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SM Supermalls: What’s New? At the #HomeOfFirsts, discover the newest trends, tastes, and discoveries!

SM Supermalls is your one-stop shop for the newest flavors, the hottest lifestyle items, and unique collectibles. Come see what’s new and what’s next. There’s always plenty to look forward to, including forthcoming must-see locations and exciting new openings!

SM North EDSA

Flavors to Savor
Already satisfying cravings, Tonkotsu Kazan serves rich broth, tender pork, and premium noodles in every bowl of Japanese ramen. Bebang Halo-Halo delights with a fresh and creamy twist on the classic Filipino dessert, while Gyukatsu Kyoto Katsugyu excites meat lovers with its iconic gyukatsu, a perfect mix of tradition and innovation. Marking a milestone in its expansion, Milksha debuts its first-ever in the Philippines concept store at SM North EDSA. Bringing its signature premium bubble tea experience to an even bigger audience, offering refreshing bubble tea made with premium milk and tea leaves.

Trendsetting Styles & Lifestyle Must-Haves

Dr. Martens is already making bold style statements with its iconic footwear. Fully Booked x Kinokuniya has become a go-to literary escape, blending English bestsellers with curated Japanese titles for book lovers. On the horizon, KKV will bring youthful, trendy essentials, Aquaflask Design Lab will redefine hydration with stylish, double-insulated water bottles, and All Aboard will offer a luxury hub for toys and collectibles for hobbyists of all ages.

Epic Fun, Unforgettable Memories

For families, The Underwater Adventure is open and ready to immerse kids in an ocean-themed playground filled with vibrant sea creatures and murals—perfect for a day of fun with special discounts on its 1-hour pass, from P400 to only P299! A discount on the 3-hour pass is also available, from P550 to only P420. Both of these discounts can be claimed exclusively on the SM Malls Online app!

Collector’s Paradise

Fans can now enjoy Gashapon Bandai’s capsule toy machines featuring beloved anime characters. Co. The Collectible Store is another must-visit, offering rare Funko Pop! figures, K-pop albums, and anime memorabilia for devoted collectors.

SM Mall of Asia

Flavors to Savor

Coming soon, Rossopomodoro brings to the Philippines for the first time the true taste of Naples in SM Mall of Asia. Known for its authentic Neapolitan pizza—creamy mozzarella, charred yet elastic crust, and sweet San Marzano tomatoes—every bite stays true to centuries-old Italian tradition.

Trendsetting Styles & Lifestyle Must-Haves

Maison Margiela is already redefining luxury wardrobes with its modern, artsy flair with its first in SM opening. Known for its avant-garde designs and attention to detail, this iconic brand brings unique pieces that blend high fashion with artistic expression. Maison Margiela is the ultimate destination for fashionistas, offering everything from bold statement pieces to refined everyday luxury wear.

Collector’s Paradise

Don’t miss out! The Artist-Made Collection by SEVENTEEN Pop-Up, running from January 15 to February 26, 2025, brings exclusive merchandise from the global K-pop sensation—but stocks are limited, so don’t wait!

SM Podium

Flavors to Savor

All new to SM Supermalls, these food stops are making their marks! Already serving hearty comfort food, Osteria Antica delivers authentic Italian flavors with handmade pasta, wood-fired pizzas, and curated wines—offering a refined dining experience that blends tradition with sophistication. Coming soon, Brotzeit will bring the taste of Germany to your table with pretzels, schnitzels, and more.

Trendsetting Styles & Lifestyle Must-Haves

Soon, Felipe and Sons will add a luxurious touch to barbering with style and indulgence.

SM Megamall

Flavors to Savor

Already winning hearts, Warabimochi Kamakura, the first of its kind in the Philippines, brings you sweet, chewy Japanese warabimochi with a delightful twist—now closer than ever. Adding to the experience, Cooper’s Coffee is set to open its doors at SM Megamall, bringing its expertly roasted, ethically sourced beans to caffeine lovers. From no-nonsense espressos and dreamy flat whites to their signature brown butter latte, every cup is crafted with care. But it’s not just about the coffee—Cooper’s also serves up tasty pastries, hearty sandwiches, and melt-in-your-mouth cakes, making it the perfect spot to refuel and unwind.

