Monthly Archives

September 2025

Food

Cebu’s Top New Firsts: Must-Try Foods You’ll Want to Wait in Line for

Treat yourself to comforting flavors and welcoming new locations this month. These recently launched stores offer the ideal balance of comfort and pleasure, whether you’re craving a lengthy, fulfilling break or a quick, pleasant bite. Only at SM City Cebu can you unwind, rejuvenate, and enjoy the present.

  • Mo’ Cookies– Want a sweet snack to brighten your day? Indulge your cookie cravings at SM City Cebu with the latest sweet treats from The Moment Group.

This newest go-to spot serves up ooey-gooey, palm-sized favorites in all the flavors you love—from the classic Chocolate Chip to delightful surprises like the South Cotabato Fudge and Nutella Crinkle.

With cookies this good, Mo’ Cookies will definitely have you asking for Mo’!

  • 8Cuts Burgers – What makes the perfect beef patty? Chuck, rib eye, short rib, sirloin, brisket, hanger, flank—perhaps even oxtail. For your discerning palate, 8Cuts Burgers has got you covered!

Known for serving up flavors worth remembering, this latest opening from The Moment Group knows exactly what you deserve. With custom-blended patties, satisfy your burger cravings with the juiciest, most flavorful bite made just for you.

And don’t forget 8Cuts’ all-star sides—especially the crowd-favorite Onion Rings, because no burger experience is complete without them.

Enjoy the finest of Cebu’s lifestyle, including savory meals and sweet nibbles, exclusively at SM Supermalls, ushering in a #NewEraOfFirsts.

For the most recent information and activities, remember to check www.smsupermalls.com or like and follow @smsupermalls on social media!

 

 

 

September 9, 2025 by
Food

The best and newest restaurants in Metro Manila that you shouldn’t miss

What could be more satisfying than a full belly? Thanks to all of these brand-new, must-try restaurants that are the Metro’s main attractions, my heart is even more content.

The desires won’t go away in July as SM continues to open flagship shops and new firsts, and its restaurants are prepared to provide you with the greatest dining experiences possible. Every restaurant offers a different culinary experience that you won’t want to miss, from the most inventive meals to the freshest innovations. SM has everything you need to sate your cravings, whether you’re a foodie or just looking for something different.

From Artisan Hands To Your Everyday Moments

There’s a certain magic in food made with heart—from the slow preparation to the flavors that linger. Whether you’re craving comfort food or something new, SM Supermalls brings together a mix of dining spots where care and craftsmanship are always on the menu.

  • % Arabica at SM Podium– Expand your caffeine horizons with % Arabica. Featuring the finest Arabica coffee beans and a calm, minimalist decor. It’s the perfect spot to grab your drink to-go and snap a cute Instagram-worthy photo.
  • The Matcha Tokyo at SM Mall of Asia– Starting off fresh with its first flagship store, The Matcha Tokyo expands its presence here in Manila as it continues to deliver its proud selections of purely organic matcha, complete from beverages to desserts.
  • Hoshino Coffee at SM Mall of Asia– For our coffee lovers, inspire your everyday with some rich and aromatic tasting notes from Hoshino Coffee—featuring its signature hand-dripped blends and souffle pancakes. Enjoy your caffeine fix paired with desserts and dishes you’ll love.

Your Next Asian Craving Starts Here

Craving for some flavorful soup? How about some katsudon? Enjoy a month of tasteful feasts with these new Asian restaurants set to make the dining scene in SM City North EDSA and SM Mall of Asia more vibrant than ever.

  • Shaburo 21 at SM Mall of Asia– Delight in a solo hot pot experience with Shaburo 21—a stylish, single-serve shabu-shabu restaurant which opened their first-in-PH store. Originating from Korea, they offer a range of quality meat and fresh vegetables paired with their house-special sauces.
  • Katsudonya Saiko at SM City North Edsa– Experience the best katsudon in town at Katsudonya Saiko. With its upscale interiors and authentic Japanese flavors, you’ll feel transported to the Land of the Rising Sun with every lip-smacking bite. Oishii!

