This month of August saw Women’s Equality Day and Keds is kicking off its Ladies Unite campaign featuring fearless women who found their deserved spot in their respective industries. But this annual celebration won’t be complete without its collection dedicated for this special occasion.
Keds has been around for more than 100 years now and since its launch, it has placed women first. Its shoe collections are mainly crafted to give women comfortable footwear they can use to run the world. It’s indeed a shoe for the empowered women. And I, myself, got tons of pairs of Keds shoes.
Keds has launched its extended Ladies First Since 1916 platform. The brand has been supporting and offering stylish shoe options to women since its inception, hence the name of the program. This lifelong campaign is both a celebration of women’s ambition and of the brand’s longevity.
Some amazing women have been Keds fans through the years too, like Audrey Hepburn, Jackie Kennedy, Yoko Ono, and Marilyn Monroe. But locally, we have a couple who are worth it to be recognized too. And this week as we celebrated Women’s Equality Day, Keds hosted a brunch where it introduced this year’s most amazing Pinays including singer-songwriter and designer Reese Lansangan, artist Abbey Sy, and theatre actress Gabriela Pangilinan.
This year, Keds aims to unite all ladies to go for their goals as professionals. As you know, ladies are no longer caged in the idea that they should be stuck at home doing the laundry and dishes. We too, have talents and we are intelligent. We deserve to take the limelight too.
During the event, our group was able to exchange stories with the beautiful Abbey Sy. And coming from me, who’s also an independent career woman, I’d say that she has a lot of admirable traits can truly uplift women from the younger generation. Abbey rose to popularity for her skills on Calligraphy. She talked about going to different countries where she picked up inspirations for her art. And this DLSU alumnus is just grateful that people in her niche praise her craft.
Also present at the event was Reese Lansangan who’s a new darling in the OPM world. She released songs like “Grammar Nazi”, “Exploration No. 5,” and her latest single “An Opportunity to go to the Moon” which garnered over a million views on Youtube.
The third woman has a name that clearly defines her fighting spirit – Gabriela Pangilinan. And it’s not just her name. All of her roles in her theater acts depict stories of real woman. She starred in “Ang Huling El Bimbo,” and was part of the other shows like “Sideshow and Beautiful”, and “The Carole King Musical.” This was how Gab became a darling of the stage.
These ladies wear their Keds sneakers with pride. There’s a new shoe that was released to show love to all women and these 3 trailblazers are wearing it. It’s called the Keds Double Decker Empower.
Boasting a black theme with printed “Empower” all over its face, this slip-on Keds pair is something you should add to your collection.
It’s comfy and it’s light. It’s perfect for all women who are on the go every day and every night.
A woman deserves a pair of good shoe to take her to her spot to success and this is it. Priced at P3095, the Double Deck Empower shoes are now up for grabs.
This pair joins the all-time favorite Ace Leather which wears different heel color. Its polished face adds to its appeal and is perfect for just about any outfit from Dresses to shorts, pants or leggings. A little bit pricier at P3995, but not for a career woman with an empire that can provide for her little luxuries.
But let’s not forget the classic shoe that started it all. The champion sneaker is a pair that every woman should have. For over a century, it has been around and many famous female celebrities have been wearing this same pair.
The white canvas on rubber sole has been an instant hit when it was released in 1916. It has been the iconic footwear of women who wanted to do more and become more. It’s soft on the inside but sturdy on the outside. The Champion Canvas Red worth P2795 and also available in yellow.
For more of the Keds, visit keds.com.ph and Keds stores located at Glorietta 3, U.P. Town Center, SM North Edsa – The Block, SM Megamall, Robinsons Magnolia, Robinsons Manila, Festival Alabang, SM City Baguio, Robinsons Ilocos, Ayala Center Cebu, SM City Bacolod, SM City Iloilo, Gaisano Mall Davao, and Centrio Cagayan De Oro. Terms and conditions apply.