The stripped-down track serves as his first release under Sony Music Entertainment
Superstar James Reid of the Filipino music industry has joined the expanding Sony Music Entertainment family, which already has an impressive roster that includes SB19, Ben&Ben, Denise Julia, O SIDE MAFIA, and Clara Benin.
James Reid has been a major player in modern pop and R&B music in the Philippines for over ten years, and he has given music lovers all over the world catchy hits that cut across genres and time periods. The music mogul, actor, and singer-songwriter continues to strike a balance between commercial viability and artistic independence, ensuring that there is a place for artists like him in the mainstream music scene who don’t need to pander to existing trends for a hit. He has achieved chart-topping records, sold-out tours, and well-received brand campaigns.
For his first project under Sony Music Entertainment, James Reid explores the theme of being heartbroken in the new single “Hurt Me Too.” A stripped-down ballad that packs an emotional punch, “Hurt Me Too” finds him grappling with the realities of a heartbreak.
The Tim Marquez-produced track shows James at his most vulnerable, looking back at the ghost of his past with equal moments of fondness and pain.
“I wrote the song three years ago together with Seth Reger, an artist from LA,” the talented multi-hyphenate shares. “He really helped me tap into these emotions that I didn’t even know I was feeling at that moment.”
According to the Randomantic act, “Hurt Me Too” marks a significant shift in his sonic and lyrical direction—a crucial decision that he admits, would define the next phase of his music era. This time around, the focus is more on the storytelling aspect of his music-making: unearthing old wounds and memories, and turning them into an inspiring piece of work.
He says, “I wanted to concentrate on the heart of who I am as a composer with minimal but intentional music production for my next album that I’m working on. For me, Hurt Me Too acts as a palette cleanser by introducing a shift in tone and direction.”
A moving music video directed by James’s close friend Elena Virata will accompany the release of the song. The Grammy-winning musical artist continues, “The concept was simple but powerful, focusing on unreleased emotions and frustrations.”
James Reid’s “Hurt Me Too” is currently available via Sony Music Entertainment on all digital music platforms worldwide.
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