Monthly Archives

July 2025

Lifestyle, News

The first year of SM Prime’s transition to a waste-free future

Together as one community, 2024 marks the launch of SM Waste-Free Future in SM Mall of Asia.

The Philippines produces more than 60,000 metric tons of waste every day, according to the Department of Environment and Natural Resources (DENR), and this amount is predicted to increase as the country’s cities and economy grow.

Aware of the urgency, SM Prime Holdings, Inc. (SM Prime) established the SM Waste-Free Future program in 2024 as one of its main environmental sustainability initiatives to divert waste from landfills by using recycling, composting, and other sustainable disposal techniques, and to reduce overall waste generation through efficient waste segregation.

A new waste management segregation system was introduced in its first year of operation for all of its assets, including malls, homes, offices, hotels, convention centers, and estates around the country.

Beyond SM Prime, the campaign on waste has extended its reach to other SM groups and portfolio companies, making SM Waste-Free Future a group-wide endeavor.

A bigger picture of waste

The Recyclable, Disposable, Composable (RDC) bins are central to the program’s segregation practice.  RDC makes it simple and consistent, providing key visual cues to bin it right.

Together for an SM Waste-Free Future, the Recyclable, Disposable, Composable (RDC) bins at SM Store branches support the broader goals of environmental sustainability through clear and effective waste segregation practices.

Despite its infancy stage, the rapid and wide-scale integration underscores SM Prime’s ability to operationalize sustainability across diverse asset classes and ecosystems, reinforcing the company’s commitment to innovative waste diversion strategies.

SM Prime also celebrates the efforts of SM Retail in advancing a waste-free future. All SM Store branches have successfully deployed their RDC bins, while SM Markets continues to implement its reusable bag system. In support of waste management efforts, Goldilocks Bakeshop has also implemented the RDC system across its stores in all SM Supermalls.

Creating opportunities to expand

Partnerships with other organizations pave the way for the work ahead. SM Waste-Free Future strengthens tenant engagement for SM Supermalls and SM Offices, supporting businesses with similar goals on waste and helping them align with their global sustainability policies.

Similarly, it reinforces SM Hotels’ advanced Back of House operations, food waste policies, and textile recycling program. The SM Hotels’ Tela Tales program transforms discarded linen into sustainable products and provides livelihood for the women of partner communities, upcycling more than 2,000 yards of condemned linens.

Recognizing that technology greatly contributes to the solutions, SM Waste-Free Future has also strengthened collaborations with other organizations. SM Development Corporation (SMDC) works with Globe’s Hapag Movement to rescue surplus food from residents and help make a difference in the lives of Filipino families experiencing involuntary hunger and divert household food waste away from landfills.

In the mall’s Cyberzone areas, SM Supermalls’ Electronic Waste Collection Program and their partnership with PLDT and Smart make it accessible to dispose of old mobile devices and other electronic gadgets responsibly.

Shoppers can conveniently drop off old gadgets for proper recycling through SM Supermalls’ E-Waste Collection in partnership with PLDT and Smart at Cyberzone.

Join the movement

SM Waste Free Future invites more communities and stakeholders to participate through proper waste segregation, joining local clean-ups and collection drives, or supporting eco-friendly products and practices.

Positive reinforcement and catchy social media campaigns from SM Cares target the youth by promoting better waste segregation habits and encouraging them to become more involved with the state of the planet they will inherit.

Recently, in celebration of World Oceans Day, SM Cares mobilized communities across 18 SM Supermalls nationwide, bringing together over 5,000 volunteers and collecting more than 30,000 kilograms of waste from shorelines.

Mobilizing for World Oceans Day, SM Cares volunteers unite and act to remove waste that ends up in the oceans.

“Waste-Free Future is more than just a program—it’s a mindset shift. And we’re only getting started,” said Engr. Liza Silerio, Vice President for Corporate Compliance and Program Director of SM Cares for Environment. “We call on our tenants, partners, and customers to continue the journey with us—because a truly sustainable future is one we build together.”

SM Prime is certain that a cleaner, more circular Philippines is well within reach given the increasing momentum for a waste-free future.

 

 

Lifestyle, News

Launch of the “Job Blueprint” with SM Supermalls by DTI, PRA, and SCMAP

(L-R): Supply Chain Management Association of the Philippines (SCMAP) President Dennis Llovido,
Department of Trade and Industry (DTI) Assistant Secretary Engelbert Chua, DTI Secretary Cristina
Roque, and Philippine Retailers Association (PRA) President Roberto Claudio Sr. attend the media
launch of the Section G: Job Blueprint for Wholesale and Retail Trade on June 16, 2025, at SM North
EDSA.

