Many commuters, bystanders, and members of the public have speculated about billboards along C5 and EDSA Guadalupe. With a reveal date of September 30, the whimsical slogan, “Swipe right to match with cuties,” on the billboard has people wondering if it’s hinting at a new dating app, a social experiment, or perhaps a mass matchmaking event.
The billboards, which feature a woman’s face hidden behind a question mark, have garnered notice very fast. The advertisements capitalize on the well-known practice of swiping right to express interest, tapping into the well-known “swipe culture” made popular by dating apps. People are curious about what might happen next, though, given how the digital dating trend is being used in real life. Is it going to be the introduction of a new dating app, an interactive event, or something completely different that provides interactions in real life outside of the screen?
Dating apps have reshaped how people connect, and this mysterious billboard seems to play directly into that culture. The “swipe right” action is instantly recognizable to anyone who has dabbled in app-based dating, but the billboard brings this digital trend into the real world, creating intrigue and anticipation.
Adding to the buzz, one netizen humorously commented, “Baka ito na ang chance ko makahanap ng forever habang stuck sa traffic” (“Maybe this is my chance to find forever while stuck in traffic”), reflecting the growing excitement and lighthearted speculation surrounding the billboards.
As the reveal date draws closer, speculation is growing around the identity of the ‘cutie’ featured on the billboards. Some wonder if she is a popular influencer, a public figure, or someone completely unexpected. The “cutie reveal” on September 30 is generating excitement, as the face behind the question mark remains a well-kept secret, leaving many to wonder whether this campaign is simply a teaser or the start of a larger urban love story.
The mystery surrounding the billboards, along with the lack of more information, has generated a sense of suspense. Those who are curious about the campaign’s meaning are experiencing “fear of missing out” (FOMO). Users have started posting images and captions of the billboard on social media, speculating on what they might mean.
One thing is certain, even though the campaign’s goal is still unknown: commuters and the general public continue to be drawn to it. All eyes will be on September 30, whether it’s a new dating fad or an inventive take on how Filipinos locate “cuties” to match with.
Eastern Communications and Roxas City partners raise a toast for Eastern’s launch in the city. [Form L to R:] ETPI Head of Visayas Regional Operations Rafael Castellano, Capiz Halaran Chamber of Commerce and Industry Former President Dale Bernas, Capiz Local Economic Development and Investment Promotion Office Head Rio Garcia, Province of Capiz Provincial Information Officer and Spokesperson Atty. Luvim Amores, honorable Roxas City Mayor Ronnie Dadivas, Segment Marketing Head Gian Conde, Regional Sales Division Head Anthony Co, and President & CEO of Pueblo De Panay Township Jose Neri Ong.
With the debut of its services in Roxas City, Capiz, Eastern Communications, the Philippines’ innovative ICT solutions provider and telecommunications firm, continues its commitment to empower more businesses around the country. With its “Via Eastern” inaugural event on September 13, 2024, at the San Antonio Resort, Baybay, Roxas City, the telecom provider formally became a part of the city. “We have Eastern Communications, another partner locator here in Roxas City, as we aim for more practical and efficient IT solutions. As a digital city, our LGU is heavily investing on infrastructure, talents, and utilities,” said honorable Roxas City Mayor, Ronnie Dadivas, in his speech during the Via Eastern Roxas launch event. “On behalf of the city government, we in Roxas City would like to extend our gratitude to Eastern Communications, for its presence and entrance in the city,” he added.
Roxas City Mayor, Ronnie Dadivas welcomes Eastern Communications in the city.
The expansion will provide Roxas-based enterprises with access to cutting-edge digital tools and insights on how digital transformation can propel their growth in an increasingly competitive landscape. As Eastern Communications marks its presence in the area, it plans to extend its services to other cities across Capiz in the future.
“We are excited to bring Eastern Communications’ services to Roxas City, supporting its growth and helping it thrive in the digital age,” said Mike Castañeda, Vice President and Head of Sales at Eastern Communications. “We are proud to support Roxas City’s vision of becoming a center for business and technology through our ICT solutions by offering business-grade connectivity and digital tools that address the unique needs of the local business landscape.”