Your Food Favorites, Made Extra Special

We understand that you deserve the best—and that’s exactly what we’re serving: indulgent food in a great ambiance. Check out these newly opened and freshly upgraded restaurants at SM Aura and SM Mall of Asia.

  • Kiwami: Japanese Master Kitchens at SM Mall of Asia – Speaking of the best, the ultimate dining destination for everything Japanese cuisine just recently opened their biggest space yet, here at the SM Mall of Asia. Kiwami: Japanese Master Kitchens offer a variety of food options through their lineup of famous dining spots from across Japan. Featuring restaurants like Koyo, Yabu, Ippudo, Hannosuke, Hachibei, fully satisfy your cravings for Japanese food to your heart’s content.
  • Niku Niku Oh!! Kome at SM Mall of Asia – This new restaurant isa must-visit omakase-style hamburger steak chain centered on serving quality beef cuts directly imported from Japan—ground daily and prepared live
  • Burger & Lobster’s Terrace at SM Aura– Just a few months after launching their first home here in the Philippines, Burger & Lobster is here yet again with a new, soon to open addition to their restaurant—featuring its freshly opened, totally must-visit terrace area to enjoy your surf and turf combo at. Feel the obsessive vibe. Have your well-deserved dining moment, and dig into this fan favorite from London in the luxury of taking in an equally delicious view.

Hot pot? Favorites in Japan? Or a delicious lobster dish while admiring the scenery? We have everything you need, from affordable delicacies to upscale pleasures—only at SM Supermalls, ushering in a #NewEraOfFirsts.

For the most recent information and activities, remember to check www.smsupermalls.com or like and follow @smsupermalls on social media!

 

 

 

September 9, 2025 by
Lifestyle, News

Philippine Coconut Industry Trade is Highlighted by DTI and SM Supermalls

MSMEs take the spotlight | Local entrepreneurs showcase coconut-based products proudly crafted by Filipino hands

Highlighting one of the nation’s most recognizable and potent agricultural resources—the coconut—the Department of Trade and Industry (DTI) and the Philippine Coconut Authority triumphantly opened the 2025 COCONUTPhilippines Trade Fair at SM Megamall from August 28 to September 2.

The fair, which was organized in accordance with Republic Act No. 11524’s Coconut Farmers and Industry Development Plan (CFIDP), went beyond simply exhibiting goods; it evolved into a movement driven by coconuts that celebrated sustainability, creativity, and farmer empowerment.

Visitors found a wide range of culinary, wellness, and lifestyle items made by MSMEs and Filipino coconut farmers, demonstrating how the common coconut still opens doors and changes communities all over the country.

Sustainability Meets Innovation

From organic health supplements to biodegradable household items, the fair highlighted eco-friendly innovations that show how coconuts are shaping a more sustainable future.

Innovation with purpose | Eco-friendly coconut products highlight sustainability and green living.

“With support from DTI and SM, we’re able to reach more Filipino consumers and let more people discover our products. Kimes Foods today holds patents in 11 countries and distributes abroad.” – Dr. Priscilla Kimes, Kimes Foods (Cebu)

“Simula pa 2011, kasali na kami rito at full support talaga ang DTI sa amin. At kapag sa SM po ang trade fair, malakas talaga ang benta,” said Randy Pineda, President of the Association of Bamboo and Coco Crafts of Tiwi (Albay).

SM’s Strong Commitment to MSMEs

As a partner, SM Supermalls reaffirmed its commitment to supporting MSMEs by providing platforms that elevate local industries, create economic opportunities, and champion proudly Filipino-made products.

“By bringing together coconut farmers, artisans, and entrepreneurs under one roof, the COCONUTPhilippines Trade Fair not only strengthens the coconut industry but also empowers the communities behind it. SM Supermalls is proud to be part of this mission,” said Steven Tan, President of SM Supermalls.

Crafted with care | Artisans present creative coconut handicrafts that blend tradition and modern design.

