The $4.45 million seed fundraising round for Clout Kitchen, a consumer AI firm based in Los Angeles and Manila, was revealed today.
Together with Taiwan’s AppWorks, Antler, Hustle Fund, Founders Launchpad, Orvel Ventures, and founders and creators like Gabby Dizon (YGG), Kun Gao (Crunchyroll), Voyboy, Jankos, and Perkz, the round was co-led by a16z SPEEDRUN and Peak XV’s Surge.
Founded in 2024, Clout Kitchen creates interactive games and pop culture experiences powered by creators, giving top creators additional avenues to communicate with and grow their fan bases.
Clout Kitchen is led by serial gaming and creator economy builders.
Justin Gorriceta-Banusing (CEO) founded and scaled AcadArena (SEA and LatAm’s leading campus gaming platform) to series A and an exit while in college. In high school, they built CONQuest Festival – the largest creator event in SEA with 80K+ attendees.
Marcel Feldkamp (CBO) was a pioneering League of Legends pro/creator, playing in the 2013 World Championship. After retiring, he founded the gaming talent agency Prime – who later joined United Talent Agency via Press X.
Clout Kitchen’s first product is Backseat AI, an in-game “buddy” for League of Legends co-built with Tyler “Tyler1” Steinkamp – one of the world’s biggest gaming content creators with over 20 million followers. Backseat AI is Riot-compliant and guides players on how to best play the game in real-time – from what characters to pick to which items to buy, all by an AI voice twin of their favorite creator. Since launching early access testing in June, the product has hit over 45,000 waitlist signups.
“Our thesis at Clout Kitchen is to build things that grow the pie and add value for fans, creators, and game developers alike,” said Justin Banusing, CEO, Clout Kitchen. “We grew up in this space, so it’s our way of giving back.”
Pricing starts at US$4.99 monthly for each creator “buddy,” who earns from every subscription. Backseat AI’s buddies roster continues to expand with streamer & cosplayer Emiru and pro player Jankos – with more top creators lined up in the coming months.
“As a creator myself, I know how difficult it is to keep your community and business growing,” said Marcel Feldkamp, CBO, Clout Kitchen. “It’s easy when you’re starting and have all the time in the world – but it gets harder to keep giving the same love to everyone as you scale. We want to solve that problem.”
With this financing round, Clout Kitchen looks to expand Backseat by scaling its workforce, creating its US office, and building out its shared internal tech stack for future creator-powered game companion applications and experiences.
“As a gamer and a creator myself, I’m excited to support Justin and Team Clout Kitchen in their journey to unlock new frontiers for our community,” said Jamie Lin, Chairman & Partner, AppWorks,“ Justin and the founding team showcased exceptional hearts, heads and hands from the moment we met them, the very traits we look for in founders.”
“At a16z, we believe in the transformative power of technology and games to reshape how we connect, create, and experience the world. Clout Kitchen embodies this vision wholly, and we are thrilled to support their journey as they pioneer new ways for fans to engage with the creators and games they love,” said Jack Soslow, Investment Partner, A16Z GAMES.
For more information, visit the Clout Kitchen website.
Dermorepubliq, the top-selling skincare brand on TikTok Shop Philippines during the most recent 9.9 sale, has unveiled the riddle behind the teaser billboards along EDSA Guadalupe and C5. The brand announces the launch of “Dermo Cuties,” a travel-sized collection of its best-selling serums and toners.
With the slogan “Swipe right to match with cuties,” the billboards have sparked a lot of intrigue and conjecture on social media in recent weeks. Many have speculated as to whether they represent a new dating app, social experiment, or matchmaking event. It has now been made public as a part of a calculated marketing campaign to launch Dermorepubliq’s new line of “Dermo Cuties,” which is intended to be reasonably priced and convenient.
Dermo Cuties collection includes travel-sized versions of the 5% Niacinamide + Hyaluronic Acid Serum and the 2% Salicylic Acid (BHA) Deep Pore Care Toner, offering the same quality skincare results as their full-sized counterparts. Priced as low as PHP 149, these budget-friendly options provide an affordable way for consumers to experience Dermorepubliq’s quality skincare without compromising on formulation. With the holiday season approaching, these compact skincare essentials are anticipated to be popular choices for travelers and gift-givers
“We encourage consumers to ‘match’ with their perfect ‘cutie’—the travel-sized serums and toners that suit their skin’s needs,” said Keith Sta. Barbara, Founder and President of Dermorepubliq. “Designed to seamlessly integrate into our customers’ skincare routines and busy lifestyles, Dermo Cuties offer a chance for both new and existing users to experience our skincare line without the hassle of transferring products into smaller containers. These essentials combine high-quality skincare with convenience, making them the cutest travel buddies you’ll ever have.”
Sta. Barbara added, “The perfect match for your skin now comes in wallet-friendly travel sizes. These trial-sized ‘cuties’ makes it easy for skincare beginners and loyal users alike to explore our range without the expense of full-sized essentials. Their affordability makes them easy to add to shopping carts alongside our best-sellers.”
The collection was made available for purchase exclusively on TikTok starting September 29, followed by an extended release across other online platforms on September 30. A wider market restock is scheduled for October 10, coinciding with the 10.10 double digit sale, after which the products will be permanently available.
