Lima Regional Trade Fair on 24 August 2026 at Festival Mall. With more than 100 Micro, Small, and Medium Enterprises (MSMEs) from the region’s five provinces, this milestone fair invites shoppers to discover products that are proudly local and thoughtfully made with sustainability in mind. Carrying the theme “20 Years of Vibrant Hands: Crafting a Sustainable Legacy of Culture and Community,” this year’s Padday na Lima goes beyond showcasing products as it celebrates the hands, stories, skills, and communities that make them possible. From regional delicacies and handcrafted pieces to fashion, home products, and other unique finds, visitors can experience the many ways Cagayan Valley’s local enterprise is creating value while keeping culture and sustainability alive.

The celebration drew distinguished guests including DTI Undersecretary Blesila A. Lantayona, Muntinlupa City Mayor Hon. Rozzano Rufino B. Biazon. Meanwhile, First Lady Louise Araneta-Marcos and the PLGUs of Batanes, Cagayan and Isabela conveyed their support for the trade fair. DTI Region 2 Regional Director Ma. Sofia G. Narag, CESO V, and Acting Assistant Regional Directory Atty. Michael B. Paggabao welcomed them all to the celebration along with other partners and guests.

The Padday na Lima Website 2.0 was also relaunched, giving MSMEs another avenue to bring their products to customers through digital commerce. Meanwhile, DTI Region 2 and the Department of Tourism launched Lakbay Likha: A Creative Tourism Experience, opening new possibilities for local products and craftsmanship by connecting them with the region’s tourism destinations and experiences.

The spotlight also shone on enterprises making a difference through the Padday na Lima MSME Awards, which recognized businesses demonstrating innovation and sustainability. Adding flair to the celebration, the 20th Padday na Lima Fashion Show, “Hibla’t Habi ng Rehiyon Dos: Padday na Lima Collections,” transformed local materials and traditional craftsmanship into contemporary fashion under the creative direction of Nueva Vizcaya-born designer and Region 2 Creative Icon Michael Barassi.

The opening festivities culminated in a ceremonial bamboo tapping and the launch of the Padday na Lima Song, followed by an exhibit tour that officially opened the seven-day fair to shoppers and visitors.

For two decades, Padday na Lima has connected Cagayan Valley’s local enterprises with broader markets while preserving the skills, traditions, livelihoods, and communities behind every creation. Now, everyone is invited to be part of the experience. Visit Padday na Lima at Festival Mall from August 24–30, 2026, and explore a wide range of locally made products that could become your next favorite. Take home not just a product, but a piece of Cagayan Valley’s vibrant culture and sustainable journey.

August 25, 2026 by Vic Vic Bautista

Food, Lifestyle

Every Bottle Tells a Story: How a Shared Love for Coca-Cola Built a Community Across Generations

Collectors from across the Philippines celebrate the club’s 11th anniversary with Coca-Cola Philippines Senior Director for Public Affairs, Communications and Sustainability, Maria Christine Ponce-Garcia | Photo Credit to Sany Chua.

Across the Philippines, independent communities of Coca-Cola collectors continue to connect through shared memorabilia, stories, and friendships built over time. These groups—formed organically by enthusiasts—reflect a broader culture of collecting that brings together people from different backgrounds through a common appreciation for the brand.

Among these communities is the Coca-Cola Collectors Club Philippines, one of several independent collector groups in the country. It has brought together collectors and enthusiasts who share an interest in Coca-Cola memorabilia since 2015.

What began as a space for enthusiasts has grown into a multi-generational network built on shared stories, friendships, and a lasting connection through collecting Coca-Cola items. On June 20, 2026, members gathered to mark the group’s 11th anniversary and celebrate the people who continue to shape their community.

From hobby to community

Founded by collector Jay-Ar Mendoza, the club draws members from different backgrounds and age groups—from Gen Z hobbyists to long-time enthusiasts. Like many collector communities, members trade, exchange, and showcase Coca-Cola memorabilia while organizing meetups, anniversary gatherings, and exhibits. Over the years, many have also connected with fellow collectors overseas, expanding friendships beyond the Philippines.

Edward Secerio shares a glimpse of his personal Coca-Cola collection, featuring memorabilia that highlights the brand’s enduring presence across generations.