The 2025 COCONUTPhilippines Trade Fair, which boasts more than 220 exhibitors countrywide, is a potent example of how public-private partnerships can promote equitable growth, support Filipino farmers, and forge a brighter future for MSMEs.

 

 

 

 

September 9, 2025 by
Lifestyle

The Bold New Era of SM Supermalls: Everything for You

From iconic destinations to evolved spaces, SM Supermalls is shaping malls that blend scale, innovation, and community for every Filipino.

SM Sta. Rosa (Yulo) in Nuvali coming 2026

In celebration of its 40 years as a leader in retail, SM Supermalls has a daring plan to build one flagship mall annually between 2026 and 2030, converting shopping centers into cutting-edge venues that serve as the backbone of regional expansion. In addition to these historic initiatives, SM is spending more than PHP150 billion on 12 new lifestyle malls and 16 significant redevelopments, guaranteeing that by 2030, its whole portfolio will transform into greener, smarter, and more people-centered travel destinations.

The way Filipinos connected, dined, and shopped was permanently altered by the 1985 launch of SM North EDSA. From that one idea, a nationwide network of 88 malls was born, holding thousands of local and international companies and drawing millions of people each week. As a shopping center, a reliable partner, a community builder, and a symbol of continuity for generations to come, SM honors this heritage today.

A Legacy Anchored on Trust

“At SM, we’ve always believed that success is shared,” said Steven T. Tan, President of SM Supermalls. “From the very beginning, SM was built on trust and relationships. We only win when our partners win.”

This philosophy has guided SM through decades of growth and transformation, from opening the country’s first supermalls to building nationwide retail destinations. Every milestone has been anchored on collaboration with tenants, partners, and communities. That same spirit of shared success continues to shape SM’s New Era vision, ensuring that the malls of tomorrow remain trusted spaces where people come together.

Flagship Destinations that Redefine Retail

Over the next five years, SM will deliver landmark flagship malls that serve as ecosystems combining shopping, dining, culture, and community in destinations that anchor regional economies. Planned projects include SM Sta. Rosa (Yulo) in Nuvali (2026), Harrison Plaza in Manila (2027), SM Malolos in Bulacan (2028), Cavite (2029), and Pasay (2030). These projects reflect SM’s ability to raise the benchmark for Philippine retail while remaining deeply rooted in local communities.

SM Zamboanga

SM Harrison in Manila

Beyond flagships, SM is modernizing existing malls with open-air promenades, lifestyle zones, and sustainable features. These redevelopments will make every SM mall more vibrant, green, and people-centered.

All For You

This vision reflects more than just physical expansion. It highlights SM’s long-standing ability to adapt, modernize, and introduce new experiences that matter to Filipino families. SM is evolving its retail ecosystem to be tenant-led, offering dynamic formats, personalized leasing, and collaborative platforms. Sustainability is a cornerstone, with smarter designs, renewable energy, and eco-conscious developments.

“This New Era is not about adding more malls,” Tan said. “It is about creating destinations that matter, modernizing the malls people already love, and ensuring every Filipino has access to world-class malling. Our promise is simple. Everything we do is all for you.”

SM La Union

He added, “Our vision is clear. We are building the next generation of malls for the next generation of Filipinos.”

With its reach, partnerships, and track record, SM is positioned to lead the next phase of retail and community development in the Philippines.

40 Years of Partnership

Over 4,000 exclusive partner-powered discounts are being offered countrywide to commemorate the milestone, making this SM’s largest shopping event to date. The accomplishment highlights SM’s distinct position as a business that has developed with its tenants and is still the most adored retail outlet, intricately interwoven into Filipino families’ everyday lives.

“For four decades, you’ve been with us every step of the way and for that, maraming salamat,” Tan said. “As we look ahead, we will keep evolving with you and for you. Because at SM, our success has always been shared.”

 

September 9, 2025 by
Lifestyle, News, Travel

2GO and CITEM Collaborate to Fuel Manila FAME 2025

L-R: Peter Joseph Tapang, Assistant Division Chief, CITEM; Marjo Evio, Department Manager, Service Business Department, CITEM; Atty Rowel Barba, Consultant, 2GO Group, Inc.; Leah Pulido Ocampo, Executive Director, CITEM; Faye Alonzo, Business Unit Head, 2GO Forwarding; Ethel Concepcion, Head of Corporate Marketing & Communications, 2GO Group, Inc.; Francis Chua, Business Unit Head, 2GO Travel.

