Lifestyle, Tech

Globe and SM Advantage Card (SMAC) team together for the Hapag Movement using the #UniteVsHunger

Shoppers can now support a family in need with every SMAC card purchase and every checkout.

The Hapag Movement, a technology-driven initiative by Globe to fight involuntary hunger, and SM Advantage Card (SMAC), the loyalty card of retail giant SM, have partnered to assist put food on the tables of people in need.

“We are excited to partner with SMAC at the most joyful time of the year so we can bring cheer to our fellow Filipinos who continue to suffer due to involuntary hunger. Now, it’s easier for shoppers to share their blessings to the needy, bring food to the table, and get assistance for decent livelihood as we mark this Christmas season post-pandemic,” said Globe Group Chief Sustainability and Corporate Communications Officer Yoly Crisanto.

“Our collaboration with Globe for the Hapag Movement is a pioneering partnership for us as it aligns with the SM brand’s goal of providing support to Filipinos every way we can. This is the time for us to rally behind this cause to help those who continue to reel from the impact of the pandemic and challenges due to rising living costs. Ibalik natin ang sarap ng Pasko,” said Jay Beltran, SMAC SAVP Head of Sales and Marketing.

Through the partnership, P50.00 will be donated to the Hapag Movement and other SM Foundation programs for every purchase of a new SMAC card.

On top of this, SMAC members who will shop select items at the SM Store, SM Beauty, SM Appliance, Kultura, Surplus, Our Home, Baby Company, Crate and Barrel, Levi’s, The Body Shop, Forever21, Ecco, and Miniso will earn up to 1,000 EXTRA SMAC Points, and half of the EXTRA points they earn will be donated to the movement starting December 15, 2022 until January 15, 2023, in time for this season of giving.

“We celebrate the season of giving with our SMAC members with the gift of giving— letting them share blessings with our most vulnerable kababayans,” Beltran said.

Through supplemental meals and livelihood support, Globe’s Hapag Movement works with 100,000 households that are enduring involuntary hunger.

The program was started by Globe to aid Filipinos who had been severely impacted by the pandemic, the repercussions of which are still being felt today. According to a Social Weather Stations Survey, 2.9 million people reported having involuntary hunger as of October this year, essentially constant from the previous quarter.

Visit the Hapag Movement’s official page to learn more. For further information, you can also go to smac.ph or download the SMAC app.

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