Dermorepubliq has previously run successful attention-grabbing campaigns. A sincere plea, “Wag na tayo mag-break, please” (Let’s not split up, please), signed with the initial “D,” was placed on a viral billboard along C5 Southbound in Libis, Quezon City in April. The statement attracted the attention of an estimated 30 million social media users and sparked curiosity across the country. Curiosity over the identity of “D” was stoked by the quick speculation that celebrity actors like Daniel Padilla and Dominic Roque, who had recently split up publicly, were connected to the effort.
True to its commitment in redefining affordability and quality in the skincare industry, Dermorepubliq was recently named the best-selling brand by TikTok Shop Philippines during the 9.9 All-Out Shopping Sale. “Our continued success reflects the trust and support our customers place in Dermorepubliq. As the skincare industry evolves, we remain dedicated to delivering high-quality, affordable, convenient products that make skincare accessible for Filipinos,” Sta. Barbara stated.
You can find Dermorepubliq’s physical stores at the following locations:
SM Fairview: Lower Ground Level, Parkway
Riverbanks Center: KF-08, Palm Lane
You may also visit their online platforms through the following links:
In the Philippines, especially in metropolitan areas, the water that comes out of the faucet or tap is unsafe to drink and does not exceed national government standards for quality. That’s why it is such great news to know more about Karofi. Karofi is a trusted brand for me, as it exceeded my expectations from regular drinking water. As it launched, they explained more about the product and how it is distinct from other water drinking products. And I’m amazed and happy to learn more from them.
The majority of Filipino families, or 53% of the population, lack access to a securely managed water supply, with only 48% of the population receiving piped or safely managed water services, according to data from the United Nations and Unicef. More dire circumstances exist in schools, where 55% of students lack access to clean, safe water.
A significant portion of the Filipino population suffers from disease, malnutrition, and childhood stunting as a result of not having access to basic water and sanitation facilities. In fact, stunting affects almost one-third of Filipino children.
Indeed, 54.3 percent of the population gets their drinking water from bottled water and water filtration systems, according to the 2022 Annual Poverty Indicators Survey (APIS). However, this comes at a price: the monthly cost of a water filter system for Filipino consumers can reach P7,000.
Karofi Water Purifier, a global brand and one of the world’s best water purifiers for home that is present in 50 countries, was honored as one of the “Top 10 ASEAN Strong Brands 2024” at the 8th Edition of the ASEAN Strong Brand Announcement Ceremony 2024, is expanding in the Philippines with a pilot store at Robinsons Magnolia Mall. The honor is a testament to Karofi’s research and development efforts to fulfill its mission “to ensure the healthy life for everyone in the water and air environment of our beautiful green planet.“
Karofi will launch a pilot store at Robinsons Magnolia Mall on September 8, giving Filipinos access to the most advanced water filtration technology and cheap water filters, the SMAX Pro V. This technology removes 99.99 percent of bacteria and provides good-tasting, alkaline, and hydrogen-induced quality water.
“Karofi was established with a mission to protect and enhance every people’s health in any environment. We have a mission to protect the water we drink and we are now one of the leading brands globally with a presence in 50 countries. We should all live beautifully,” said Karofi chief customer officer Huong Elly in his speech.
Actress Coleen Garcia, the official endorser of Karofi Water Purifier, said she is elated by her partnership with the brand. “I am excited to be here today. I have been using water purifiers for a long time because we are trying to minimize our use of plastic bottles [which clogs the drainage system and adds to global warming]. I have been loving Karofi water filters so far, and I like their new counter top water purifier with hot and cold water functionalities at the turn of a knob. Plus, the water quality tastes so good, in addition to being so healthy.”
She went on, “Water is a basic necessity and we consume it on a daily basis. We have to make sure that the water we provide our family is of maximum quality. Karofi’s water purifiers offer the most health benefits, with the safest and healthiest features. I am so impressed.”
Meanwhile, Elly explained that hydrogen neutralizes and alkaline water fights oxidants and free radicals for healthy cells and bodies. Karofi’s cheap water filter system will enable Filipinos to drink water directly from the tap without the need to boil it or buy it from refilling stations or bottled water. It is the best cheap water filter in the market.
Karofi’s water purifier filters also use Nano Silver, which kills or inhibits the growth of microorganisms, including pathogenic bacteria, viruses, and fungi, but causes little to no damage to the human body. Nano Silver prevents re-infection when water circulates in the filter system.
“The economics of the water purifier are better. Karofi’s water filters have hydrogen and alkaline for better health, safe and clean water to prepare milk for babies, and a safe water source that meets the standards set by the Philippine National Standard for Drinking Water and regulator of FDA Certified Water Filters,” Karofi said.
In addition, Karofi’s water purifiers could reduce the cost of clean drinking water to only between P1,000 and P1,500 in six to eight months.
Garcia highlighted the health benefits of alkaline water in the body, but added sometimes it is a challenge where to buy alkaline water. “This gives us more reason to try Karofi water purifiers because of its quality. The questions you may ask yourselves are “Is the water purifier safe?” and How to install [Karofi] water filter?” The answers are, yes, water purifiers are safe, and it’s easy to install them,” she added.
“Karofi is the best water purifier for home,” Garcia stated.
Clean drinking water
Potable drinking wateris an everyday necessity. Most consumers are very meticulous in choosing the kind of water they drink and give their young children, preferring alkaline water or pure distilled water.