SM City Dasmarinas

Flavors to Savor
Craving for something new in Cavite? Satisfy your cravings at SM City Dasmariñas with an exciting mix of flavors of everything first in Cavite. Popeye’s brings its signature crispy fried chicken and Louisiana-style comfort food, while X Malatang offers a fiery, authentic take on Chinese hotpot. Manila Creamery and Momoyo serve up delightful frozen treats, with Udders—Singapore’s #1 ice cream brand—bringing its bold, playful flavors to the mix. Sweet tooths will love Cinnabon’s special deals, with Cinnabites 16’s available for only P459 and the Cinnabites Combo 16’s for just P699, exclusively on the SM Malls Online app. And for a refreshing drink, Yi Fang Taiwan Fruit Tea is celebrating the Year of the Snake with P25 off select drinks—another reason to check out the SM Malls Online app!

Trendsetting Styles & Lifestyle Must-Haves
Flying Tiger comes to Cavite for the first time and is set to elevate shopping at SM City Dasmariñas with its quirky, creative selection of everyday essentials. From stylish stationery and unique home décor to fun gadgets and accessories, this Scandinavian-inspired brand offers a treasure trove of surprises for trendsetters and lifestyle enthusiasts.

Epic Fun, Unforgettable Memories

Photo Objet is bringing a new level of creativity and fun for the first time in Cavite to SM City Dasmariñas, offering a one-of-a-kind space for capturing memories. Whether you’re looking for aesthetic photo booths, themed backdrops, or instant print souvenirs, this spot is perfect for making every moment picture-perfect.

SM City Fairview

Flavors to Savor

Get ready for a feast of flavors at SM City Fairview! BBQ Chicken serves up mouthwatering, Korean-style fried chicken with its signature crispy coating and bold flavors. For a fun and crunchy snack, Popper’s Pop! delivers an irresistible selection of gourmet popcorn, perfect for movie nights or on-the-go munching. And for pizza lovers, Leo Pizza offers a delicious lineup of handcrafted pizzas, made with fresh ingredients and baked to perfection. Whether you’re craving something savory, crispy, or cheesy, SM City Fairview has something to satisfy every craving.

SM Seaside City Cebu

Flavors to Savor

At SM Seaside City Cebu, delicious dining experiences await for the first time at SM Supermalls! Boy Belly is perfect for group dining, offering its signature barkada set menu, which comes with a platter of extra rice—on the house perfectly paired with a free pitcher of iced tea to enjoy your meal, available exclusively through the SM Malls Online app. For those who love bold Asian flavors, Hey! Wok serves up wok-fried favorites bursting with aromatic spices as SM and Cebu welcome it for the first time ever.

SM CDO Downtown

Trendsetting Styles & Lifestyle Must-Haves

Tech enthusiasts, get ready—HONOR is making waves at Level Three, Cyberzone, SM CDO Downtown! Known for its cutting-edge smartphones, sleek wearables, and innovative tech solutions, HONOR brings premium performance and stylish design to your fingertips. Whether you’re looking for a powerhouse device to keep up with your lifestyle or the latest in smart technology, HONOR delivers quality, innovation, and reliability—all in one place.

SM J Mall

Trendsetting Styles & Lifestyle Must-Haves

Elevate your self-care routine at Beauty Sessions in SM J Mall, where expert services help you look and feel your best for the first time in SM. For a healthier lifestyle, Healthy Options offers a wide range of organic and all-natural products, from supplements to snacks, making wellness more accessible than ever.

No need to wait—exciting discoveries are always around the corner at SM Supermalls!

Every visit to SM Supermalls, the #HomeOfFirsts offers something new and unique. Every visit offers something new and remarkable, from must-try delicacies and the newest styles to exhilarating entertainment and unique treasures. You can anticipate first-to-market brands, innovative experiences, and fascinating trends that are unique to Luzon, Visayas, and Mindanao, whether you’re in the busy city or touring SM malls throughout these regions.

Make plans to visit SM Supermalls, the #HomeOfFirsts, right now to avoid missing out and be among the first to experience everything that’s brand-new! Download the SM Malls Online app from Google Play and the Apple App Store for additional special discounts and offers.

You can visit www.smsupermalls.com or follow @smsupermalls on social media to be informed about the most recent events.

February 26, 2025 by
Lifestyle, News

With a state-of-the-art trash boat, SM Prime and DENR support cleanup activities in Manila Bay

The 30-foot catamaran is designed to efficiently collect and carry up to 1 ton of waste.

To support the continued fight against water pollution, SM Prime Holdings (SM Prime) and the Department of Environment and Natural Resources (DENR) were present to give over a cutting-edge catamaran trash boat for Manila Bay. The boat, along with necessary safety and navigational gear and cleaning supplies, was delivered to DENR on January 31st. The DENR Metropolitan Environmental Office-South Zone will run the 30-foot catamaran, which will help the agency fight water pollution and protect the important maritime habitat.

Department of Environment and Natural Resources (DENR) Secretary Maria Antonia Yulo-
Loyzaga (middle) receives the symbolic key to a catamaran donated by SM Prime, boosting Manila Bay cleanup efforts.

