Dermorepubliq, the top-selling skincare brand on TikTok Shop Philippines during the most recent 9.9 sale, has unveiled the riddle behind the teaser billboards along EDSA Guadalupe and C5. The brand announces the launch of “Dermo Cuties,” a travel-sized collection of its best-selling serums and toners.
With the slogan “Swipe right to match with cuties,” the billboards have sparked a lot of intrigue and conjecture on social media in recent weeks. Many have speculated as to whether they represent a new dating app, social experiment, or matchmaking event. It has now been made public as a part of a calculated marketing campaign to launch Dermorepubliq’s new line of “Dermo Cuties,” which is intended to be reasonably priced and convenient.
Dermo Cuties collection includes travel-sized versions of the 5% Niacinamide + Hyaluronic Acid Serum and the 2% Salicylic Acid (BHA) Deep Pore Care Toner, offering the same quality skincare results as their full-sized counterparts. Priced as low as PHP 149, these budget-friendly options provide an affordable way for consumers to experience Dermorepubliq’s quality skincare without compromising on formulation. With the holiday season approaching, these compact skincare essentials are anticipated to be popular choices for travelers and gift-givers
“We encourage consumers to ‘match’ with their perfect ‘cutie’—the travel-sized serums and toners that suit their skin’s needs,” said Keith Sta. Barbara, Founder and President of Dermorepubliq. “Designed to seamlessly integrate into our customers’ skincare routines and busy lifestyles, Dermo Cuties offer a chance for both new and existing users to experience our skincare line without the hassle of transferring products into smaller containers. These essentials combine high-quality skincare with convenience, making them the cutest travel buddies you’ll ever have.”
Sta. Barbara added, “The perfect match for your skin now comes in wallet-friendly travel sizes. These trial-sized ‘cuties’ makes it easy for skincare beginners and loyal users alike to explore our range without the expense of full-sized essentials. Their affordability makes them easy to add to shopping carts alongside our best-sellers.”
The collection was made available for purchase exclusively on TikTok starting September 29, followed by an extended release across other online platforms on September 30. A wider market restock is scheduled for October 10, coinciding with the 10.10 double digit sale, after which the products will be permanently available.
Dermorepubliq has previously run successful attention-grabbing campaigns. A sincere plea, “Wag na tayo mag-break, please” (Let’s not split up, please), signed with the initial “D,” was placed on a viral billboard along C5 Southbound in Libis, Quezon City in April. The statement attracted the attention of an estimated 30 million social media users and sparked curiosity across the country. Curiosity over the identity of “D” was stoked by the quick speculation that celebrity actors like Daniel Padilla and Dominic Roque, who had recently split up publicly, were connected to the effort.
True to its commitment in redefining affordability and quality in the skincare industry, Dermorepubliq was recently named the best-selling brand by TikTok Shop Philippines during the 9.9 All-Out Shopping Sale. “Our continued success reflects the trust and support our customers place in Dermorepubliq. As the skincare industry evolves, we remain dedicated to delivering high-quality, affordable, convenient products that make skincare accessible for Filipinos,” Sta. Barbara stated.
You can find Dermorepubliq’s physical stores at the following locations:
SM Fairview: Lower Ground Level, Parkway
Riverbanks Center: KF-08, Palm Lane
You may also visit their online platforms through the following links:
Website: https://dermorepubliq.com/
Shopee: https://shopee.ph/dermorepubliq
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