Lifestyle, Tech

Digital Transformation in Different Regions: Local Governments Envision PDSCN Connection to Promote Economic Growth

Eastern Communications Team (From L to R: Regional Sales Division Head Anthony Co, AVP & Head of Marketing Jed Estanislao, Executive Account Manager Deo Nazareno, and Segment Marketing Head Gian Conde) at a courtesy visit with Cebu’s Acting City Mayor Atty. Raymond Garcia

Deploying dependable internet access and digitalization has become imperative for local governments as the Philippines experiences a digital revolution. A prime example of this endeavor is the Philippine Domestic Submarine Cable Network (PDSCN), which seeks to improve the country’s digital infrastructure.

Cebu City Government gets dedicated internet speed boost from Eastern Communications

The Philippines’ innovative ICT solutions provider and telecommunications company, Eastern Communications, has established alliances with local government organizations all around the nation. They hope to stimulate economic growth by improving the nation’s digital connectivity and network infrastructure through the cooperative PDSCN initiative.

Connecting Regions Through the PDSCN
The PDSCN is a joint initiative between Eastern Communications, Globe Group, and InfiniVAN Inc. with long-term goals of fostering economic growth and bridging the digital divide. Once completed, it will span over 2,500 kilometers of fiber cables across the Philippines. This robust network is designed to revolutionize internet reliability and resiliency.

This advanced infrastructure is set to catalyze economic growth and digital transformation in previously underserved and unserved regions. With the PDSCN Express Route now operational, Eastern plans to expand its connectivity network to cater to key business regions such as Iloilo, Davao, Bohol, Boracay, Cagayan de Oro, Bacolod, and Dumaguete. Eastern formally launched and made its services available in Tagbilaran, Bohol through its signature expansion event, Via Eastern, in July 2024.

As local governments harness the potential of reliable internet and embrace digitalization, they are able to deliver improved public services, enhanced communication, and sustainable economic development. The PDSCN is not just about connectivity; it’s about empowering communities and driving the Philippines towards a more inclusive and prosperous future.

Fortifying Connectivity in Cebu
The Philippine Statistics Authority (PSA) reported a 7.3 percent economic growth in Central Visayas for 2023, raising its GDP to P1.381.2 trillion. Metro Cebu is the region’s top contributor, and is also a main driver of the Philippines as a frontrunner in the ASEAN region, achieving the highest growth of 5.7% in the first quarter of 2024. This economic surge, fueled by tourism and business programs, increases the demand for better internet connectivity. It also supports Cebu City’s goal of becoming a technologically advanced, inclusive, and resilient urban center.

Official contract signing ceremony of Eastern Communications’ team with Cebu IT Office representatives

Eastern Communications is empowering the local government of Cebu with its premium Internet Direct Service (IDS), a dedicated high-speed connectivity solution. Eastern’s IDS boasts robust and reliable connectivity revolutionizing communication, data exchange, and collaboration, bolstering Cebu City’s economic development and ensuring efficient governance.

“The recent partnership between Eastern Communications and the Cebu local government offices is a significant step toward enhancing digital infrastructure and connectivity within the city,” said Cebu’s Acting City Mayor Atty. Raymond Garcia. “Advocating for better internet connectivity aligns with Cebu City’s vision of a technologically advanced, inclusive, and resilient urban center.”

Cebu local government’s Management Information and Computer Services (MICS) team also noted how improved connectivity aligns with the Cebu government’s goals and initiatives which promotes technological advancement and digitalization:

  1. Enhanced Public Services: Reliable internet connectivity enables citizens to access government services online, pay bills, and apply for permits seamlessly. Digitalization of administrative processes reduces paperwork, enhances transparency, and improves overall efficiency.
  2. Community Inclusion: Improved internet access bridges gaps between urban and rural areas while providing free or affordable internet in public spaces through Community Wi-Fi promotes social inclusion and connectivity for all.
  3. Data-Driven Decision-Making: Digitalization generates valuable data on traffic, utilities, and public services, informing policy decisions and urban planning. Sharing data with the public encourages innovation, collaboration, and community engagement.

Beyond connectivity, Eastern’s services streamline the local government’s operations and optimize digital processes. The service helps the Cebu LGU in e-governance, fostering community inclusion, and leveraging data-driven decision-making for smart city solutions.

Boosting Negros Occidental’s Tourism and Emergency Response

Negros Occidental enjoys robust connectivity and personalized services from Eastern Communications

Through the PDSCN, Eastern Communications now serves the local government of Negros Occidental in Western Visayas. In 2023, the province recorded a significant tourism revenue of P6 billion, marking a 36% increase in tourist arrivals from the previous year. As the municipality focuses on tourism growth, Eastern is committed to providing robust and reliable internet to support the government’s day-to-day operations and reinforce safety and communications during emergencies and natural disasters.