On June 16, 2025, the Philippines’ wholesale and retail trade industry saw a significant improvement in employment prospects. Section G: Job Blueprint for the Wholesale and Retail Trade Sector was formally launched at SM City North EDSA by the Department of Trade and Industry (DTI), the Philippine Retailers Association (PRA), and the Supply Chain Management Association of the Philippines (SCMAP). The initiative included a two-day job fair that provided Filipino job seekers with immediate hiring opportunities.

In order to fill labor shortages in retail and supply chain, the government, the private sector, and mall leadership have worked closely together to create the Section G Job Blueprint, which was created after in-depth discussions with industry stakeholders. By utilizing the sector’s significant contribution to the nation’s GDP and its position as a major employer of more than 10 million Filipinos, it seeks to increase employment growth and provide the groundwork for future changes, according to the DTI.

Industry support and immediate impact

The job fair, which offered hundreds of career opportunities from leading retailers and logistics providers, drew a diverse crowd of job seekers eager to engage with PRA and SCMAP member companies recruiting for roles in merchandising, warehousing, logistics, and frontline retail.

In the photo: SM Supermalls Assistant Vice President for Job Fairs Royce Cabunag, Philippine Retailers
Association (PRA) President Roberto Claudio Sr., and Department of Trade and Industry (DTI) Assistant
Secretary Engelbert Chua at the launch of the two-day Section G: Job Blueprint for the Wholesale and
Retail Trade Sector job fair at SM North EDSA.

 “This is more than just a job fair—it’s a call to action,” said Joaquin San Agustin, Executive Vice President of Marketing at SM Supermalls. “We are proud to partner with DTI, PRA, and SCMAP in hosting this meaningful initiative that connects people to opportunity and promotes inclusive employment.”

Job seekers connect with leading retailers and logistics providers offering roles in merchandising,
warehousing, and frontline retail.

SM Supermalls, as host venue and promotional partner, reinforced its commitment to national workforce development and economic recovery. This event is part of SM’s ongoing support for programs that empower micro-, small, and medium enterprises (MSMEs), job seekers, and industry players.

SM Supermalls joins the Department of Trade and Industry (DTI), Philippine Retailers Association (PRA), and the Supply Chain Management Association of the Philippines (SCMAP) in driving inclusive employment at the launch of the Section G Job Blueprint.

Now that Section G has been formally introduced, interested parties anticipate putting its main suggestions into practice and creating a more robust and resilient retail trade industry for everybody.

 

 

Lifestyle, News

Waves of Change: Thousands Participate in the Coastal Cleanup by SM Cares

In celebration of World Oceans Day 2025

Thousands of volunteers gather at SM by the BAY in Manila for SM Cares’ flagship coastal cleanup drive
for World Oceans Day 2025, showing a united front in the fight against marine pollution.

On June 7, more than 5,000 volunteers from all walks of life came together to participate in a large statewide coastal cleaning organized by SM Cares, SM Supermalls’ corporate social responsibility division, in honor of World Oceans Day 2025. Collectively, they removed an astounding 30,000 kilograms of trash from shorelines across the Philippines, demonstrating the positive effects that can occur when a community pulls together.

With gloves, sacks, and a shared mission: to protect the oceans that give us life, volunteers flocked to the coasts of Metro Manila, Luzon, Visayas, and Mindanao in support of this year’s theme, “WONDER: Sustaining What Sustains Us.”

 

Volunteers from SM City Manila assemble at the coastal cleanup site to remove marine waste and protect vital waterways in celebration of World Oceans Day 2025.

Stepping up for a cleaner tomorrow, volunteers from SM City San Lazaro join the coastal cleanup drive—picking up trash and protecting our shores, one piece at a time.

Showing the power of teamwork, volunteers from SM City Batangas and SM City Lipa come together to make waves of change for World Oceans Day 2025.

With gloves on and bags in hand, volunteers at SM City Lucena take part in SM Cares’ Coastal Cleanup drive, reaffirming their commitment to environmental stewardship and ocean conservation.

SM City Iloilo volunteers join hands with the local community of Brgy. Sto. Niño Sur, Arevalo in a coastal cleanup drive, working together to preserve the shoreline and promote environmental sustainability.

SM City Davao volunteers are out on the shore, turning dedication into action as they clean up the coast and care for the planet.

Beaming with pride, volunteers at SM City CDO Uptown and Downtown hold up the coastal cleanup banner, standing united as ocean defenders in celebration of World Oceans Day 2025.