The Center for International Trade Expositions and Missions (CITEM) has partnered with 2GO, the Philippines’ largest end-to-end logistics and transportation solutions provider, as a Business Solutions Partner for Manila FAME 2025, which will take place at the World Trade Center in Pasay City from October 16 to 18, 2025.

2GO will be able to provide logistical support to buyers and exhibitors at the nation’s leading design and lifestyle exhibition thanks to this cooperation. 2GO is ready to transport valuable and delicate goods safely throughout the Philippines and beyond with its services, which include customs brokerage, air, land, and sea freight forwarding, and maritime travel. Additionally, participants will be able to bring their products to the event and distribute them to local and foreign buyers or back to marketplaces around the country with the help of customized solutions.

“2GO is honored to partner with CITEM in supporting Manila FAME 2025,” said Faye Alonzo, Business Unit Head of 2GO Forwarding. “We recognize the importance of this event in showcasing Filipino creativity to both local and global markets. Through our logistics expertise, we aim to make it easier for exhibitors to participate, connect with buyers, and explore new opportunities.”

With exhibitors and visitors coming from all over the world, 2GO will support their journey by providing integrated logistics and sea travel services. This ensures both participants and their products reach Manila smoothly and securely.

As the export promotions arm of the Department of Trade and Industry, CITEM continues to champion local small- and medium-scale enterprises and artisan communities.

“With Manila FAME, our goal has always been to provide a global platform for Filipino craftsmanship,” said Leah Pulido Ocampo, Executive Director of CITEM. “Our partnership with 2GO ensures that participants have reliable logistics support throughout their journey, so they can focus on sharing their designs, products, and stories with the world.”

More than 5,700 people attended the 2024 Manila FAME return, which had 340 exhibitors and the best fashion, lifestyle, and home goods available in the nation. More than 10,000 customers, exhibitors, media, and industry professionals—including prominent figures in architecture, interior design, and hospitality—are scheduled to attend this year’s exhibition, which is likely to grow in size.

In addition to enhancing cooperation between regional businesses and international markets, Manila FAME 2025 will reestablish the Philippines as a sourcing location for premium, design-driven home, fashion, vacation, and interior goods.

Send an email to [email protected] for additional details on 2GO Forwarding.

For more information, please visit: www.citem.gov.ph.

For more information, please visit www.sminvestments.com.

 

September 8, 2025 by
Lifestyle, News

From September 17–23, the VIYLine MSME Caravan will arrive in SM City Masinag

VIYLine CEO Viy Cortez–Velasquez joins merchants and influencers at the caravan, reinforcing the brand’s commitment to uplifting MSMEs.

This September 17–23, the VIYLine MSME Caravan will descend at SM City Masinag, bringing its colorful display of local entrepreneurship and proudly Filipino goods to the east. SM Supermalls and VIYLine Group of Companies organized the caravan, which has grown to be a popular venue for MSMEs to exhibit their businesses in some of the busiest shopping centers in the nation. From fashion treasures, home needs, and gourmet faves to beauty and wellness necessities, consumers can expect to learn about the creativity, tenacity, and grit of Filipino business owners.

Members of the dance group Mastermind—Jepoy Pelingo, David Inere, Ericson Apelado, Cedrick Mateo, Emil Kristian, Raymund Arago, and Kristian Vienn Gonzalez—energize the crowd with a special performance during the caravan’s opening program. Mastermind is known for their viral dance covers and creative collaborations with local brands.

Toni Fowler, owner of FAB, and Vince Flores make their grand entrance at SM City Muntinlupa to show support for the VIYLine MSME Caravan.

 

Host Tita Krissy Achino (middle) and Even PH co-owners Venice Velasquez and Eve Castro show their support for fellow MSMEs during the caravan’s opening week.