Empowering Roxas City’s evolving digital and business landscape
Eastern Communications’ expansion into Roxas City aligns with the city’s anticipated growth in the coming years, especially after being recognized as one of the digital cities by the Department of Information and Communications Technology (DICT) and the IT and Business Process Association of the Philippines (IBPAP).
Roxas is currently gearing up to establish the nearly 700-hectare Pueblo De Panay Township, which is expected to become the Philippines’ largest techno hub. The township project aims to generate over 40,000 jobs and boost the IT-BPM industry, the key focus area for the city. With a commitment to providing businesses with reliable and scalable digital solutions, Eastern Communications will help Roxas City achieve its goal of becoming a digital hub and fueling local economic growth.
Reliable connectivity and ICT solutions for Roxas City enterprises
With Roxas City’s emerging micro, small, and medium-sized enterprises (MSMEs), the growing sectors of IT-BPM sector and tourism, Eastern Communications is ready to support businesses in driving economic development through its business-grade connectivity and customized ICT solutions. The telco provider’s expansion will bring its signature connectivity services in Roxas City, including Eastern Fiber 1, a shared high-speed fiber service designed for SMEs to ensure optimal performance during business hours, and Eastern Internet Direct Service (IDS), a dedicated internet solution tailored for uninterrupted, round-the-clock operations. These services will ensure that businesses of all sizes have access to fast, reliable, and secure internet connections, essential for day-to-day operations and growth.
A variety of ICT solutions, including network, cybersecurity, cloud, and data center solutions, as well as business applications, will also be provided by Eastern Communications. These services are intended to give nearby companies the resources they need to thrive in a market that is constantly changing and fiercely competitive. With the Philippine Domestic Submarine Cable Network (PDSCN), the country’s longest undersea fiber cable network at 2,500 kilometers, the telco provider’s debut into Roxas City strengthens its national expansion. Providing dependable and robust internet connectivity throughout the nation is Eastern Communications’ purpose, which is furthered by this endeavor in collaboration with Globe Telecom Inc. and InfiniVAN, Inc. For additional information regarding Eastern Communications’ offerings, reach out to them at 5300-7000 or at their website, www.eastern.com.ph.
The groundbreaking ceremony, led by SPI’s leaders, marks a new step forward for the company in the real estate industry. From L-R: Shang Properties Inc. Director for Marketing Jayme Uy; Executive Vice President for Operations Andrew den Oudsten; Senior Project Director Clarence Tan; Executive Director Wolfgang Krueger; Executive Vice President for Commercial Maria Rochelle S. Diaz; Chief Operating Officer Atty. Karlo Marco P. Estavillo; Sr. Director for Group Sales Rose Morales.
The groundbreaking of Shang Summit, a ground-breaking residential development that will completely transform the Metro Manila skyline, is proudly announced by Shang Properties Inc. (SPI). SPI’s first residential project in Quezon City is called Shang Summit, and it’s situated in the peaceful neighborhood of South Triangle. It will provide a new benchmark for opulent living that suits the various needs and lifestyles of the market. Shang Summit’s distinctive fusion of style and functionality is intended to appeal to a broad range of consumers.
Shang Properties has built a solid reputation for quality in real estate development since its founding in 1987. SPI has continuously completed high-rise condominium buildings in desirable locations while working with well-known architects, designers, and craftspeople, all in pursuit of its goal of being a leader in its industry. Shang Summit is a reflection of this tradition of quality and exacting attention to detail, guaranteeing that the project is carefully planned and executed to perfection.
“At Shang Properties, we are true to the brand promise of creating extraordinary living spaces,” said Wolfgang Krueger, Executive Director of SPI. “Through Shang Summit, SPI reaffirms its commitment to redefining luxury living in the Metro by promising its residents an unmatched living experience and a new way to thrive in a dynamic and sophisticated environment.”
