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Through the Zambales Reforestation Program, Manulife Philippines is continuing to broaden its impact agenda

Close to 5,000 employee volunteering hours also clocked in for Manulife’s community investment across Asia

Employee Volunteering

In line with its global Impact Agenda, which aims to provide significant programs that promote long-term health and well-being, foster equitable economic opportunities, and expedite a sustainable future for environmental preservation, the domestic division of top global insurer Manulife has extended its partnership with eminent nature conservation organization Haribon Foundation by means of the Forests for Life initiative.

“As we reach and engage more communities across the country through our Impact Agenda, we will continue to strengthen our community investments that will not only help us build a better business to better the world, but also foster kindness, generosity, and the bayanihan spirit among many Filipinos,” said Rahul Hora, President and Chief Executive Officer, Manulife Philippines.

11,250 seedlings to be planted in 2024

Zambales Reforestation

Manulife Philippines pledges to plant 11,250 native tree seedlings in Masinloc, Zambales this year through the Haribon Foundation. This extends Manulife’s partnership with Haribon, which started in 2022 with an aim to plant 15,000 seedlings in the provinces of Quezon and Rizal to aid in the restoration of Philippine rainforests.

The town of Masinloc is home to a 30,000-hectare reforestation area known as the Important Bird and Biodiversity Area, which is part of the Zambales highlands and is home to several endangered bird and non-bird species. The region’s biodiversity was destroyed when chromite mining operations were conducted there in the past. In order for the devastated environment to recover today, replanting and conservation are crucial.

To help advance positive environmental change, Manulife has been working on implementing its sustainability action plans. In 2022, Manulife contributed USD 25.1 million in total community investments globally. There are also 1.3 billion trees planted by Manulife Investment Management all over the world since 1985, testifying to its longstanding commitment to create more nature-positive world for its communities*.

Manulife Volunteer Days launched in 10 markets in Asia, including the Philippines

Employee giving and volunteering is also part of Manulife’s community engagement initiatives for its Impact Agenda. During the “Season of Giving” last year, the company launched its Manulife Volunteer Days, a week-long program that provided more than 56 volunteering opportunities for employees globally to volunteer for chosen organizations within their communities. These range from tree-planting, financial literacy activities for students, and other engagement activities for ethnic minorities, elderlies, and various communities in need.

In addition, Manulife also launched the Move for your Community in Asia, where more than 1,700 employees from 10 markets, including colleagues from Manulife Philippines, Manulife China Bank Life and Manulife Investment Management Philippines, accomplished various step goals in five days, achieving 34 million steps in total. These recorded steps were converted to community investments, such as the 900 Peso Smart learning kits for elementary school students in the Philippines through the Corazon Sanchez Atayde Memorial Foundation and Gawad Kalinga Community Development Foundation.

“Since 2017, our financial literacy program Peso Smart has been instrumental in promoting the value of basic financial skills such as saving, budgeting, and investing among young children,” Rahul added. “As Peso Smart has expanded over the years to cater to broader segments — including parents, educators, and university students — we hope we can financially empower more Filipinos to live worry-free and confidently, while securing a better future.”

Additional community investments from Move for your Community in Asia include 10,000 lunches for students in Vietnam through the Lotus Charity Foundation, 10,000 reusable box lunches for students across all campuses of the Rabbit School in Cambodia, and a public sanitation and clean water facility in Indonesia through Dompet Dhuafa.

See this video or visit for the complete account of how Manulife develops its Impact Agenda in the Philippines. Visit Manulife’s website at for additional details.

*Source: Manulife ESG Report 2022

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