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The ADVanCE for Creatives Program’s top five startup finalists are revealed by DTI

On March 21, 2024, at the Launchgarage Innovation Hub in Quezon City, the Department of Trade and Industry (DTI) formally unveiled the top five startup finalists for the Accelerating Development, Valuation, and Corporate Entrepreneurship (ADVanCE) for Creatives Program.

After being chosen from a starting group of eight growth-stage companies, the top five candidates were evaluated based on organizational capability, business development, and preparedness. During these sessions, DTI and Launchgarage assessed each startup on the basis of its current state of product development, team composition, goals for the future, and obstacles, with an emphasis on how the program may help it flourish. This made sure that the selected finalists were not only capable of handling upcoming obstacles but also in a position to significantly influence the creative industry with their creative and adaptable solutions.

The top five finalists are AniMattify, a startup transforming print ads into animations; KikoMonster Creative Studio, providing creative solutions from Zamboanga; Bihasa, merging instructional design with production for learning videos; ROC.PH Digital Marketing Services, assisting businesses and professionals through website management, digital marketing consultation, creative design, and strategy implementation; and Bentamo, a tech startup showcasing creative Filipino brands. The finalists will undergo intensive training based on the specific interventions identified during the needs assessment.

The ADVanCE for Creatives program, launched on December 5, 2023, aligns with the visions outlined in the Innovative Startup Act (ISA) and the Philippine Creative Industries Development Act (PCIDA). This initiative underscores DTI’s commitment to fostering entrepreneurship and economic growth in the Philippines.

DTI Undersecretary for Competitiveness and Innovation Group Rafaelita M. Aldaba commended the selected startups, emphasizing DTI’s dedication to supporting their growth. “We extend our heartfelt congratulations to the top five startup finalists of the ADVanCE for Creatives program,” said Usec. Aldaba. “DTI is proud to support the development of these promising startups as they contribute to the advancement of the Philippine Creative Industries.”

The finalists will receive in-depth instruction via a sequence of educational workshops, industry expert mentorship, and tailored business matchmaking and acceleration initiatives. A demo day in April, which marks the program’s culmination, will provide the businesses a chance to present their work and draw in possible partners and investors.

To support the Philippine Creative Industries even more, DTI previously unveiled ten carefully chosen creative startups and enterprises for the Incubation, Development, and Entrepreneurial Assistance (IDEA) program. The startups that were chosen for IDEA are Wika, 7×7 Development Corporation, MVRK Simulations, Pamitisan Shoe Shop, Transcend Studios Inc., Kwentoon, Carisle Media Corporation, Produkto PH, DND Denim N’ Denim, and Brave Story.

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