Today, the club is led by President Edward Secerio, a member since its early days. His journey began with a single Coca-Cola alarm clock, which he picked up after closing his computer shop and looking for a new hobby. What started as a simple interest grew into a long-term passion, driven by the excitement of discovering pieces he did not yet own.

“More than anything, I want to see the club long after my time. Of course, I’ll guide it as long as I can, but what matters is that the community we’ve built remains strong and relevant. My goal is simple, it is to help shape a community that can grow and still be here for a long time, just like Coca-Cola itself,” Edward shared.

A connection beyond collecting

For some members, the connection to Coca-Cola is both professional and personal. Norman Lontoc, also a member of the Coca-Cola Collectors Club since 2015, first encountered the brand in his career as a Materials and Control Planning Analyst at Coca-Cola from 1992 to 1998. His exposure to promotional items, including miniature bottles, sparked his interest in collecting in the mid-1990s.

Over time, this interest deepened into an appreciation for Coca-Cola’s art and design—something shared by many collectors, including artists and creatives drawn to the brand’s visual identity.

For Norman, each collectible carries a story. “Every bottle has a story,” he said, reflecting on the memories tied to each piece he has acquired over the years.

Members of the Coca-Cola Collectors Club Philippines participate in international collector gatherings, including the Hong Kong Coke Fair 2024 and Singapore Coke Fair 2015, connecting with fellow Coca-Cola enthusiasts from around the world.

On what the club means to him after more than a decade, he added: “It means a lot, because this is where you meet new people and bring them into something shared. You build friendships, then you become part of a community grounded in a common interest. You start to value these kinds of connections and the memories you make with it more as you grow older.”

Connecting generations through collecting

Tatay Dong and Nanay Tess, among the club’s pioneer members, share their vintage Coca-Cola memorabilia with fellow and enthusiasts.

One of the things that makes collecting unique is how it connects generations. Across different communities, longtime collectors share stories and experiences alongside younger enthusiasts who are discovering the hobby for themselves.

Within the Coca-Cola Collectors Club Philippines, pioneer members Tatay Dong and Nanay Tess have turned collecting into a shared family activity, even involving their youngest daughter in fairs and exhibits. Their collection includes vintage Coca-Cola items dating back to the 1940s, which they regularly showcase in mall displays and collector events.

The club welcomes its newest members during the Coca-Cola Collectors Club Philippines’ 11th anniversary celebration.

Ms. Angie, now 77 years old, represents another layer of the collecting community. Although she only recently joined the club, her collecting journey began in the 1970s. She has welcomed fellow collectors into her home to view her collection—a practice common across collector circles, where enthusiasts visit one another, exchange items, and learn from shared experiences.

At the same tim, a new generation is finding its place in the community. Among them is Papi Louie, a toy collector and content creator who documents his collecting journey online. Like many younger collectors today, Louie first entered the hobby through “anik-anik” culture and online collector communities before expanding into Coca-Cola memorabilia.

“As a new member, I’m excited to learn more about Coca-Cola memorabilia, discover new pieces, and build friendships with fellow collectors. As a content creator, I’m also looking forward to sharing these experiences with a wider audience and hopefully inspiring more people to appreciate the stories, history, and community behind collecting,” Louie shared.

A shared culture of collecting

The Coca-Cola Collectors Club 11th anniversary was a celebration of the broader collecting culture—where enthusiasts come together to celebrate a shared interest and the connections that come with it. Representatives from Coca-Cola Philippines also attended the event as guests, including Sr. Director of Public Affairs, Sustainability & Communications Christine Ponce-Garcia, who met with attendees and recognized the passion shared across the collecting community.

“It’s meaningful to see how collecting continues to bring people together across generations. Behind every bottle, every collection are personal stories, friendships and memories that reflect the many ways Coca-Cola has been present of their everyday life over time,” said Ponce-Garcia.

Across the country, independent Coca-Cola collector communities continue to bring together people from different walks of life. More than collections of items, they reflect how shared interests can create meaningful connections—linking generations through stories, experiences, and a collective appreciation that continues to evolve over time.

To learn more about Coca-Cola Philippines and its community, visit www.coca-cola.com/ph/en.

The Coca-Cola Collectors Club Philippines is an independent fan community. It is not owned, operated, or officially endorsed by Coca-Cola Philippines.