Karofi has successfully developed advanced SMAX water filtration technology with double efficiency and is the pioneering water purifier brand integrating Industry 4.0 technologies into water purifiers (comprehensive water quality control technology on AioTec smartphones; voice-activated water collection technology VoiceCall).
Karofi is the only brand certified for pure drinking water, standard bottled water QCVN 6-1:2010/MOH, from the Institute of Occupational Health & the Environment, making one of the best water purifiers for home in the Philippines.
Integrating modern 4.0 technologies into water purifiers gives Karofi users convenient access to safe and clean water. The technologies include VoiceCall technology, which allows voice-activated water pouring; AioTec technology, which enables smartphone users to control water quality; touch-screen water collection technology, and quick hot and deeply cold technology.
The unique innovation allows users to monitor Karofi’s water quality using smartphones.
Karofi key features:
Reliable quality—Karofi water purifiers have a multi-level water treatment process to ensure that water is free from bacteria, visible particles, foul odor and, taste, etc. The water coming out from the filtration system is visually crystal clear. The water is guaranteed safe for drinking for adults, but most especially for babies and young children.
Superior technology – With its optimum performance, Karofi water purifiers offer 50 percent cost savings on power. Its energy efficiency promises quick heating and cooling.
11 SMAX filters, HP 6.0—Guaranteed good water quality. The filter technology and the HP 6 feature mean that it has alkaline-like quality water and assures the removal of 99.99 percent of bacteria. The water quality is recommended to be safe for infants and young children. It is also odorless and good-tasting, with a hint of sweetness or citrus flavor.
Peace of mind—You are secure that the water you and your family drink is clean and safe and will not cause sickness. Avoiding hospitalization and medical costs can save you plenty of money from Karofi’s cheap water filter system.
Healthier choice—Switching to Karofi water purifiers from a water refilling station offers consumers the best life without the worry of acquiring water-borne diseases like diarrhea or stomach discomfort. A healthy family will provide consumers with financial stability and security while allowing families to spend more time together. In addition , alkaline water purifier is good for the skin.
Optimizes convenience – You can have unlimited clean, safe and fresh water at home anytime. You do not need to order from water refilling stations.
Value for money – Users of Karofi water purifiers spend between P1,500 and P2,000 every six months to change filters. Sometimes, it is even less if the water from the source is cleaner. Spending P1,500 – P2,000 every six to eight months is more affordable than per-gallon expenses from water refilling stations or buying bottled water.
FDA-certified and approved, offering a 36-month warranty.
Benefits and How to Drink Hydrogen Water Properly
Drinking hydrogen water is becoming an increasingly popular healthy trend. In this article, Karofi provides information on the benefits of drinking hydrogen water and how to use it effectively to achieve the best results.
1. Understanding Hydrogen Water
Alkaline ionized water is a type of hydrogen-rich water produced directly from an electrolytic water purifier using electrolysis technology. It is also known as alkaline water or hydrogen water. Alkaline ionized water has a high pH, similar to that of fruits and green vegetables. This water is rich in hydrogen, which helps neutralize excess acids in the body, boost the immune system, and prevent and treat many diseases.
2. Benefits of Drinking Hydrogen Water
Reduces Oxidative Stress: Hydrogen water helps reduce the buildup of free radicals in the body, lowering oxidative stress and preventing aging-related diseases.
Boosts the Immune System: Hydrogen has the ability to strengthen the immune system, helping the body fight against harmful bacteria and viruses.
Supports Metabolism: Regular consumption of hydrogen water helps the body maintain a balanced pH, enhancing metabolism and nutrient absorption.
3. How to Use Hydrogen Water at Different Levels
Based on the pH level, hydrogen water can be categorized into:
Level 1 Hydrogen Water (pH ~ 7.0 – 8.0): Start by drinking neutral, filtered water with the lowest pH from the hydrogen ion water purifier for the first 1-2 weeks to allow the body to get accustomed to it before transitioning to higher pH levels.
Level 2 Hydrogen Water (pH ~ 8.5 – 9.0): After the body has adjusted, increase the alkalinity level to help detoxify the body, combat oxidation, and achieve ideal pH balance. Use this water daily for about 2-3 weeks to adapt to the higher pH.
Level 3 Hydrogen Water (pH ~ 9.0 – 9.5): This level provides the best alkalinity and detoxification effects, with the highest hydrogen content for antioxidation. At this stage, you will notice more positive benefits from drinking hydrogen ionized water. It is recommended to maintain this level for long-term benefits or continue with pH ~ 9.0 if it suits your body.
Level 4 Hydrogen Water (pH 10 and above): Alkaline ionized water at this level should not be used for eating or drinking. Because it has strong cleansing properties that could negatively affect health. It should only be used for cleaning utensils, household items, or washing fruits and vegetables.
4. How to Drink Hydrogen Water Properly
Choose a Trustworthy Water Source: Ensure you use hydrogen water from reliable sources produced by reputable companies in the health care industry or water purifier industry.
Drink Daily and Regularly: To maximize the benefits of hydrogen water, drink it daily and consistently, especially in the morning or before bedtime.
Follow Usage Instructions: Always adhere to the manufacturer’s instructions to ensure proper and safe consumption of hydrogen ionized water.