This contribution adds to the DENR’s arsenal of tools for cleaning Manila Bay. The catamaran will facilitate the more effective collection of rubbish and floating debris, supporting the larger endeavor to restore the biological health of the bay and enhance water quality. The work with SM Prime serves as an excellent example of how well public-private partnerships may address intricate environmental issues.

“This catamaran represents our unwavering commitment to environmental stewardship and our belief in the power of collaboration to create a sustainable future for our communities,” said SM Supermalls Vice President Engr. Liza Silerio, emphasizing the shared vision of both organizations. SM Prime’s contribution complements the DENR’s ongoing initiatives, including the Paranaque Adopt-a-River project, and underscores the importance of collaborative efforts in achieving lasting environmental improvements.

From left: Department of Environment and Natural Resources (DENR) Undersecretary Jonas
Leones, DENR National Capital Region (NCR) Regional Executive Director Michael Drake
Matias, DENR Assistant Secretary and Environmental Management Bureau Director Jacqueline
Caancan, SM Supermalls Vice President Engr. Liza Silerio, DENR Secretary Maria Antonia
Yulo-Loyzaga, and SM Prime Estate Management and Development Senior Assistant Vice President Orliber Paule at the catamaran handover ceremony.

The agency’s dedication to using partnerships to further its environmental objectives was underscored by the attendance of DENR Secretary Maria Antonia Yulo-Loyzaga and other DENR officials. The DENR’s ongoing efforts to keep Manila Bay clean and safeguard its priceless resources for coming generations would be greatly aided by the catamaran. This partnership is an example of how the public and private sectors may cooperate to solve urgent environmental issues and make the environment healthier.

February 26, 2025 by
Lifestyle, Tech

Better Systems Are Needed by Filipino Businesses—Salig AI is Helping Them With Automation

(From left to right): Atty. Dave Patacsil, Marjorie Aviso, Mark Barilea, Jay-cee Tan, and Sherwin Alegre, the brilliant minds behind Salig AI CRM, enjoying a lighthearted moment as they gear up to empower Filipino businesses through automation.

(Founders: Sherwin Alegre – Co-Founder of Salig AI, CEO & Co-Founder of MicroSource Inc.; Mark Barilea – Co-Founder of Salig AI; Atty. Jerwin Dave Patacsil – Co-Founder of Salig AI, Co-Founder and CFO of Apeiron; Marjorie Aviso – Co-Founder of Salig AI, Founder and CEO of Telework PH; Cece Tan – Co-Founder of Salig AI, CEO and Founder at Highlevelrage, Founder at HL Accelerator)

Businesses are becoming more competitive, scalable, and efficient as a result of AI automation, which is revolutionizing industries globally. While multinational corporations use technology to increase efficiency and optimize processes, many Filipino business owners continue to lag behind due to manual, disjointed systems.

The majority of business owners handle several platforms for scheduling, customer administration, payments, and invoicing in order to maintain operations. They become bogged down in routine administrative work rather than concentrating on development. Although automation is supposed to make things easier, many of the technologies that are currently available are either too costly, too complicated, or not designed with Filipino businesses’ specific needs in mind. Many Philippine businesses struggle with inefficiencies that cost them time, money, and prospects as the rest of the globe advances.

The event was truly an eye-opener, making me more aware of the modern world and the transformative role of AI tools. I gained valuable insights into how AI can enhance business industries and simplify our daily lives. I firmly believe that success comes from finding the right tools and people to support our journey, and Salig AI is undoubtedly a great choice.

Recognizing this gap, a team of Filipino entrepreneurs built Salig AI CRM—an all-in-one platform designed specifically for Filipino freelancers, agency owners, and SMEs. Unlike most automation tools that require costly integrations or complex payment gateways, Salig AI CRM seamlessly integrates client management, invoicing, workflow automation, scheduling, and payments. By using AI-driven automation, it eliminates manual processes and allows business owners to focus on what truly matters—growing their business.

Salig AI CRM is designed to drive efficiency, optimize workflows, and deliver seamless, output-driven results. It simplifies operations by automating repetitive tasks, ensuring smooth transactions, and creating a more structured way for businesses to manage clients and payments. Entrepreneurs no longer have to juggle multiple disconnected platforms. With one unified system, they can work smarter, faster, and more cost-effectively.