August 24, 2026 by Vic Vic Bautista

Lifestyle

Less Walking, More Convenience: My SM Is Changing the EDSA Commute

SM Supermalls’ twin initiatives make the everyday journey more accessible

SM malls are evolving to support access to key transportation points. (In photo: The SM Megamall EDSA Busway Concourse and Pedestrian Bridge enhances pedestrian circulation and seamless access within one of Metro Manila’s busiest commercial and transport hubs.)

For millions of Filipinos navigating EDSA, the daily commute could soon become safe, more seamless, and more convenient. As SM continues its transformation journey beyond its retail and shared spaces, its malls are also evolving to make getting to and from key transport hubs easier for commuters.

In the coming months, mallgoers can look forward to improved connections through the SM Megamall EDSA Busway Concourse and Pedestrian Bridge and SM North EDSA MRT-7 link. The projects aim to shorten long walks to transportation hubs while giving commuters familiar, well-lit, and ventilated access and departure points.

The completion of the SM Megamall EDSA Busway link, which connects SM Megamall to the Ortigas station of the EDSA Bus Carousel, provides an accessible entrance and exit point for commuters.

Prior to the completion of the elevated walkway, commuters had to pass through the congested MRT-3 footbridge to reach the EDSA Carousel. The new pedestrian bridge significantly shortens the long, inconvenient walk, allowing easier access and smoother commuter flow in the busy transportation hub.

The elevated walkway is fully covered, protecting commuters from rough weather conditions. The vast space has ramps and an elevator to ensure easy access for commuters, including persons with disabilities, senior citizens, and pregnant women.

The SM Megamall Busway Link features an elevated enclosed pedestrian bridge and concourse spanning EDSA.

The SM Megamall EDSA Busway Link provides commuters with easier access to the bus carousel platform, which offers northbound trips to Monumento and southbound trips to the Parañaque Integrated Terminal Exchange.

Meanwhile, the ongoing construction of the SM North EDSA–MRT 7 Link will provide commuters with seamless access to the Common Station linking MRT-3, LRT-1, the soon-to-be-operational MRT-7, and nearby establishments. Pedestrians can safely walk from hub to hub as the walkway will be fully covered to protect them from harsh weather conditions.

These pedestrian walkways, done in coordination with the Department of Transportation, the Department of Public Works and Highways, and the Metropolitan Manila Development Authority, are part of SM Supermalls’ broader initiative to create commuter-friendly facilities around their most-loved SM Supermalls.

Under the MY SM Transportation e, the mall operator is reimagining the daily commute—not simply by improving access to transportation, but by creating safer, more comfortable, and more convenient journeys for everyone. By putting everyday commuter needs at the heart of these improvements, SM aims to make getting from one place to another a more seamless part of everyday life.

August 24, 2026 by Vic Vic Bautista

Lifestyle, News

SM City Baguio Shares the Love of Learning Through AI, Connecting Generations in the Digital Age

Recognizing the growing role of Artificial Intelligence (AI) in everyday life and the importance of making digital learning accessible to all generations, SM Supermalls, through SM City Baguio, partnered with the Department of Information and Communications Technology – Cordillera Administrative Region (DICT-CAR) to conduct a learning session on Artificial Intelligence for senior citizens and children at SM City Baguio.

The learning session brought together participants from different generations, providing them with an opportunity to discover how AI works, explore its practical applications, and better understand how emerging technologies can be used responsibly in their everyday lives.

Participants were introduced to the basics of Artificial Intelligence through interactive discussions and demonstrations designed to make the technology easier to understand and more accessible. The session also highlighted practical ways AI can support learning, creativity, information access, and other everyday activities while emphasizing the importance of using technology safely and responsibly.

For the children, the session served as an opportunity to explore AI as a learning and creative tool, encouraging curiosity and digital awareness at an early age. Meanwhile, senior citizens were given the opportunity to become more familiar with emerging technologies and discover how AI can be integrated into their daily digital experiences.

More than simply introducing a new technology, the initiative reflects the importance of lifelong digital learning. As technology continues to evolve, SM City Baguio and DICT-CAR aim to help communities of all ages become more confident, informed, and responsible digital users.

Senior citizens actively engage in a discussion on Artificial Intelligence with DICT-CAR, gaining practical insights on how AI can be used safely and responsibly in everyday life.