Combine with a Healthy Lifestyle: Drinking hydrogen water can offer numerous health benefits, from reducing oxidative stress to boosting the immune system. However, to achieve the best results, choose products from trustworthy sources and use them correctly according to the guidelines. When combined with a healthy lifestyle, hydrogen ionized water can effectively help maintain health and prevent issues related to oxidation.
Currently, the trend of protecting health through drinking and household water is becoming increasingly popular, thanks to the advancements in technology applied to home water purifiers and hot and cold water purifiers. To find a water purifier that best fits your needs and space, please contact our Hotline at +63 9989646133 for direct consultation.
Benefits of Alkaline Ionized Water
Alkaline Ionized Drinking Water is considered a type of water that offers numerous outstanding health benefits. In recent years, Alkaline Ionized Water has been increasingly used by many families in Vietnam due to the belief in its miraculous effects. So, what exactly is Alkaline Ionized Water, and is the truth about its benefits as reliable as many people believe? Let’s explore this with Karofi.com.
1. What is Alkaline Ionized Water?
Water consists of chemical molecules that include 2 hydrogen atoms and 1 oxygen atom, containing both H+ and OH- ions. If the water contains a higher concentration of OH- ions than H+ ions, it is classified as Alkaline Ionized Water.
2. The Truth About Alkaline Ionized Water
To answer this question, we first need to understand the properties of alkaline ion water. Alkaline ion water has several natural characteristics, such as:
Super Small Water Molecule Size: Alkaline Ionized Water molecules are only 0.5 nanometers in size (5 times smaller than regular water molecules). This small size enhances the speed and absorption of water in the body.
Rich in Natural Alkalinity: It helps neutralize excess acid in the body, supporting the restoration of the body’s pH to a level of 7 (the balanced state at birth), improving health and preventing diseases.
3. What Are the Benefits of Alkaline Ionized Water?
Alkaline Ionized Water has a high pH (typically between 8 and 10), which experts confirm is highly beneficial for health. Some of the advantages of Alkaline Ionized Water include:
Cleanses Vegetables and Food: The high pH of this water helps remove harmful chemicals from vegetables more effectively, preserving their freshness and reducing bitterness in certain fruits.
Neutralizes Acid and Restores the Body’s pH Balance: The pH of the body at birth is around 7 (neutral). Over time, due to the intake of food, drinks, and exposure to environmental toxins, the body’s internal pH can drop below 7, increasing acidity. This can cause various health issues. Consuming Alkaline Ionized Water with a high pH helps restore the body’s pH balance, reducing the risk of disease.
Provides Antioxidants: Drinking this water adds antioxidants to the body, neutralizing electrons and eliminating harmful free radicals, slowing the aging process and reducing the risk of illness.
4. Where Can You Get Alkaline Ionized Water?
Nowadays, you can obtain Alkaline Ionized Water in bottled form or from ionizer machines and water purifiers. However, the cost of bottled Alkaline Ionized Water or purchasing ionizer machines can be quite high. Additionally, most ionizer machines do not filter water, so you may need to invest in a water purifier as well. Therefore, RO water purifiers with integrated alkaline or ion features are a more affordable option. They provide safe, bacteria-free water while adding beneficial alkaline ions to your family’s drinking water.
Currently, all of Karofi’s RO water purifiers for home use can be equipped with ORP Alkaline filters that add alkaline ions to drinking water. These filters are compatible with most water purifiers on the market. If your family is interested in using Alkaline Ionized Water, contact Karofi for advice on choosing the best affordable or premium water purifier that suits your needs.
Alkaline Water
Alkaline water is a type of water with a pH higher than 7 and contains alkaline negative ions, which help regulate the body’s acid balance. With these properties, Alkaline Ionized Water may offer several health benefits, especially for women. In this article, Karofi will provide information on the benefits of Alkaline Ionized Water for women.
1. Health Benefits of Alkaline Ionized Water for Women
Improves reproductive health: Alkaline Ionized Water can help regulate the body’s acid balance, reduce acid accumulation, and enhance blood circulation in tissues and cells. This can improve women’s reproductive health, reduce fertility issues, and strengthen the immune system of pregnant women.
Boosts immunity: The alkaline negative ions in Alkaline Ionized Water have the ability to activate the immune system and enhance the body’s resistance. This helps women combat infectious diseases and other health conditions.
Reduces premenstrual symptoms: Alkaline Ionized Water can help alleviate premenstrual symptoms such as abdominal pain, headaches, and discomfort. This is because alkaline negative ions help regulate the body’s acid balance, reduce acid accumulation, and ease discomfort during menstruation.
Enhances skin beauty: Alkaline water has the effect of brightening the skin and increasing its elasticity, helping women achieve smoother and healthier skin.
Supports weight loss: Alkaline water helps detoxify the body and boost metabolism, leading to effective weight loss.
Based on numerous scientific studies on the health benefits of hydrogen water, after a long period of developing hydrogen filter technology, Karofi has introduced a line of smart water purifiers integrated with hydrogen filters. These filters enhance the activated hydrogen molecules in the water, helping reduce harmful free radicals and oxidative agents in the body, thus lowering the risk of diabetes, high blood pressure, and cancer. These products are priced affordably for Vietnamese consumers. The structure of hydrogen water purifiers is similar to current RO water purifiers on the market. Additionally, hydrogen water purifiers are equipped with functional filters made of special components, turning purified water into hydrogen-rich water that is beneficial for health.
