Globe and the Cultural Center of the Philippines (CCP) have officially launched a year-long partnership to promote the arts and strengthen creative education among Filipinos, particularly the youth. Key figures at the agreement signing include CCP President Kaye Tinga and Globe’s Chief Marketing Officer Rochelle Vandenberghe (center), along with CCP Vice President for Administration Jose Gaite (left), were present at the signing. This collaboration aims to foster creativity and support the next generation of Filipino artists.
The partnership, also attended by Globe’s Chief Sustainability and Corporate Communications Officer Yolanda Crisanto, Senior Director of Convergent Segments Strategy Mary Ontiveros, and Director of Marketing Strategic Partnerships Rochelle Flores, will empower young talents through programs like Cinemalaya 2025, Virgin Labfest XX: Hinog, and the CCP Arts Education Program, providing essential tools and opportunities for artistic development.
To encourage the arts and improve creative education among Filipinos, especially the younger generation, Globe has established a one-year institutional relationship with the Cultural Center of the Philippines (CCP). As a result of the partnership, Globe will co-present CCP’s premier events and activities, including Virgin Labfest XX: Hinog, Cinemalaya 2025, and the CCP Arts Education Program, which began in schools across the country in June.
Globe’s assistance extends beyond sponsorship; it provides young artists with useful instruments to boost the creative economy. Students will have access to funding, volunteer opportunities, internships, mentorship, and connectivity through the Globe Community Builders Program. In keeping with CCP’s goal of fostering the next generation of Filipino artists, these programs aim to help high school and college students enhance their creative and digital skills.
“Together with CCP, Globe continues to champion creativity and innovation among the Filipino youth. We’re proud to enable future filmmakers, playwrights, and digital creatives through grassroots programs that give them both the inspiration and the infrastructure to succeed,” said Rochelle Vandenberghe, Globe’s Chief Marketing Officer.
The collaboration further reflects Globe’s commitment to digital inclusion and nation-building through education and culture. The CCP Arts Education Program consists of workshops on multidisciplinary art forms and techniques for educators and students in select schools.
Meanwhile, the Virgin Labfest (VLF) celebrates its 20th year with a fresh batch of untried, untested, and unstaged plays from young Filipino playwrights. It features educational components like the VLF LabTuro consisting of Theater Talks and a Playwrights’ Fair. Some of its much anticipated components are the VLF Writing Fellowship Program, with eight fellows under the age of 30, and a Dramaturgy Fellowship, where young artists undergo training in playwrighting and theater production.
Furthermore, Cinemalaya 2025, the country’s premier independent film festival, will spotlight full-length and short films of established names in the industry and emerging student filmmakers this October.
“We are grateful to partner with Globe as we continue to deliver our mandate of promoting and safeguarding our country’s arts and culture. This partnership empowers CCP to bring the arts closer to young people—our future artists and creators—in ways that are both accessible and impactful. Together, we aim to create more platforms for artistic expression that speak to the heart of our identity,” said Kaye C. Tinga, CCP President.
The collaboration demonstrates Globe’s long-term plan to use technology to enhance educational opportunities and cultivate a vibrant creative community among young Filipinos.
For additional information on Globe, go to www.globe.com.ph.
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