Beyond fostering community collaboration and promoting environmental responsibility, SM Cares’ coastal cleanup initiative played a vital role in cultivating healthier environment, enhancing the overall quality of life for local residents, and contributing to the long-term preservation of marine ecosystems.

“The oceans sustain us every day, and now it’s our turn to give back,” said Engr. Liza Silerio, SM Cares Program Director for the Environment. “This coastal cleanup isn’t just a one-day event—it’s a symbol of our shared duty to preserve biodiversity and inspire action for a sustainable future, while bringing lasting positive impacts to the community by advancing healthier coastal spaces, and uniting people through shared environmental action.”

A National Movement for the Seas

From students and teachers to LGUs, NGO partners, employees, and security and janitorial teams, the cleanup drew a diverse wave of ocean defenders. SM Cares worked closely with local government units, environmental organizations, youth groups, and coastal barangays to stage cleanups across several major sites nationwide.

These collaborations not only ensured the success of the initiative but also highlighted the power of inclusive, community-driven action. Volunteers gathered to remove tons of waste from shorelines, raise awareness about marine conservation, and inspire long-term behavioral change toward environmental care.

Students, teachers, and partner organizations join forces with SM Cares during the Coastal Cleanup drive—demonstrating a shared commitment to environmental stewardship.

Demonstrating sustained commitment to protecting the environment, SM employee volunteers return to SM by the Bay to help protect the shoreline.

Building an #SMWasteFreeFuture

The June 7 cleanup is part of SM Cares’ broader sustainability vision through its #SMWasteFreeFuture campaign, which also includes weekly cleanups at SM by the BAY.

This May 2025, SM employee-led cleanups have mobilized a total of 279 volunteers, collecting over 4,493 kilograms of waste—highlighting their firm commitment to keeping our coasts clean on a weekly basis. These sustained efforts contributed to creating a safer, more enjoyable coastal spaces for customers, while encouraging a stronger culture of environmental volunteerism.

By actively lowering marine pollution and preserving ocean habitats, SM Cares’ Coastal Cleanup also promotes and aligns with a number of Sustainable Development Goals (SDGs) of the UN, most notably SDG 14: Life Below Water. Additionally, it supports SDG 17: Partnerships for the Goals through its cooperation with LGUs, NGOs, schools, and communities, and SDG 13: Climate Action by fostering community-led climate resilience and increasing environmental awareness.

SM Cares is committed to its goal of encouraging Filipinos to take action, one coastline at a time, and has two more significant cleanups scheduled for the year. Visit www.smsupermalls.com/smcares or follow @OfficialSMCares on social media for more information and stories about how you can join the movement.

 

 

 

 

Lifestyle, News

Hans Sy of SM Prime promotes private sector leadership in disaster resilience at the UNDRR Global Platform 2025

Hans Sy speaking in the 8th Session of the Global Platform for Disaster Risk Reduction (GP2025), organized by the UN Office for Disaster Risk Reduction and co-chaired by the Government of Switzerland.

Hans Sy, the chairman of the executive committee of SM Prime Holdings, Inc. (SM Prime), emphasized the importance of the private sector in disaster risk reduction (DRR) at the United Nations Office for Disaster Risk Reduction’s (UNDRR) 2025 Global Platform in Geneva, Switzerland.

Sy emphasized how companies may support the development of scalable, science-based resilience solutions while speaking on behalf of the Philippine private sector at the Ministerial Roundtable on “Accelerating Financing and Resilience.”

Private sector as a force multiplier in DRR

“Resilience strengthens businesses while safeguarding lives and communities,” Sy stated. “We know the government cannot do it alone. The private sector is ready to do more.”

Sy underscores the need for policies, incentives, and institutional support to scale up disaster risk reduction investments at the UNDRR Global Platform 2025.

He cited SM Prime’s integrated approach to DRR, which includes allocating a significant portion of project costs to disaster-resilient infrastructure and applying science-driven planning frameworks.

Sy also pointed to cross-sector initiatives such as the Adopt-a-City Program with the National Resilience Council and joint capacity-building programs with ARISE Philippines and the Department of Trade and Industry as examples of effective public-private partnerships.

Embedding resilience into core business strategy

In a High-Level Dialogue on scaling DRR financing, Sy outlined SM Prime’s approach to mainstreaming resilience across its developments. He highlighted features such as elevated mall structures, built-in rainwater catchment systems, and earthquake-resistant designs—solutions that have minimized disruption and enabled rapid recovery in the face of disaster.

“Disasters may be unpredictable, but their impacts don’t have to be,” he said. “We can—and must—prepare, mitigate, and adapt.”