Behind this innovation is a team of industry experts who saw firsthand the struggles of Filipino businesses and took action. Leading the platform’s development is Sherwin Alegre, CEO and Co-Founder of MicroSource Inc., the tech architect ensuring smooth and efficient automation. Jay-cee Tan, CEO and Founder of HighLevelRage and Founder of HL Accelerator, is the mastermind behind the vision, mapping out how Salig AI CRM bridges the automation gap for Filipino businesses. Mark Barilea, the finance expert, ensures sustainability and scalability while keeping the platform accessible and affordable. Marjorie Aviso, Founder and CEO of Telework PH, is the power connector, expanding Salig AI’s reach and impact to benefit more Filipinos. Atty. Dave Patacsil, Co-Founder and CFO of Apeiron, serves as the legal backbone, guaranteeing compliance, security, and trust within the platform.

“For too long, Filipino entrepreneurs have been overlooked—treated as just anothernumber in a system that doesn’t work for them. If you don’t want to be just anothernumber, it’s time to level up,” says Jay-cee Tan, one of the founders of Salig AI.

Salig AI CRM isn’t just about technology—it’s about empowerment. It’s about breaking barriers and making sure no Filipino is left behind in the automation revolution. “The strongest Filipinos aren’t those who made it to the top alone. They’re the ones who reached back, extended their hand, and said, ‘Tara, sabay tayo!'” Tan adds. “Because when you share opportunities with your kababayan, you’re not losing your piece of the pie – you’re building a bigger kitchen. That’s how we rise as one.”

The message is unmistakable: AI automation should benefit all Filipinos attempting to launch and expand their businesses, not only large firms. Salig AI CRM aims to provide Filipino business owners with the resources they need to succeed in a world that won’t wait for them to catch up, not to replace humans with AI.

The revolution in automation has arrived. Will Filipino business owners participate in it?

Go to https://www.salig.ai/ to find out more about Salig AI CRM and how it’s revolutionizing the business landscape for Filipino enterprises.

February 25, 2025 by
Lifestyle

At SM Aura, the SM Book Nook Reading Festival brings Filipino tales to life

(L-R): SM Cares Assistant Vice President Richard A. Caluyo, SM Book Nook Reading Festival co-organizer and BookShelfPH co-founder Monette Quiogue, and SM Aura Regional Operations Head Stephanie Co 

500 book enthusiasts of all ages attended the SM Book Nook Reading Festival, which took place at the Book Nook in SM Aura on January 31, 2025, as a vibrant celebration of Filipino literature and creativity. The festival provided a wide range of literary experiences, from colorful performances and educational workshops to captivating author meet-and-greets.

Interactive storytelling and inspiration

One of the festival’s highlights was the launch of SM Book Nook’s innovative “Pass the Plot” board. This interactive activity encouraged participants to co-create a story, sentence by sentence, showcasing their collective creativity.

The “Pass the Plot” board at the SM Book Nook Reading Festival ignites collaborative storytelling, inviting participants to build a narrative sentence by sentence.

A major highlight of the event was the presence of renowned literary personalities such as National Artist for Literature Virgilio Almario (Rio Alma), Dean Tony Laviña, Hans Pieter Arao, and Jayson Fajardo. Attendees had the unique opportunity to connect with these esteemed authors, get their books signed, and engage in insightful conversations. The festival also showcased emerging talent, with popular independent authors like Therese Villarante-Langit connecting with readers and sharing their work.

National Artist for Literature Virgilio Almario (Rio Alma) inspires readers and shares his literary journey at the SM Book Nook Reading Festival at SM Aura.

A celebration of community and shared passion

A heartwarming moment unfolded when publishers and authors united for a meaningful cause—donating books to the SM Book Nook. This symbolic gesture underscored the collective mission of promoting a culture of reading and knowledge-sharing.

Authors and publishers, with SM Book Nook pioneer Shereen Sy (8th from right), unite to donate books at the SM Book Nook Reading Festival, promoting a love of reading.

Engaging activities for all ages

The festival buzzed with activity throughout the day. Attendees participated in fun quiz games, delved into historical fiction readings, and engaged in thought-provoking book club discussions. Spoken word poetry performances by teens and young adults added a contemporary flair, while a session on zines with BBZ offered a glimpse into the world of independent publishing. Publishers like Bookshelf PH, Grana Books, and Aklat Alamid showcased their latest titles, and a special session on copyright law provided valuable information for aspiring authors.

The audience is enthralled as author Bambi Rodriguez reads from her latest work.

There was more to the SM Book Nook Reading Festival than just books. It was a vibrant community event that honored Filipino storytelling and served as motivation for both seasoned and up-and-coming authors.

For additional details regarding SM’s community initiatives and ways to participate, go to: https://www.smsupermalls.com/smcares/.