Similar to all the other developments within the portfolio, Shang Summit will be managed by the SPI Property Management team upon turnover, ensuring that the exceptional quality of living — synonymous with SPI’s developments — is meticulously maintained for its residents. “There’s something for everyone. Of course, there’s also the grand promise that when we turn over the unit, we want people to live there stress-free. We have our own property management team that caters to them.” assured Maria Rochelle S. Diaz, Shang Properties Executive Vice President for Commercial.
A towering statement of elegance
Immerse yourself in the relaxed luxury of Shang Summit’s beautifully appointed units.
Shang Summit will be an 80-storey haven of tranquility away from the city’s hustle and bustle, yet with convenient access to everything one desires. Its prime location offers residents a rare balance of privacy and convenience within Quezon City. As a self-contained city, it seamlessly integrates diverse elements into a cohesive living experience. The city is a melting pot of commercial districts, prime educational institutions, government offices, and lifestyle offerings, ensuring that residents are never far from the fun and action.
Beyond its ideal location, the development is a creative collaboration between SPI and renowned architects and designers P&T Group, FM Architettura and CASAS + Architects Inc. With its East and West towers, Shang Summit will grace the Quezon City skyline as it rises in the city.
The East Tower, which will be the first to rise this 2024, will offer 1,020 elegantly appointed residential units with breathtaking panoramic views that stretch across the cityscape. It will feature a variety of exquisitely designed spaces, each meticulously crafted to blend classic and modern styles with the finest materials.
Shang Summit’s studio unit, spanning 37 to 39 square meters, will provide an intimate yet spacious living experience with its large window frames that showcase spectacular city views and ample natural light.
For those seeking additional room, the one-bedroom units (51 to 70 sqm) feature expansive living room configurations that seamlessly integrate open kitchens, dining areas, and outdoor balconies. The two-bedroom residences (88 to 125 sqm) boast private balconies, luxurious master suites, and ample wardrobe space.
The pinnacle of Shang Summit’s offerings, the three-bedroom units, offers 160 sqm of space and provides a serene retreat with breathtaking views from every angle, blending luxury with tranquility in the heart of the city.
Complementing its sophisticated living experience is the array of exquisite amenities that reflect the Shang Properties’ hallmark of opulence. Residents will enjoy world-class indoor and outdoor facilities, including co-working lounges, extensive play areas for children of all ages — from toddlers to teenagers, and a sophisticated lounge area for socializing.
The development will also feature the Shang Summit Gallery, which offers elegant spaces for relaxation and social gatherings, while The Alcove provides quiet, serene environments ideal for work or study. Additionally, a tropical pool with an expansive alfresco deck and a state-of-the-art fitness center by TechnoGym will immerse residents in an elevated concept of relaxed luxury living.
An heirloom for generations
Shang Summit aspires to be more than just a place to live; it envisions itself as an heirloom to be cherished for future generations. With its exceptional design, first-class amenities, and prime location, the development offers a lifestyle that is both luxurious and relaxed.
Residents will experience a beautiful oasis of unparalleled amenities at their doorstep, a signature of Shang Properties flagship residences, designed for the whole family.
“Shang Properties takes pride in creating residences that are not just beautiful but also timeless,” said Krueger. “Shang Summit is a testament to this vision. It is a space that will be a source of pride and joy for future generations.”
Win an Avida condo unit, BYD EV, Gogoro Jego smart scooters, GCash credits, grocery shopping spree, and exciting gadgets
In the first draw last September 10, lucky winners took home grocery shopping spree vouchers at SM worth Php 120,000, powered by Share Treats as well as HUAWEI Pura 70 Pro smartphones, and other Huawei devices.
The excitement continued in the second draw on September 17 where 5x P100,000 GCash or Samsung S24+ smartphones, and other Samsung devices were given away.
The stakes get even higher in the third draw on September 24, where one lucky winner will get to drive home a brand-new BYD Dolphin EV, while two others will win one of 2 Gogoro Jego smart scooters.
The final draw, set on October 4, offers the most coveted prize yet: a one-bedroom Avida Astrea condominium unit or a luxury vacation for four at El Nido, Palawan.
Winners will be announced on Globe’s social media channels after each draw after a callout validation. So always keep your lines open as you might be the next G Raffle Rush winner!
