Sameer Singh has been appointed Head of Global Business Solutions, Southeast Asia, at TikTok, the leading destination for short-form mobile content. Singh will be in charge of leading sales and business marketing solutions across all TikTok for Business products in the area in his new role. Singh has pioneered creative marketing and advertisement strategies over the course of his 25-year career. Prior to joining TikTok and ByteDance, Singh was the Chief Executive Officer of GroupM South Asia, where he helped clients gain a strategic edge in digital leadership and content. Singh has also worked for Google, where he held important leadership roles, GSK, Procter & Gamble, and IPG have offices in Palo Alto, Boston, London, Dubai, and Guangzhou, among other locations.
In a career spanning over 25 years, Singh has pioneered innovative marketing and advertising solutions. Prior to joining TikTok and ByteDance, Singh spearheaded the operations at GroupM as Chief Executive Officer, South Asia, providing clients with a competitive advantage in digital leadership and content. Singh has also held key leadership positions in Google, GSK, Procter & Gamble, and IPG, across geographies including Palo Alto, Boston, London, Dubai and Guangzhou.
“TikTok has supported tens of thousands of enterprises and partners, especially small and medium businesses, to elevate their marketing and advertising efforts and grow their business with our extensive product suite. Southeast Asia is a fast-growing region with boundless potential, especially in the short-form content space, and the SEA markets continue to be a priority for us as we expand and innovate our TikTok for Business offerings to suit the diverse needs of this region,” said Singh.
TikTok’s Global Market Solutions arm enables companies of all sizes to connect with their target customers in new and innovative ways, while also providing a supportive and secure atmosphere for brand partners. Singh’s appointment reaffirms TikTok’s contribution to Southeast Asia’s local economies by assisting the region’s few small and mid-sized companies.
“We are in a dynamic time at TikTok as we introduce new and creative ways for brands of all sizes to reach success on TikTok, and Singh has been indispensable in driving TikTok’s advertising efforts thus far,” said Blake Chandlee, TikTok’s President of Global Business Solutions. “We’re absolutely delighted to welcome him to this new role and look forward to seeing how he will propel the team to new heights as Head of Global Business Solutions in Southeast Asia.”
TikTok has global offices including Los Angeles, Mountain View, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. www.tiktok.com.
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