Throughout the session, participants actively engaged with DICT-CAR resource speakers, explored the capabilities of AI, and learned practical ways to navigate emerging digital technologies. The interactive discussions also encouraged participants to ask questions and share their experiences, creating a learning environment where both young and older participants could discover technology together.

For mothers and their children, the session provided an opportunity to learn about AI together and better understand how emerging technology can be used at home and in school.

Joan Jimenez, who attended the session with her 10-year-old son, Jacob Jimenez, a Grade 5 student, shared how the activity gave children an opportunity to become more familiar with a technology that is increasingly becoming part of their everyday lives.

“Yung age ng mga bata ngayon, very common na yung AI. I think magandang opportunity sa kanila ito para ma-broaden yung knowledge nila at ma-experience din kung paano nagwo-work ang AI. I am very thankful kasi ino-open ng SM City Baguio ang mga ganitong opportunities para sa mga kids. I hope na mas marami pang ganitong programs,” Joan shared.

She also appreciated having a safe and accessible venue where children could continue learning despite challenges such as class suspensions and unfavorable weather conditions.

“For us, despite the weather and the suspension of classes, we feel safe here at SM City Baguio while the kids are learning and participating in activities like this,” she added.

10-year-old Jacob Jimenez raises questions during the AI learning session, exploring how Artificial Intelligence can support learning and creativity.

Her son, Jacob, was particularly interested in discovering how AI can be used beyond simple conversations and searches, sharing how his curiosity about the technology has already inspired him to experiment with it.

“I want to know more about AI because it is futuristic technology. I tried a game where you have to use AI, and I also made an app,” Jacob shared.

The session also encouraged senior citizens to embrace new technologies and discover that digital learning is not limited by age.

Cheryl Alquiza proudly shows her certificate after completing the AI learning session led by DICT-CAR at SM City Baguio

Cheryl Alquiza, one of the senior participants, said the session provided valuable information that could help senior citizens become more aware of the risks they may encounter in the digital space.

“We learned so much information, and the experiences shared by someone who was scammed were a big help to us, especially us seniors. Sometimes, we are very vulnerable to scams. Hindi namin alam na puwede ka pala maloko through text and messages lang,” Cheryl shared.

She also emphasized the importance of staying alert when using digital and financial services.

“Dapat aware din tayo, especially when using ATMs, because we learned that there are also things we need to be careful about when using them,” she added.

AI FOR ALL AGES – Senior citizens and kids actively participate in the AI learning session led by DICT-CAR.

The inclusive nature of the activity was also highlighted by Engineer Katherine Aguilar of DICT-CAR, who discussed Artificial Intelligence during the learning session. She noted how the participation of both children and senior citizens demonstrated that technology can serve as a bridge across generations.

“Maganda yung ginawa natin kasi from kids to seniors, it only goes to show na yung technology ay walang pinipiling edad. Very inclusive siya,” Engineer Aguilar shared. “SM City Baguio is not just for shopping or entertainment, but it is also a venue for learning. So we’re very happy that we have the venue provided by SM.”

The stories of the participants highlight the value of creating learning opportunities that bring generations together. From children discovering new possibilities through technology to senior citizens gaining greater awareness of digital tools and online safety, the session demonstrated that digital literacy can be a shared learning experience for the entire community.

The initiative reinforces SM City Baguio’s commitment to creating meaningful learning opportunities for the community. By bringing digital literacy programs closer to different generations, SM continues to support a more digitally inclusive community where everyone can participate, learn, and benefit from the opportunities brought by technology.

August 24, 2026 by Vic Vic Bautista

Food, Health and Wellness, Lifestyle

What Filipino Families Need to Know About the Journey Behind Their Milk

FEIHE has invested in a fully integrated industrial chain—from pasture and ingredient production to manufacturing, packaging, and distribution—allowing complete control over milk quality from the very beginning. Photo taken at the FEIHE Smart Industrial Park in Harbin, China.

When it comes to milk nutrition, conversations often center on what is contained in the can—protein, calcium, DHA, vitamins, and other functional nutrients. These components have become familiar to Filipino families, and for good reason, as they contribute significantly to children’s growth and development. However, another important question is worth considering: How do these nutrients make their way into the milk?

For Lee Meng Thoong, General Manager of FEIHE’s Overseas Business Unit, understanding the journey and process behind milk production is essential to appreciating and assessing its quality.