How to Join:
Simply download the GlobeOne app, join the Globe Rewards program, and redeem raffle entries using your Globe Rewards points. Each Rewards point equals five raffle entries, and the more points redeemed, the more chances to win— up to 250 entries for just 50 Rewards points. For every redemption, you will also get a free discount voucher from our partners – Yellow Cab, Jamba Juice, Krispy Kreme, Grab, and Move It!
In addition to the online raffle, Globe is also hosting an interactive G Raffle Rush on-ground activation at the GDAY Mega Weekend happening on September 20 and 21, 2024, at BGC C1 (in front of Shake Shack). It will feature fun activities where customers can win prizes such as Angkas vouchers, gadgets, and additional raffle entries for G Raffle Rush.
Attendees will also have the opportunity to test-drive Gogoro Jego units, making the experience both engaging and immersive.
“G Raffle Rush exemplifies Globe’s dedication to making everyday moments special. This initiative reflects our commitment to not only recognize our loyal customers and show them our appreciation but also enhance the wider community through memorable experiences and exclusive rewards,” said Jerome Patalud, Head of Globe Rewards.
Avida Land, Huawei, Samsung, Gogoro, ShareTreats, GCash, Yellow Cab, Jamba Juice, Krispy Kreme, Grab, and Move It have all partnered to make G Raffle Rush possible.
Download the GlobeOne app from the Google Play Store, Apple App Store, or Huawei App Gallery to redeem Globe Rewards points and unlock these amazing prizes.
Residents of Brgy. Molobolo, together with representatives of the Alternative Indigenous Development Foundation, Inc. (AIDFI) and The Coca-Cola Foundation (TCCF), stand in front of the Agos Water Tank
In Brgy, Molobolo in Negros Occidental’s Municipality of Cauayan collecting water was a shared community duty as well as a household issue. In their area, there was a water source that required parents and kids to walk for thirty minutes and wait for at least two hours to fill their containers. However, this source did not always supply all of their daily needs.
Residents were required to conserve water wherever possible due to the water crisis, but even that wasn’t always enough. They struggled to locate water on a regular basis, and every night they went to bed hoping to find enough for the next day.
This was the reality for Brgy. Molobolo residents until 2021, when the Alternative Indigenous Development Foundation, Inc. (AIDFI) implemented a clean water access project with a financial grant from The Coca-Cola Foundation (TCCF).
How water started flowing in Brgy. Molobolo
For Brgy. Molobolo, AIDFI used a gravity-fed water system to bring water closer to residents. The project connected a pipeline from the elevated water source, allowing the water to flow down to shared tapstands within the community and helping eliminate the need for a half-hour walk and two-hour wait at the stream. Additionally, water filters are provided to households to block debris and prevent bacteria from passing through.
Access to water has brought comfort to the residents. No longer burdened by the physically demanding task of water collection, they can enjoy the safety and security of having water at their doorstep.
The availability of safe water has also positively impacted community programs, including feeding programs that improve residents’ health and nutrition. Convenient access to safe water reduces the health risks associated with collecting and consuming water from distant and potentially contaminated sources. This improvement in water accessibility has enhanced their quality of life and fostered a sense of community well-being and progress.
“Ngayon, sa bahay na lang kami naghihintay. May schedule pero sufficient talaga yung tubig. Hindi na kami mahirapan na [pumila] at pumunta sa malayo para mag-igib [ng tubig],” Myren Edoria, a resident of Brgy. Molobolo, said. (Now, we only wait in our home. There is a schedule, but this time the supply of water is sufficient. We don’t need to fall in line and go to faraway places just to collect water.)
From project beneficiaries to water stewards
The barangay captain of Brgy. Molobolo has advocated for their community to gain access to safe water. His dedication to securing water access and security for the community led him to apply for the Agos Project with TCCF and AIDFI in the first place. This initiative, aligning with the community’s urgent need for clean water, garnered immediate and enthusiastic support from the residents.
Inspired by their barangay captain’s leadership, the residents have transformed that passion into proactive stewardship, taking responsibility for protecting and managing their water resources to ensure the sustainability of the project’s benefits for future generations.