At its previous stops around Luzon, such as SM City Dasmariñas, Bacoor, San Pablo, Santa Rosa, Calamba, Fairview, Cabanatuan, and Muntinlupa, the caravan has already created a stir, attracting excited crowds ready to meet influencer-entrepreneurs and support local brands.

“At SM, we are proud to partner with VIYLine in championing MSMEs by giving them spaces where they can thrive, connect with customers, and grow,” said Joaquin San Agustin, Executive Vice President, SM Supermalls. “The caravan has proven that supporting local is not just a trend, but a movement.”

Expect a lively week at SM City Masinag, complete with interactive booths, meet-and-greets with influencer-entrepreneurs, and budol-worthy deals that celebrate the best of Filipino MSMEs.

All eyes were on stage as VIYLine’s roster of influencer-entrepreneurs gathered for a special meet-and-greet at SM City Muntinlupa. Students, fans, and young shoppers filled the venue with excitement, eager to catch a glimpse of their favorite celebrities while celebrating the entrepreneurial spirit of the VIYLine MSME Caravan.

From September 17 to 23, you can catch the VIYLine MSME Caravan at SM City Masinag’s Upper Ground Level. Encourage local. Make purposeful purchases. Attend the VIYLine MSME Caravan to honor Filipino talent.

September 8, 2025 by
Fashion, Lifestyle

THE BEST & NEWEST FIRSTS IN METRO MANILA: Fashion + Lifestyle Trends You’ll Love

Are you eager to meet your new fixation? Maybe more excited to intensify your current ones even further? So, stop running errands on the weekends and prepare to add all these new crazes at SM Supermalls to your list of must-sees.

Thanks to all these new firsts and flagship stores in Metro Manila, we really have it all for you this July as we continue to provide you with top-notch shopping experiences.

Iconic Designs That Speak To You

Some works are simply designed to become a pop culture moment themselves, destined to redefine what we think about trends and the mainstream—and that’s what we call iconic! Be part of this moment and check out the newest store that has just opened at SM Supermalls.

From the MCU to the Star Wars franchise, to Jujutsu Kaisen and Demon Slayer, or even something as niche as Beverly Hills, 90210—whatever’s got you poppin’, we get it funkin’. Housing its first-ever store here in Southeast Asia, Funko—the sought-after collectible and pop culture brand—unlocks its first milestone in the region at SM Mall of Asia, offering exclusive product drops, all while promising an immersive retail experience like no other. From characters you love to franchises that have had you fixated for months, Funko has all the Pop! figures your collection needs.

Showcasing Your Lifestyle Through Fashion

What you wear isn’t just style—it’s self-expression. Whether you’re dressing for work, play, or that special moment, your fashion choices tell your story. At SM Supermalls, we make it easy for you to look and feel your best with a wide selection of world-class brands that help you live your version of the good life. From everyday essentials to statement pieces, everything you need to elevate your lifestyle is right here.

  • 8seconds at SM Mall of Asia– Want to emulate your K-pop idols’ incredible fashion taste? Say no more! At 8seconds—the first in the Philippines—you can style yourself with the latest Korean trends with comfortable ease. From subtle, neutral pieces to flashier, more colorful garments, you’ll step out looking ready for your next world tour!
  • JD Sports at SM Mall of Asia– Kickstart your active lifestyle with JD Sports—Britain’s well-received sportswear retailer—which opened its first-in-PH store at SM Mall of Asia, showcasing notable brands like Adidas, Nike, Under Armour, ON and Puma.
  • Another Sole at SM Megamall & SM Mall of Asia– Fall in love with timeless designs that’s made to compliment your every style, featuring flats from Another Sole. Comfort for any occasion, perfect for everyday—highlighting stress-tested leather soles and shoes altogether made sustainably, Another Sole will give you the confidence to walk miles with ease.
  • Bocu at SM Aura– Stand out effortlessly, featuring minimalist, classic, and slick 365-wears from Bocu—bannering classic styles for the modern individual, now open at SM Aura! From collections that go with your slow moments to functional workwear and pieces inspired by the simplicity of life. Embrace the beauty and power of less is more.