February 25, 2025 by
Lifestyle, News

The first Annual General Meeting of ARISE Philippines lays the groundwork for a resilient 2030

Multi-sector representatives attend ARISE Philippines’ first Annual General Assembly in 2025.

On January 27, the ARISE Secretariat headquarters in MOA Square, Mall of Asia Complex, hosted the first annual general meeting for 2025 of the United Nations Office for Disaster Risk Reduction (UNDRR) Private Sector Alliance for Disaster Resilient Societies (ARISE) Philippines, one of the nation’s premier resilience networks. ARISE Philippines, which now has 156 private sector enterprises, civil society organizations, non-governmental organizations (NGOs), and academic institutions as members, is well-positioned to make a big difference in disaster resilience initiatives across the country.

The meeting’s subject, “Catalyzing Progress for a Resilient and Sustainable Future towards ARISE 2030,” was based on the statement, “Innovate, Integrate, Elevate,” which exhorted participants to adopt novel strategies, work together across industries, and raise the bar for disaster resilience standards.

ARISE Philippines Board Members (from left): Dr. Ma. Teresita Medado, Sylvestre Barrameda Jr., Austere Panadero, ARISE Philippines Co-Chair Engr. Liza Silerio, ARISE Global Board Member Vice Admiral (VADM) Alexander Pama, Raymond Rufino, and Michael Rellosa (not in photo: Rosemarie Rafael and Jessica Bianca Sy)

The Co-Chair representing the private sector, Engr. Liza Silerio, welcomed the collective and expressed her gratitude for the network’s role in promoting community resilience and sustainable progress. For the public sector, Office of Civil Defense Undersecretary Ariel Nepomuceno emphasized the importance of engineering solutions in disaster preparedness and highlighted the critical role of committed private sector leaders in building a more resilient nation.

Chief of Office UNDRR Regional Office for Asia and the Pacific Marco Toscano-Rivalta, in a video message, commended ARISE Philippines for its outstanding contributions to disaster risk reduction. “I extend my profound gratitude for ARISE Philippines’ exemplary leadership and contributions,” he stated. He referenced the Asia Pacific Ministerial Conference for Disaster Risk Reduction held in Manila last October 2024, saying, “Your efforts were instrumental to the event’s success. ARISE has showcased the power of public-private partnerships and set the benchmark for other regions to follow.”

Member companies pledge their participation in ARISE Philippines’ seven new programs.

ARISE Global Board Member Vice Admiral (VADM) Alexander Pama, ret., was present to bolster the local network and guarantee its support to the international alliance. A highlight of the meeting was the unveiling of seven ARISE Philippines Materials and Knowledge products by the ARISE Board of Directors. These resources are designed to support members in implementing resilience-building initiatives. The meeting also included a call to action for members to actively participate in seven new programs to be initiated this year.

Mr. Hans Sy, ARISE Philippines Chairperson for the Private Sector, addresses members and observers.

Mr. Hans Sy, Chairperson for the Private Sector at ARISE Philippines, urged the members and observers in attendance to act, work together, and remain together in his closing remarks. In order to build a stronger and more resilient Philippines for future generations, he called on everyone to cooperate in order to “co-create bridges for resilience.”

The ARISE Philippines network’s secretariat office, SM Prime Holdings, promotes a corporate culture that is resilient to both natural and man-made hazards. Visit www.arise.ph or send an email to [email protected] for additional information.

February 25, 2025 by
Lifestyle, News

Encouraging Sustainable Communities: SM Cares Collaborates with the Global Peace Foundation

A united commitment for brighter communities!  Jocelyn Remigio, Program Director for Community Development of Global Peace Foundation, Leonard Faustino, Executive Director of Global Peace Foundation Philippines, together with Joaquin San Agustin, Executive Vice President for Marketing and Engr. Junias Eusebio, Vice President for Mall Operations of SM Supermalls, join hands to formalize the partnership for the All Lights Village project. This collaboration brings sustainable energy solutions and community empowerment to underserved areas, illuminating lives one village at a time.

The Global Peace Foundation (GPF) Philippines and SM Cares, SM Supermalls’ corporate social responsibility division, have partnered to assist the ground-breaking All Lights Village project. The signing of a Memorandum of Agreement (MOA) at the SM Prime Headquarters on February 14, 2025, strengthened this collaboration and represented yet another important advancement in empowering marginalized groups in off-grid areas and advancing sustainable development.

The All Lights Village project, led by GPF Philippines, is a creative endeavor aimed at enhancing the standard of living for households without access to electricity in rural areas. The program is promoting clean energy solutions and sustainable growth while giving these communities better futures by offering solar illumination, educational materials, and livelihood chances.

