Coca-Cola Philippines has introduced “Coke Natin ‘To,” a new campaign that pays tribute to the people, communities, and shared moments that have made the brand a familiar part of Filipino culture through the years.
Leading the campaign is a film featuring individuals across Coca-Cola’s nationwide value chain, including employees involved in producing and distributing its beverages, as well as sari-sari store and carinderia owners who make these products accessible to local communities.
The campaign showcases how Coca-Cola has become woven into the everyday lives of Filipinos, from family meals and roadside get-togethers to local fiestas, special celebrations, and meaningful moments shared with loved ones.
“Every bottle that reaches a Filipino home reflects the efforts of many people across our value chain,” said Chris Pesigan, President and Chief Executive Officer Coca-Cola Europacific Aboitiz Philippines. ” This campaign shines a light on their stories and contributions.”
The brand has also found its place in experiences that bring Filipinos together through music and culture. Coke Studio, for instance, provides Filipino artists with a platform to share their music and reach wider audiences while celebrating Original Pilipino Music. Coca-Cola Philippines is also present at local festivals across the country, reflecting the many ways the brand has become part of how Filipinos celebrate and create lasting memories.
This story also continues through Coca-Cola’s work with local partners and communities, including initiatives that support livelihood opportunities, community water access and bottle collection and recycling.
One such example is Tapon to Ipon, Coca-Cola Philippines’ nationwide PET bottle collection program, which encourages consumers to collect and properly segregate used plastic bottles for recycling. Through a growing network of collection hubs and local partnerships, the program helps make bottle recovery more accessible and keeps valuable materials in circulation.
“Coke Natin ’To celebrates the people who continue to make Coca-Cola part of everyday life in the Philippines,” said Banu Karakullukcu Cetin, president, Coca-Cola Philippines. “Every bottle has a story behind it, and these stories belong to the people who make, move, share, and enjoy Coca-Cola. We are proud to be part of these shared moments and to continue supporting the communities that have welcomed us into their lives.”
Ang kwento mo ay kwento rin namin, Coke Natin ‘To.
Get to know the people and inspiring stories behind Coke Natin ‘To. Catch the campaign film on Facebook and visit https://cokeurl.com/CokeNatinTo for more details.
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