Entrepreneurs and partners gather at the MSME Summit 2025 hosted by Jobstreet by SEEK Philippines in partnership with SM Supermalls at the Music Hall of SM Mall of Asia.
Entrepreneurs, business executives, and important stakeholders were invited to the MSME Summit 2025 at the SM Mall of Asia Music Hall by Jobstreet by SEEK Philippines in collaboration with SM Supermalls. The occasion demonstrated Jobstreet and SM Supermalls’ joint dedication to empowering Filipino MSMEs and promoting sustainable growth for the country’s core industries. Ms. Dannah Majarocon, Managing Director of Jobstreet by SEEK Philippines, underscored the summit’s goal: promoting MSMEs as a driving force of the Philippine economy.
“SM aims to be a partner in every MSME’s success story.” Joaquin L. San Agustin, Executive Vice President for Marketing of SM Supermalls, reinforces SM’s commitment to supporting Filipino entrepreneurs as he delivers the inspirational message and accepts a Plaque of Appreciation from Ms. Dannah Majarocon, Managing Director of Jobstreet by SEEK, during the MSME Summit held at the Music Hall, SM Mall of Asia, on November 25, 2025.
Pasay City, November 12, 2025 — Jobstreet by SEEK Philippines, in partnership with SM Supermalls, welcomed entrepreneurs, industry leaders, and key stakeholders to the MSME Summit 2025 at the SM Mall of Asia Music Hall. The event showcased the shared commitment of Jobstreet and SM Supermalls to empower Filipino micro, small, and medium enterprises (MSMEs) and foster sustainable growth for the nation’s backbone industries. Ms. Dannah Majarocon, Managing Director of Jobstreet by SEEK Philippines, highlighted the summit’s goal: supporting MSMEs as a driving force of the Philippine economy.
“SM is not just a venue—it’s a partner in every MSME’s success story,” said Joaquin L. San Agustin, Executive Vice President for Marketing, SM Supermalls. “When MSMEs grow, the nation grows. Every small business that thrives represents a dream realized, a livelihood sustained, and a community strengthened.” SM’s own growth story mirrors that of its MSME partners. From a small shoe store in Carriedo to 88 malls nationwide, SM understands the value of small beginnings. “Almost 70% of our tenants are MSMEs—their success is the foundation of SM’s continued growth,” San Agustin added. Through the SM for MSMEs program, the company provides high-foot-traffic spaces, market access, and visibility to help entrepreneurs scale sustainably.
Ms. Arlynne Roa-Awayan of Asia Pacific College accepts her Plaque of Appreciation from Mr. Henry Jose “Joey” Yusingco of Jobstreet (right) by Seek Country Marketing head.
Key sessions addressed practical needs for MSMEs. Participants learned how to scale their first hire with Mr. Henry Jose “Joey” Yusingco of Jobstreet, explored AI applications for small businesses with Ms. Arlynne Roa-Awayan of Asia Pacific College, and received insights on logistics and operations from Lalamove PH, 2GO Travel, and DITO BizBayan. Ms. Life Dawn Cervero of TikTok guided attendees on smart marketing on a budget, while a panel from BDO, Maya, RCBC, BanKo, and Asialink shared finance hacks for sustainable growth.
Industry experts Ms.Flor Tanay of Lalamove PH, Mr. Francis John Cha of 2GO Travel, and Mr. Gabriel Cui of DITO of BizBayan present logistics and digital solutions designed to help MSMEs scale.
MSME Summit 2025 partners BDO, Maya, RCBC, BanKo and Asialink host a panel learning session tackling finance hacks for MSMEs
Participants were motivated by real-life examples of growing Filipino enterprises, such as Kay & Karl Santos of 1919 Chocolate. The Partner Passport Challenge and partner demonstrations strengthened learning, networking, and hands-on involvement.
Attendees make their rounds at the Partner Passport Challenge, visiting different booths to learn about hiring solutions, business tools, digital platforms, and partner services that support MSME growth.
The MSME Summit 2025 reiterated SM Supermalls’ dedication to Filipino entrepreneurship by offering partnerships, initiatives, and venues that support MSMEs in their efforts to grow, innovate, and prosper in a quickly changing economy.
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