Preserving milk’s freshness requires speed, precision, and complete control. FEIHE uses a one-step freshness process that transforms fresh milk into powder within just two hours. Inside FEIHE’s intelligent factories, advanced automation minimizes human intervention throughout production.

“The nutritional value of milk is influenced not only by its formulation. It is also shaped by the freshness of its raw ingredients and by every step of the journey from pasture to production,” he said. From how dairy cows are raised, to how quickly fresh milk is processed, to how every batch is monitored and protected, the supply chain plays a critical role in preserving the natural goodness of milk.

Freshness begins with healthy cows

Good milk starts long before it reaches the factory. It begins with healthy cows raised in the right environment. When a cow is healthy, it can produce better-quality milk, making responsible dairy farming the foundation of the whole production process.

Lee explained that this focus on quality begins at the very source of the milk:

“FEIHE manages more than 150,000 self-owned Holstein dairy cows across 15 large-scale ranches, allowing it to take full control over milk quality from the very beginning. Every cow is raised under strict animal welfare standards and fed a carefully balanced Total Mixed Ration (TMR) formulated according to its nutritional needs. Each cow consumes approximately RMB 140, or PHP 1,260, worth of feed every day, while digital monitoring systems track its health, nutrition, and milk production.”

Freshness is protected by nature

Environment is equally important. Around the world, the temperate zone between 40° and 50° north latitude is recognized as the Golden Milk Source Belt, home to renowned dairy regions such as Wisconsin in the United States, Alberta in Canada, and Hokkaido in Japan.

FEIHE’s ranches are located within this same belt, in Qiqihar, Heilongjiang Province, at 47° north latitude, sharing the same ecosystem as the world-famous Zhalong Wetland.

The region offers a rare combination of fertile black soil, abundant sunshine, a cool climate, naturally alkaline mineral water, and clean air. FEIHE also manages one million mu, or approximately 666,667 hectares, of dedicated forage fields within this ecosystem, allowing the company to grow its own feed and maintain complete control over quality from soil to pasture.

“These natural conditions help produce high-quality fresh milk while supporting a healthier environment for dairy cows throughout the year,” Lee added.

Freshness is preserved through innovation

Preserving freshness is not simply about what happens inside the factory, but having control over the entire production journey:

“This is why FEIHE has invested in a fully integrated industrial chain—from pasture and ingredient production to manufacturing, packaging, and distribution.”

Good milk starts with healthy cows raised in the right environment. FEIHE manages more than 150,000 self-owned Holstein dairy cows across 15 large-scale ranches. Each cow follows a carefully managed nutrition and care program throughout its lifetime to ensure optimal health and consistently produce high-quality fresh milk.

Fresh milk is transported through a fully enclosed cold chain and processed within approximately two hours after milking using FEIHE’s one-step, low-temperature fresh milk process. By reducing transportation time and unnecessary handling, more of the milk’s naturally occurring active nutrients are retained.

Inside FEIHE’s intelligent factories, advanced automation minimizes human intervention throughout production. An AI-powered real-time monitoring system continuously tracks every stage of manufacturing in milliseconds, ensuring full traceability, consistent quality, and food safety from raw milk to the finished can.

“Technology is therefore part of a broader system designed to protect quality throughout the journey. Fresh milk is at its best immediately after milking. Preserving that freshness requires speed, precision, and complete control,” Lee highlighted.

This commitment to quality was recently observed by representatives from the International Dairy Federation (IDF) during their visit to FEIHE’s ranches and manufacturing facilities, where they toured the company’s integrated production system and saw firsthand how science, automation, and supply chain management work together to support freshness and nutrition.

Environment plays a vital role in ensuring milk quality. FEIHE’s ranches are located in the Golden Milk Belt at 47° north latitude, one of the world’s premier dairy regions. They share the same ecosystem as the Zhalong Wetland, home to the ecologically sensitive red-crowned cranes, an indicator of a clean and well-preserved natural environment.

Why This Matters to Filipino Families

Today’s Filipino parents are becoming more mindful of what goes beyond the nutrition label. They want to understand where their milk comes from, how it is produced, and whether it adheres to the highest standards of quality and safety.

“The journey of milk matters just as much as its nutritional content. At FEIHE, freshness is not just a promise—it is a system built on science, quality, and trust.”

August 24, 2026 by Vic Vic Bautista

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