A Shared Commitment to Uplifting Communities

As part of this collaboration, SM Cares will supply locations for fundraising kiosks devoted to the All Lights Village project in SM Aura, SM Megamall, and SM Mall of Asia. More households will be able to take advantage of solar illumination, improved education, and sustainable livelihoods thanks to the money raised from these booths.

During the MOA signing, Joaquin San Agustin, Executive Vice President for Marketing of SM Supermalls, emphasized the importance of this collaboration. “SM Cares is proud to support the All Lights Village project and its mission of empowering communities through sustainable development. By providing these families with clean energy and opportunities, we are not just lighting homes but also paving the way for brighter, more hopeful futures.”

Leonard Faustino, Executive Director of GPF Philippines, shared similar sentiments. “This partnership with SM Cares reflects a shared vision of creating lasting change in communities that need it the most. Together, we are proving that even the smallest actions, like providing light, can spark transformative impact.”

Impacting Lives Through Clean Energy and Sustainability
The All Lights Village initiative has already made a significant difference in rural areas by reducing reliance on harmful kerosene lamps and offering children a safe and well-lit environment for studying. This partnership will enable even more families to access these benefits, creating ripple effects of progress across communities.

The fundraising booths at SM malls will serve as a platform for shoppers to participate in this cause, ensuring that the public becomes an integral part of this life-changing initiative. More details about the booth locations and schedules will be announced soon, inviting everyone to contribute to a brighter tomorrow.

Looking Forward: Building a Better Future Together
This partnership underscores SM Cares’ continued commitment to empowering communities and supporting impactful initiatives that improve lives. The All Lights Village project is not just about providing light—it’s about illuminating opportunities and fostering a sense of hope and unity among the most underserved populations.

For more information about the fundraising activities or how to support the All Lights Village project, follow SM Cares’ social media channels.

About SM Cares
SM Cares is the corporate social responsibility arm of SM Supermalls, focusing on initiatives that promote sustainability, inclusivity, and community development. From environmental programs to projects that uplift marginalized groups, SM Cares strives to create meaningful and lasting impacts across the Philippines.

About Global Peace Foundation Philippines
The Global Peace Foundation Philippines is dedicated to promoting innovative solutions for community development, education, and peacebuilding. Through initiatives like the All Lights Village project, the foundation empowers communities to thrive sustainably and collaboratively.

February 25, 2025 by
Food, Lifestyle

Discover SM North EDSA’s New Wave of Dining and Shopping: New on The Block and Beyond

With a diverse range of new tenants spread throughout its wide mall, SM North EDSA is continuing to reinvent the dining and shopping landscape. Here’s what’s in store for you at The Block and beyond, including major shop openings and Milksha’s first-ever concept store in the Philippines.

The Block: A Hub of Exciting New Stores

Step into The Block at SM North EDSA, where a fresh wave of stores and attractions awaits. From unique dining experiences to specialty shops and immersive adventures, The Block is your destination for exciting discoveries and memorable moments.

Tonkotsu Kazan (The Block, Ground Floor)

Indulge in the rich flavors of authentic Japanese ramen at Tonkotsu Kazan, now serving its signature dishes at SM North EDSA. Known for its perfectly crafted noodles, flavorful broth, and tender roasted pork, this ramen house brings a dining experience steeped in tradition.

Every bowl is a celebration of Japanese precision and hospitality, or omotenashi, making it a must-try destination for foodies craving comfort and quality.

Bebang Halo-Halo (The Block, Ground Floor)

Rediscover the Filipino classic with a playful twist at Bebang Halo-Halo, where every spoonful is a delightful surprise. Known for its “Fun, Royal, and Filipino” approach, Bebang takes halo-halo to new heights with the creamiest textures and most innovative flavors.

Cool, colorful, and packed with flavor, Bebang Halo-Halo’s best seller, The Presidential, is the ultimate Pinoy merienda. This refreshing mix of sweet, creamy, and crunchy goodness is perfect for any craving this holiday season. Priced at only PHP 148–178, it’s the creamiest way to enjoy this Filipino favorite!

Fully Booked x Kinokuniya (The Block, 5th Floor)

A literary and cultural collaboration awaits at Fully Booked x Konikuniya, now open at SM North EDSA. This one-of-a-kind bookstore fuses Fully Booked’s beloved English-language collection with Kinokuniya’s curated Japanese titles.

From timeless Japanese classics Nihongo learning materials to art books and English-translated manga, this store is a cultural oasis for book lovers and manga enthusiasts alike.

Gashapon Bandai (The Block, 5th Floor)

Calling all capsule toy lovers! Gashapon Bandai, Japan’s iconic vending machine toy concept, has arrived at SM North EDSA. With every spin, you’ll discover collectibles featuring beloved anime icons like Dragon Ball and Sailor Moon, and adorable Sanrio characters.

