Both entities also mounted a public event that translates the campaign’s sonic vibe into an immersive on-ground experience
Filtr and Sony Music Entertainment recently collaborated on the ‘Summer POPsicle SZN’ playlist, which is a curated blend of chart-topping tunes from some of the biggest international bands.
The playlist included fan favorites including “Greedy” by Tate McRae, “Water” by Tyla, “Saturn” by SZA, “drunk text” by Henry Moodie, “Unwritten” by Natasha Bedingfield, “double take” by Dhruv, “Stargazing” by Myles Smith, and local classics from BINI and Maki.
This program is part of the’szn’ (seasonal) campaign, which began in October 2023 for Halloween, December 2023 for Christmas, February 2024 for the Grammys, March 2024 for International Women’s Month, and April through June for the warmest summer.
To promote the global music campaign, Filter and Sony Music Entertainment recently mounted a public event that allows fans to experience their favorite pop hits this summer via an on-ground experience.
Both entities created Summer Popsi-Skate, a gathering where music fans get to enjoy a day out at the SM Megamall Skating Rink. Participants received freebies and prizes like premium vinyl, and enjoyed various fun activities set to the soundtrack of this generation’s biggest pop anthems.
Summer Popsi-Skate, a celebration of music, community, and the joy of summer, left everyone hungry for the next part of this great program, with some attendees skating to the rhythm and pulse of their favorite tracks. The rink embodied the joy of summer and provided as an ideal backdrop for selfies and group shots.
Listen to the ‘Summer POPsicle SZN’ playlist on Filtr Asia’s Spotify page. Stay tuned for upcoming szn playlists in 2024.
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