New subcompact sedan line includes TMP’s most affordable electrified model to date
With the launch of its newest model in the subcompact sedan segment, the All-New Toyota ATIV, mobility business Toyota Motor Philippines (TMP) is once again empowering Filipinos to take a daring step forward.
The All-New Toyota Ativ is positioned to offer a passenger car experience that is “elevATIVe,” notably with the addition of a Hybrid Electric Vehicle (HEV) variant, which is TMP’s most affordable electrified product to date. It complements Toyota’s longstanding competitor in the market, the Toyota Vios.
The All-New ATIV is made to accommodate young families looking for their first or second car as well as practical professionals, all of whom have changing needs. The ATIV combines contemporary technology, enhanced comfort, and everyday usefulness with Toyota’s renowned dependability, quality, and durability.
“The All-New Toyota ATIV is another statement of Toyota’s continued mission to bring electrified mobility within reach of more Filipinos,” shared Elijah Sue Marcial, Toyota Motor Philippines First Vice President for Vehicle Sales Operations. “We know choosing your first car, and an electrified model at that, can be a bold decision, so the ATIV makes it simple and easy by delivering modern HEV features, while providing peace of mind with reliability, safety, ease of ownership, and joy of use,” she added.
The All-New Toyota ATIV is packed with features that truly matter for daily drivers: fuel economy, ease of maneuverability, modern safety, and intelligent technology.
Smart Power, Seamless Performance
The new Toyota ATIV lineup features both hybrid and gasoline engine options. Leading the pack is the 1.5 HEV CVT, equipped with a 4-Cylinder, in-line hybrid electric engine, delivering a combined system output of 111 HP offers smooth acceleration, smart power delivery, and serene driving experience. Other variants are powered by efficient 1.3L and 1.5L gasoline engines with CVT or manual transmission options, offering a balance of performance and fuel economy.
Modern Design, Inside and Out
The Toyota ATIV’s exterior is enhanced with LED headlamps, rear sequential turn signals (HEV variant only), and a bold fastback silhouette design, ensuring a standout presence on the road. Inside, the cabin boasts elevated touches, including leather seats (HEV variant only) / Fabric Seats (G CVT, E CVT, and E M/T variant only), a 7” digital multi-information display, and up to a 10.1” Display Audio system with wireless Apple CarPlay® and Android Auto™ (HEV variant only). With a seating capacity of five and a bold yet practical footprint (4,425mm Long x 1,740mm Wide), the Toyota ATIV is the perfect balance of comfort, convenience, and compact city maneuverability.
Safety at Its Core
With Toyota Safety Sense (TSS), the Toyota ATIV offers safety features such as Pre-Collision System, Automatic High Beam, Lane Tracing Assist, Lane Departure Alert, and Adaptive Cruise Control (HEV variant only). All models include multiple airbags, ABS with Brake Assist, Vehicle Stability Control, Blind Spot Monitor and ISOFIX child restraint systems.
Other Features That Matter
- Electronic Parking Brake with Brake Hold (HEV variant only)
- Push Start and Smart Entry
- Wireless Charger (HEV variant only)
- Panoramic View Monitor (HEV and G CVT Variant only)
- Various options for Wheels and Tires (depending on selected variant)
The All-New Toyota ATIV comes in different variants and color options. SRP are as follows:
| ATIV 1.5 HEV CVT
Colors: Gray Metallic / Attitude Black Mica, Scarlet SE / Attitude Black Mica, and Platinum White Pearl / Attitude Black Mica |
PHP 1,198,000 Scarlet SE / Attitude Black Mica, Platinum White Pearl / Attitude Black Mica: PHP 1,208,000
|
| ATIV 1.5 G CVT
Colors: Gray Metallic, Scarlet SE, and Platinum White Pearl |
PHP 1,069,000 Scarlet SE, Platinum White Pearl: PHP 1,084,000
|
| ATIV 1.3 E CVT
Colors: Gray Metallic, Scarlet SE, Metal Stream Metallic |
PHP 980,000 Scarlet SE: PHP 995,000
|
| ATIV 1.3 E M/T
Colors: Gray Metallic, Scarlet SE, Metal Stream Metallic |
PHP 916,000 Scarlet SE: PHP 931,000
|
The All-New Toyota ATIV retail sales will start in October 2025 nationwide at your nearest dealership. Visit any Toyota dealership today to learn more about how you can be among the first to avail the All-New ATIV.
Come and see up close the all-new Toyota ATIV during the launch from October 24 to 26 at the BGC Amphitheater, High Street, Taguig City!
Owning the Toyota ATIV entails a comprehensive, worry-free driving experience both now and in the future, supported by the strength of The Toyota Choice, thanks to Toyota’s wide dealer network and after-sales service for maintenance, repairs, and accessories.
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