Automotive

 Drive Home the Yaris Cross V CVT in Scarlet Red and Enjoy Up to PHP 75,000 Worth of Benefits—Plus Deals on Other Models! 

With intriguing offers and promotions on its well-liked portfolio of automobiles, Motor Philippines (TMP) is getting off to a great start in 2025.

Financing Options That Are Appealing

With a brand-new Yaris Cross, start the year off right! The Yaris Cross 1.5 V CVT in Scarlet Red is available under the Pay Low option for as little as PHP 195,300 per month. With no chattel mortgage and 60-month payment terms, this option gives clients free insurance for the first year, free LTO registration for three years, and down payments as little as 15%.

Those that decide to purchase this Yaris Cross variant in straight cash will get as much as PHP 75,000 worth of benefits on their new unit. 

The Yaris Cross 1.5 G CVT variant is also available at a downpayment of PHP 13,220 under the Pay Light option, offering customers with low monthly plans with 50% downpayment at 60 months amortization. 

For those wanting to start the new year in style, customers that opt for the Veloz 1.5 V CVT can get a PHP 30,000 discount when they pay in straight cash or pay PHP 13,139 monthly under the Pay Light option. 

Customers seeking an electrified daily driver can consider the Corolla Cross 1.8 G HEV CVT variant for a downpayment of PHP 15,796 under the pay light option.  

Free Periodic Maintenance for Toyota Models 

As the holiday season comes to an end and regular routines resume, keeping vehicles in optimal condition is essential to ensure safety on the road. 

As part of Toyota’s commitment to road safety, Toyota is offering a FREE periodic maintenance service (PMS) until the 20,000 KM check-up for all brand-new Raize, Veloz, Rush, and select variants of the Vios, Avanza, Innova, Fortuner and Hilux.  

The free PMS may be availed within 36 months from the release date of the vehicle as long as customers don’t miss any maintenance from 1,000 to 20,000 KM. 

Trade-in Rebate, Insurance and a Discounted Service for Tamaraw Owners 

Looking to elevate your new year’s resolutions?  Get a PHP 25,000 rebate when you trade in your old Vios, Innova, Fortuner, or Hilux for a brand-new Wigo, Yaris Cross, or Zenix V CVT. Alternatively, get a PHP 15,000 rebate when you trade in your old Vios, Innova, Fortuner, or Hilux for a brand-new Rush, Raize, Avanza, Veloz, Fortuner, or Hilux. 

A PHP 15,000 rebate is also available for those who will trade in their old Wigo, Rush, Raize, Veloz or Avanza for a brand-new Wigo or Vios, or PHP 10,000 rebate when you trade in your old Wigo, Rush, Raize, Veloz or Avanza for a brand-new Rush, Raize, Avanza, Veloz, Fortuner and Hilux. 

Hold on—there’s even more! Trade in your old Lite Ace or Hilux and score an incredible PHP 20,000 rebate toward your brand-new, next-generation Tamaraw! This is your chance to upgrade in style and save big! 

This rebate can be used as a cash discount for the purchase of the brand-new unit. It may also be used to purchase Toyota Genuine Accessories.  

All brand-new Wigo, Veloz, and select variants of the Vios, Avanza, Innova, Fortuner and Hilux are also entitled to a free one-year comprehensive insurance provided by Toyota Insure when purchased during the promo period. 

The free one-year insurance covers 24/7 personal accident, passenger auto personal accident, three-year CPTL, own damage (OD), loss/theft, excess bodily injury (EBI), property damage (PD), acts of nature (AON), and includes emergency roadside assistance. 

A P1,200 Service Discount Voucher is available to owners who purchased the Tamaraw between December 2024 and January 31, 2025, for nine periodic maintenance services. services (PMS) with a 1,000–40,000 km range. This coupon guarantees lower maintenance expenses, which makes it simpler for Owners of Tamaraw automobiles should maintain them in a roadworthy state. This promotion is available at all Toyota dealerships across the country for 48 months following the vehicle’s debut date.

