With Apl.de.Ap lending his global star power, Lustre takes audiences into a richly imagined world of Filipino tradition and contemporary visual edge
Nadine Lustre embraces a bold new chapter of self-expression with the launch of the official music video for “DONUTS,” featuring Black Eyed Peas member and global hip-hop icon Apl.de.Ap.
Rooted in Filipino history, spirituality, and fashion, the music video portrays the multi-talented artist as a warrior princess who boldly claims her strength, independence, and freedom in a world marked by oppression and lawlessness.
“The video connects to a bigger body of work, which explores transformation, stepping into your power, and becoming more comfortable with who you are,” Nadine Lustre explains. “I wanted that world to feel rooted in being Filipino, with influences subtly woven in setting, style, and imagery.”
With Nadine Lustre at the helm of creative direction, the visuals reflect her newfound pride in embracing one’s identity and roots. Set against open fields and grasslands in a fictional countryside, the “DONUTS” MV reimagines pre-colonial motifs with a modern, dystopian edge.
For the award-winning actress-singer, however, creative ownership doesn’t necessarily mean working alone. She opened up about assembling a production team that helped translate her ideas into a fully realized visual spectacle.
“Everyone brought their own perspective, from the styling and production design to the movement and how everything would look on camera,” Lustre reveals. “I enjoy being hands-on, but I also love seeing people take an idea and add something I wouldn’t have thought of. So much of what makes the video special came from that exchange. It really was a collective effort.”
Despite their different backgrounds, Apl.de.Ap admires Lustre and her team’s commitment to experimentation and collaboration. He specifically praised the cinematic world of “DONUTS,” noting how its visual language complements the song’s larger-than-life energy.
“I love the video,” Apl.de.Ap shares. “It’s so mythical. Nadine and the team have such a unique lens.”
The “DONUTS” music video reflects Nadine Lustre’s ongoing evolution as an artist, placing identity, self-expression, and creative freedom at the heart of her latest work. Featuring Filipino-inspired elements and a daring visual style, the MV signals a more fearless and experimental direction for her future projects.
Nadine Lustre’s “DONUTS” is now streaming worldwide on all major digital music platforms through Cool Girl Records. The official music video is also available to watch here.
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