“We have been using Eastern Communications’ internet services in our office for the past months and have always been satisfied with its speed performance and no disconnection,” said Province of Negros Occidental OIC-ICTD Jose Larry Sañor. “They offer the most competitive rates and after-sales support to our company is great. I’m happy to recommend their services,” he added.

Connecting the Nation

Eastern Communications is an essential ICT solutions partner for local businesses in the Philippines, helping them to develop digitalization in line with government plans as the country becomes more connected and digital first. During President Ferdinand R. Marcos Jr.’s most recent State of the Nation Address (SONA), when Eastern played a crucial role as a connectivity provider, the telecom’s support was made clear. The House of Representatives Complex received 10 GBPs worth of Internet Direct Service (IDS) from the telecom during the SONA 2024. Ensuring the success of the event and helping Eastern connect Filipinos from all across the country was made possible by providing support for the connection needs during this period

August 15, 2024 by
Entertainment

A sad reunion and parting, The Itchyworms announce their first-ever Canada tour

Canada, get ready! One of the most popular bands in the Philippines, The Itchyworms, will embark on their first-ever Canadian tour, called “Akin Ka Na Lang Canada,” in November 2024.

Fans can look forward to an amazing time on the much awaited tour, which will stop in four cities: Vancouver, Calgary, Winnipeg, and Toronto. 

A Bittersweet Reunion

The tour marks a special reunion with the band’s original guitarist, Chino Singson, who is now based in Vancouver. Chino, who migrated to Canada in 2022, last toured with the Itchyworms in the US in March 2023. After a year away, he’s back on stage with the band he helped create, bringing with him the magic that fans have missed.

Farewell to Mikey Amistoso

While the tour celebrates Chino’s return, it also serves as a heartfelt farewell to the band’s newest member, Mikey Amistoso. Mikey, who joined the Itchyworms in recent years, has brought fresh energy and talent to the group. This tour marks not only his last performances with the band but also his own migration to Toronto, making it an emotional and unforgettable experience for both the members and their fans.

A Global Push

The Canadian tour is part of the Itchyworms’ ongoing commitment to bringing their unique sound to audiences beyond the Philippines. Titled “Akin Ka Na Lang Canada,” the tour follows series of successful international shows, including performances in Australia, Japan, and Qatar. This venture into Canada is another step in their journey to share Original Pilipino Music (OPM) with the world.

Tour Dates & Ticket Information

● November 1: Vancouver – The Centre in Vancouver For Performing Arts (Tickets)

● November 3: Calgary – The Palace Theatre (Tickets)

● November 8: Winnipeg – Club Regent Event Centre (Tickets)

● November 10: Toronto – The Concert Hall – 888 Yonge (Tickets)

Tickets are available now on Simpletix and Ticketmaster, so don’t miss your chance to witness

this once-in-a-lifetime tour.

Produced by Vibeant and WAM Records

You may enjoy this historic trip thanks to a collaboration between Vibeant and WAM Records. deliver the Itchyworms’ distinctive OPM and rock sound to Canadian shores. Come celebrate the past, present, and future with the Itchyworms over an evening of music and memories. You won’t want to miss this tour, which promises to be a blend of happiness, nostalgia, and heartfelt farewells!

Visit the Itchyworms’ official website or follow them on social media for updates and additional information.

August 14, 2024 by
Sports, Travel

2GO’s Gwapa Dabawenya Run Opens Kadawayan

Racers at the Gwapa Dabawenya event burst from the starting line at the sound of the gun on August 9.

On August 9, 2GO, the biggest integrated logistics company in the Philippines, held the Gwapa Dabawenya run to launch the Kadayawan Festivities. This was 2GO’s first-ever fun run in Davao and the first event to take place on the city’s newly constructed coastline route. It was organized in collaboration with Sunrise Events and drew an incredible 2,200 participants.

The tremendous response—2,200 tickets were sold out in just two days—highlights the enthusiasm for the occasion and Davao City’s growing fitness culture. The Gwapa Dabawenya run also served as a model for the IRONMAN Davao series, which was held the same weekend and for which 2GO was a key logistical supporter.

“Our involvement in Gwapa Dabawenya and IRONMAN Davao reinforces our commitment to promoting economic growth in Davao by moving goods and supporting major events. We’re not only easing movement within the city but also encouraging trade across the region and the country,” said Faye Alonzo, Business Unit Head of 2GO Forwarding.

Princess Galura, General Manager of Sunrise Events and organizer of the Gwapa Dabawenya run, also expressed enthusiasm for the collaboration, saying, “We are thrilled with the success of the Gwapa Dabawenya and IRONMAN Davao and the overwhelming response from the Davao community. Partnering with 2GO allowed us to seamlessly execute the events, and their logistics support was invaluable in ensuring everything ran smoothly. We look forward to future collaborations that will continue to promote health and wellness across the Philippines.”

