Sony Music Entertainment Philippines and Off The Record Collaborate to Promote Filipino Music Worldwide

To further develop and promote Filipino music, Sony Music Entertainment (SME) Philippines and Off The Record, an independent record label based in Manila that is well-known for supporting Filipino musicians, have announced a new product and distribution agreement.

As part of the agreement, SME Philippines will distribute Off The Record’s song catalog all over the world and collaborate to establish marketing, artist development, media promotion, brand partnership, and synchronization initiatives.

Ricky Ilacad, an industry veteran who has paved the way for the biggest crossover, pop, and alternative artists of the past 20 years, established Off The Record with the goal of using his tried-and-true knowledge to help develop local Filipino talent and increase their prospects of success in the ever-evolving but universally accessible music scene.

“We are thrilled to join forces with Off The Record,” said Roslyn Pineda, General Manager, Philippines, Sony Music Entertainment. “Ricky Ilacad has a proven track record of success in the music industry, and we share his passion for developing exceptional Filipino talent. Together, we will create unparalleled opportunities for artists and reshape the music industry.”

Both SME Philippines and Off The Record are experiencing exciting times as a result of their connection. Recently, Off The Record has seen success with albums from breakthrough band Paham (“Ganid”) and newcomer Ica Frias (“Oh Honey”). With the release of “Hello” through his musical persona totâ, Josh Villena of Autotelic also brought his A game to the label’s expanding roster of diverse talents. Top musicians like SB19, O SIDE MAFIA, and Ben&Ben are part of SME Philippines’ roster, which keeps it at the forefront of the Philippine music scene.

Ricky Ilacad, CEO of Off The Record, said: “I’ve always believed that Filipino music has the potential to take the world by storm. With SME Philippines as our partner, we will be able to provide our artists with the resources and support they need to achieve international success. We are excited to embark on this journey together and help Filipino music reach new heights. This time, we’re going global without leaving home.”

SME Philippines and Off The Record together have the potential to have a big impact on the world of music. The collaboration is evidence of both the companies’ dedication to fostering and advancing Filipino talent as well as the rising popularity of Filipino music.

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