Promo is only available from January 14 to January 31, 2025. See the whole details, deals, and vehicles that are taking part here: https://toyota.com.ph/promos/ToyotaHolidrives 

DTI Fair Trade Permit No. FTEB-211583 Series of 2025 

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Toyota Motor Philippines announced the 11th season of the TOYOTA GAZOO Racing Philippine Cup.Gear up for another year of pushing the limits for better as Toyota Motor Philippines unveils the dates of 2025 Toyota Gazoo Racing Philippine Cup:

• Race Weekend 1: Match 20 – 22
• Race Weekend 2: May 16 -18
• Race Weekend 3: August 7 – 9

To learn more about TOYOTA GAZOO Racing Philippines, visit https://www.toyota.com.ph/tgrphilippines. 

For the latest updates on Toyota Gazoo Racing Philippines, follow on Facebook, Instagram, X and Youtube.

Customers may drive home the latest versatile vehicle from Toyota for as low as 10% downpayment

Some of the first owners of the Next Generation Tamaraw from Toyota Shaw

Earlier this month, authorized dealerships of the top mobility business Toyota Motor Philippines (TMP) started delivering the first Next Generation Tamaraw vehicles to consumers, beginning the Filipino people’s nationwide “Abante, Posible” adventure.

TMP’s response to the ever changing demands of Filipino families and companies is the Next Generation Tamaraw, which was introduced in December. In particular, its standard variants—the Dropside, Utility Van, and Aluminum Cargo—provide MSMEs with the workhorse they require to progress toward new opportunities.

The Tamaraw, which is based on Toyota’s global IMV platform, is now offered in diesel versions. The 2.4 Dropside DSL M/T starts at P937,000. Gas versions will be offered later.

Now with the Tamaraw in the hands of customers, TMP is elevating the ownership experience with exclusive value chain offerings: 

1. Service Discount Voucher for Periodic Maintenance Service (PMS) up to the 40,000KM check-up 

Customers who purchase the Tamaraw between December 2024 to January 31, 2025 are entitled to a P1,200 Service Discount Voucher, which can be applied to up to nine PMS between the 1,000 KM and 40,000 KM check-up. 

The voucher ensures discounted maintenance costs, making it easier for Tamaraw owners to keep their vehicles in optimal condition. 

This offer is valid at all authorized Toyota dealerships nationwide within a 48-month period from the date of release.

• Trade-in Promo  

Customers can trade in their old vehicle for a brand-new Tamaraw and enjoy rebates of up to P20,000. The rebate may be used as a cash discount or for purchasing Toyota Genuine Accessories, adding even more value for Tamaraw buyers.  

• Special Financing Offer 

TMP makes Tamaraw ownership even more accessible with a special financing offer of 10% downpayment and the option to choose between weekly or monthly payments. 

Customers interested in the Tamaraw Dropside, for example, can get the vehicle for a downpayment of only P93,700 with a weekly payment of P4,629.75. 

• Variant: Tamaraw 2.4 Dropside DSL M/T 
• SRP: P937,000 
• Downpayment: P93,700 
• Weekly Payment (based on 10% DP): P4,629.75 

These offers promise maximum value for Tamaraw owners, cementing Toyota’s continued commitment to helping Filipino families and businesses access reliable and versatile mobility solutions. 

During the nationwide kick-off launch in December, the diesel variants, as well as various conversions, were displayed to highlight the customizability of the Tamaraw. More than 100,000 visitors came to see the displays, which were spread across eight locations nationwide, from San Fernando City, Pampanga in North Luzon, to Quezon City and Makati City in Metro Manila, Sta. Rosa City, Laguna in South Luzon, Cebu City in Visayas, and Davao City and Cagayan De Oro City in Davao. 