Sharon Ngo, Business Unit Head of 2GO Sea Solutions, shared the same sentiment, stating, “By bringing large-scale events to the city, we also create tourism opportunities within these communities and throughout the region. We are thrilled to be part of these significant events and to showcase our logistics expertise in helping people celebrate Davao City’s vibrant culture.”

In addition to its role as a sponsor, 2GO also achieved an impressive 5th place overall in the recently concluded IRONMAN Davao. This accomplishment underscores 2GO’s dedication to both fitness and community engagement, further solidifying its presence in Davao and Mindanao.

As a dependable logistics partner, 2GO made sure that all event-related supply chain and transportation demands were effectively satisfied by offering smooth logistics solutions for both Gwapa Dabawenya and IRONMAN Davao. This demonstrates 2GO’s expertise and its unwavering dedication to providing outstanding service regardless of the difficulty.

As 2GO continues to promote the growth and development of communities throughout the Philippines, the success of these events opens the door for more innovative initiatives.

Please visit your closest 2GO Retail location, email us at [email protected], or visit our website for additional details on 2GO’s forwarding services. [www.2go.com.ph].

August 14, 2024 by
Entertainment

In honor of Eldar the Wizard’s birthday, the Enchanted Kingdom celebrates with magic, joy, and values

Last July 27, Enchanted Kingdom, the first and only top-tier theme park in the Philippines, held a magical celebration to honor Eldar the Wizard, one of its most popular characters.

Everyone who attended the Eldar’s Birthday Bash, which took place at the Eldar’s Theater on Saturday, was treated to FUNtastic snacks, performances, and surprises. Via a variety of entertaining games and instructive activities, children and children at heart learned about EK’s five basic values: love of God, respect, loyalty, honesty, and inventiveness.

Nico R. Mamon, EK’s Integrated Marketing Officer-in-Charge Division Head, also teased the newest ride that will be launched sometime this year. He invited the Park’s loyal guests to name this new attraction through an engagement campaign that is set to start this quarter.

Goin’ Bulilit star Dani Zee and Sparkle artist Margaret “Meg Meg” Montgomery charmed the crowd with their solo musical performances. Other EK storybook characters and sponsor mascots were also there to join in the festivities.

Meanwhile, Eldar’s birthday celebration will go on until August 31! For only Php1,200, enjoy one (1) Regular Day Pass to EKsperience unlimited rides and attractions, one (1) Eldar’s Purple Brew drink, and one (1) Php100 discount voucher for Eldar-branded merchandise when you book via the EK Online Store from July 28 to August 31. Walk-in guests will also get to savor one (1) Eldar’s Purple Brew drink! The Eldar’s Birthday Treat Promo is valid for visits from today to August 31.

This magical celebration was made even more magical with the following sponsors: Dove Baby Wash, Dove Deo, Dove Body Wash, Lifebuoy, Surf, Dewberry, Cherifer, Krrrrunch, Selecta, Minute Maid, Roller Coaster, Nips, Nova, C2 Cool and Clean, Hello! Chocolate, Pretzels Stick Snacks, Cream-O, Purefoods Ready-to-Eat,Tiny Buds Baby Naturals, Nutriboost, Krispy Kreme, Nutri10Plus, Dayzinc, Chuckie, Reyes Barbecue, MPower, and Ceelin Gummies.

ViewTrue Imaging, Xtreme Paintball Philippines, Auntie Anne’s, Teho, Shakes Station, Dash Premium Ice Scramble, Dairy Queen, Angel’s Corn, Fortune Bakeshop, Potato Corner, Lil’ Orbits Mini Donuts, Po Jang, Mary Grace, Alcatraz, Sigue Trading, Hap Chan, Shakey’s, D’vinia’s Buko Pie and Food Products, Buko de Lite, and Frutti Delite are among the tenant partners who also offered their support for Eldar’s special day.

Visit https://www.enchantedkingdom.ph and EK’s official social media pages @ek_philippines on Twitter and Instagram and @enchantedkingdom.ph on Facebook and Tiktok for additional details and updates on this event and EK’s other forthcoming events and offers.

August 13, 2024 by
Tech

Hassle-free gameplay is ensured by the official MPL tournament phone, the Infinix GT 20 Pro

For serious mobile gamers, frame rate instability and lag are major issues. Consider this scenario: Just as you launch the winning blow in Mobile Legends: Bang Bang (MLBB), your phone abruptly freezes and your frame rate sways. Professional athletes that are gearing up for the MLBB Professional League (MPL) Philippines Season 14, which kicks off on August 16, 2024, may find this particularly problematic.