The SM Mall of Asia Complex features a higher seawall and elevated design to guard against rising sea levels. (Inset) Deep, wide drainage channels—large enough to fit two buses side by side—further protect the area from storm surge flooding.

Call to scale resilience investment

Sy advocated for enabling mechanisms that include targeted incentives, institutional collaboration, and legislative assistance in order to increase DRR finance. “Financial, non-financial, and regulatory incentives are among the most effective ways to accelerate investment in resilience from the private sector’s perspective,” he said.

His comments emphasized how crucial teamwork, creativity, and long-term planning are to creating resilient communities. The standard for sustainable development in areas vulnerable to disasters is still being set by SM Prime’s leadership in DRR.

“Together, we can embed resilience to build a sustainable and secure future for all,” he concluded.

 

 

Lifestyle, News

The 38th Corporate Giveaways Buyers’ Show, including more than 100 exhibitors, opens today

 

July 2, 2025 – Today marks the formal opening of the 38th Annual Corporate Giveaways Buyers’ Show at the SMX Convention Center Manila, solidifying its position as the nation’s oldest business gift, premium, promotional, and office solution trade show.

This year’s event, which runs until July 4, features more than 100 booths from seasoned vendors as well as up-and-coming brands in the corporate giving sector. An amazing array of customisable products will be available for attendees to peruse, ranging from stylish desk accessories and cutting-edge computing devices to eco-friendly handouts and high-end executive gifts for elite clientele.

Attending the 38th Annual Corporate Giveaways Buyers’ Show today at SMX Convention Center Manila was a great reminder of how powerful thoughtful branding and client appreciation can be. With over 100 booths showcasing everything from stylish office essentials to sustainable and tech-forward gifts, I saw firsthand how creativity continues to evolve in the corporate gifting scene. It was both inspiring and practical—perfect for anyone looking to build stronger business relationships through personalized, meaningful tokens.

“Gone are the days when company giveaways were limited to the Christmas gift-giving season. Businesses now require year-round gift items such as event souvenirs, customer rewards, employee incentives, promotional tokens, and brand merchandise,” shares Raquel Romero, President of World Expos & Concepts Inc., the show’s organizer.

“This annual expo is truly a one-stop destination for organizations of every size to discover creative solutions tailored to their unique gifting needs,” she added.

A Legacy of Trusted Sourcing

Now on its 38th edition, the Corporate Giveaways Buyers’ Show has become a mainstay in the Philippine business calendar, trusted by procurement officers, marketing managers, HR professionals, and entrepreneurs alike. First launched with just 12 booths, the show has grown into an industry-defining platform where sourcing meets strategy.

In 2024, the global promotional products industry was valued at over $26 billion, with the Asia-Pacific region—including the Philippines—accounting for nearly $6 billion of that total. As businesses look for more meaningful ways to connect with clients, staff, and stakeholders, the demand for branded, useful, and lasting giveaways continues to grow.

The event caters to the rising need for year-round brand touchpoints, as companies seek items that go beyond tradition—think onboarding kits, loyalty tokens, trade event souvenirs, and high-impact promotional merchandise.

Who Should Attend

Ideal for marketing teams, procurement specialists, HR officers, event planners, and business owners, the show serves as a strategic sourcing venue—making it easy to compare options, assess quality firsthand, and speak directly with trusted suppliers. Whether you’re outfitting a major product launch or curating executive giveaways for clients, the show offers the convenience and credibility of dealing with established industry players under one roof.

Event Details

The SMX Convention Center Manila will host the Corporate Giveaways Buyers’ Show 2025 from July 2–4, from 10:00 AM to 7:00 PM. There is no admission fee.

You can register in advance at www.corporategiveawaysbuyershow.com, and walk-ins are welcome.

 

 

 

Food, Travel

SM Supermalls: What’s New? Discover What’s New in Cebu

June is a month of living in the present, with a number of chances for happiness and contentment on the horizon.

Being able to produce significant memories in the here and now, whether with loved ones or alone, is what makes life genuinely fulfilling. Making the most of today can help you live your best life, whether it’s enjoying delicious meals, acknowledging minor victories, or restoring the day after a demanding week.

Enjoy special moments and seize the opportunity to make joyful memories at SM Supermalls, located in Cebu.

