Christian Bautista receives his first Telly Award at the 46th Annual Telly Awards, while Abi Marquez wins three

The 46th Annual Telly Awards honor excellence in international video and television programming, and this year’s notable winners include Filipino content creator Abi Marquez and Asia’s Romantic Balladeer, singer-actor Christian Bautista.

One of the most lasting and renowned artists in the Philippines, Christian Bautista, won his first Telly Award this year for his endearing digital series, Matching Outfits, which he co-created with his wife.

Bronze in the Beauty, Fashion & Shopping  – Matching Outfits Series

His content series has quickly become a fan favorite, delighting audiences with playful fashion videos where he coordinates outfits with his wife, Kat. Each release is an instant hit—garnering millions of views and flooding the comments with admiration. Fans can’t get enough of their undeniable chemistry and charm, and even fellow celebrities have joined in, leaving enthusiastic comments and praise.

His top five Matching Outfit videos alone have pulled in a total of 41.2 million views across platforms!

Abi brought home three Silver Telly Awards for her work across different platforms and formats, winning in the following categories:

1. Online Series, Shows & Segments – Abi’s TikTok Account

Abi Marquez’s TikTok has become a go-to destination for food lovers of all ages, across countries. With a community of over 4.4 million followers and counting, her content stands out for making recipes feel fun, approachable, and unapologetically Filipino.

Whether she’s breaking down a traditional dish or trying something trendy, Abi’s tone stays grounded and friendly—like a friend who just happens to be really good in the kitchen. Her videos are fast-paced, visually sharp, yet easy to follow, which keeps viewers engaged from the first second to the last. And while she’s always entertaining, the heart of her content is cultural pride—shining a spotlight on Filipino food or culture in every frame.

2. Food & Beverage – Mabuhay World Campaign

Mabuhay World is Abi’s love letter to Filipino cuisine and culture on a global scale. Inspired by the word “Mabuhay,” which means “welcome” or “to live,” the campaign showcases the warmth and hospitality that define Filipino food.

Whenever Abi visits a country, she partners with international food creators to introduce Filipino dishes to new audiences—turning each collaboration into an opportunity to share recipes, stories, history, and identity. The spirit of Mabuhay World extends into an annual gathering in the Philippines, bringing together food content creators to celebrate collaboration and push Filipino cuisine on the world stage.

This campaign reflects Abi’s commitment to bringing Filipino food culture to the global stage—making it more than deserving of the Telly honor.

 

3. Social Video – “Gordon Ramsay Doesn’t Like My Beef Wellington” Vlog

Abi’s dream collab has always been Gordon Ramsay—and this year, it finally happened. When Ramsay visited the Philippines to open his restaurant, Abi seized the moment and recreated his iconic Beef Wellington, adding her own twist: a lumpia-inspired version.

The video blew up, racking up nearly 80 million views across platforms to date. But it was the vlog, “Gordon Ramsay Doesn’t Like My Beef Wellington,” that gave fans the full story—from behind-the-scenes jitters to surreal moments with Gordon himself.

For longtime followers, it felt like everything had come full circle. From growing up watching Gordon on TV to cooking beside him in a real kitchen, Abi just made her dream come true.

Over 13,000 submissions were submitted to the Telly Awards this year from six continents, showcasing a diverse array of creative work ranging from self-produced social content to large-scale advertising campaigns. Since its inception in 1979 as a means of honoring regional TV ads, the award has expanded to become one of the most inclusive in the industry, honoring brilliance on all screens.

The victories of Christian Bautista and Abi Marquez signal a significant milestone for Filipino artists establishing themselves internationally. Their work demonstrates that effective narrative is effective, whether it is in the form of a fashionable video or a recipe that goes viral.

FOLLOW ABI MARQUEZ AND HER FOOD ADVENTURES ON:

FACEBOOK | INSTAGRAM | TIKTOK | YOUTUBE |  X

CONNECT WITH CHRISTIAN BAUTISTA:

FACEBOOK | INSTAGRAM | TIKTOK | YOUTUBE |  X | SPOTIFY

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