If your phone can’t keep up with your game, you can’t perform at your best. The Infinix GT 20 Pro is the perfect gaming phone if you’re looking for something that can handle hours of gaming and powerful graphics. With its dual-chip Dimensity 8200 Ultimate 4nm 5G Processor and Pixelworks X5 Gaming Display Chip with 120FPS Stable Frame-rate Engine, the Infinix GT 20 Pro, the official tournament phone of MPL Philippines, is part of the GT Series and lets you play games smoothly and enjoy clear images. MLBB professional players now love this potent gaming phone, and with good cause.

The Infinix GT 20 Pro also has up to 24GB Extended RAM + 256GB ROM that makes sure your phone doesn’t lag and can store large game files. These exceptional specs can optimize your experience and help solve your gaming problems for under P16,000.

Tried and tested features

Infinix developed the GT 20 Pro with the goal of delivering a premium gaming experience in mind. The Infinix GT Gaming Lab ensured that the GT 20 Pro went through three rounds of rigorous testing for its hardware and performance. The phone was able to support up to 120FPS of stable frame rate after MLBB pros and other testers played for one hour.

Pros like Kairi and Renejay also got to try out the Infinix GT 20 Pro for their high-level plays even if they’re not competing on stage. They continue to hone their skills and study up on the latest MLBB meta to prepare for their next tournament. Kairi and Renejay also recommend the Infinix GT 20 Pro for casual MLBB players who want to get better at the game and climb the ranks.

You too can achieve pro-level gameplay with the Infinix GT 20 Pro. With its outstanding specs tested by pros, gaming enthusiasts can play to their heart’s content with no need to fret about laggy phones, low resolutions, and insufficient storage. The Infinix GT 20 Pro assures that you can play your favorite mobile games comfortably, easily keeping up with teammates and competing teams.

Purchase the Infinix GT 20 Pro on  Shopee, Lazada, and TikTok Shop. This MPL season, Infinix is also planning exciting activations and community events for XFans. Make sure to join the Infinix Facebook Community page for updates. For everything gaming-related, follow Infinix InGameZone on TikTok.

Visit the official Facebook page of Infinix Philippines for further updates. Join the Infinix Facebook Community page and become an XFan today.

August 12, 2024 by
Beauty, Sports

Million-peso business packages are given to Filipino Olympic heroes by Ever Bilena

Two-time Olympic gold medalist, Carlos Yulo will be receiving Php 1 Million pesos worth of Ever Bilena direct sales business package


 

Two-time Olympic gold medalist, Carlos Yulo will be receiving Php 1 Million pesos worth of Ever Bilena direct sales business package
 

The direct selling division of a nearby cosmetics company, Ever Bilena Cosmetics, Inc., generously supports Filipino Olympians. Carlos Yulo, a two-time Olympic gold medallist, will get an Ever Bilena Direct Sales Business Package valued at Php 1 million as compensation for his outstanding performance in the men’s gymnastics competition at the 2024 Summer Olympics in Paris.

Carlos Yulo acknowledged that he cannot continue to be an athlete forever in an interview with Dyan Castillejo, and he stated that he will use his cash incentives to invest. Ever Bilena’s kind donation enables him to realize his goal of one day becoming a self-sufficient business owner.

Olympic bronze medalist, Nesthy Petecio will be receiving Php 250,000 pesos worth of Ever Bilena direct sales business package

Olympic bronze medalist, Aira Villegas will be receiving Php 250,000 pesos worth of Ever Bilena direct sales business package

Fellow national athletes, Nesthy Petecio and Aira Villegas will receive Php 250,000 worth of business package each for winning bronze in their respective weight categories in Boxing, according to the Facebook post of Ever Bilena Direct Sales.

Ever Bilena has a long-standing history of supporting Philippine sports, with a roster of athletes including pole-vaulter Ernest “EJ” Obiena, professional boxer Carl Jammes Martin, swimmer Jasmine Alkhaldi, wakeboarder Raphael Trinidad, chess prodigy Bince Rafael, and the SEA Games Gilas Pilipinas women’s basketball team. The company also remains a staunch supporter of the National University Lady Bull Dogs, the UAAP’s record-holder for 100 consecutive victories.

Olympic gold medallist Hidilyn Diaz was previously given a business package valued at one million pesos by Ever Bilena Cosmetics, Inc. back in 2021.

The business was also among the first to support Manny “Pac-Man” Pacquiao, arguably the best professional boxer in history.

August 12, 2024 by
Lifestyle, News

32nd Agora Youth Awards: San Beda University and Xavier University Marketing Students Take Home the Top Prize!