Brgy. Molobolo residents with representatives of the AIDFI and TCCF at the successful handover of the Agos Project
They formed an association and created a schedule system for everyone in the barangay to access clean water. They also coordinate with local partners to test and ensure the water’s safety. To secure their water source, they implement policies protecting it from potential threats.
Clean and safe water for future generations
The Coca-Cola Foundation, The Coca-Cola Company’s main philanthropic arm, invests in innovative concepts and organizations that tackle some of the most important global issues in an effort to support local and international changemakers making a quantifiable and long-lasting difference in communities all over the world.
Visit The Coca-Cola Foundation’s website and social media pages for additional details about its programs.
SM City Baguio’s groundbreaking rainwater treatment facility has treated over 17,000 cubic meters of rainwater into drinkable water.
Through the July 2023 debut of its unique rainwater treatment plant (RTF), SM City Baguio is leading the way in water management. Since then, the plant has converted approximately 17,111.80 cubic meters of rainwater—enough to fill over 6,800 standard water tankers or seven Olympic-sized swimming pools—into drinkable water for the benefit of the SM mall’s tenants as well as for its own operations.
This project greatly improves the city’s water security and citizen safety by supplying the mall with additional water from the Baguio Water District. Situated in the mall’s lower floor, the RTF supplies thirty percent of the mall’s average monthly need for clean water for food preparation and consumption.
“There is a critical need for reliable and safe water sources,” said Baguio City Mayor Benjamin Magalong. “And SM City Baguio’s rainwater treatment facility is a commendable initiative that directly addresses this need. We hope that other private establishments can adopt similar projects for the efficient use of our water resources.”
The RTF utilizes a meticulous six-step treatment process, with equipment monitored and parameters checked in real time to ensure optimal performance. The processed water undergoes regular testing by the city’s accredited testing facility and consistently passes all water potability standards.
The rainwater treatment facility (RTF) of SM City Baguio utilizes a rigorous six-step treatment process with real-time monitoring, ensuring processed water always adheres to potability requirements.
“This facility is a testament to SM Prime Holdings’ commitment to sustainable operations and to the well-being of the communities we serve,” said Engr. Liza Silerio, SM Supermalls’ Vice President and Sustainability and Resilience Head. “By maximizing rainwater harvesting and treatment, we are not only reducing our reliance on the city’s water supply but also contributing to a healthier and more resilient Baguio City.”
The impact of the RTF extends beyond the mall itself. With reduced reliance on the city’s water supply, water haulers have been able to service more households, particularly during periods of water scarcity experienced throughout the city.
The rainwater treatment plant of SM City Baguio is a prime example of how companies can contribute significantly to solving pressing community needs by using creative and sustainable solutions.
As it continues to create creative and sustainable lifestyle cities, SM Prime is dedicated to its position as an engine for economic growth, improving the lives of millions of people in the process. SM Prime is working to create sustainable cities of the future by exploring the next frontier in integrated property development.
SM Prime leads the way in sustainable development, integrating sustainability into its core business strategy.
Nowadays, sustainability is a key factor in all sectors of the economy. One of Asia’s top integrated property developers, SM Prime Holdings, Inc. (SM Prime), elevates sustainability through a strategic framework that makes use of its broad operations, substantial economic impact, and cultural influence.
SM Prime embarked on its sustainability journey in the 1990s, driven by a determination to be resilient and pragmatic. The organization has always placed a higher importance on substance than style, choosing tactics based on practical application over glitzy, temporary solutions. Its approach is based on what matters most to the company and the community it serves, making sure that its sustainability initiatives are successful and long-lasting.
In its 2023 Annual Integrated Report, SM Prime introduced its Sustainability Ambition Roadmap with a clear and powerful message: Together for a sustainable future – aligned with its vision of creating and managing innovative, sustainable, and integrated property developments that enhance the quality of life for all.
SM Prime’s sustainability strategy is built on three main goals: (1) Environmental sustainability, (2) Prosperity for all, and (3) Climate resilience.