The Food Truck, Camper RV, and Mobile Van were among the conversions on exhibit; these vehicles can be bought straight from approved Toyota dealerships.

Customers can visit https://www.toyota.com.ph/next-generation-tamaraw or contact their local Toyota dealership to find out more information on the Next Generation Toyota Tamaraw.

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Amazing deals on the Corolla Cross, Yaris Cross, and more await

Toyota Motor Philippines (TMP) keeps spreading holiday pleasure by offering discounts on its well-liked cars.

Take the family on a Christmas vacation in a brand-new Corolla Cross! Use the Pay Low option to purchase the 1.8 V HEV model with a PHP 264,450 down payment. With no chattel mortgage and 60-month payment terms, this option gives clients free insurance for the first year, free LTO registration for three years, and down payments as little as 15%.

Customers will receive a PHP 60,000 discount on their new unit if they choose to pay with cash.

The Pay Light option, which provides clients with affordable monthly plans with a 50% down payment at 60 months amortization, also offers the 1.8 G HEV model for a monthly payment of PHP 15,796.

For those looking for a first car as a way to celebrate the year’s milestones, the Yaris Cross 1.5 V CVT in Scarlet Red is available at a downpayment of PHP 195,300 under the Pay Low option. Those who will pay in straight cash, meanwhile, will get a PHP 50,000 discount.

The 1.5 G CVT variant can also be availed at a monthly payment of PHP 13,220 under the Pay Light option.

Customers looking for an electrified daily drive can consider the S HEV variant of the Yaris Cross. This variant offers a PHP 100,000 discount for those who will purchase through straight cash.

Free Periodic Maintenance

With more people on the road for the holidays it is recommended that vehicles are always in top shape to prevent any accidents.

To help customers get into the habit on bringing in their vehicle for maintenance, Toyota is offering a FREE periodic maintenance service (PMS) until the 20,000 KM check-up for all brand-new Raize, Veloz, Rush, and select variants of the Vios, Avanza, Innova, Fortuner and Hilux.

The free PMS may be availed within 36 months from the release date of the vehicle as long as customers don’t miss any maintenance from 1,000 to 20,000 KM.

Trade-in Rebate, Insurance and Warranty

It’s the season of giving, so what better way to surprise loved ones than with a new and elevated ride. Toyota owners who will trade in their Vios, Innova, Fortuner or Hilux for a brand-new Wigo, Yaris Cross or Zenix (Q HEV not included) will get a PHP 25,000 rebate. Meanwhile, those who opt for a new Rush, Raize, Avanza, Veloz, Fortuner or Hilux will get a PHP 15,000 rebate.

This rebate can be used as a cash discount for the purchase of the brand-new unit. It may also be used to purchase Toyota Genuine Accessories.

All brand-new Wigo, Veloz, and select variants of the Vios, Avanza, Innova, Fortuner and Hilux are also entitled to a free one-year comprehensive insurance provided by Toyota Insure when purchased during the promo period.

The free one-year insurance covers 24/7 personal accident, passenger auto personal accident, three-year CPTL, own damage (OD), loss/theft, excess bodily injury (EBI), property damage (PD), acts of nature (AON), and includes emergency roadside assistance.

All brand-new Vios G and XLE bought from authorized Toyota dealerships also get a warranty coverage of five years or 150,000 KM, whichever comes first.

With Toyota, make every journey in December a joyous occasion. The promotion is only valid from December 12 until December 31, 2024. Visit this link to see the complete terms, deals, and models involved: https://toyota.com.ph/promos/ToyotaHolideals 

Permit No. for DTI Fair Trade. 2024’s FTEB-209493 Series

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Filipino paralympic swimmer pushes for cleaner waters through collective action from volunteers from all over the country 

Ernie Gawilan takes a group photo with volunteers from Toyota Motor Philippines, Toyota Davao group and representatives from Samal’s City Environment and Natural Resources Office 

Last December 14, 2024, Toyota Motor Philippines (TMP) and Paralympic swimmer Ernie Gawilan successfully wrapped up the “Start Your Impossible” National Coastal Cleanup and Mangrove Planting Day. The event, which took place in 33 different sites throughout the Philippines, supported Gawilan’s social commitment as a Global Team Toyota Athlete (GTTA) by encouraging communities to combat coastal pollution and preserve marine ecosystems.

