Lifestyle, Tech

With PopStar’s Web 3 Integration, users can now see their digital assets, such as non-fungible tokens (NFTs) and an ERC20 Token (SPARKLES), which they may earn by participating in activities

Caption: PopStar Influencer Marketing platform launched its Web 3 integration this year

The influencer marketing platform, PopStar, from YOYO Holdings Pte Ltd (CEO: Yosuke Fukada), the marketing technology company, has launched new features and functionalities that give users a better user experience, help marketers find influential nano- and micro-influencers with high engagement, and make it easier to track and monitor influence performance. It now features a built-in Web 3 wallet that enables users to access digital assets inside its app, such as non-fungible tokens (NFTs) and an ERC20 Token (SPARKLES) that can be earned by completing tasks.

Caption: PopStar celebrated its 4th year anniversary with partner influencers and brands

PopStar is an influencer marketing platform that connects content creators to brands and vice versa. It has the largest network of nano and micro-influencers with over 250,000 registered users and more than 500 million followers in the Philippines and Indonesia. It automates and simplifies every part of a brand’s influencer marketing workflow, from acquiring the right influencers fit for their campaign to monitoring content quality and performance results within its app. It aims to help brands achieve business metrics, such as brand awareness, community engagement, and sales conversion, minus the long hours of manually selecting influencers with a high engagement rate at an affordable rate. It caters to all segments and demographics: young and experienced markets, regional and local, key-opinion leaders, and decision-makers.

PopStar has partnered with local and international brands, such as Glico, Kirin Ichiban, Traveloka, JCB, Ysera Skin, Geely, Brother Indonesia, Max Fashion, MAP Subway, Kewpie, Idemitsu, Shiseido, and Phapros, to name a few.

PopStar aims to help content creators have a more convenient and accessible way to earn additional income by joining its campaigns, now with a better, easier, and more enjoyable experience on its mobile app that is available to both iOS and Android users. It is owned by YOYO, a marketing technology startup in Southeast Asia with the goal to empower the next billion.

PopStar website:

Download the PopStar app on:

Google Playstore

App Store

To learn more about YOYO, visit:

Caption: PopStar Philippines team at the Poppin at 4: “Free to be Me” anniversary celebration

Influencer platform with exclusive integration to web 3 wallets to store and earn fungible and non-fungible tokens

We have moved towards a future where everything will be even more connected and virtual. This is what web 3 is all about – the next phase of the Internet where it becomes an entire universe of its own. It is the era of blockchain technology and decentralized applications where the rise of blockchain-based platforms will be evident in most aspects of our lives.

With the vision of: “Empower the Next Billion”, YOYO aims to provide diverse opportunities to people in emerging countries that could help them build their own brands and businesses which align with what the future holds. One of its solutions, the nano and micro-influencer platform, “PopStar” has more than 250,000 registered influencers and more than 500 million followers, maximizing profit opportunities using social media for local content creators.

Influencers on PopStar can now connect their preferred cryptocurrency or any digital wallet to the PopStar app’s web 3 integration to begin collecting and viewing fungible and non-fungible tokens as of this year. For PopStar influencers, this is the first step in using blockchain technology to interact with the app and earn bitcoin in the future.

PopStar will promote special NFT initiatives where brands in Southeast Asia will be able to promote their businesses through influencer marketing in the next years. This will provide them more options to profit.

Get in touch with us for additional details and/or partnership

PopStar Philippines: [email protected]

PopStar Indonesia:  [email protected]









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