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A Two-Decade Tradition of Dream-Building: SMDC’s Journey to Building The Good Life

Bloom Residences in Paranaque is one testament to SMDC’s commitment to building homes that bring Filipino families together and give them a taste of The Good Life.

SM Development Corporation (SMDC) has always been a dream-builder for Filipinos, not just a real estate firm. As it celebrates its 20th anniversary, SMDC looks back on 20 years of building houses, changing neighborhoods, and enabling Filipinos from all walks of life to realize their dream of homeownership. In keeping with the Sy family’s goal of empowering people by providing them with access to high-quality living, SMDC has constructed more than 183,000 residential units around the Philippines as of the end of 2023.

In addition to helping Filipino families, SMDC is continuing to work toward its goal of improving the lives of people. This plan of obtaining a decent life is their growing desire, as we have seen in the ever-changing growth of SMDC. The idea of having a place of residence or a condominium of my own makes me very happy. In addition to being a wise investment, I stand to gain from it over time.

Living the Good Life

Leading the charge today is Jessica Bianca Sy, Vice President and Head of Design, Innovation, and Strategy at SMDC, who is ensuring that SMDC’s vision evolves to meet the needs of the future. With a focus on sustainable living, Jessica’s leadership emphasizes creating communities where Filipinos can thrive for generations. “We’re not just building homes,” she shares. “We’re building sustainable communities where families can thrive for years to come, where every Filipino can live the life they deserve.”

For two decades, SMDC has been building sustainable communities all over the Philippines. Style Residences in Iloilo City is its first development in the Visayas.

Legacy in Motion

The story of SMDC is one of legacy and long-term vision. It all began with Henry Sy Sr., whose commitment to providing quality footwear for Filipinos laid the groundwork for something much bigger. Henry Sy Jr. then took this vision further by focusing on creating a nation of homeowners, ensuring Filipinos could enjoy stability and pride through homeownership.

Prime location, high investment returns – Sail Residences at MOA offers thriving, sustainable living by SMDC.

Jessica Bianca Sy carries on this tradition today by striving to give every Filipino the chance to enjoy the “Good Life” in a community that was developed with sustainability in mind. “Our focus is not just creating spaces for people to live in,” says Jessica, “but spaces where they can form enduring relationships, build their dreams, and experience the Good Life.”

Next Stop: The Future

From high-rises to mid-rises to house-and-lot developments, SMDC has it all for discerning Filipino buyers. Cheerful Homes 2 offers a horizontal development with SMDC’s signature sustainable community features.

In the future, SMDC is still dedicated to sustainability, innovation, and diversity. With a persistent emphasis on developing thriving communities that represent the evolving needs of contemporary Filipinos, the future is bright. As the business develops, it becomes evident that SMDC’s goal of giving people places to live, grow, and prosper—rather than merely houses—will continue for many generations to come.

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