Under the direction of the local government unit and environment departments, the event, which involved 1,302 volunteers from Toyota Motor Philippines and the Toyota dealer network, emphasized the need of protecting marine ecology and addressing the urgent problem of coastal pollution.

The volunteers gathered 789 bags of garbage and plastic waste. 10,354 mangrove seedlings were planted in conjunction with the cleanup activities, which helped to restore vital mangrove forests in a number of coastal villages.  

Volunteers are seen collecting trash and planting mangrove trees along the muddy shorelines 

Ernie Gawilan, an Asian Para Games gold medalist and a proud Davaoeño, played an instrumental role in rallying the community for a cleaner future. This event holds dear to him, as Samal Island is the place which shaped him to become the athlete that he is today.  

This activity is part of Ernie’s project under Toyota’s global “Start Your Impossible” program which empowers athletes not only to pursue sports excellence but also to become advocates for social good. For Gawilan, championing cleaner waters and driving environmental awareness have become central to his mission of creating meaningful change beyond sports. 

Ernie Gawilan joins in on planting mangrove seedlings 

“Nagpapasalamat ako sa Toyota family sa pagtulong sa akin sa pagtatanim at coastal cleanup ngayong araw (I am grateful to the Toyota family for helping me with the tree planting and the coastal cleanup today),” Ernie Gawilan shared in his speech at the Samal Island site of the nationwide activity. “Sana marami akong na-inspire, at pagtulungan natin na ma-preserve ang kalikasan natin, lalo na ang dagat, kasi dito po ako nagsimula (I hope I have inspired many, and let us work together to preserve our environment, especially the ocean, because this is where I started),” he added.  

Volunteers, including Ernie Gawilan, continue to pick up the trash along the shorelines of Samal, Davao 

“Ernie is a dual hero, we have also been working alongside him in championing cleaner waters through various cleanup and planting projects” Shared Elijah Sue Marcial, TMP Vice President for Network Sales & Systems Cluster. “This advocacy was chosen personally by Ernie as a way to give back to the communities that supported him toward his dreams” She added. 

Three mangrove seedlings must be planted to allow at least one to thrive 

“All of us who work for Toyota are very proud that Toyota has always worked with stakeholders and communities to give back and to Inspire,” Shared Denise Lim, President of Toyota Davao Inc. “Today, we are here to continue on Toyota’s Environmental efforts together with a truly remarkable and inspiring guest of honor,” She added. 

Additionally, a volunteer from Toyota Davao City Inc. shared his thoughts on Ernie’s Mission for cleaner waters: 

“Malaki and naiambag niya sa coastal cleanup at pagtatanim ng mga bakawan (He made a significant contribution to the coastal cleanup and the planting of mangroves),” A Volunteer from Toyota Davao City Inc. Shared. “Dahil sa kanyang dedikasyon at malasakit sa kalikasan, nagawa nating sama-samang maglinis at magtanim para sa mas maayos at mas luntian na hinaharap (Because of his dedication and care for the environment, we were able to clean up and plant together for a better and greener future),” he added.  