Moments Worth Savoring at SM City Cebu

What better way to share special moments than over delicious food? Savor memorable dining experiences with these must-visit food destinations headlining this June and July:

  • Manam—finally opening this month, get ready to relish familiar yet innovative flavors with modern takes on Filipino comfort food and traditional dishes—including their signature Beef Short Rib Sinigang & Watermelon.
  • Ooma—the long wait for this Japanese-inspired restaurant is over! Known for its bold takes on Japanese dishes, food lovers in Visayas can enjoy Ooma favorites including the Hanger Steak, Aburi Mixer, Ebi Tempura, and more.
  • 8 Cuts Burgers—a casual restaurant serving a wide menu of burgers and sides, highlighting their custom-blended patties crafted from premium grade ingredients.
  • Mo’ Cookies—a dessert haven known for its ooey-gooey palm-sized cookies come in flavors like Chocolate Chip, South Cotabato Fudge, and Nutella Crinkle, among many others.
  • Din Tai Fung—a renowned Taiwanese restaurant chain celebrated for its expertly crafted xiaolongbao, along with a variety of authentic Taiwanese dishes.

Unwind and Treat Yourself at SM Seaside City Cebu

Meaningful moments don’t have to be grand—because joy can also come from small wins, small steps, and all the little things you do to show appreciation for yourself. Check out these freshly opened hangout spot:

After a long wait, the fast-growing Pickup Coffee has finally arrived at SM Seaside City Cebu with its first-in-SM premium café concept: Pickup Prime—offering elevated brews perfect for your productive lifestyle.

Whether it’s your very first collectible item or your first time trying out makeup, there’s joy and fulfillment in treating yourself to new things and fresh experiences. Reward yourself with these first-in-Cebu stores launching this June:

  • Geek PH—specialty toy and collectibles store, catering to pop culture enthusiasts, offering a wide range of action figures, blind boxes, and other unique items.
  • Issy—a Filipino beauty brand renowned for its vegan, cruelty-free, and skin-friendly makeup products, bannering items designed to be versatile, easy to use, and suitable for the tropical climate of the Philippines.
  • Premier Drip—a wellness lounge specializing in intravenous (IV) therapy opening their first-in-Cebu store, offering the magic of having an enhanced overall skin health, radiant glowing, and boosted immunity.
  • Bangkok Kitchen Express—a Thai restaurant bringing the authentic flavors of Bangkok to Cebu for the very first time.

Parisian Bistro at SM J Mall

Take your special moments to a classic French dining experience here in Cebu. Our discerning food lovers can look forward to the opening of Salon de Thé by The French Baker—a Parisian-inspired café featuring European pastries, gourmet teas, and bistro-style dishes.

What you do with each moment of your life is what matters. Enjoy yourself, make unforgettable memories, and take center stage with a plethora of joyful experiences available only at SM Supermalls in Cebu, ushering in a #NewEraOfFirsts.

For the most recent information and activities, remember to check www.smsupermalls.com or like and follow @smsupermalls on social media!

Lifestyle, News

The first-ever TESDA employment and skills matching expo is supported by SM Supermalls

Your IT-BPO career starts at SM Center Muntinlupa.

A job seeker reviews a list of job vacancies while a uniformed professional helps them with information at the SM Job Fair.

Working with the Department of Labor and Employment (DOLE), the Public Employment Service Office (PESO) Muntinlupa, the Muntinlupa Local Government Unit (LGU), the Technical Education and Skills Development Authority (TESDA), the Department of Trade and Industry (DTI) – Philippine Trade Training Center (PTTC), and the IT and Business Process Association of the Philippines (IBPAP), SM Center Muntinlupa will host the Jobs and Skills Matching Fair’s pilot on June 19, 2025. Jobseekers, especially those interested in the IT-Business Process Management (BPM) sector, can take advantage of this one-day event, which provides a simplified route from employment screening to skill development and reemployment.

The fair begins with an on-site job matching session, where walk-in and registered applicants can undergo interviews with participating companies. Qualified candidates may be hired on the spot, while “near-hires” will be referred to the Skills Hub for personalized consultations facilitated by DTI-PTTC.

Applicants can meet future employers at the first-ever Technical Education and Skills Development Authority (TESDA) Jobs and Skills Matching Fair in SM Center Muntinlupa on June 19.

At the Skills Hub, jobseekers will undergo a one-on-one evaluation using the Philippine Skills Framework (PSF). This identifies any skills gaps and recommends tailored training programs and career pathways. TESDA will then match these near-hires with accredited training institutions and available scholarship opportunities.

After completing their upskilling journey, participants will be reconnected with partner employers—ensuring a full-circle career pipeline from application to employment readiness.

While this launch is a low-key pilot, it signifies a major step forward in creating more responsive, skills-based employment solutions.

The Jobs and Skills Matching Fair represents a next-gen approach to job fairs—one that goes beyond resumes and job vacancies to focus on real-time skills-building and industry needs.