The Jollibee Group, through its Farmer Entrepreneurship Program (FEP) in partnership with the Jollibee Group Foundation (JGF), is reinforcing sustainable business practices and contributes to the improvement of the economy by empowering smallholder farmers. Joseph Tanbuntiong, CEO of Jollibee Group Philippines highlighted during his speech at the inaugural Agriculture and Food Security Summit that sourcing directly from farmer cooperatives has become a key procurement growth strategy of the company.
The Jollibee Group is promoting sustainable business practices and enabling smallholder farmers to boost the economy through its Farmer Entrepreneurship Program (FEP), which it runs in collaboration with the Jollibee Group Foundation, Inc. (JGF).
By giving these farmers access to direct markets, resources, and training, FEP establishes long-term partnerships with them in the supply chain of the Jollibee Group. This program helps Filipino farmers make a better living while simultaneously bolstering the company’s procurement strategy.
“In our pursuit of a sustainable supply chain and our commitment to inclusive business practices, we had to take a close look at how our company can be part of the solution in improving the plight of the farmers. This is why our social development arm, the Jollibee Group Foundation, created the Farmer Entrepreneurship Program,” said Joseph Tanbuntiong, CEO of Jollibee Group Philippines. Tanbuntiong made the remarks during his speech at the Makati Business Club’s Agriculture and Food Security Summit last September 16.
With the theme, “Food is Everyone’s Business,” the summit brought together key figures to address pressing food security issues and to empower the farming sector through collaboration. Department of Agriculture (DA) Secretary Francisco Tiu Laurel delivered a keynote on the Nine-Point Plan of the government.
Sustainable Procurement in Action
JGF signed a Memorandum of Understanding to join forces with MBC and other companies to work together in empowering farmer cooperatives to achieve a sustainable supply chain.
Jollibee Group brands, including Jollibee, Chowking, Greenwich, and Mang Inasal, source various vegetables—such as onions, tomatoes, and bell peppers—directly from FEP farmers. In 2023, 24% of Jollibee Group’s onion supply came from FEP farmers, with plans to increase this to 33% by end of 2024. This sustainable approach ensures a reliable supply while supporting environmental and economic sustainability.
“Intending to strengthen our partnership with them, our procurement team has committed to prioritizing sourcing produce from the FEP farmers to ensure cost leadership, and supply resiliency, and contribute to the development of the local economy,” added Tanbuntiong.
Empowering Farmers Through FEP
Since its launch in 2008, FEP has organized over 1,000 farmers into 30 groups across 16 localities. These farmers have supplied more than 11 million kilograms of vegetables to the Jollibee Group, generating PHP 500 million in sales. Beyond procurement, FEP trains farmers in agro-entrepreneurship, helping them operate as business partners. The program ensures that farmers meet stringent quality standards, such as Philippine Good Agricultural Practices (PhilGAP) certification. Kalasag Multipurpose Cooperative, a key FEP farmer group, became the first onion cooperative in the Philippines to achieve a PhilGAP certification in 2017.
Strengthening Partnerships for Sustainability
FEP’s success is built on strong partnerships with local government units, microfinance institutions and cooperatives, the Department of Agriculture (DA) and academic institutions. Recently, JGF signed a three-year agreement with the DA to train more farmers nationwide in value chain development, further scaling the program.
“Our work with farmers has not been just about procurement. It was a collaborative effort in promoting innovation, process improvement, and benchmarking best practices or new technology in agricultural value chain management. This collaboration across cross-functional teams within Jollibee Group and other like-minded groups has fostered shared responsibility,” said Tanbuntiong.
During the inaugural Makati Business Club’s Agriculture and Food Security Summit, Jollibee Group Foundation President Gisela Tiongson highlighted the need for farmers to earn profitably to make agriculture an appealing long-term career including the youth.
At the summit, Gisela Tiongson, President of JGF, emphasized the importance of building strong farmer cooperatives that go beyond financial services to include consolidation, marketing, and other value-adding activities. “Most farmers are not formally trained as entrepreneurs, so they need support to put in place the needed financial, human resource, and enterprise system,” she said.
Tiongson highlighted the need for farmers to earn profitably to make agriculture an appealing long-term career. “The goal is for farmers’ children to say, ‘I will stay in this industry because I can earn well for my family.’”
Transformative Impact
FEP has changed farmers’ lives by giving them access to financial services, steady incomes, and better living conditions. The program has also given farmers access to cold storage and warehousing facilities with the assistance of partners, allowing them to expand their businesses sustainably.
“Reflecting on the past 16 years of Jollibee Group and Jollibee Group Foundation working with cooperatives and farmers, I am reminded of the incredible power of participation and inclusion —what can be achieved when we come together, united by a shared purpose. Our experience with FEP and the farmer cooperatives demonstrate that meaningful change is not only possible but sustainable.” concluded Tanbuntiong.
Ceremonial inauguration of En Tsumugi ELV Dismantler Corporation. In photo (from left) are Mitsui & Co., Ltd. – Manila Branch Country Chairman Kazuhiro Nomura, Toyota Motor Philippines Corporation President Masando Hashimoto, Land Transportation Franchising and Regulatory Board (LTFRB) Technical Division Chief Joel Bolano, Ambassador Extraordinary and Plenipotentiary of Japan to the Philippines Kazuya Endo, Japan International Cooperation Agency Philippines Chief Representative Takema Sakamoto, En Tsumugi ELV Dismantler Corporation Lead Representative Riczon Hung, and Tsuruoka Co., Ltd. President and CEO Masaaki Tsuruoka.