Toyota Albay group at Sitio Bagong Silong 

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Leading mobility company inspires Filipinos to advance toward limitless possibilities with new commercial vehicle built for their needs

(L-R) Toyota Motor Philippines (TMP) First Vice President for Vehicle Sales Operations Danny Cruz, TMP Senior Vice President Masahiro Haoka, TMP President Masando Hashimoto, TMP Vice Chairman Dr. David Go, Toyota Motor Asia Regional Executive Chief Engineer Jurachart Jongusuk, and TMP Executive Vice President Jing Atienza

The Next Generation Tamaraw was formally introduced by Toyota Motor Philippines (TMP) at a lavish ceremony that took place concurrently in eight sites around the country. A new era of transformative mobility was introduced to audiences in Makati City, Quezon City, Pasay City, Pampanga, Laguna, Cebu City, Davao City, and Cagayan de Oro City, as well as those watching via the online livestream, when the mobility company unveiled the various forms and conversions of its new commercial vehicle.

Because of its high quality and adaptable design, the Toyota Tamaraw is a well-known brand that has been associated with dependability and longevity for many generations of Filipinos. In response to the ever-evolving needs of the Philippine market, TMP has created the Next Generation Tamaraw, redesigned for the current day as a multi-purpose people and products mover both for commercial and personal use. At the Toyota Motor Philippines facility in Santa Rosa, Laguna, it is manufactured locally.

The Next Generation Tamaraw: Built for the New Era

The Next Generation Tamaraw is a true testament to Toyota’s commitment to people empowerment and nation-building by delivering innovations while staying true to its roots. It is built on Toyota’s global IMV platform, retaining the same DNA as the Tamaraw that plied Philippine roads in the 1990s and early 2000s. As the Philippine market continued to evolve, so did the needs of various enterprises and individuals, leading to the development of the Next Generation Toyota Tamaraw.

TMP President Masando Hashimoto

“We sat down and communicated with potential customers to ask what they look for in the Tamaraw. Hearing their comments and requests face-to-face regarding our vehicles inspired and reminded me and our team to make ever-better cars,” shared TMP President Masando Hashimoto during the grand launch.

Available in diesel and gas variants, the Next Generation Tamaraw offers multiple body styles for different passenger and cargo requirements. The diesel variants are powered by a fuel-efficient 2.4L 2GD-FTV engine tailored for heavy-duty tasks, while the gas variants are equipped with a reliable 2.0L 1TR-FE engine.

2.4 Utility Van DSL M/T LWB variant

During the grand launch, various configurations of the Next Generation Toyota Tamaraw’s original equipment variants were introduced, including the long wheelbase (LWB) Dropside and LWB Utility Van, which will be available for retail in January 2025; and the LWB Aluminum Cargo, which will have its commercial release in March. These variants were shown to address diverse uses, highlighting their customizability.

Retail sales for the short wheelbase (SWB) variants of the Utility Van, Dropside, and Aluminum Cargo will start at a later date.

Tamaraw Camper RV

Soon to arrive conversions Ambulance, Patrol Van, and Refrigerated Van were also exhibited, showing the Next Generation Tamaraw’s versatility. Other special conversions soon to be available for order such as the Food Truck, Mobile Service Vehicle, and Camper RV were also showcased, displaying the conversion capabilities of TMP in partnership with Toyota Mobility Solutions Philippines (TMSPH).

“The possibilities for this vehicle are truly endless. These possibilities, which will have a lasting effect on the lives of Filipinos now and in the future, is what we envision in our tagline, Abante, Posible,” added Hashimoto.

TMP First Vice President for Vehicles Sales Operations Danny Cruz

TMP First Vice President for Vehicles Sales Operations Danny Cruz shared during the marketing presentation, “As explained by Chief Engineer Jira, the Next Generation Tamaraw transforms to the body style best suited for your needs. It can convert into anything we can imagine. We made sure we truly knew our customers by going to small and medium business owners all over the country to understand their mobility challenges.”

In-house conversions such as the Utility Van, Dropside, and Aluminum Cargo offer features that cater to customers’ everyday commercial or even personal needs.

The Utility Van’s spacious interior, which can be maximized by folding the seats, makes it perfect for transporting goods or people comfortably. It also has a built-in rear A/C.

The Dropside‘s large deck space, high panel height, and three-side panel access allows easy loading and unloading of various goods.

