VIYLine CEO Viy Cortez–Velasquez joins merchants and influencers at the caravan, reinforcing the brand’s commitment to uplifting MSMEs.
This September 17–23, the VIYLine MSME Caravan will descend at SM City Masinag, bringing its colorful display of local entrepreneurship and proudly Filipino goods to the east. SM Supermalls and VIYLine Group of Companies organized the caravan, which has grown to be a popular venue for MSMEs to exhibit their businesses in some of the busiest shopping centers in the nation. From fashion treasures, home needs, and gourmet faves to beauty and wellness necessities, consumers can expect to learn about the creativity, tenacity, and grit of Filipino business owners.
Members of the dance group Mastermind—Jepoy Pelingo, David Inere, Ericson Apelado, Cedrick Mateo, Emil Kristian, Raymund Arago, and Kristian Vienn Gonzalez—energize the crowd with a special performance during the caravan’s opening program. Mastermind is known for their viral dance covers and creative collaborations with local brands.
Toni Fowler, owner of FAB, and Vince Flores make their grand entrance at SM City Muntinlupa to show support for the VIYLine MSME Caravan.
Host Tita Krissy Achino (middle) and Even PH co-owners Venice Velasquez and Eve Castro show their support for fellow MSMEs during the caravan’s opening week.
At its previous stops around Luzon, such as SM City Dasmariñas, Bacoor, San Pablo, Santa Rosa, Calamba, Fairview, Cabanatuan, and Muntinlupa, the caravan has already created a stir, attracting excited crowds ready to meet influencer-entrepreneurs and support local brands.
“At SM, we are proud to partner with VIYLine in championing MSMEs by giving them spaces where they can thrive, connect with customers, and grow,” said Joaquin San Agustin, Executive Vice President, SM Supermalls. “The caravan has proven that supporting local is not just a trend, but a movement.”
Expect a lively week at SM City Masinag, complete with interactive booths, meet-and-greets with influencer-entrepreneurs, and budol-worthy deals that celebrate the best of Filipino MSMEs.
All eyes were on stage as VIYLine’s roster of influencer-entrepreneurs gathered for a special meet-and-greet at SM City Muntinlupa. Students, fans, and young shoppers filled the venue with excitement, eager to catch a glimpse of their favorite celebrities while celebrating the entrepreneurial spirit of the VIYLine MSME Caravan.
From September 17 to 23, you can catch the VIYLine MSME Caravan at SM City Masinag’s Upper Ground Level. Encourage local. Make purposeful purchases. Attend the VIYLine MSME Caravan to honor Filipino talent.
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