Toyota, a leader in the automotive industry, has supported En Tsumugi ELV Dismantler Corporation, which is headquartered in Mexico, Pampanga, and is the nation’s first model end-of-life vehicle (ELV) dismantling plant.
En Tsumugi is a fully-owned enterprise of the Hung family, who also owns the nearby metal recycling businesses Supreme Mile Trading Corp. (SMTC) and CoroCrown Corporation. It originated from a pilot project funded by the Japan International Cooperation Agency (JICA) and overseen by the Japanese ELV dismantler Tsuruoka Co., Ltd. A number of Japanese companies, such as Mitsui & Co., Ltd. and Toyota Motor Corporation (Toyota), offered technical support and business growth.
The establishment of En Tsumugi is a significant milestone in the Philippine automotive industry’s push for a responsible management system for ELVs, or those vehicles with components classified by the local authorities as waste. The facility, open to various car makes, will serve as a benchmark in further developing the local recycling industry while promoting environmental sustainability and the adoption of best practices and foreign expertise.
Through its local unit, Toyota Motor Philippines Corporation (TMP), Toyota’s involvement in the project includes providing technical support in various areas, such as environmental compliance, facility design, dismantling methodology, equipment requirements, and hazardous waste management.
Turnover of TMP’s donated ELV units to En Tsumugi at TMP Manufacturing Plant in Santa Rosa City, Laguna. In photo are En Tsumugi Chief Financial Officer John Hung (second from left) together with Toyota Motor Philippines Corporation General Administration officers.
Furthermore, TMP donated five (5) ELVs, including one hybrid electric vehicle, to En Tsumugi as training units for further equipping and enhancing of the facility’s capabilities.
Toyota Global 100 Dismantlers Project
“The establishment of a local ELV dismantler aligns with the goals of the ‘Toyota Global 100 Dismantlers Project,’ which aims to establish a network of proper ELV dismantling facilities worldwide,” said TMP President Masando Hashimoto during the inauguration ceremony of En Tsumugi in Pampanga.
The project seeks to address the environmental challenges posed by ELVs, such as pollution and resource depletion, by promoting proper dismantling and recycling practices, which also contributes to reducing greenhouse gas emissions.
Toyota certifies En Tsumugi as a proper ELV dismantling facility. In photo (from left) are Toyota Motor Philippines Corporation President Masando Hashimoto, En Tsumugi ELV Dismantler Corporation (En Tsumugi) Chief Financial Officer John Hung, En Tsumugi Lead Representative Riczon Hung, and En Tsumugi Chief Executive Officer Paulo Hung.
En Tsumugi received a Certificate of Gratitude from TMP during the same ceremony. Hashimoto further stated that En Tsumugi, after facilities of a similar nature in Thailand, Vietnam, and Malaysia, is the fourth (4th) ELV dismantler in Southeast Asia to be granted this certification.
As part of its efforts to “Establish a Recycling-based Society and System” under the Toyota Environmental Challenge 2050, which was globally introduced in 2015, Toyota is putting the Toyota Global 100 Dismantlers Project into action
Jollibee Group employees from various functions planted 1,500 mangrove propagules during a reforestation activity in Brgy. Guinsay, Danao City, Cebu, on August 10, 2024. The activity was held in celebration of the International Day for Conservation of the Mangrove Ecosystem.
Through its social development arm, the Jollibee Group Foundation (JGF), the Jollibee Group maintains its commitment to help mitigate the effects of climate change through ongoing mangrove reforestation projects led by committed employees from across the nation, with nearly 7,000 mangrove propagules planted to date.
Mangroves are essential for protecting coastal areas, halting erosion, and mitigating the effects of hurricane storm surges. Their extensive root systems serve as nurseries for a wide variety of species, such as fish, prawns, and crabs, in addition to stabilizing and constructing soils. Additionally, the restoration of mangroves improves marine life and local ecosystems, which contributes to the preservation of food security and the livelihoods of local fishermen.
Rehabilitating mangrove ecosystems supports sustainable aquaculture practices by creating breeding grounds for fish and crustaceans. This can lead to improved yields in coastal fisheries, providing food and income.
The ongoing project forms part of the Jollibee Group’s global sustainability agenda dubbed “Joy for Tomorrow.” Under its Planet pillar, the company has set goals and initiatives aligned with the UN Sustainable Development Goals (SDGs) particularly SDG 2 Zero Hunger.
Mangroves protect coastal areas by reducing erosion and absorbing storm surges during hurricanes.
The Jollibee Group has supported the planting of close to 4,000 mangrove propagules in 2023, with the support of partners, such as the Department of Environment and Natural Resources (DENR) and local government units (LGUs). It remains committed to sustaining the project this year, planting 3,000 mangrove propagules thus far.
Employee engagement
Jollibee Group employees from different functions and business units together with JGF held a series of planting activities along the coastlines of Alaminos, Pangasinan, Carmen, Cebu, and Lemery, Batangas this year.
