McDonald’s Philippines outperformed its pre-pandemic (2019) sales performance in 2022, setting new records for sales.
The quick service restaurant (QSR) giant, which is owned and run by its Chairman and Owner Dr. George T. Yang and President and CEO Kenneth Yang, credits its performance to its ongoing commitment to offering customers value for money, exciting limited-time menu offers, and an elevated omnichannel customer experience.
“McDonald’s Philippines’ strong performance in 2022 wouldn’t have been possible if not for the trust and continuous support of our customers all over the country. As we aim to consistently improve how we serve McDonald’s favorites to every Filipino, we are equally committed to providing feel-good experiences to our people [crew and managers] who make it all happen in our stores, and in communities where we operate for many years to come,” said Kenneth Yang, President and CEO of McDonald’s Philippines.
Feeling good, feeling safe
Since the establishment of its first location in Morayta, Manila, in 1981, McDonald’s Philippines has upheld international standards for food safety and quality in the production and delivery of its meals, whether customers eat in, carry out, use the drive-thru, or get McDelivery.
As part of its M Safe program, which was launched in 2020, this was further improved during the pandemic. In order to improve its third-party food safety audit findings and customer perception scores on safety and trust, the company doubled down on its efforts in food safety and quality through ongoing monitoring, crew and manager training, and other means.
Since the launch of M Safe, the company’s findings on ‘brand trust’ increased by 5.4% which contributed to increased dine-in guest count, lifting market share for McDonald’s in 2022.
Setting the standard for doing good
McDonald’s takes pride in its global learning and development programs from Crew Training to Restaurant Leadership courses to its Digital Academy. As one of the biggest employers in the country, McDonald’s Philippines believes that everyone has the opportunity to grow and succeed in the company which starts by first having job security. McDonald’s is the first quick-service restaurant in the country to practice a direct hiring policy, providing regular employment to all its crew members. In 2022, McDonald’s Philippines hired more than 17,000 new employees in support of its new store openings—employing working students regardless of race, religion, gender, or sexual orientation.
To date, the company has close to 60,000 employees in over 700 stores across the Philippines— with over 47,000 employees in Luzon, close to 6,000 employees in Visayas, and 5,000 employees in Mindanao.
Serving meals with kindness
McDonald’s also prioritizes its commitment to the communities where it operates. To serve meals to underserved families without access to food, McDonald’s Philippines launched the Kindness Kitchen, a flagship program of its charity of choice, Ronald McDonald House Charities (RMHC).
In December 2022, Kindness Kitchen has served over 800,000 meals, a 33% increase from 600,000 meals served in May. The initiative aims to serve 1 million meals by the end of 2023.
McDonald’s is an example of constantly moving one step ahead in upholding its dedication to world-class excellence because it continuously improves the quality of the food, offers career possibilities to its employees, and has a beneficial impact on communities.
Yang reiterates, “It is these customers we serve, the people working in our restaurants and communities that we help that inspire and motivate us to be and do better. As many Filipinos continue to face challenges and recover from the pandemic, we want to be a place where they can experience feel-good moments. We want to be a company that Filipinos today and the future can trust.”
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