It’s not just a shop; it’s a thrilling adventure that turns every visit into a treasure hunt for kids and collectors alike.

Co. The Collectible Store (The Block, 5th Floor)

Step into Co. The Collectible Store, where pop culture dreams come true. Whether you’re after Funko Pop! figures, rare anime merchandise, K-pop albums, or trading cards, this store is a haven for fans and enthusiasts.

Each visit is more than just a shopping trip–it’s a celebration of your fandom, where nostalgia and discovery meet.

Underwater Adventure (The Block, 5th Floor)

Take the kids on an unforgettable journey at The Underwater Adventure, the metro’s first ocean-themed playground. This immersive experience features murals of marine life across the walls and floors, with ride-on toys in the shape of boats, fish, and sea animals. It’s the perfect destination for families looking to combine play with a creative learning experience in a vibrant, underwater world.

Beyond The Block: New Experiences Across the Mall

Milksha (City Center, 2nd Floor)

Known for its fresh milk, loose leaf tea leaves and dedication to quality and craft, Milksha is making waves with its first-ever concept store at SM North EDSA. Treat yourself to their delicious handcrafted specialty drinks – goodness in every cup.

Aquaflask Design Lab (City Center, 2nd Floor)

The Aquaflask Design Lab redefines hydration with chic, double-insulated water bottles that keep drinks cold for 24 hours or hot for 12. Style meets sustainability with these game-changing essentials.

Dr. Martens (The Annex, 2nd Floor)

Make a bold statement with Dr. Martens, now at SM North EDSA. Known for its rebellious spirit and timeless style, this globally celebrated footwear brand is perfect for those looking to stand out.

From signature boots to versatile shoes, Dr. Martens delivers the perfect blend of style, durability, and comfort, giving you iconic steps with every stride.

Gyukatsu Kyoto Katsugyu (City Center, 2nd Floor)

Craving a satisfying meal that blends tradition with innovation? Look no further than Gyukatsu Kyoto Katsugyu, where the famous Gyukatsu takes center stage. This unique Japanese dish features high-quality beef cutlets, breaded and fried to perfection. What sets it apart is the interactive experience—each cutlet is served alongside a sizzling stone grill, allowing you to cook the beef to your preferred doneness right at the table. While the variety of condiments and dipping sauces enhance the flavors, it’s the premium beef and the hands-on grilling process that truly elevate the experience. It’s the perfect spot for anyone seeking a fulfilling and flavorful meal with a Japanese twist.

Coming Soon

While many new stores are already open, there’s more to look forward to in the coming months:

  • Stuff’d: An exciting new spot for kebabs, burritos, and quesadillas.
  • All Aboard: A whimsical destination set to open its doors.
  • KKV: Offering a vibrant mix of trendy lifestyle essentials.

Now is the ideal moment to check out the newest shops, restaurants, and chic ideas at SM North EDSA, which offers an extensive range of discoveries from The Block to the city center and beyond. SM North EDSA is your starting point for new and exciting experiences, offering everything from genuine culinary experiences to amusing items and literary treasures. Plan your visit now to be the first to experience everything that’s new and don’t miss out on these upcoming and new openings!

Visit www.smsupermalls.com or follow @smsupermalls on social media for news and updates.

February 25, 2025 by
Lifestyle, News

Take pleasure in your serene stay at the Golden Seagulls Hotel

Welcome to the Golden Seagulls Hotel, which opened its doors in September 2024 and boasts a prime location close to Manila Bay. Our seaview balcony offers stunning sunset views, adding to the tranquility and memorability of your stay.

Our hotel has 75 well furnished rooms that can accommodate a variety of visitors: 

created by photogrid
  • King Rooms – Perfect for couples (2 pax)
  • Twin Rooms – Ideal for small groups (4 pax)
  • Executive Rooms – Designed for business or leisure travelers (4 pax)
  • Family Rooms – Spacious accommodations for big groups (up to 6 pax)

We provide complimentary airport shuttle service for pick-up and drop-off, ensuring a hassle-free arrival and departure.

Facilities & Amenities:

  • 8th Floor – Pool, Gym, and Restaurant with stunning views
  • Ground Floor – Spa, Salon, Restaurant, and Convenience Store
  • Nearby Establishments – Just a minute’s walk to additional 24-hour restaurants and convenience stores to meet your needs.