Metro Manila is about to get more exciting for you—only at SM Supermalls, offering you a #NewEraOfFirsts—with everything from pop culture icons to designs that inspire your lifestyle goals.

For the most recent information and activities, remember to check www.smsupermalls.com or like and follow @smsupermalls on social media!

 

 

 

 

 

 

September 8, 2025 by
Lifestyle, News

The Future of Sustainability Is Led by SM and DOST

Bringing Innovation & Business through SUSTEX 2025

SM Prime Executive Committee Chairman Hans T. Sy and DOST Secretary Renato Solidum seal their commitment to environmental stewardship at the launch of the first-ever SM Sustainability Expo.

The first SM Sustainability Expo (SUSTEX 2025) was formally held at the SMX Convention Center Aura in Taguig by SM Prime Holdings, Inc. through SM Supermalls, in collaboration with the Department of Science and Technology (DOST) and the ARISE Private Sector Alliance for Disaster Resilient Societies.

SM and DOST Leaders strike the Beat of Sustainability and lead the ceremonial Solidrum and angklung performance, symbolizing harmony and collective action at the inaugural Sustainability Expo 2025.

Over 50 exhibitors, representatives from government agencies, the commercial sector, the international community, and sustainability advocates gathered for the two-day event, which had as its theme “Innovation for Environmental Stewardship,” to present innovative solutions that promote a more resilient and environmentally friendly future.

Symbolic Opening: “Beat of Sustainability”

The Expo opened with the ceremonial “Beat of Sustainability,” led by DOST Secretary Renato Solidum and SM Prime Executive Committee Chairman Hans T. Sy, who together struck the Solidrum—a bamboo drum shell developed by the DOST – Forest Products Research and Development Institute (FPRDI).

They were joined by SM Supermalls President Steven Tan, SM Prime Vice President Jessica Sy-Bell, SM Supermalls Vice President Engr. Liza Silerio, and other dignitaries, who played the angklung, a UNESCO-recognized bamboo instrument. The performance symbolized harmony and collective action in advancing sustainability.

Leadership Perspectives

In his opening remarks, Hans T. Sy emphasized that sustainability lies at the heart of SM’s business and highlighted the importance of partnerships—“Public-private partnerships such as this show how science and business can unite to address some of the most pressing environmental challenges of our time. We encourage more of this as the private sector can provide support to projects by local scientists.”

Secretary Solidum echoed this view, noting that SUSTEX demonstrates how innovation and science can strengthen national resilience and drive a circular economy, as championed by similar DOST efforts.

“Through OneDOST4U: Solutions and Opportunities for All, we ensure that the science, technologies and innovations we develop are not just theories in journals or prototypes in laboratories—they are real solutions, accessible to businesses, communities, and every Filipino. This is also what we mean by Agham na Ramdam—science that is not distant; science that is felt, lived, and experienced by people in their everyday lives,” Solidum shared.

“My call is simple: enough talk. We’ve had summits, forums, declarations that fill up shelves and inboxes. What we need now is proof. Businesses must set their sights on real, tangible goals—not pretty brochures, not slogans, but numbers you can measure, promises you can check.”

Mr. Hans Sy and Ms. Jessica Sy-Bell and visit the DOST-AKO Packaging booth at SUSTEX 2025, underscoring their support for innovative and sustainable packaging solutions.

Engaged discussions take place at the PARMS booth during SUSTEX 2025, aboutas visitors learn collaborative solutions for recycling and materials management.

Innovation Marketplace: Over 50 Exhibitors

SUSTEX 2025 featured more than 50 exhibitors showcasing technologies, initiatives, and products that reflect Filipino ingenuity and global collaboration. Notable exhibits included SM Prime and SM GUUN’s “Waste-Free Future” campaign, which highlighted their joint initiative with Japan’s GUUN Environmental Company on advanced waste management.

