Goodday Friz ushers in a bold new era of healthy soda in the Philippines with a record-breaking launch

(Center) Lance Gokongwei, President and CEO of JG Summit Holdings, Inc., and Asahi South, Central and Southeast Asia Group CEO Erwin Selvarajah hold the Guinness World Record certificate for Goodday Friz, which broke the record for the largest carbonated beverage party with 766 participants.
It had a bubbly quality. It tasted good. Friztory was about to happen.
A GUINNESS WORLD RECORDS™-breaking launch marked the official debut of the carbonated cultured milk beverage Goodday Friz. 766 Filipinos attended the event, which broke the previous record for the largest carbonated beverage party in history.

Guinness World Record for ‘The Largest Carbonated Beverage Party” achieved by Goodday Friz
The event, appropriately named “Making Friztory,” took place on July 30, 2025, at the Blue Leaf Cosmopolitan in Bridgetowne, Quezon City, and was an insanely wonderful blend of pop, fizz, and joy. The gathering formally won the GUINNESS WORLD RECORDSTM for the Largest Carbonated Beverage Party when they hoisted their cans of Goodday Friz in a huge, coordinated toast. In beverage history, the once-in-a-lifetime celebration was a momentous occasion.

Me at the event
Being part of “Making Friztory” was more than just joining a fun event—it felt like witnessing history fizz to life. Seeing 766 people come together, raising their cans of Goodday Friz in perfect sync, gave me a real sense of unity, energy, and pride. It wasn’t just about breaking a world record—it was about celebrating Filipino spirit, creativity, and how even something as simple as a drink can bring people together for a record-breaking moment we’ll never forget. Definitely a fizzy and flavorful memory to keep!

(L-R) Lance Gokongwei, President and CEO of JG Summit Holdings, Inc., Caycee Dolan, GWR Rep, and Asahi South, Central and Southeast Asia Group CEO Erwin Selvarajah holding the Guinness World Record certificate, marking Goodday Friz’s “Friztory”-making moment.
Also present at the Goodday Friz launch were industry leaders Lance Gokongwei, President and CEO of JG Summit Holdings, Inc, and Asahi South, Central and Southeast Asia Group CEO Erwin Selvarajah, marking the beginning of an exciting collaboration that redefines the beverage landscape in the Philippines.
A Healthier Fizz for a New Generation
Goodday Friz combines the zesty sparkle of soda with the creamy tang of cultured milk, fortified with Lac-Shield™ paraprobiotics to support immunity while delivering a crazy good taste. It is soda reimagined for Filipinos who are conscious of their food choices.
“Goodday Friz isn’t just your regular soda, it’s a new kind of refreshing and flavorful carbonated drink with a unique twist because it’s made with cultured milk,” said Oscar Villamora Jr., URC Managing Director for Beverages. “We want to offer an innovative drink, and what better way to launch our newest Goodday product than by celebrating with our consumers during this exciting history-making event.”

P-pop group and Goodday Friz ambassadors CLOUD 7, electrified the launch event with their songs and dance moves.
Joining the excitement was rising P-pop sensation CLOUD 7 who was introduced as Goodday’s first-ever brand ambassador. Their dynamic live performance electrified the crowd during the record-breaking event. CLOUD 7 also did a fun dance cover of “Soda Pop” to celebrate the occasion.
“We’re thrilled to enter the Philippine soda space with a product that offers both fizz and function,” said Hemalatha Ragavan, CEO of Asahi Southeast Asia and Exports (Multi-Bev). “Goodday Friz delivers a refreshing taste with a health boost. It’s perfect for today’s on-the-go, wellness-minded consumers.”

The record-breaking crowd of 766 Goodday Friz enjoyers, alongside members of Cloud 7, raised their cans of Goodday Friz during the historic attempt.
The fun didn’t stop as guests were treated to Goodday Friz-themed activities, including “Friz Fill-Up Frenzy,” where players caught fizzy bubbles, cultured milk, and oranges to fill a virtual can, and “Friz Fuzed,” a puzzle challenge to unlock the perfect path to Friz.
Goodday Friz comes in two delicious flavors, Orange and Original. Both are low in calories and include paraprobiotics to help strengthen immunity. Whether you’re hanging out with your friends or relaxing alone, Goodday Friz is designed to revitalize your mood and refresh your taste buds by fusing the spicy fizz of soda with the smooth creaminess of cultured milk.
Goodday Friz, which is currently available all around the country, welcomes everyone to enjoy this delicious combination of taste and functionality.






















