TikTok, the world’s most popular short-form mobile video platform, announces today the release of a new community management tool that will help artists optimize engagements with their material. Creators can delete comments in bulk or report people in batches of up to 100 who they believe are breaking the TikTok Community Guidelines.
Users can access a window of options by long-pressing on a remark or using the pencil icon in the upper left corner to manage interactions on a video. Instead of having to go through each remark or account one by one, users may now pick up to 100 comments or accounts at once, making it easier to remove, report, or ban persons in masse.
The feature is rolling out globally over the coming weeks and builds upon ongoing efforts to promote a kind and welcoming TikTok community. For example, the platform recently introduced a way to filter all comments so that only those a creator chooses would appear on their content. Prior to that, a comment-prompt feature was rolled out that encouraged users to reconsider posting a potentially unkind comment on a video. Additionally, users aged 13 to 17 have additional safeguards on their accounts designed to promote an age-appropriate experience, including restrictions on Duet, Stitch, DMs, and comments.
Joshua Goodman, Director of Product, Trust and Safety at TikTok said, “People put their hearts and souls into creating and entertaining on TikTok, and we recognize how discouraging it can feel to receive unkind comments on videos. Community experience is an utmost priority for TikTok, and our long-term goal for the platform is to foster a welcoming and kind community where people can express themselves creatively. We hope this update helps creators feel more empowered over their TikTok experience, and hold their fellow TikTok community members accountable for their actions on the platform.”
In addition to developing tools to protect user experience on the platform, TikTok is also safeguarding its internal Trust and Safety team with ongoing training, resources and other tools to support their day-to-day work and career development. The company recently became a Trust and Safety Professional Association (TSPA) partner, allowing every Trust and Safety professional at TikTok to be supported in their day-to-day duties.
The TikTok Trust and Safety team works to keep the platform safe and welcoming for its global community. They develop and enforce platform Community Guidelines so users can consume content on the platform without unexpectedly viewing content that violates TikTok policies. These employees are challenged with staying ahead of evolving violative content and making equitable and consistent policy and moderation decisions on potentially violative user-generated content.
The partnership between TikTok and TSPA will also improve the platform’s strategy to protecting the people in a kindness-driven community. Visit the TikTok Safety Center, which can be accessed in the app settings, for additional information on TikTok’s work in this area or, go to https://www.tiktok.com/safety/en/. TikTok is accessible for free on the Apple Store, Google Play Store, and Huawei AppGallery for iOS and Android.
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