At the recently concluded awarding ceremony held on July 31, 2024, at The Westin Manila, Ortigas, Pasig City, the 32nd Agora Youth Awards showcased young marketing brilliance. The Philippine Marketing Association (PMA), in collaboration with the Philippine Junior Marketing Association (PJMA), recognized the nation’s top marketing students.

The Agora Youth Awards were first introduced in 1991 and are an annual competition that honors outstanding achievement in extracurricular activities, academic performance, and marketing plan competition. The Junior Marketing Associations (JMA), or school-based marketing organizations, and individual students are also recognized in separate categories for the awards.

Mark Cruz from San Beda University was named class valedictorian and Best Marketing Student of the Year. The other students who ranked in the top ten for the individual category are Prince Olie Cacho from Pamantasan ng Lungsod ng Maynila, Mike Ivan Siga from Mindanao State University, Kristalyn Agustin from Central Luzon State University, Franco Gabriele Delatina from Our Lady of Fatima University, Kaye Liwag from Batangas State University, Raymart Mariano Jr. and Maica Stephamae Orenda from Polytechnic University of the Philippines, Rayan Camid from Xavier University, and Xyrill Baltazar from National University Fairview.

For the JMA category, Xavier University Junior Marketing Association clinched first place, followed by San Beda University and Silliman University.

PMA President Kathy Mercado highlighted the significance of this year’s awards, stating, “As we celebrate our 70th anniversary with the theme ‘SustAInability Marketing,’ we also recognize the creativity, dedication, and achievement of our young marketing triumphant leaders. Our awardees have not only excelled in their fields but have also embraced the values of innovation and sustainability, setting new standards of excellence.”

Leah Marie Ayeng, PMA Director of Youth and Academe, emphasized the organization’s dedication to nurturing the next generation of marketing professionals. “The Agora Youth Awards looks at community impact beyond competence as it is the key to developing ‘changemakers’. PMA is carrying out the mission to be an enabler of learning and development in the marketing realm, promoting excellence in marketing education and continuing the 70 years of legacy of bringing marketing brilliance.”

This year, students were challenged to integrate sustainability and AI in their marketing plans. Individual contestants localized marketing strategies for existing international products,  highlighting the values that are important to Philippine culture, while school-based organizations for the JMA category developed marketing plans to help SMEs scale globally in terms of marketing.

The panel of distinguished judges for the finals was composed of industry experts and thought leaders from various sectors. The judges for the individual category were Archie Carrasco, Chairman & CEO of AGC Power Holdings, Inc.; Faye Arellano-Martinez, CPM, Co-founder & CEO of AQAdvertising Inc.; Joselito Ortega, Chairman & CEO of Havas Ortega and former PMA President; Albet Buddahim, CPM, VP and Chief Marketing Officer of Primer Group of Companies; Patricia Poco-Palacios, President & COO of Global Dominion Financing, Inc.; and Jill Christine Pena, Brand Marketing Director of AC Mobility.  

For the JMA category, the judges were Therese Castrojas-Galang, Chief Marketing Officer of Airspeed; Bryan Lato, CPM ASIA, Managing Director of 360Next Creative Solutions/PMA IPP; Jenny Wieneke, CFO & Marketing Director of Tokyo Tempura; Jorge Noel Wieneke, Co-Founder of Potato Corner and Agora Awardee Entrepreneurship Awardee; Paul Anthony De Guzman, Programs Development Manager of Philippine Center for Entrepreneurship – GoNegosyo; and Ana Joy Rocero, CEO & Co-Founder of UNICON DMS.

The event also featured a keynote speech from Rosemarie Rafael, Chairperson and President of AIC Group of Companies Holding Corporation, and an inspirational talk from Archie Carrasco, Chairman and CEO of AGC Power Holdings Corp. Carrasco shared his journey from being a past awardee to a leader in the industry, encouraging the young marketers to pursue their dreams with determination.

AGC Power Holdings Corp. co-presented the 32nd Agora Youth Awards alongside Blogapalooza and The Westin Manila as venue partners. Airspeed, AQAdvertising, Inc., and Tolak Angin were the sponsors of the case. Prestige Quality Paper Products Corp., together with Primer Group of Companies, Hydro Flask, and Jansport, was a major supporter and partner in sustainability.

Additional assistance was provided by the event’s creatives and PR partners, Shoppertainment LIVE, ZOE Broadcasting Network, Uniquecorn Strategies PR, and the Philippine Business Coalition for Women Empowerment. Partners in printing were U-BIX Corporation and Orange Leaf, with picture and video coverage provided by Nice Print Photography. Production was managed by DIGISTAR PH, with logistics assistance provided by Our Lady of Fatima University and National University Fairview. McDonald’s, Pizza Pedricos, Jimini Foods Group, Cibo, and Santino were among the food sponsors. Makati Life Medical Center, Manulife, Altos Region, Watsons, Growers, Sofy, and TGP were the product sponsors. The Business Manual served as the official media partner, and Digital Out-of-Home Philippines was the official billboard partner.