Building on its sustainability framework of Economy, People, Planet, and Community, SM Prime identified three major goals to pursue: Environmental sustainability, Prosperity for all, and Climate resilience – all aimed to create a future marked by sustainability, resilience, and widespread prosperity by 2030, 2040, and beyond.
Under its environmental sustainability strategy are two significant programs released by the company: Net Zero by 2040 and #SMWasteFreeFuture.
Net Zero by 2040
SM Prime is committed to enhancing people’s quality of life by intensifying climate action, reducing disaster risks, investing in resilient design, protecting biodiversity, and implementing strategic corporate social responsibility programs, with its main focus on climate action toward a net-zero business. The company has been collaborating with the World-Wide Fund (WWF) for Nature-Philippines to establish science-based targets in alignment with the global commitment of a net-zero ambition by 2050.
“We understand the magnitude of the challenges we face to achieve our Net-Zero commitment. SM Prime is determined to take action and meet its climate commitments. This is one of our top agendas in sustainability,” said Jeffrey C. Lim, SM Prime President and CEO.
SM City Santa Rosa’s solar photovoltaic (PV) system has 5,772 panels at 3.088 MWp capacity and has an annual solar energy production of up to 4.292GWh.
#SMWasteFreeFuture
SM Prime launched its vision for an #SMWasteFreeFuture, in support of the United Nations Environment Programme’s (UNEP) International Day of Zero Waste. The program introduces a simple segregation scheme: Recyclable, Disposable, and Compostable (RDC), all aimed at reducing overall waste generation and increasing the waste diversion rate from landfills through sustainable disposal methods. The initiative was launched nationwide for SM employees and across all SM property groups and stakeholders.
SM Prime continues to support existing programs and partnerships that promote better waste management solutions. Initiatives such as SM Supermalls’ Trash-to-Cash recycling market, Plastic Waste Collection and E-Waste Collection programs, and regular coastal and estero clean-up activities effectively engage the community in rethinking their relationship with waste.
To address food waste, SM Hotels and Convention Corporation (SMHCC) has pioneered projects such as The Sustainable Diner with WWF-PH, diverting 198,640 kg of food waste through bokashi composting and 40,013 kg through biodigesters. SMHCC also launched Tela Tales, a program that recycles condemned linens.
SM Prime gathers the community for a #SMWasteFreeFuture.
SM Development Corporation (SMDC) recently partnered with Globe and Scholars of Sustenance Philippines for the Hapag Movement, aimed at targeting food waste and involuntary hunger affecting millions of Filipinos. “As a community, we strongly believe in our ability tocontribute to solving today’s waste issues. We understand that this may seem like a daunting challenge to overcome. However, by joining forces, we can create a world that our future generations truly deserve – if we have the courage to take on this journey together,” said Hans “Chico” Sy, Jr., President of SM Engineering Design and Development Corporation (SMEDD) and SM sustainability champion.
Water stewardship
SM Prime is committed to water stewardship by implementing innovative water conservation and management practices, ensuring that properties developed are more responsive and adaptable to the changing needs of communities.
SM City Baguio’s Rainwater Filtration Facility addresses water security and ensures a safe and sufficient water supply for the operations of the mall and its tenants.
Through its sewage water treatment plants, wastewater is processed, preventing contaminated water from polluting local waterways and for reuse. The recycled water is utilized in malls for water closet flushing, air conditioning operations and landscape greening.
SM Prime Holdings, Inc.’s Chairman Henry T. Sy, Jr. receives SM Prime’s 30th Listing Anniversary Plaque from the Philippine Stock Exchange’s President and CEO Ramon S. Monzon.
Prosperity for all
The advancements of SM Prime drive socioeconomic growth and benefit all parties involved in a concrete way. Henry Sy founded the business, and it is still dedicated to realizing his goal of providing top-notch developments to the Philippines. A vision that is aptly demonstrated by the Mall of Asia Complex, which provides a model for future cities that adopt a comprehensive approach to urban development and go beyond commercial success.
On July 23, SM Prime commemorated the company’s 30 years of being publicly traded, marking three decades of dedication and revolutionary expansion in the Philippine real estate sector.
