In order to further its commitment to improving healthcare in the Philippines, Fujifilm Philippines, one of the most reputable leaders in imaging solutions, runs health outreach programs throughout the nation.
According to Masahiro Uehara, president of Fujifilm Philippines, the Japanese corporation would collaborate with local government agencies to offer communities free medical consultations and diagnostic tests utilizing its cutting-edge medical technology. They include the X-ray and TB screening FDR nano and FDR GO Plus.
“As part of our corporate social responsibility and commitment to adapting to the changing times, Fujifilm Philippines is taking action by implementing social initiatives to aid Filipinos and local government units. Through these outreach programs, we want to show our dedication toward the betterment of communities,” he said.
Uehara noted that Fujifilm Philippines will first go to Majayjay, Laguna to kick off the outreach program and provide medical assistance to around 300 individuals.
“Majayjay is committed in providing quality healthcare to its citizens and its commitment makes it an ideal site to launch our health outreach program,” he explained.
During the event, Fujifilm Philippines will also turn over medical kits, including sphygmomanometers and thermometers, to the local government of Majayjay to augment the local health centers’ medical instruments.
“We are committed to providing medical assistance to communities in need. At the same time, we look forward to launching more programs that will benefit more Filipinos,” Uehara added.
Pivoting to healthcare
Fujifilm Philippines started its Medical Systems business in 2012 offering five of its pillar products starting from the Digital X-ray Systems, Computed Radiography Systems, Medical Informatics, Dry Imaging Printers and X-ray Imaging Films. Introduction of these products paved the way to establish Fujifilm Brand.
In 2013, the business expanded to include Ultrasound Systems, Dry Chemistry, Digital Flat Panel Detectors, Endoscopy Systems and Digital Mammography Systems. Fujifilm then become one of the most competitive brands in the market as it continuously increase its installation around the Philippines.
Moreover, with FUJIFILM Corporation latest acquisition of Diagnostic Imaging-related Business of Hitachi, Ltd in 2021. Fujifilm Philippinesnow offers a comprehensive product lineup covering CT, MRI, X-ray, ultrasound systems, endoscopy, in-vitro diagnostic systems Pictures Archiving and Communications System (PACS).
At the height of the pandemic, Fujifilm Philippines helped healthcare workers identify and monitor COVID-19 patients through a mobile X-ray system called the FDR Go PLUS.
Another innovative medical instrument is the FDR nano, a mobile device for high-quality X-ray imaging. Unlike the traditional mobile X-ray, which is around 500 kilograms, the FDR nano only weighs 90 kilograms. Its compact design makes it easy to use and ideal for confined spaces.
Uehara said Fujifilm Philippines is dedicated to developing new technologies to produce exceptional products and facilitate the treatment of patients.
‘Never stop’ campaign
Besides health outreach programs, Fujifilm Philippines will also conduct basic photography training for young adults highlighting Fujifilm’s mirrorless cameras and Instax. The training will be facilitated by Ms. Jam Ramos, instructor at Federation of Philippine Photographers Foundation (FPPF) and a part-time multimedia teacher.
In 2020, Fujifilm Philippines launched the Fujifilm Online Academy, where professionals provide free training on photography, videography, and vlogging. Fujifilm will also put on display its various camera products including mirrorless cameras and Instax to provide a hands-on experience for the participants.
A wide range of goods and services are available from Fujifilm as part of its “Never Stop” global brand campaign, including those in the fields of Healthcare (medical devices and pharmaceuticals), Materials (data storage media, electronic materials, sensor films for touch panels, film for LCD monitors, inkjets, and graphic systems), Business Innovation (office printers, digital production printers, and business solutions), and Imaging (instant photography/instax and sophisticated digital cameras).
Fujifilm Philippines was founded in 2012 as a sales division of Fujifilm’s Asia Pacific regional headquarters. Fujifilm Philippines is dedicated to advancing sustainability and tackling social challenges via the development of cutting-edge goods, services, and technology.
Visit www.fujifilm.com/ph for more information on Fujifilm Philippines.
No Comments