August 9, 2024 by
Automotive, News

BLUE SKIES FOR OUR CHILDREN: Tree Planting and Livelihood Initiative Launch

With the Honda Foundation, Inc. (HFI) Tree Planting and Livelihood initiative in Barangay Magsaysay, Siniloan, Laguna, the organization has accomplished another significant goal in showcasing its dedication to environmental conservation and community well-being. Honda has adopted 28 hectares of the Sierra Madre Mountains under the DENR’s National Greening Program, and as part of this endeavor, the company has launched a 5-year Tree Planting and Livelihood program. 14,000 fruit-bearing trees are to be planted as part of the forestry initiatives. Furthermore, Honda established a formal collaboration with the Department of Environment & Natural Resources (DENR) Region IV-A and the Magsaysay Coconut Farmers Association (MACOFA) by signing a Memorandum of Agreement on March 12, 2024.

Furthermore, Honda joins the country in the celebration of Arbor Day, a day dedicated to tree planting that is undertaken as annual event in the Philippines during the month of June.

Present at the event were the HFI Board of Trustees led by the HFI President and concurrent president of Honda Parts Manufacturing Corp. (HPMC) Mr. Seiji Fujimoto; Honda Philippines, Inc. (HPI) President Ms. Sayaka Arai; Honda Cars Philippines, Inc. (HCPI) President Ms. Rie Miyake; and Honda Trading Philippines Ecozone, Corp. (HTPE) President Mr. Tomoyuki Mabuchi. The event also received strong support from Mayor Patrick Ellis Go and the community of Siniloan municipality.

The tree planting activity was participated by around 100 volunteers, including Honda employees & support team members, personnel from the Municipal Environment & Natural Resources Office (MENRO), Community Environment & Natural Resources (CENRO), Philippine National Police (PNP) and farmers from MACOFA.  As of June 21, 2024, more than 2,000 trees have been planted.

Fostering Clean River for the Community

Earlier this year, as Honda continues to move towards its advocacy of protecting the environment, a collaboration with the DENR-CENRO Sta. Cruz and the Municipality of Siniloan, Laguna led to a river cleanup activity in Barangay Macatad, Siniloan, Laguna. Joining the World Water Day celebration on March 22, 2024, these collaborative efforts played a significant role in inspiring and creating awareness in the community about the importance of preserving the environment and fresh water for families. A total of 240 kg of waste was collected during the event, including 75 kg of biodegradable waste, 150 kg of non-biodegradable waste, and 15 kg of residual waste.

Siniloan River is one of the 21 tributaries of Laguna de Bay that is regularly monitored by the Laguna Lake Development Authority. The clean-up site serves as a take-off point to various waterfalls and is a popular destination among mountaineers and for recreational activities. The area is currently being developed into an ecotourism site. For these reasons, Honda recognized Siniloan River as an excellent venue choice for a clean-up drive, promoting the conservation of the river and sustaining the well-being of local residents, tourists, and visitors in Siniloan.

Also recently, the Honda Foundation, Inc. (HFI), in partnership with the Technical Education and Skills Development Authority (TESDA) Regional Training Center – NCR launched a Corporate Social Responsibility (CSR) program called TESDA RTC NCR – HONDA ROOM in TESDA center located in Taguig City.

The TESDA – HONDA ROOM is exclusively used for HONDA motorcycle and automotive learning laboratories. It equips instructors and trainees with the necessary knowledge and know-how in HONDA technology, enabling them to achieve the goal of providing access to quality education and employment opportunities. This initiative aims to uplift the lives of the Filipino workforce and improve the financial status of impoverished youth and their families. In the future, HONDA aims to utilize this facility as a TESDA Training and Assessment Center venue, streamlining the process of certifying learners in motorcycle and automotive courses.

On March 20, 2024, TESDA and HONDA signed a memorandum of agreement to formalize their partnership and commitment. Their joint endeavor aims to sustain the offering of motorcycle and automotive mechanical courses, with a maximum of 25 learners per training batch. HONDA generously donated six (6) motorcycle units and two (2) automobile vehicles, along with lifters, special tools, and classroom furnishings.

Honda Cars Philippines, Inc. (automobile products), Honda Parts Manufacturing, Inc. (manufacturer/exporter), Honda Trading Philippines Ecozone Corporation (storage/warehousing), and Honda Philippines, Inc. (motorcycle and power product manufacturer/distributor) make up HFI, the Corporate Social Responsibility (CSR) arm of Honda companies in the Philippines.

