Abi Marquez wearing the Hedley & Bennett apron
Managed by NYMA Talent Management, Filipino food content creator Abi Marquez has reached another international milestone as she partners with Los Angeles-based Hedley & Bennett in the brand’s first collaboration with a Filipino creator.
Popularly known online as the internet’s “Lumpia Queen,” Abi has grown a global following by transforming Filipino cuisine into fun, approachable, and widely shared content. She now extends her passion for Filipino food into a kitchen essential designed for home cooks, creators, and food enthusiasts worldwide.
The Abi Marquez x Hedley & Bennett apron marks a meaningful first for both Abi and the brand, celebrating Filipino creativity, culture, and pride through a piece designed to be worn in the kitchen and beyond.
“This collaboration means so much to me because it brings together two things I love: cooking and sharing Filipino culture with the world,” Abi shares. “I’ve always believed that the kitchen is one of the best places to tell our stories, and I hope this apron inspires more people to cook with confidence, creativity, and pride.”
Close-up detail shot of the apron design
Hedley & Bennett is known for creating high-quality aprons and kitchen workwear trusted by chefs, restaurants, and passionate home cooks. Through collaborations that span chefs, creators, artists, fashion names, sports leagues, and pop culture favorites, the Los Angeles-based brand has turned the apron into a canvas for personality, storytelling, and craft.
Its past collaborations include collections with Disney, Superman, MLB, NFL, ONE PIECE, Bob’s Burgers, Rifle Paper Co., LoveShackFancy, Made with Liberty Fabric, Star Wars, and Friends, alongside creator-led pieces with culinary names such as Kenji Lopez-Alt, Cassie Yeung, Nigel Kabvina, Chef Adam Libby, Food My Muse, and Chef Reactions. Now, Abi brings a distinctly Filipino story to that roster as Hedley & Bennett’s first Filipino collaborator.
For Abi, the apron is more than just kitchen wear. It is a tribute to the community that has supported her from her early cooking videos to her growing presence on the global food stage. Through her content, Abi has introduced Filipino flavors to audiences around the world, using familiar dishes, playful formats, and heartfelt storytelling to make Filipino cuisine feel both proudly local and globally exciting.
Abi cooking while wearing the apron
This collaboration arrives as Abi continues to earn growing international recognition for her work as a Filipino food creator. With millions of followers across various platforms and appearances on global stages, she has become one of the most prominent voices highlighting Filipino food culture in the digital space.
The Abi Marquez x Hedley & Bennett apron reflects that journey—from home cooking to the global stage, from everyday meals to cultural storytelling, and from one creator’s passion for Filipino cuisine to a worldwide community embracing that pride.
Product shot of the Abi Marquez x Hedley & Bennett apron
FOLLOW ABI MARQUEZ AND HER FOOD ADVENTURES ON: FACEBOOK | INSTAGRAM | TIKTOK | YOUTUBE | X
FOR MORE INFORMATION ON ABI MARQUEZ, PLEASE CONTACT: Karen Tumbali | [email protected]
To learn more about NYMA, visit nyma.ph
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