ARISE Philippines showcased efforts to advance disaster resilience through private sector collaboration. The DENR’s Loop Forward Program promoted circularity and large-scale waste reduction. The DOST-FPRDI centerpiece featured sustainable Lalang Pandan furniture, essential oils from Philippine plants, and bamboo musical instruments. Meanwhile, the DOST-CHRG presented innovations in electric vehicle technology.

A panel discussion at the Ignite Stage during SUSTEX 2025 gathers experts to share actionable insights on sustainability and innovation.

DOST leaders engage in a Fireside Chat at the Ignite Stage during SUSTEX 2025, sharing perspectives on science-led development and collaboration.

A Catalyst for Action

Running from August 29 to 30, the Expo featured interactive sessions, product showcases, and knowledge exchanges. The event reinforced SM’s continuing sustainability roadmap, including its Waste-Free Future campaign and commitment to achieve Net Zero by 2040.

“May this Expo be more than an event. May it be a catalyst for collaboration, a hub for practical solutions, and a reminder that business can be a force for good—when guided by purpose, discipline and partnership,” Sy concluded.

By incorporating green design, energy efficiency, disaster resilience, and environmental stewardship into its 88 malls in the Philippines, SM Supermalls—one of Southeast Asia’s largest mall developers—is celebrating 40 Super Years of Evolving with Every You. This evolution aims to create inclusive spaces that enhance communities, support climate action, and guarantee a better, more sustainable future for generations of Filipino shoppers.

 

 

 

 

 

 

September 8, 2025 by
Food, Lifestyle

HIMBON’s Top 3 Must-See Events: The 39th Negros Trade Fair

Chef Cara Davis (Halong, Makati) – trained in Michelin-starred kitchensfrom New York to San Sebastián, she now fuses bold Asian flavors with her Mexican culinary background

Think uni toast with foie gras and crab aligue pave — just some of the inventive dishes she crafted, alongside many other culinary creations.

On August 26, 2025, two Negrense artists captivated the audience and took center stage during the media premiere of Himbon: The 39th Negros Trade Fair. Their names are worth mentioning. Their culinary offerings were a preview of what is possible: cutting edge, top-notch, and proudly Negrense!

Chef Luis Locsin (private dining star) – CIA-trained, with global stints from Jean Georges NYC to Bali, he now curates private dining. His charcuterie spread at the launch featured Negros blue cheese, Don Papa rum pâté. Proudly Negrense, globally trained.

Pâté en croute, and Casa del Formaggio Stracciatella, olive oil, and confit tomatoes

The flavors, style, and flare of Negrense history are being brought to SM Aura for the Negros Trade Fair’s historic premiere this year. The following are the primary reasons why foodies, fashionistas, and lifestyle enthusiasts shouldn’t miss these must-try experiences:

#1 Heritage Weaves, Modern Fashion & Accessories Handwoven Hablon, hand-smocked dresses, and chic tropical fibers reimagined for today’s wardrobe. Paired with striking local jewelry and artisanal accessories, these pieces prove heritage and modernity can walk the runway together.

#2 Handcrafted Home Finds From pandan to bamboo to buri—Negrense artisans transform natural fibers into elegant accents for your home. Discover design-forward décor and furnishings that bring timeless Negros craftsmanship into modern living spaces.

#3 Artisan Sweet & Savory & Pasalubong Stock up on flavors that define Negros: – From Mumshies’ delicacies to Virgie’s home-made mango tarts and pastries, plus savory favorites like the Ereneta-Manaloto’s bottled Chorizo de Bacolod and a lot more— Sweet or savory, these iconic bites are made for gifting—or for keeping all to yourself.

Experience More at HIMBON

HIMBON is a celebration of Negrense culture that goes beyond shopping. Enjoy locally produced wines and Don Papa rum while listening to live acoustic music, which brings the hospitality of Negros to the metropolis. Showcases of immaculate beaches, historic haciendas, and culinary tours—all of which offer an opportunity to experience Negros directly—will serve as inspiration for your next journey. Remember to take pictures of your #HimbonMoments as you go because every artisan booth and beautifully decorated nook has a story waiting for your feed. T

The fundamental meaning of HIMBON is “to gather,” and this fair is just that—a celebration of heritage, cuisine, and fashion that honors old customs and contemporary inventiveness.