On December 23, 1992, HFI was founded and registered as a non-stock, non-profit organization. Ever since, HFI has been united with the community in its pursuit of environmental protection, youth support for the future, community needs resolution, and traffic safety promotion. Honda aims to become “a company that society wants to exist.” Through its social contribution programs, the firm will serve people globally with the joy of helping them realize their full potential in life, thereby contributing to the development of a sustainable society.

Profile of Honda Foundation, Inc.:

Establishment:           December 23, 1992

Location:                     Batangas Province

Representative:         Seiji Fujimoto, HFI & HPMC President/ Crecelle San Jose, HFI Exec. Director

Members:                   Honda Philippines, Inc.

Honda Cars Philippines, Inc.

Honda Parts Mfg. Corp.

Honda Trading Philippines Ecozone Corp.

For more details about HFI, contact us (02)-8581-6700 to 6799 and 0917-578-8723

August 7, 2024 by
Entertainment

Filipino artists Maki, Munimuni, crwn, bird. and Muri to attend Bali, Indonesia’s AXEAN Festival in 2024

The inaugural event unveils its initial round of programming, which includes the addition of a songwriting camp
 

Following two years of well-attended live events in Singapore (2022–2023), AXEAN has announced its return, this time in a new tropical location thousands of miles distant from its previous headquarters.

Filipino musicians include dream-pop group Bird, indie-folk group Munimuni, electronic producer crwn, and chart-topping R&B singer Maki. and soul-jazz chanteuse Muri are among the first wave of performers at the worldwide music festival scheduled for September 28–29, 2024, in Bali, Indonesia.

A meaningful confluence is about to take place at the Jimbaran Hub, which is situated at the southern tip of the island and is surrounded by stunning vistas of sunsets and lush flora. This is the first intra-regional music showcase event in Southeast Asia.

First time in Bali

“It has always been our vision to make AXEAN a regional traveling festival, changing host countries every year, or even having multiple smaller editions in different countries,” AXEAN Festival co-founder and team leader Piyapong Muenprasertdee reveals. “The reasoning stemmed from us seeing that most Southeast Asian music markets are either very domestic, or receptive towards only western or K-pop artists when it comes to international artists. Thus, if we could help domestic artists cross borders within the region, there could be more opportunities for them to grow an international fanbase. After 2 years being in Singapore, we felt it was the right time to try a new place, and Bali being a tropical paradise with a growing music scene, we think it is the perfect location for artists, delegates and music-lovers alike.”

The festival activities will kick off with a music industry mixer and a private music showcase of Balinese talents on the day prior to the festival. It will be followed by a two-day music conference with networking activities in the morning and a music showcase festival featuring more than 50 music acts from Southeast Asia and beyond.

First wave of lineup

This year’s edition of AXEAN Festival takes pride in its diverse but strategically curated lineup from different parts of Southeast Asia and the rest of the world.

The lineup includes: At Adau (MY), Batavia Collective (ID), bird. (PH), Common People Like You (TH), COTERIE (AU), crwn (PH), Dialog Dini Hari (ID), Funkindustry (FR), Gabe Watkins (TH), Grrrl Gang (ID), HARIKUYAMAKU (JP), I’mdifficult（TW)，Josh Makazo (SG), lightcraft (ID), Linying (SG), LUSS (TH), M-Fatt (KH), Maki (PH), Milledenials (ID), mindfreakkk (TH), Munimuni (PH), Muri (PH), Norith & YuuHai (KH), Puman (CN), Rangga Jones（SG), RuthKo（KH)，San & The Workshop (SG), Skandal (ID), The Dinosaur’s Skin (TW), The Hertz (HK), Tuimi (VN), Uudee’s Swashbuckling Dandies (MN), Vanthan (KH), VVAS (TH).

International songwriting camp

The acclaimed international showcase festival will wrap up with a private songwriting camp, the newest addition to its diverse and extensive range of programming. The initiative aims to foster a spirit of creativity and inclusivity in a globalized setting while nurturing cross-cultural collaboration amongst the finest and most promising songwriters, producers, and artists in the ASEAN region and also from other regions of the world.

AXEAN Festival co-founder and co-director David Siow advocates for a more DIY approach to the songwriting camp, backed by its purpose of empowering and connecting a community of music creatives from all around the world, while ensuring equitable outcomes and opportunities from the series of collaborative sessions.

“For us, it’s all about enabling artists and furthering their careers; for Bali, it just made sense to do a camp and create good vibes, memories, and tracks for all involved,” Siow explains.

The co-director of the festival, Muenprasertdee, also stressed the value of the songwriting camp, emphasizing its ability to break down barriers both literally and figuratively as well as to create strategic partnerships that have the ability to assist artists in breaking into new markets by pooling their fan bases. He mentioned Flower.far with Fern from Thailand. among the recent success stories are H 3 F from Thailand and Vũ Thanh Vân from Vietnam and the Philippines.