The Aluminum Cargo is designed to carry both dry and wet goods with its aluminum interior and exterior panels, ensuring durability and reliability in all conditions.

Competitive Pricing for the Practical Pinoy

The Next Generation Toyota Tamaraw starts at PHP 937,000 for the 2.4 Dropside DSL M/T LWB variant. TMP Chairman Alfred V. Ty disclosed during the Tamaraw Roll-off Ceremony on November 28 that TMP will later offer a gas-powered SWB variant that will start below PHP 800,000.

2.4 GL Dropside DSL A/T LWB variant

The top-of-the-line 2.4 GL Dropside DSL A/T LWB variant, meanwhile, is available at PHP 1,075,000. It has a max output of 150/3,400 ps/rpm and a max torque of 400/1,600-2,000 Nm/rpm. It also comes with safety features such as driver and passenger airbags, Anti-lock Brake System (ABS) and Electronic Brake Distribution (EBD).

The 2.4 Aluminum Cargo DSL M/T LWB and 2.4 Utility Van DSL M/T LWB are priced at PHP 1,041,000 and PHP 1,142,000, respectively.

Simple and Easy Ownership and Usership Experience

TMP also worked closely with Toyota Financial Services Philippines to make the customer acquisition experience for the Next Generation Toyota Tamaraw easy with multiple options such as low downpayment and flexible payment schemes, including weekly payments.

Customers can look forward to a simple and customizable insurance policy fitted to their needs through TMP’s various insurance partners.

Maintenance will also be a breeze with a fixed service discount voucher of PHP 1,200 for every Periodic Maintenance Service (PMS) up until the 40,000 KM check-up.

In addition to providing special conversions, TMSPH also provides additional solutions such as the On-Demand Shuttle System, Logistics Matching Service, and more to cater to different business’ needs.

Total Package for the Tamaraw

With affordable prices paired with after-sales, value chain, and mobility solutions services, TMP provides a complete package for the Tamaraw. “We want to cover every customer journey touchpoint, from purchase, to conversion, and all the way to maintenance. With this total package, we aim to make the customer experience hassle-free so our customers can focus on advancing toward their dreams,” Cruz added.

The Next Generation Toyota Tamaraw falls under the commercial vehicle segment, which accounts for 73.64 percent of the market share, according to the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI)’s 2024 Q3 report. This segment includes vehicles used by micro, small and medium-size enterprises (MSMEs), local government units (LGUs), logistics facilities, and many more.

Interested customers may already place a reservation for the Next Generation Toyota Tamaraw at any Toyota dealership nationwide. The complete list of Toyota dealers can be found on https://www.toyota.com.ph/dealer.

Customers can visit https://www.toyota.com.ph/next-generation-tamaraw or contact their local Toyota dealership to find out more information on the Next Generation Toyota Tamaraw.

Join the ToyotaPH community on Viber and follow Toyota Motor Philippines on Facebook, Instagram, and X, for the most recent information on Toyota events, promotions, and products.

The Kinto One full-service car lease package, which is the first in the nation to be made available to both individual consumers and business owners, is provided by Toyota Mobility Solutions Philippines (TMSPH). This subscription service offers a simple and adaptable driving experience without the difficulties some people associate with automobile ownership, catering to the changing demands of Filipinos.

Kinto One provides convenience for everyone, from business owners and corporate professionals who lead more active lifestyles to expats who are staying in the Philippines for a few years. Its extensive services, which include maintenance, insurance, paperwork management, and even roadside assistance, guarantee a smooth experience for both individual and corporate clients.

KINTO One Business covers the vehicle lifecycle from acquisition to disposal through Toyota’s Fleet Management services. This approach streamlines operations and reduces administrative burdens for business owners. On top of fleet management features, KINTO One also provides Fleet 360—a Toyota designed GPS tracking system that provides real time vehicle information, including location, status, vehicle condition, and monitoring of driver behavior.

