In the photo: SM Supermalls Assistant Vice President for Micro, Small, and Medium Enterprises (MSMEs) Royce Cabunag (5th from left), with Department of Trade and Industry (DTI) representatives led by Atty. Joseph Manuel Pamittan (center), along with the MSMEs, at the launch of the Bangus Festival Food Fiesta at SM Center Dagupan in Pangasinan.
Dagupan sparkled with pride, flavor, and Filipino flair as SM Center Dagupan proudly supported local entrepreneurship through SM for Micro, Small, and Medium Enterprises (MSMEs) while bringing the city’s famous Bangus Festival to life with its vibrant Bangus Festival Food Fiesta and up to 70% summer sale.
The yearly Bangus Festival in Dagupan, the Philippines’ Milkfish Capital, was more than simply a party; it was a sincere homage to the industrious citizens and vibrant culture that made the city stand out. And instead of merely attending the celebration this year, SM Center Dagupan made it much better.
From April 25 to 30, SM shoppers and festival-goers enjoyed a feast for the senses with flavorful bangus-inspired delicacies, cultural exhibits, and handcrafted local products — all made possible by MSMEs proudly featured under the SM for MSMEs program.
Freshly packed dried fish from Micro, Small, and Medium Enterprises (MSMEs) attract food lovers.
“The Bangus Festival is a celebration of everything that makes Dagupan special — resilience, creativity, and community. By spotlighting our MSMEs, we’re helping bring their passion and products to a wider audience,” shared Joaquin San Agustin, Executive Vice President for Marketing, SM Supermalls.
Local Micro, Small, and Medium Enterprises (MSMEs) proudly display their finest bangus products.
In partnership with the Department of Trade and Industry (DTI), this event emphasized the role of entrepreneurship in regional growth — proving that when local businesses thrived, communities flourished.
The Bangus Festival Food Fiesta showcases the best of local Micro, Small, and Medium Enterprises (MSME) offerings.
Beyond the culinary extravaganza, mall patrons jumped right into the Bangus Festival Sale, where they could purchase summertime treasures at up to 70% off. It was the ideal combination of shopping, celebration, and savings.
A local vendor showcases their delicious bangus treats.
SM Supermalls’ campaign to support small businesses nationwide has remained anchored on the SM for MSMEs project. By sponsoring events like Bangus, SM demonstrated its dedication to promoting regional artists and customs and making sure that Filipino patriotism and business went hand in hand.
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