“We hope a songwriting camp will help create an environment to foster more artistic collaborations and cross-border fanbases. Apart from some of this year’s showcasing artists, we have also invited some alumni, guest songwriters and producers to make it more fun and productive! Be on the lookout for new music coming out from our camp!”

Get your tickets here: https://axeanfestival.com/buy-tickets/

August 6, 2024 by
Food

JGF, Jollibee Foods Corporation, and YouthWorks PH Partner to Aid Youth in Becoming Job- ready


A greenlight for the youth. (L-R) Justine Raagas, the Philippine Business Education Executive Director; Paulette Liu, Primary Structures Educational Foundation, Inc. – School of Knowledge for Industrial Labor, Leadership and Service President; Gisela Tiongson, Jollibee Group Foundation President; Ruth Angeles, Chief Human Resources Officer, Jollibee Foods Corporation Philippines; Anabelle Gosioco, Assistant Vice President, Head HR – Jollibee; Rhea Santos, Assistant Vice President, Head HR – Chowking; and Mary Ann Lim, Assistant Vice President, Head HR – Greenwich join the ceremonial signing of the memorandum of agreement and memorandum of understanding for the YouthWorks PH program last June 6.

The Jollibee Foods Corporation (JFC) and its social development arm, Jollibee Group Foundation (JGF), have partnered with the Philippine Business for Education (PBEd) and the United States Agency for International Development (USAID) to develop a training program under its workforce development initiative, YouthWorks PH, in an effort to increase opportunities for youth employment in the nation.

On June 6, representatives from PBEd, USAID, Primary Structures Educational Foundation, Inc. – School of Knowledge for Industrial Labor, and JFC business units joined the ceremonial signing of the memorandum of agreement and memorandum of understanding for the YouthWorks PH program. JGF’s President Gisela Tiongson and Jollibee Foods Corporation Philippines’ Chief Human Resources Officer Ruth Angeles also attended.


Training for their future. Through the YouthWorks PH project, those who are considered NEET can soon undergo free senior crew skills training that will equip them with the right competencies and experience to secure a job in the food and beverage sector.
 

The program is geared towards making education and training more responsive to the needs of the economy by working with the government, various industries, and the academe to provide opportunities to youth not in education, employment, or training (NEET).

“Youth unemployment is at 11.2%, even while we experience a high number of vacancies in different industries. But we want to change this by bringing all our strengths together. Our partnership for the YouthWorks PH program is anchored on our shared commitment with JFC to support underprivileged youth to gain access to relevant education and eventually have an opportunity to improve their lives with gainful employment,” said JGF President Gisela Tiongson.

A joyful training


Start of the journey. The classroom training for the pilot batch of the Jollibee Group Foundation and YouthWorks PH Program officially commenced on July 1 in Cebu. The trainees will have two months of classroom training before starting their supervised industry learning in select Jollibee, Chowking, and Greenwich stores. 

Through the YouthWorks PH project, those who are considered NEET can soon undergo free senior crew skills training that will equip them with the right competencies and experience to secure a job in the food and beverage sector.

JFC will lead the program’s pilot batch, which will include 26 NEET youth in Cebu City. In addition to providing work-based training and pre-employment support to the participants in select Jollibee, Chowking, and Greenwich stores, JFC and JGF will also cover the participants’ training costs, training allowances, and accommodation.

“We are elated to see the pilot batch of 26 out-of-school youth in Cebu City jump-start this opportunity,” said Justine Raagas, PBEd Executive Director. “This project is a testament to what we can achieve when we break down silos and work together. When government, businesses, educators, and communities join forces, we can empower young people, unlock their potential, and build a brighter future for all.”

Sharing the joyful experience

JFC and JGF embarked on this initiative as part of its commitment to the community support focus area under its global sustainability agenda, Joy for Tomorrow.   


Partners in full force. Representatives from the Jollibee Foods Corporation and Jollibee Group Foundation, together with the team from Philippine Business Education and the United States Agency for International Development, form a handshake chain after sealing the partnership for the YouthWorks PH project.
 

The partnership followed the Company’s fruitful collaborations with the Department of Labor and Employment under the latter’s Special Program for the Employment of Students (SPES) and with several local governments to offer employment opportunities for the elderly and people with disabilities. The aim of all these programs is to increase work prospects for Filipinos nationwide.

“In JFC, we Choose Joy, and part of a joyful experience is being able to create a positive influence on the lives of others,” said Angeles.

“We are looking forward to the successful pilot implementation of this initiative in JFC and hoping to replicate the initiative in other areas to be able to reach more youth,” she added.

To learn more about Jollibee Group, visit www.jollibeegroup.com

August 5, 2024 by