JGF’s mangrove reforestation project aims to help restore the country’s mangrove ecosystem and build a resilient future for Filipinos living in coastal communities.
In celebration of the International Day for Conservation of the Mangrove Ecosystem, 30 employee-volunteers from Jollibee Group’s commissary Zenith Foods have also planted 1,500 mangrove propagules during the reforestation activity held in Brgy. Guinsay, Danao City, Cebu last August 2024.
“Our employees have always played a big role in our environmental efforts, and it’s amazing to see them leading the charge in our mangrove reforestation project. Their leadership and participation reflect our vision of reaching out to communities and giving back to the environment,” said JGF President Gisela Tiongson. “We’re also grateful for the guidance from the DENR and the support of our LGU partners, which are key to ensuring the mangroves thrive. Moving forward, we’ll keep tapping into the power of employee volunteerism and working closely with our partners to inspire more people to be responsible stewards of the planet.”
JGF is committed to making this project a national success. The Foundation has already made plans to spearhead other mangrove tree planting events in Cavite and Bulacan during the last quarter of the year, thereby amplifying its influence on environmental preservation and community adaptability.
Henry Moodie, a future worldwide pop sensation, drops his much awaited new EP, “good old days,” on Robots & Humans (UK) and Columbia Records (US). The EP was released after the two amazing singles, ‘beat up car’ and ‘bad emotions’ were released separately. You can watch Good Old Days online here.
The focus single from the EP, “still dancing,” was also released today. Henry creates another epic ballad with “still dancing,” which features amazing production and a vocal performance that shines. It is both lovely and endearing, and listeners old and new will undoubtedly find a great deal of relatability in it.
Speaking about his new EP good old days, Henry said:
“‘good old days’ is an EP about navigating growing up. from songs about mental health, friendship, childhood, first love & first heartbreak. this EP captures what my late teens felt like”
Henry Moodie, who is only 20 years old, has already received over 572 million streams globally, made it into the Top 10 UK artists on TikTok in terms of views in 2022, and was selected as one of Amazon Music’s Artists To Watch in 2023. Henry discovered his voice as a songwriter and solo artist after completing a songwriting diploma at BIMM. His lyrics are broad and timeless, and he exudes emotional sensitivity. In the winter of 2023, Henry published his debut EP, “in all of my lonely nights.” With 450 million plays overall, the tunes include the self-penned and produced ‘you were there for me’, the worldwide top 100 hit ‘drunk text’ and the touching ‘pick up the phone’, which garnered 350 thousand streams in within its first day. Henry recently played at festivals in the UK, Europe, and Asia during the summer after his first headline tour of the UK and Europe sold out in a matter of days, including an amazing gig at London’s KOKO.
A lavish event was held to recognize Bioessence’s 30th anniversary, honoring the brand’s history and dedication to “Caring Beyond Beauty.”
The historic occasion, which honored Bioessence’s role in offering top-notch beauty and wellness services, was held on September 26, 2024, at The Blue Leaf Cosmopolitan in Quezon City. It was a great honor to be part of their successful anniversary celebration. It was such a great night filled with joy and amusement. Everyone of us enjoyed the party, from the scrumptious foods, exciting raffles, and the performances of our great Filipino singers, Sitti and Richard Poon. We also had the chance to know the story behind Bioessence and their humble beginnings and to witness their newest brand ambassador during the event. It was indeed an event full of fun, amazing performances, and inspiration.
An evening filled with surprises, entertainment, and a look back at Bioessence’s thirty years of existence was enjoyed by thousands of guests. Since its founding in 1994, Bioessence—a chain of modest three-bed beauty clinics—has expanded into a well-known wellness company with several locations throughout Mindanao, Visayas, and Luzon.
The brand’s Pearl anniversary celebration brought together key opinion leaders, stakeholders, loyal customers, and influential figures who have contributed to Bioessence’s success over the past three decades. It also welcomed VIPs, clients, and media colleagues for a vibrant night of beauty and wellness.
In addition to socializing and networking among beauty and wellness enthusiasts, the brand also mounted several exciting activities for attendees, promising a night that truly redefines care.
The Philippines’ Bossa Nova singer Sitti and The Crooner Richard Poon serenaded the crowd and made the night extra special with their delightful mix of hits and covers. Other performers include Aliw Award winner MOBB, along with up-and-coming singers Bugs and Jarlo Base.
Apart from the live music performances, the anniversary also put a spotlight on the evolution of Bioessence, while revealing new innovations in services and products in partnership with OxygenCeuticals, an oxygen-based skincare brand from South Korea. One of the other most anticipated parts of the event was the unveiling of the company’s new brand ambassador: Jennica Garcia, who graced the audience with her beauty and simplicity.
In an effort to broaden the range of services it offers, Bioessence has launched a new device called Harmony, which enhances the cutting-edge non-invasive treatments it already offers, such as Exilis and Plasma, and shows that it offers the whole package for gorgeous skin and body. Additionally, guests got to watch these devices in action at a dummy clinic run by expert trainers and consultants from Bioessence.
When Bioessence presented its future goals, guests were also given a dose of nostalgia mixed with optimism. During the celebration, guests could take part in special prizes and get a firsthand look at the newest services and goods that Bioessence has to offer.