SM Job Fairs open real employment opportunities, with jobseekers like this landing roles on the spot.

Join the movement. Start something life-changing.

This isn’t just another job fair—it’s a one-stop opportunity hub. Aside from hundreds of job openings and on-the-spot hiring, attendees can access skills training, career guidance, and essential government services such as the Social Security System (SSS), Pag-IBIG, Philippine Health Insurance Corporation (PhilHealth), and the National Bureau of Investigation (NBI)—all in one convenient, accessible, and air-conditioned SM mall.

From interview to hired—SM Supermalls empowers jobseekers to land their dream roles.

Present yourself as your best professional self, update your CV, carry additional copies, and dress to impress. The beginning of your next great opportunity.

For complete schedules and updates, go to www.smsupermalls.com or follow SM Supermalls on Facebook.

 

Fashion, Food, Lifestyle

SM Supermalls: What’s New? Firsts in Metro Manila You Must See

During the month of June, follow your desire to try new things.

With these fresh and up-and-coming jewels on their way, have fun, be carefree, and let your imagination run wild. When you decide to view each day as a blank canvas, you have the ability to transform the ordinary into the extraordinary through immersive experiences, robust international cuisines, and unique fashion pieces.

With SM Supermalls, located in Metro Manila, you can enjoy the wonders of curiosity and discovery.

Variety & Great Options at SM Mall of Asia

With more options, you uncover more paths, opening doors to fresh experiences and delightful discoveries—whether it be trying out different meals at once or spicing up your everyday style!

Enjoy the diverse flavors of Japan at Kiwami: Japanese Master Kitchens, opening their first-ever SM flagship store soon—their biggest one yet! Offering a variety of authentic dishes all under one roof, indulge in an extensive dining experience and savor the best of Yabu (katsu), Ippudo (ramen), Hachibei (yakitori), and Hannosuke (tempura)—each offering their own distinct and authentic taste of Japan.

Meanwhile, our stylish go-getters can look forward to more soon-to-open stores, serving up options after options in everyday fashion and sportswear:

  • JD Sports—elevate your active lifestyle with impactful design and exclusive picks from top-performing brands. Britain’s leading retailer in street and activewear is bringing its first-ever store to the Philippines within the next few months.
  • 8 Seconds—an iconic Korean clothing brand is opening its first-in-PH store this July. Prepare to K-style your everyday look with trendy apparel ready to captivate you in under 8 seconds.

Magical Moments at SM North EDSA

Having the heart to wander rewards you with unexpected moments of magic. Give yourself the chance to experience those pleasant surprises and set out to explore these newly opened go-to destinations:

Space & Time Cube, the Philippines’ first immersive digital museum blending art and technology across multiple themed attractions, opened last May 16, extending its signature multi-sensory experience to our adventure seekers here in Quezon City. Their latest highlight, Fantasy Cinema, delivers an exhilarating 9D feature—combining virtual reality, motion simulation, and rich sensory effects to transport guests into an awe-inspiring cinematic world.

Meanwhile, Moon Hey—an engaging hot pot & grill restaurant—will launch their first-in-SM store this June, serving diners with their own satisfying dining experience by having individualized cooking stations and a customizable set of ingredients that revolves around the room.

Positive-impact Fashion at SM Megamall

Wander responsibly. And have a conscious effort  to care about the environment wherever your feet lead you. Make a fashionable statement with sustainable designs from VIVAIA—a rising gem in global footwear that recently opened its first in-mall store here in the Philippines. Offering a wide selection of on-trend shoes made notably from recycled PET materials, VIVAIA brings a commitment to eco-friendly footwear crafted for comfort, style, and responsible consumption.

German Flavors at SM Podium

Wandering is not complete without some time for relaxation, because the best part about taking a wondrous journey comes out when you’re having fun!

Savor the finest of German food while experiencing the epitome of good cheer. The world-famous German bier bar and restaurant Brotzeit, which has its roots in Singapore, just launched its first location in SM. It offers rich German beers and Bavarian fare in a warm and inviting setting that is excellent for a fun and relaxing evening. Savor a variety of dishes like pig knuckles, schnitzel, and sausage platters, all of which are expertly paired with beer, of course!

Unexpected moments of awe result from having an adventurous heart. Explore Metro Manila’s significant and intriguing attractions, and enhance your tales of exploration and wonder—only at SM Supermalls, which is ushering in a #NewEraOfFirsts.

For the most recent information and activities, remember to check www.smsupermalls.com or like and follow @smsupermalls on social media!