Prime Location

Golden Seagulls Hotel is conveniently located near top entertainment and shopping destinations:

  • Okada Manila – For those who enjoy casino gaming and events.
  • Solaire Resort – Another premium casino and entertainment hub.
  • Ayala Malls & SM Mall of Asia – Just a short drive for shopping and dining.
  • Ninoy Aquino International Airport (NAIA) – Only 15-20 minutes away, perfect for travelers.

Comfort, convenience, and a memorable experience by Manila Bay are provided by the Golden Seagulls Hotel, whether you’re here on business, vacation, or with your family.

We are excited to have you visit us!

*Contributed photos by Red Mier

February 24, 2025 by
Lifestyle, News

The 2025 Furniture and Design Expo Highlights Philippine Design

Put the Philippine International Furniture Show (PIFS) and Interior & Design Manila (IDM) on your calendars. They will take place at the SMX Convention Center in Manila from March 6–8, 2025. Under the theme “Philippines: An Archipelago of Design,” this thrilling back-to-back event will highlight the finest of Filipino design, honoring the rich diversity and creativity of the country’s furnishings and décor.

A gorgeous selection of lighting, furniture, and home accents that combine classic workmanship with contemporary innovation will be on display at the event. The Philippines is a major player in the global design landscape, and visitors can anticipate seeing high-quality, sustainable designs from both up-and-coming and renowned Filipino designers.

The event will also include a Designer Awards ceremony, a pavilion by famous architect Anton Mendoza, and art pieces that highlight the value of local creativity. The MVMT Design Competition, which promotes new, modern viewpoints on Filipino design, is one of the seminars and contests in which attendees can take part.

To guarantee your place, pre-register for free at PIFS Registration (https://pifs.ph/registration) before March 4. It costs P300 to register in person.

Visit www.pifs.ph or www.interioranddesignmanila.com for additional information.

February 20, 2025 by
Beauty, Lifestyle

A new addition to our hair care treatment, Hello Glow Shampoo!

Known for its safe and efficient beauty breakthroughs, Hello Glow is pleased to announce the release of its most recent innovation: the Hello Glow Keratin Shampoo and Conditioner. In keeping with its pledge to provide products devoid of dangerous chemicals, Hello Glow’s most recent hair care collection is entirely sulfate-free, providing a mild yet effective remedy for stronger, healthier hair.

Why Sulfate-Free Matters

Traditional shampoos often rely on sulfates like Sodium Lauryl Sulfate (SLS) to create foam. However, SLS can strip the scalp of its natural oils, leading to dryness, brittleness, and damage. The Hello Glow Keratin Shampoo eliminates the need for sulfates, offering a gentler cleanse that maintains the scalp’s natural balance and leaves hair hydrated and vibrant. The shampoo’s reduced foam is a hallmark of its sulfate-free formula, proving that gentleness is key to lasting hair health.

“At Hello Glow, we believe that beauty starts with safety and sustainability,” shares Denice Sy, founder of Hello Glow. “With our sulfate-free Keratin Shampoo and Conditioner, we’re redefining hair care by offering a product that nourishes, strengthens, and protects without compromising health or the environment. This is hair care you can trust.”

Nature’s Best Ingredients for Healthier Hair

Hello Glow’s Keratin Hair Care Collection is enriched with a blend of natural and scientifically proven ingredients to fortify and revitalize every strand.

  • Argan Oil – provides intense hydration, reduces frizz, and restores hair’s natural shine.
  • Macadamia Seed Oil – a lightweight oil that smooths frizz, enhances elasticity, and strengthens hair to prevent breakage.
  • Oat Peptide – a plant-based ingredient that penetrates deep into hair fibers to repair damage, improve texture, and boost overall resilience.

These powerhouse ingredients work in harmony to nurture and protect hair fibers, leaving your hair softer, shinier, and more manageable. For optimal results, pair the Hello Glow Keratin Shampoo with the Hello Glow Keratin Conditioner. Together, they provide a complete care system that deeply nourishes, strengthens, and protects your hair.

An Indulgence for the Senses

The Hello Glow Keratin Shampoo and Conditioner also elevate your hair care routine with a fresh, delightful scent, making every wash a sensory treat.

Affordable Luxury for Everyone

The Hello Glow Keratin Shampoo and Conditioner, which retail for under Php 249 each, provide salon-quality results without breaking the bank. Everyone may now afford opulent hair care thanks to Hello Glow.

The Hello Glow Keratin Hair Care Collection is now offered both in-person, exclusively at Watsons and SM Department storefronts around the country, and online at Hello Glow’s flagship storefronts on Shopee, TikTok, and Lazada.

With Hello Glow’s sulfate-free Keratin Shampoo and Conditioner, you can experience the power of less foam and more care for gorgeous, healthy hair—because your hair deserves to shine naturally!

February 19, 2025 by