Toyota Choice Campaign Brand Ambassadors, Ben&Ben, with the bz4X BEV (left) and the RAV4 LTD HEV (right)
Toyota Motor Philippines (TMP) has officially named Ben&Ben as the newest brand ambassadors for its Toyota Choice campaign, uniting one of the country’s most admired bands with a brand known for its long-standing reputation in trust, reliability, and innovation. The collaboration feels like a natural match, as the band members are actual Toyota vehicle owners, and their authenticity and values strongly reflect Toyota’s brand direction.
Ben&Ben, a Manila-based indie folk-pop group led by twin brothers Paolo Benjamin Guico and Miguel Benjamin Guico, rose to prominence in 2016 and has since become a significant presence in the Philippine music industry. Known for emotionally resonant tracks like Leaves, Pagtingin, Ride Home, and Kathang Isip, the band is also recognized for addressing meaningful topics such as mental health, social justice, feminism, and individuality through their music.
With the four pillars of the Toyota Choice campaign, the partnership also shines a light on what Toyota and Ben&Ben have in common: Toyota and Ben&Ben are brought together by shared values rooted in trust, connection, versatility, and innovation—each reflecting the pillars of the Toyota Choice campaign.
As a trusted brand, Toyota has become a name people return to over time, much like how Ben&Ben has earned lasting loyalty through consistent and sincere music that stays with listeners across different moments. In terms of genuine customer support, Toyota focuses on building relationships beyond the initial purchase, mirrored by Ben&Ben’s openness and meaningful engagement with fans that foster a deeper sense of connection.
As a one-stop shop, Toyota offers a wide range of mobility solutions suited to various needs and lifestyles, like how Ben&Ben’s music spans diverse themes and sounds while maintaining a clear identity. Through expert innovations, Toyota continues to refine its technology to enhance everyday driving, while Ben&Ben evolves its sound and storytelling with purpose: both moving forward with the shared goal of shaping a better future, one drive and one hit at a time. Together, these qualities give the campaign a more relatable and human feel, especially for younger audiences.
With Ben&Ben joining the campaign, TMP adds a fresh and relatable voice to Toyota Choice, one that speaks strongly to younger audiences while reinforcing the brand’s message of empowering Filipinos to make choices that matter.
Tap the link to discover why Ben&Ben chose Toyota Choice: Choose Your Ride Home with Ben&Ben | Toyota Choice
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