  • Save the Date: Sept 23–28 | SMX Convention Center, SM Aura
  • Taste. Shop. Celebrate. Experience Negros like never before.

 

 

September 8, 2025 by
Food

This New Eastern Hangout Combines Play, Art, and Food in One Place

From global bites and steaming hot pot to bold mural backdrops and barkada game nights, this East-side hub is built for every kind of hangout.

Foodies, art lovers, and gamers—this new hangout spot in the EAST has something for every squad.

More than simply a gourmet paradise, the new East Wing at SM City East Ortigas is a lively hangout with everything from Neapolitan pizza and Okinawan beef to billiards matchups and art-filled nooks. This East-side attraction unites passions in one chic setting, whether you’re a foodie seeking out international flavors, an art fan searching for Instagram-worthy backgrounds, or a gamer looking for friendly battles at the Game Park.

For the Art Squads: The Glow-Up by Kiefsix

Increasing the element of coolness? Kiefsix (Kiefer Indiongco), an illustrator and creative director based in Manila, created enormous, vibrant murals on bare walls. His daring, basketball-inspired designs transform the East Wing into an open gallery that doubles as a hangout and an art crawl. Additionally, guests are given a playful tour of the area by EYO, a colorful, sun-inspired figure created by Kiefsix that is constantly Instagram-friendly and ready for selfies.

For the Foodies: A Passport of Flavors

The East Wing lineup reads like a culinary world tour:

Paris Baguette – Bakery brand from South Korea serving pastries and cakes.

Hoshino Coffee – Signature hand-dripped coffee and soufflé pancakes from Japan.

Du Hsiao Yueh – Taiwan’s iconic Dan Zai noodles.

Jiangnan Hot Pot and Grill – Authentic Chinese broths, meats, and sauces made for sharing.

Rossopomodoro – Neapolitan pizza and pasta straight from Italy.

Yappari Steak – Black Angus beef grilled on lava stones from Mount Fuji in Okinawa, Japan.

Nanyang – Singaporean staples like laksa and kaya toast.

Eat Pizza – Giant K-style pizza slices made for photos.

Kenangan Coffee & Zus Coffee – Bold brews from Indonesia and Malaysia.

BEBANG’s Halo-Halo – Fifteen playful takes on the Filipino classic.

And that’s not the full spread—you’ll also find crowd-pleasers like Sumo Niku, Pancake House, Mesa, French Baker, Super Bowl of China, Yummy Mala Pot, Yococo, Coco Fresh, Smashing Lemon, NYFD Fries, Gang Gang Chicken, and more. Basically, it’s your foodie passport without ever leaving Pasig City.

For the Gamers: Chill + Play at the Game Park

If your squad is equal parts foodie and gamer, the East Wing Foodcourt + Game Park is your sweet spot. After fiery Thai plates from Thaiwadee, ramen bowls from Buchiton, or K-cravings from Seoul Yummy, head to the Game Park to unwind with billiards, darts, or karaoke. It’s the ultimate fusion of dining and play—a barkada bonding formula that works every time.

And yes, other Food court staples also join the party: Sizzling Plate, Dingers, TEXMEX, Hey Fried Rice, Lechon Belly Kitchen, Potato Corner, Kohi Manju, Barcada and more.

Why It’s the Spot for Every Squad

The truth is that the East Wing is about creating memories across passions, not simply about food. It’s the kind of spot that fits your mood, whether it’s for game-time showdowns, barkada hotpot nights, coffee runs, or mural selfies. Every squad in the East turns to the East Wing as their go-to gathering place since EYO is there to make every visit more enjoyable.

Are You All Set to Hang Out? Hit your gaming streak, find your next culinary addiction, take mural selfies, and allow EYO to show you the more positive aspects of the East.

Follow along: #HangoutHereAtSMEast | #HangoutWithEYO SM City East Ortigas – East Wing

 

 

 

 

 

 

September 8, 2025 by