Beauty All Access celebrates beauty of every shape, size, and color
One-stop destination for all things beauty. Robinsons Department Store’s Beauty All Access showcased the best deals for top brands makeup, skincare, and hair care brands.
Beauty is for everyone, and Robinsons Department Store made it possible for people to explore the hottest trends in “Beauty All Access.” The five-day shopping fair at Robinsons Place Antipolo brought people closer to the top makeup and skincare brands that help them to look and feel good.
Actress, content creator, and everyone’s “mhiema” Sassa Gurl graces Robinsons Department Store’s Beauty All Access stage with full confidence.
Beauty All Access was the place to be for beauty pros and casuals alike Robinsons Department Store got a full shopping journey from September 11 to 15 across renowned brands, like Maybelline, L’Oreal Olay, Bobbie, Colourette, Nivea, Garnier, and so much more. Looking for makeup to pull off the TikTok-popular cherry cola look or skincare to achieve mochi skin? They could find it at the fair for up to 50% off.
Huge discounts for top brands. Beauty All Access treated shoppers to the best deals for brands like Maybelline, Dazzle Me, and more.
Robinsons Department Store also prepared games and activities to keep things fun. The event culminated in the Beauty Forum on September 14, a big gathering of shoppers and influencers sharing their love of all things beauty and self-expression.
Beauty Forum: Where beauties are VIPs.
The Beauty Forum had all the elements of a fun fair and the hype was next-level. It was teeming with excited beauties who spent the afternoon shopping for their favorite products. VIP Cards were also given out to record the participants’ experiences, and they were given a chance to win prizes in the raffle draw.
Queens of beauty and talent. Drag queens SMR Queens (Stare Decisis, Muah Dayaw, and Riley Nicole) lit up the Beauty All Access stage with their electrifying performances.
Between shopping sprees, they got to watch jaw-dropping performances by drag queens Muah Dayaw, Riley Nicole, and Stare Decisis. Each of them showcased their lip-syncing prowess and artistry in makeup and style, inspiring the audience to embrace their own uniqueness.
During the brand talks, local beauty experts shared their makeup and skincare insights and inspiring stories of self-expression. The Q&A and meet and greet sessions afterward was also a great opportunity for beauties to get more nuggets of wisdom from the experts.
Trailblazers in beauty. Speakers (L-R) Kaori Miki, Marilyn Lim, JB Correa, and Kim Roy Opog shared tips and insights on beauty trends.Robinsons Department Store’s Beauty All Access was a celebration of all kinds of beauty. It brought people together to rave about their favorite products and learn about new trends that fit their lifestyles.
Missed the #RDSBeautyFair2024Be sure to follow Robinsons Department on Facebook and Instagram to be updated on events like Beauty All Access, promos, and store openings. See you there!
917 Hapag Movement families to receive grocery package, cinema experience
In honor of G DAY, Globe effectively encouraged its users to contribute to the fight against forced hunger, accomplishing its objective of accumulating 100,000 Globe Rewards points five days ahead of schedule.
100,000 Globe consumers contributed 1 Rewards point apiece through the G-gantic Goals campaign to the Hapag Movement, an initiative aimed at reducing forced hunger and giving disadvantaged families across the country access to possibilities for employment.
G-gantic Goals is among activities being held in celebration of G DAY, Globe’s annual event commemorating its iconic 917 prefix. Beyond exclusive rewards and exciting surprises, Globe is offering an opportunity for customers to make a meaningful impact on the lives of those in need through the campaign.
“G-gantic Goals or GGG empowers our customers to become active agents of change, helping combat hunger and contributing to broader sustainable development goals. We are very grateful to those who helped us achieve our G-Gantic Goal of raising 100,000 Rewards points for the Hapag Movement faster than expected!” said Jerome Patalud, Head of Globe Rewards.
Yoly Crisanto, Globe’s Chief Sustainability and Corporate Communications Officer, added: “By aligning our G Day celebration with The Hapag Movement, we’re showcasing how technology can be a force for social good. This campaign exemplifies how business goals, customer engagement, and social responsibility can come together to create shared value for everyone involved.”
G-gantic Goals called for 1-point Rewards donations from its customers starting September 1, kicking off the month-long G DAY celebrations. The donation period was supposed to end on September 20, but Globe reached the 100,000 target by September 15.
The campaign will culminate on September 28, Saturday of the National Family Week with a special treat for 917 Hapag Movement beneficiary families or about 3,688 individuals who will receive G Day grocery baskets filled with food essentials worth over Php 1 million.
As an added surprise, the families will also be treated to a free movie screening where they can watch together and bond— an experience that will be a first for some. The screenings will take place at select Ayala Malls Cinemas nationwide: TriNoma, Ayala Malls Feliz, U.P. Town Center, Ayala Malls MarQuee Mall in Pampanga, Ayala Center Cebu, and Ayala Malls Abreeza in Davao.
Globe is collaborating with partners including Ayala Foundation, Scholars of Sustenance Philippines, Ayala Malls Cinemas, and Puregold Price Club Inc. to bring this special treat to life.
Customers of Globe can utilize their Rewards points to assist causes in a variety of ways, including through G-gantic Goals. Globe emphasizes that this year’s G Day events are open to all of its clients and that even small individual efforts can have a big group effect.
Check out the GlobeOne app or go to http://glbe.co/GDayEveryday for additional details about G Day and G-Gantic Goals.
