TECNO injected strong launch-week excitement into the Manila leg of Earth Day Run 2026, organized by RUNRIO, held at the Mall of Asia Concert Grounds. The CAMON 50 Series became the highlight of one of the season’s most prominent public events, drawing over 15,000 participants and marking a significant milestone for the brand in the Philippines. As the biggest stop in the three-city series, the Manila leg showcased a strong alignment between TECNO’s flagship smartphone launch and RUNRIO’s nationwide sustainability initiative.
With thousands of runners, families, communities, and fitness enthusiasts coming together, TECNO turned the event into a dynamic platform for the CAMON 50 Series—demonstrating how the device is designed for movement, creativity, and capturing fast-paced, real-life moments.
One of the product’s standout features, Super-Zoom FlashSnap, was naturally brought to life in the event environment, where runners in motion, finish-line reactions, group celebrations, and high-energy community scenes created the perfect setting to demonstrate the CAMON 50 Series’ motion-capture capabilities.
Sarah Geronimo Leads the program and Experiences CAMON 50 Series
The Manila event became even more special with the presence of TECNO CAMON 50 Series ambassador Sarah Geronimo, who joined the activities and took part in the product experience, adding star power and greater public attention to an already highly visible launch-week activation.
Her appearance helped strengthen TECNO’s connection with Filipino consumers while further amplifying the CAMON 50 Series’ positioning as a smartphone built not only for imaging, but also for lifestyle, movement, and meaningful everyday moments.
Wearables Make Their Mark
Alongside the CAMON 50 Series, TECNO also showcased its growing smart lifestyle ecosystem through wearable products such as Watch NEO and FreeHear 2, reinforcing the brand’s push toward a more connected, expressive, and active user experience.
TECNO’s Commitment to the Planet and the Filipino Community
More than a sponsorship, TECNO’s participation in Earth Day Run Manila reflected a broader message about the role of technology in modern life — helping people capture better, live more actively, and connect more deeply with the moments and causes that matter.
“Earth Day Run Manila gave us the opportunity to bring the CAMON 50 Series into a space filled with energy, purpose, and real human moments,” said Jason Wong, Country Manager of TECNO Philippines. “It was the ideal setting to show how our latest smartphone and wearable products fit naturally into the lives of Filipinos who move, create, and live fully.”
Building on the strong reception in Manila, TECNO is set to carry its Earth Day Run momentum to Cebu on April 26 at SM Seaside City Cebu, further expanding the CAMON 50 Series narrative through more community-focused and high-impact experiences in the market.
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