Bacolod City Mayor Albee Benitez, BEST President Isabelita Mercado, Coca-Cola Philippines Public Affairs, Communications, and Sustainability Sr. Director Ivanna Dela Torre, and Coca-Cola Philippines Sr. Director for Franchise Operations Pablo Medina signed an agreement launching the Tindahan Extra Mile program in Bacolod City.
The Tindahan Extra Mile (TEM): Balik PET Bottle Program was introduced in Bacolod City by Coca-Cola Philippines in collaboration with Basic Environmental Systems and Technologies, Inc. (BEST) and the Philippine Association of Stores and Carinderia Owners (PASCO).
Customers in Bacolod City can take greater action regarding recycling and contribute to the advancement of a circular economy for plastic packaging by enlisting 500 sari-sari stores and carinderias as new collecting partners.
Albee Benitez, the mayor of Bacolod City, praised the effort and underlined the value of collaborating with businesses, organizations, social entrepreneurs, and non-governmental organizations to provide opportunities that have a lasting impact and can improve people’s lives.
“The Tindahan Extra Mile Program is a testament to our commitment to sustainability and environmental stewardship. By mobilizing our local entrepreneurs and fostering community engagement, we are taking significant strides towards a greener and more sustainable Bacolod,” he said.
“As we launch the Tindahan Extra Mile Program, we are not merely initiating a program; we are igniting a movement,” Mayor Albee emphasized. “Together with BENRO, BEST, Coca-Cola Philippines, and our dedicated micro-retailers, we have the power to effect real change and preserve our environment for future generations,” he added.
How does TEM benefit micro-retailers?
Through Tindahan Extra Mile, participating micro-retailers will receive financial incentives by collecting PET plastic bottles. The program encourages the community to partake in a shared responsibility towards a cleaner Bacolod by providing convenient collection points in front of sari-sari stores and carinderias. Residents can easily drop off their empty bottles for recycling. Store owners will accrue environmental points proportional to the bottles they collect, redeemable for cash or products through the bXTRA app.
Coca-Cola Philippines, BEST, and the City Government of Bacolod engage micro-retailers
to join Tindahan Extra Mile and set up PET bottle recycling bins in their stores
“Investing in the Tindahan Extra Mile program aligns perfectly with Coca-Cola Philippines’ goal to collect and recycle the equivalent of every bottle we sell in the country. By empowering women micro-retailers, who make up a significant portion of sari-sari stores and carinderia owners in the Philippines, TEM creates a convenient and accessible network for consumers to recycle,” said Pablo Medina, Senior Director for Franchise Operations at Coca-Cola Philippines. “This program not only helps foster environmental responsibility but also provides opportunities for financial independence and growth for these female entrepreneurs, driving positive change within their communities.”
How can a micro-retailer become a TEM member?
Sari-sari store and carinderia owners in Bacolod City sign up to become members
of the Tindahan Extra Mile Program.
Any sari-sari store and carinderia owner can become a member of the Tindahan Extra Mile in three easy steps.
Step 1: On the Tindahan Extra Mile Facebook page, sign up on the bXTRA website using your email address.
Step 2: Collect empty PET plastic bottles and bring them to the nearest TEM Trash to Cashback Collection Hub.
Step 3: Exchange your PET bottles for a TEM kit and card to start earning environmental points.
Watch here to learn more about Tindahan Extra Mile.
BEST Senior Vice President Jan Vincent Mercado urges micro-retailers to join TEM as
members. “In partnership with Coca-Cola Philippines, our aim is to empower micro- entrepreneurs to become environmental stewards,” he said. “We acknowledge their significance and influence within communities, emphasizing their potential to encourage community members to segregate plastic waste and participate in recycling endeavors,” Mercado said.
Empowering micro-retailers for a World Without Waste
To enable more micro-retailers and inspire collective action towards plastic bottle recycling, Coca-Cola Philippines will bring the Tindahan Extra Mile Program to other areas such as Cebu and Cagayan de Oro in 2024.
Coca-Cola Philippines introduced “May Ikabobote Pa,” a consumer engagement initiative, last year in an effort to inform, uplift, and encourage more people to recycle their old bottles and cans.
The company has launched new bottles that are entirely composed of recycled PET plastic in an effort to promote the circularity of plastic packaging. Wilkins Pure 500 ml, Sprite 500 ml, and Coca-Cola Original 190 ml are currently carrying this innovative container. Since these bottles may be recycled numerous times, less virgin plastic is produced and utilized overall.
Through the Coca-Cola Sustainability Hub, customers can find the closest collection locations and learn more about Coca-Cola Philippines’ recycling programs.
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