 

 

 

 

 

 

Lifestyle

Increasing readiness for disasters: SM enables the Incident Command System

SM Supermalls conducts Incident Command System workshops to strengthen emergency response through structure, coordination, and accountability.

Resilience is not only essential, but a way of life in a place like the Philippines, where earthquakes, typhoons, and other natural disasters are frequent. Because of its location in the Pacific Ring of Fire and the typhoon zone, the country is ranked regularly high in the World Risk Index. As a result, it faces problems that necessitate coordinated, innovative methods to disaster preparedness and response.

SM Supermalls is one of the pioneers in this regard, as seen by its ongoing investments in resilience-enhancing solutions that protect not only company continuity but, more crucially, the communities they serve.

Disaster resilience in the private sector has become increasingly crucial. Corporations have the capacity to create ripple effects both in terms of operational continuity and their influence on surrounding communities. For SM, a sustained and risk-informed approach to resilience ensures that when emergencies strike, response is swift, coordinated, and grounded in tested protocols.

A key initiative in this approach is the company’s very own rollout of the Incident Command System (ICS). Designed to provide a standardized structure for managing emergency response, the ICS originated in the United States and is widely recognized as an on-scene, all-hazard incident management concept. Through its unified hierarchy and clearly defined roles, the ICS ensures that different responders—from government agencies to private security teams—can act in sync. This leads to more efficient resource management, better communication, and a higher degree of accountability during high-pressure situations.

As part of the initiative, SM regularly implements emergency preparedness drills across its network of malls and consistently participates in nationwide efforts for disaster preparedness, such as the annual fire and earthquake drills led by the Bureau of Fire Protection (BFP). These efforts are complemented by support for the quarterly Nationwide Simultaneous Earthquake Drills led by the Office of Civil Defense (OCD) and the National Disaster Risk Reduction and Management Council (NDRRMC). These exercises include both employees and tenants, creating a culture of readiness that extends beyond corporate boundaries.

In addition, 79 SM Supermalls have been certified under the Business Continuity Management Systems—a reflection of the company’s structured and systematized approach to disaster risk reduction and recovery. This level of certification not only reflects internal diligence but also sets a benchmark for the broader business sector.

SM also has a dedicated resilience center, which operates as a centralized communications hub during large-scale disruptions. This facility coordinates with all SM malls to ensure rapid information flow and streamlined decision-making in the event of a national emergency.

SM’s collaborative approach to disaster resilience was also demonstrated during the 2024 Asia- Pacific Ministerial Conference on Disaster Risk Reduction in Manila. On the last day of the conference, SM City Clark became the focal point of an ICS demonstration attended by the United Nations Office for Disaster Risk Resilience and foreign delegates.

The event showcased a unified response involving mall management, the Clark and Angeles municipalities, the BFP, OCD Region 3, and NDRRMC. Together, they enacted coordinated procedures designed to enhance public safety, offering an up-close look at how integrated disaster response works in a real-world environment.

In preparation for the site visit, SM Supermalls partnered with ARISE Philippines, the Private Sector Alliance for Resilient Societies, to conduct an ICS workshop alongside the OCD. This training brought together heads of operations, human resources, security, and Information Technology from SM City Clark and nearby locators such as Park Inn Hotel. Facilitated by experts from the BFP and the Philippine Army, the workshop provided hands-on training in ICS protocol, further reinforcing the company’s commitment to capacity-building at the local level.

Participants of the Incident Command System workshop learn the chain of command and roles essential for managing emergencies.

 

 

 

The Incident Command System is showcased in an emergency simulation at SM City Clark during the Asia-Pacific Ministerial Conference on Disaster Risk Reduction.

Public and private sector teams implement the Incident Command System as the Bureau of Fire Protection showcases high-angle rescue at SM City Clark.

SM’s vision for resilience is expansive and continuous. Following the success of the Clark initiative, the company is now preparing to roll out the next phase of ICS workshops, beginning with SM Mall of Asia and expanding to regional malls across the country. This nationwide implementation reflects a long-term strategy that prioritizes safety, community cohesion, and operational readiness.

“By investing in frameworks like the ICS, SM Supermalls demonstrates that resilience is not a reactive measure but an ongoing commitment,” said SM Supermalls Vice President Engr. Liza Silerio. “In a landscape defined by environmental vulnerability, this commitment provides not only peace of mind but a tangible sense of preparedness for employees, tenants, and the public at large.”

SM is creating more than just safe spaces with proactive tactics and ongoing collaborations with the government and civil society. In keeping with its goal of making the Philippines more disaster-ready, it is also fostering a culture of resilience that uplifts individuals and safeguards communities in the face of adversity.