“True leadership is marked by a solid dedication to collective success. Our journey at SM Prime demonstrates the power of dreaming big and the incredible achievements that follow when you pursue those dreams with determination and hard work.” – JEFFREY C. LIM, SM PRIME PRESIDENT AND CEO
Taking place simultaneously on September 21 in 15 different SM Supermalls across the nation, including SM By the Bay at SM Mall of Asia Complex, SM Tuguegarao Downtown, SM City Tuguegarao, SM City Bataan, SM City Olongapo Central, SM City Olongapo Downtown, SM City Sorsogon, SM City Legazpi, SM Daet, SM City Puerto Princesa, SM City Roxas, SM City Cebu, SM City Seaside Cebu, SM City Mindpro, and SM City General Santos. The International Coastal Clean-Up (ICC) is back for another year, and it looks to be the biggest one yet. When we work together, we can significantly improve our seas and make the world a better, cleaner place for everyone.
In 2023, SM Cares recorded more than 100,000 kg of trash collected with the help of an estimated 17,000 total volunteers from 15 SM Supermalls nationwide. This year, in celebration of its 20th year of supporting communities and creating a positive impact on the environment, SM Cares aims to double the amount of solid waste collected to 200,000 kg, eyeing a volunteer count of 20,000.
If you’re interested in joining the global movement towards cleaner seas and oceans, SM Cares is inviting you to be part of this year’s ICC!
The corporate social responsibility division of SM Supermalls, SM Cares, is in charge of programs that advance community growth and sustainability. In addition to its environmental projects, SM Cares also advocates for women and breastfeeding mothers, people with disabilities, senior citizens, children and youth, and the Bike-Friendly SM initiative.
SM Supermalls have enhanced natural lighting and improved insulation, reducing energy needs for lighting, heating, and cooling, leading to more efficient and environmentally friendly operations.
The Philippines is prone to typhoons, as seen by recent catastrophic weather occurrences, especially as we approach typhoon season.
It is obvious that participating in the international discussion on reaching net zero emissions is essential as the country struggles with the possible fallout. The necessity for the Philippines to take a leading role in the battle against climate change has been brought to light by this storm, both to lessen its effects going forward and to help find global solutions.
The idea of “net zero” entails matching the quantity of greenhouse gases released into the environment with an equal amount extracted. Achieving net zero is a critical first step in improving climate resilience for the Philippines, a nation that is regularly targeted by extreme weather. The nation cannot afford to take a backseat in the international effort to tackle climate change, as demonstrated by the recent typhoon. Rather, it needs to take the lead in supporting and putting into practice policies that advance the global net zero goal.
One of the key areas where the Philippines can make a significant impact is by leveraging its abundant natural resources to transition to renewable energy sources. By increasing investments in solar, wind, and hydroelectric power, the nation can reduce its reliance on fossil fuels, thereby lowering its carbon footprint.
This transition is crucial for achieving net zero and offers the added benefit of creating a more resilient energy infrastructure less susceptible to disruptions caused by extreme weather.
SM Prime Holdings, Inc. recognizes the equal importance and urgency of both climate change adaptation and mitigation. As part of our strategy, we are investing 10% of our Capital Expenditure (CAPEX) in sustainability and disaster resilience design.
A significant initiative supporting this commitment is SM Prime’s pledge to achieve net zero emissions by 2040. As the country’s leading integrated sustainable property developer, we have committed to the Science-Based Targets Initiative (SBTi), a recognized global standard for corporate decarbonization targets. This makes us one of the few corporations in the Philippines to do so. To ensure our near and long-term science-based targets for 2030 and 2040 align with the global commitment to achieve net zero by 2050, SM Prime collaborates with the World-Wide Fund for Nature Philippines (WWF) through their Corporates for a Better Planet Initiative (CBPI) program.
Using solar panels or other renewable energy sources lowers the carbon footprint, leading to reduced greenhouse gas emissions and decreased reliance on non-renewable energy.
This ambitious target is supported by concrete actions, such as the installation of onsite solar panels across various properties and strategic partnerships for renewable energy sourcing.
