Beauty

Avon’s National Sales Convention in 2023 marks a strong fourth quarter


Avon representative awardees for National Sales Convention (NASCON) 2023.

The National Sales Convention (NASCON) 2023 was hosted at the Winford Manila and live streamed to all Avon locations in the nation by Avon, the top direct selling company in the nation. Nearly 4000 Avon Representatives and Sales Leaders joined in the celebration of development and new opportunities under the theme “I’ve Got The Power” during the event.

Gift With Power this Christmas

Every gift is given with affection. Powerful gifts from Avon. The occasion saw the debut of Avon’s 2023 holiday advertising campaign, Gift With Power. The company highlights precisely priced gifts with added power for a period of 12 weeks building up to Christmas. This Christmas, Avon becomes the go-to place for everyone looking for strong and useful gifts, from lipsticks that give a woman the confidence to own a room to scents that offer a woman the courage to speak up.

Sharing the “Boob Love

For over three decades, Avon has empowered women around the world to know the signs, know the risks, and to know how to take action against breast cancer.

To promote how early detection can save lives, Avon Asia Pacific Managing Director and Avon Philippines General Manager Razvan Diratian invited attendees to join Fun Run to Boob Love on October 21, 2023. The event combines a 3/5km run with a fun, community-driven space designed to spread the knowledge, courage, and power to make breast care an essential part of every woman’s self-care journey. Proceeds generated from the run will be donated to the Philippine Cancer Society.

Powerful product launches

More than 20% of each Avon product sold supports female entrepreneurs and helps create better futures for women.

Throughout the event, Avon shared a glimpse of new products across the brand’s fragrance and beauty offerings. Attendees got a firsthand look at Far Away Beyond The Moon which features the scent of Belle de Nuit – a flower that blooms in moonlight – and Imari Queen which sports a burst of juicy blackberries, royal rose accords and a warm anise musk essence.

The introduction of these new fragrances was complemented by a showcase of the brand’s new Hydramatic Lipstick – the world’s first matte lipstick with a hydrating hyaluronic core –  and a fashion show that featured Men’s Club ambassador Enchong Dee and showcased the brand’s latest collection of intimate apparel.  

Bringing out the power in women

In keeping with the promise of supporting women, Avon shared new enrichment programs such as a trip incentive program for Sales Leaders. For their instrumental contributions to the brand’s continued success as leaders in makeup, fragrances, lotion, and intimate apparel,  women leaders stand to win trips to exciting locations such as Taiwan, Korea, and Turkey.

“Our Representatives are the driving force behind our success at Avon,” said Diratian. “It also serves to reaffirm our promise to help empower women with the knowledge, skills, and support they need to enjoy the financial freedom that comes from taking charge of their own Avon businesses.”

Fulfilling our sustainability promise

In line with the company’s commitment to making a good social and environmental effect, Avon reported on its progress toward fulfilling its sustainability pledge to improve the world.

The Cruelty Free International Leaping Bunny program, the international benchmark for cruelty-free goods, granted Avon accreditation this year. Avon Products Manufacturing Inc. has cut emissions by 14% in terms of output. More than 80% of the company’s packaging is now recyclable, reusable, and biodegradable, and some locations have started collecting empty bottles to use as building materials that are environmentally beneficial. 

*Learn more at www.avonworldwide.com.

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