On the music video for Zack Tabudlo’s “Hindi Ko Kaya.” best actress Charlie Dizon and fourth EDDYS best actor Paolo Avelino reunite with renowned filmmaker Antoinette Jadaone.
They collaborated on Jadaone’s hit drama, Fan Girl, that launched in Japan at the 33rd Tokyo International Film Festival last year and swept the Metro Manila Film Festival 2020 prizes, namely Best Picture and Best Director, as well as acting nominations for both stars.
As experts in helming coming-of-age narratives that feature realistic portrayal of romantic relationships, Jadaone and her team Project 8, deliver a contemplative material that speaks as much to the mind as to the heart. The end result is a lovely but melancholic piece of work that not only complements the song’s lyrical foundations, but also arrives as a stand-alone achievement in filmmaking, partly because of its captivating storytelling and heartfelt sentimentality.
“It was such an honor working with another legend,” says Zack Tabudlo. “Direk Dan Villegas which is the director of Binibini and also her boyfriend, works with the same production team so the similarity of the environment is there.”
In the culture of Zack Tabudlo’s songs being lauded as contemporary anthems that represent this decade’s collective feelings through strong visual terms, “Hindi Ko Kaya” is destined to be another smash in the vein of the “Binibini” music video, which has managed to amass more than 20 million views on YouTube and was directed by Jadaone’s partner Dan Villegas. Zack Tabudlo’s “ Hindi Ko Kaya” music video is now available on YouTube.
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