These programs show that sustainable practices can be incorporated into regular business operations, not only lowering the company’s carbon footprint but also creating a model for other companies to follow.
This commitment puts climate action at the forefront as one of SM Prime’s sustainability agenda. It pledges to advance every person’s right to a better quality of life through increased climate action, disaster risk reduction, biodiversity protection, and our strategic corporate social responsibility programs.
(L-R): Moderator Efraim Roxas, Environmental, Land Use and Urban Planning and Development Bureau (ELUPDB) Director Mylene Rivera, SM Supermalls’ President Steven Tan, and Tohoku University Professor Jeongsoo Yu
By organizing the 7th annual Association of Pacific Rim Universities – Sustainable Cities and Landscapes (APRU-SCL) 2024 Conference and the 3rd International Conference on Human Settlements Planning and Development (ICHSPD) at the SMX Convention Center Aura, SM Prime Holdings (SM Prime) significantly contributed to the advancement of sustainable urban development. Over 300 specialists convened at this esteemed event, which was organized by the University of the Philippines Los Baños (UPLB), to deliberate on inventive approaches to constructing more resilient and environmentally friendly communities. The conference, which had as its main focus “Advancing Sustainable Cities and Communities Through Science, Technology, and Innovation,” emphasized the value of teamwork in solving urban problems.
SM’s commitment to sustainability was evident through the participation of its top executives. SM Supermalls’ President Steven Tan showcased SM Supermalls’ eco-friendly practices and community-focused programs.
“Our malls are more than just shopping centers; they are dynamic public spaces, woven into the daily lives of millions of Filipinos. Our comprehensive environmental sustainability programs are deeply inspired by the vision of our Chairman of the Executive Committee, Mr. Hans Sy, a tireless advocate for environmental sustainability and disaster resilience,” Mr. Tan said..
SM Supermalls’ President Steven Tan highlights the malls’ sustainability initiatives.
He added, “At SM Supermalls, we leverage science and technology to develop innovative solutions that are seamlessly integrated into the design and operation of our malls. We remain committed to leveraging innovation and collaboration to build a greener, more resilient, and more sustainable future for the Philippines.”
SM Prime and SM Development Corporation (SMDC) Lead Executive for Design, Innovation, and Strategy Jessica Bianca Sy, shared the company’s vision of creating sustainable integrated properties that foster lively communities.
(L-R): University of the Philippines Los Baños’ (UPLB) Dean Jennifer Marie Amparo, UPLB Chancellor Jose Camacho Jr., Association of Pacific Rim Universities (APRU) Chief Executive Thomas Schneider, Makati Mayor Abigail Binay, SM Prime and SM Development Corporation (SMDC) Lead Executive for Design, Innovation, and Strategy Jessica Bianca Sy, International Conference on Human Settlements Planning and Development (ICHSPD) Conference Director Edgar Reyes Jr., and APRU-Sustainable Cities and Landscapes Director Yekang Ko
National Resilience Council (NRC) Executive Director Silvestre Barrameda Jr. highlighted SM’s role in disaster preparedness. He presented “From Risk to Resilience: The Work of the National Resilience Council in Risk Governance” where he introduced the Resilience Local Government Unit Program (RLGUP), NRC’s approaches and tools and how risk governance is supported by the sciences.
National Resilience Council (NRC) Executive Director Silvestre Barrameda Jr. showcases SM Supermalls’ resilient infrastructure.
A breakout session on forming relationships and partnerships, led by Jonas Marie Dumdum, Senior Consultant and Sustainability Lead of Nomura Research Institute (NRI) Manila Branch, highlighted SM Prime’s dedication to sustainability even further. The importance of cooperation was emphasized by Katherine Custodio, Executive Director of World Wide Fund For Nature (WWF)-Philippines: “Any program that aims to build climate resilience requires strong partnerships and working together across all sectors.”
As it continues to create creative and sustainable lifestyle cities, SM Prime is dedicated to its position as an engine for economic growth, improving the lives of millions of people in the process. SM Prime is working to create sustainable cities of the future by exploring the next frontier in integrated property development.