 

 

Lifestyle, News

Through inclusive resilience, SM Supermalls empowers the future of MSMEs

Micro, small, and medium enterprise (MSME) tenants and Department of Trade and Industry (DTI)-supported entrepreneurs gear up for resilience through SM Supermalls’ nationwide Business Continuity Plan workshops.

SM Supermalls champions resilience as a shared responsibility, empowering communities and micro, small, and medium enterprise (MSME) tenants nationwide.

Resilience continues to be a crucial component of SM Supermalls’ quest for sustainability. It becomes challenging to realize the goal of sustainable development in the absence of communities that are safe, secure, and prepared. For this reason, the corporation feels that fostering resilience is a duty to the enterprises and communities that make up the foundation of the economy as well as a matter of operational readiness.

Micro, small, and medium-sized businesses (MSMEs) are at the center of this effort. These companies are frequently the most susceptible to interruptions from both man-made and natural dangers. However, they are a vital component of the national economy, creating jobs, promoting regional trade, and maintaining livelihoods. Understanding their significance, SM Supermalls has made it a top goal to support the development of a robust MSME sector.

Across its network, close to 70 percent of SM Supermalls’ tenants are currently MSMEs. These businesses operate under unique lessee contracts that acknowledge their specific needs and challenges. To support them, SM not only provides space but also promotes an environment that values preparedness and long-term continuity.

Beyond providing retail spaces, SM Supermalls promotes micro, small, and medium enterprise (MSME) resilience through emergency drills and dedicated Business Continuity Planning (BCP) initiatives.

 

SM Supermalls’ most notable resilience initiative for its MSME tenants is a dedicated Business Continuity Planning (BCP) program launched in 2024. This capacity-building initiative enables businesses to develop tailored Business Continuity Plans and implement adaptive measures to reduce the impact of disruptions.

SM’s tenants are each provided with free access to 5GB of remote digital storage where they can securely store critical business documents such as their BCPs, permits, registrations, and insurance policies, among others. In the event of a disaster, access to these documents becomes seamless, allowing faster processing of insurance claims and a quicker return to operations.

To further scale its impact, SM Supermalls established a public-private partnership with the Department of Trade and Industry (DTI), formalized through a Memorandum of Agreement in 2024. Together with ARISE Philippines, a United Nations Office for Disaster Risk Reduction (UNDRR)-affiliated private sector alliance for disaster resilience, the partnership aims to ensure that 6,000 MSMEs have robust BCPs by the end of 2027.

Business continuity subject matter experts guide micro, small, and medium enterprises (MSMEs) in crafting their own Business Continuity Plans (BCPs) for their company.

The Department of Trade and Industry (DTI) – Bureau of Small Medium Enterprise Development and SM Supermalls representatives join together in disaster risk resilience awareness and business continuity for micro, small and medium enterprises.

This collaboration is led by DTI Regional Operations Group Undersecretary Blesila Lantayona and Bureau of Small Medium Enterprise Development (BSMED) Director Emma Asusano, alongside SM Supermalls’ Corporate Resilience Department. The shared goal is clear: to safeguard MSMEs nationwide through proactive preparedness.

One key feature of the initiative is the SM-DTI Calamity Recovery (CARE) Booth, activated during times of calamity. Located in malls with communities impacted by disasters, the booth serves as an accessible touchpoint for MSMEs needing post-disaster support—providing a practical and timely response mechanism that bridges the gap between public resources and private needs.

Additionally, in partnership with DTI, SM Supermalls frequently offers BCP workshops for MSMEs. Both SM tenants and DTI-assisted MSMEs are welcome to attend these sessions, which are held in centralized SM locations throughout different regions. The hazards posed by various disaster types are explained to business owners during these workshops, and they receive step-by-step guidance on creating their own business continuity plans. The sessions include the BCP testing and validation phase to guarantee practical application and efficacy, and these plans are customized to the particulars of their activities, including their location and nature.

Participants have one month to complete their BCPs, which need to be submitted to DTI after being approved by their company management. More than 1,500 MSMEs have received training since the program’s September 2024 inception, and more are planned for the upcoming months.

“Resilience is not built overnight, and requires education, commitment, and collaboration across different sectors. Knowing this, SM Supermalls continues to invest in long-term resilience not just for its business, but for the broader ecosystem of MSMEs it supports,” said SM Supermalls President Steven Tan. “In doing so, we are reinforcing the fundamental truth that sustainable progress is only possible when communities and businesses are prepared to face the challenges of tomorrow.”