From weekly eye health lectures to free keratoconus screenings and affordable eyewear packages, the brand puts prevention and accessibility at the forefront this August
With eye health problems often going unnoticed until they start affecting daily activities, George Optical introduces its “Don’t Lose Sight” campaign this August 2026 in celebration of Sight Saving Month. The eye care provider encourages Filipino communities to be more proactive in caring for their vision by promoting awareness, regular eye checks, early detection, and timely treatment throughout the month-long initiative.
At the heart of the “Don’t Lose Sight” campaign is the reminder that good vision should never be taken for granted. It highlights how concerns such as childhood myopia, screen-related eye strain, dry eyes, blurred vision, and other eye conditions may develop gradually without immediately being noticed. By encouraging greater awareness and early eye assessments, George Optical hopes to help Filipinos take action before these concerns begin to affect their everyday lives.
Making eye health a priority
George Optical aims to promote awareness of responsible eye care while reinforcing its commitment to making professional, reliable, and affordable eye care and treatment accessible to more Filipinos. By supporting regular eye checks and greater awareness of possible warning signs, the campaign instills the value of identifying issues early on and pursuing professional guidance when needed. Combining public education with customer-focused programs and offers, the Don’t Lose Sight campaign has rolled out across George Optical’s channels and stores this month.
A key part of the campaign is the “Thank Your Eyes” Digital Campaign, inviting customers to share what they are most grateful to see through their vision. Turning personal experiences into a collective reminder about the significance of healthy eyesight, George Optical will feature select stories on its social media channels.
George Optical will also prioritize its free basic eye checkups available at its stores, alongside Eyecare 360, a more extensive service for customers seeking assessment of their overall eye health.
Bringing eye health education closer to communities
George Optical will host an Eye Health Lecture Series, featuring weekly YouTube educational sessions with Dr. Eileen Caubalejo, George Optical Professional Services Manager.
The sessions meticulously provide practical, accessible information about eye health. It also encourages viewers to pay closer attention to changes in their vision. By incorporating professional lectures and discussions into an accessible digital format, George Optical hopes to make conversations about eye care part of everyday health awareness.
The campaign also spotlights keratoconus, a progressive eye condition in which the cornea gradually becomes thinner and bulges outward. The condition may cause distorted or blurred vision that can worsen over time if left undetected.
Possible signs include frequent prescription changes, increased sensitivity to light, halos or glare, double or distorted vision, and difficulty seeing clearly even while wearing glasses. While these symptoms may have other causes, they point out the importance of professional eye examinations as vision changes occur.
To support greater awareness and early detection, George Optical practices at SM Megamall and SM Lanang Premier will conduct free Keratoconus Awareness Screenings every Wednesday from 6 p.m. onwards, by appointment.
George Optical recognizes the importance of accessible eye care and consistently includes affordable, quality eye checkups as part of its commitment to helping Filipinos take better care of their vision. Through its campaign, the brand continues to emphasize the value of regular professional eye examinations and offers packages this month to promote their advocacy on a community level.
The Perfect Pair Packages allow customers to experience stylish yet affordable eyewear equipped with lenses from ZEISS, one of the world’s most reliable names in optical technology.
The Perfect Pair Powered by ZEISS package starts at PHP 2,490 and includes frames, ZEISS lenses, and an eye checkup.
George Optical is also offering variable payment options through participating credit cards (BDO, Metrobank, Chinabank, Citibank, HSBC, UnionBank, and EastWest). Customers may avail of installment terms of 3, 6, 9, or 12 months, subject to minimum purchase requirements and applicable bank terms and conditions.
Senior citizens and persons with disabilities (PWD) may also enjoy a 20% discount, further expanding access to quality eye care and eyewear.
Together with its ongoing promotional offers, these projects are part of George Optical’s wider effort to make responsible eye care easy to access without undermining quality, expertise, or style.
A legacy built on care
George Optical delivers a complete eye care experience with stylish, affordable eyewear and reliable expert service, tailored for middle- and upper-income families, OFWs, and young professionals.
Every product and recommendation is grounded in genuine care, honesty, and expertise.
Unlike other optical retailers, George Optical puts customers’ needs first by recommending only what is genuinely beneficial to their vision. The brand is committed to providing quality eye care while making sure every peso spent delivers real value.
Don’t wait for vision problems to affect your daily life. Have your eyes checked today—because George Optical cares about your vision.
Schedule your eye checkup at George Optical.
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