Many commuters, bystanders, and members of the public have speculated about billboards along C5 and EDSA Guadalupe. With a reveal date of September 30, the whimsical slogan, “Swipe right to match with cuties,” on the billboard has people wondering if it’s hinting at a new dating app, a social experiment, or perhaps a mass matchmaking event.
The billboards, which feature a woman’s face hidden behind a question mark, have garnered notice very fast. The advertisements capitalize on the well-known practice of swiping right to express interest, tapping into the well-known “swipe culture” made popular by dating apps. People are curious about what might happen next, though, given how the digital dating trend is being used in real life. Is it going to be the introduction of a new dating app, an interactive event, or something completely different that provides interactions in real life outside of the screen?
Dating apps have reshaped how people connect, and this mysterious billboard seems to play directly into that culture. The “swipe right” action is instantly recognizable to anyone who has dabbled in app-based dating, but the billboard brings this digital trend into the real world, creating intrigue and anticipation.
Adding to the buzz, one netizen humorously commented, “Baka ito na ang chance ko makahanap ng forever habang stuck sa traffic” (“Maybe this is my chance to find forever while stuck in traffic”), reflecting the growing excitement and lighthearted speculation surrounding the billboards.
As the reveal date draws closer, speculation is growing around the identity of the ‘cutie’ featured on the billboards. Some wonder if she is a popular influencer, a public figure, or someone completely unexpected. The “cutie reveal” on September 30 is generating excitement, as the face behind the question mark remains a well-kept secret, leaving many to wonder whether this campaign is simply a teaser or the start of a larger urban love story.
The mystery surrounding the billboards, along with the lack of more information, has generated a sense of suspense. Those who are curious about the campaign’s meaning are experiencing “fear of missing out” (FOMO). Users have started posting images and captions of the billboard on social media, speculating on what they might mean.
One thing is certain, even though the campaign’s goal is still unknown: commuters and the general public continue to be drawn to it. All eyes will be on September 30, whether it’s a new dating fad or an inventive take on how Filipinos locate “cuties” to match with.
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