TikTok Shop Philippines’ leading skincare brand, Dermorepubliq, brought its summer sun care campaign to Boracay with a two-day beachfront event spotlighting its DermoSun Mattifying Sunscreen — a summer must-have specially designed for Filipino skin. Along with the activation, the brand also hosted a company retreat on the island, showcasing its dedication to both sun protection awareness and employee wellness.
The event took place from May 17 to 18, 2025, in front of Epic Boracay at Station 2, where beachgoers were invited to experience DermoSun at the interactive “Glow Bar” and receive full-sized products for free. Photo spots and hands-on demos allowed visitors to explore the sunscreen’s matte, lightweight formula, known for its fast-absorbing, non-greasy finish.
“We developed DermoSun in direct response to what our community asked for — a sunscreen that’s lightweight, effective, and fits into real Filipino routines,” said Keith Sta. Barbara, Founder and President of Dermorepubliq. “Bringing it to Boracay, where the sun is both beautiful and intense, gave us a fitting setting to demonstrate how sun care can be simple, effective, and part of everyday life.”
The activation coincided with Dermorepubliq’s three-day company retreat, allowing 131 employees to pause, connect, and reflect — reinforcing the company’s holistic approach to care for its community and its people.
“As we grow, it’s important that we stay grounded, not just in product innovation but in purpose,” said Sta. Barbara. “This trip wasn’t only about bringing our sunscreen to the beach; it was also a chance to reconnect with the team behind it. And just as we’re committed to showing up for our community, it was equally important to show up for our team. Boracay gave us the space to do both.”
The activation event and company retreat are part of the brand’s Dermo 2-Finger Challenge—a TikTok campaign that encourages the dermatologist-recommended two-finger method for applying sunscreen. Participants have until May 30 to join, with one lucky winner receiving an all-expense-paid trip for two to Boracay, to be announced on June 10.
DermoSun Mattifying Sunscreen features key ingredients like Centella Asiatica, Jeju Aloe, and Niacinamide, providing SPF 30 broad-spectrum protection that seamlessly suits oily and combination skin. It’s available on TikTok Shop, Shopee, Lazada, the official website (www.dermorepubliq.com), and at Dermorepubliq kiosks in SM Fairview, SM Masinag, SM Tanza, SM Sta. Mesa, and Riverbanks Center.
You can find Dermorepubliq’s kiosks stores at the following locations:
SM Fairview: Lower Ground Level, Parkway
Riverbanks Center: KF-08, Palm Lane
SM City Masinag: Lower Ground Floor, SM City Masinag, Antipolo, Rizal
SM City Tanza: 2nd Floor, Tanza, Cavite
SM City Sta. Mesa: 2nd Floor, R. Magsaysay, Cor. G. Araneta Ave., Brgy. Dona Imelda, Quezon City
You may also visit their online platforms through the following links:
Website: https://dermorepubliq.com/
Shopee: https://shopee.ph/dermorepubliq
Lazada: https://www.lazada.com.ph/dermorepubliq
TikTok: https://www.tiktok.com/@dermorepubliq
No Comments