KINTO One also empowers both customers and businesses with a wide range of mileage options from 10,000 to 30,000 kilometers per year for Kinto One Individual, and up to 40,000 kilometers per year for Kinto One Business paired with flexible leasing terms spanning 3 to 5 years. This flexibility allows customers to tailor their car leasing experience to match their lifestyle and upgrade preferences seamlessly.

This flexible strategy makes KINTO One an appealing substitute for conventional auto ownership, providing a dependable and effective mobility option specifically designed for the Philippine market.

KINTO One demonstrates Toyota’s dedication to influencing the direction of mobility in the Philippines as it maintains its position as the automotive industry leader in terms of innovation and dependability.

Examine Kinto One Leasing Options Now:

• Visit Our Website: Learn more about our leasing options and find the perfect vehicle for you at www.toyota-mobilitysolutions.ph/kinto-one.
• Call Us: Speak directly with our leasing experts at 0927-523-6992 for personalized assistance and answers to your questions.
• Email Us: Reach out to us at [email protected] for more information or to schedule a consultation.

Select Toyota dealerships to offer the assistance from October 31 to November 3

This Undas season, Toyota Motor Philippines (TMP) prioritizes customer safety by providing free emergency roadside assistance from October 31 to November 3.

The following participating dealerships are offering free assistance to drivers en route to their destinations:

Customers can go to https://www.toyota.com.ph/promos/toyota-motorist-assistance-campaign-emergency-roadside-assistance-undas-2024 for additional details.

Join the ToyotaPH Viber community and follow Toyota Motor Philippines on Facebook and Instagram and X to receive updates on Toyota events, promotions, and products.

In photo (from left) are Department of Trade and Industry Secretary Ma. Cristina Aldeguer-Roque, Department of Interior and Local Government Secretary Juanito Victor Remulla, Special Assistant to the President for Investment and Economic Affairs Frederick Go, TMP Executive Vice President for Manufacturing Yasuhiro Kutsuki, Department of Transportation Secretary Jaime Bautista, Philippine President Ferdinand Marcos Jr., First Lady of the Philippines Louise Araneta-Marcos, Toyota Asia Region CEO Masahiko Maeda, TMP President Masando Hashimoto, TMP Vice Chairman Dr. David Go, and TMP First Vice President for Corporate Affairs Josephine Villanueva during the company’s visit at the Malacañan Palace.

At Malacañan Palace, Philippine President Ferdinand R. Marcos Jr. was recently shown Toyota Motor Philippines Corporation’s (TMP) future Next Generation Tamaraw and a hydrogen-powered concept car. The occasion emphasized TMP’s dedication to economic growth, sustainable mobility solutions, and the advancement of the regional auto manufacturing sector.

In particular, the recent PHP 5.5 billion investment in the production of the Philippine-made Next Generation Tamaraw, also known regionally as the Toyota Innovative International Multi-Purpose Vehicle (IMV) 0 (Zero), was praised by President Marcos for Toyota’s ongoing investment in the Philippines. In addition to enabling Mobility for All through the easily convertible Tamaraw, this investment includes vehicle production, parts localization, and the development of a new in-house vehicle conversion capability, further solidifying TMP’s contributions to maintaining the viability of the nation’s automotive and parts manufacturing industries.

President Marcos expressed his appreciation for Toyota’s continued investment in the Philippines, particularly the recent PHP 5.5 billion-investment in the production of the Philippine-made Next Generation Tamaraw, also known regionally as the Toyota Innovative International Multi-Purpose Vehicle (IMV) 0 (Zero). This investment encompasses vehicle production, parts localization, and the establishment of a new in-house vehicle conversion capability, further solidifying TMP’s contributions to sustaining the viability of automotive and parts manufacturing industries in the country and furthermore enabling Mobility for All through the easily convertible, Tamaraw.

DEMONSTRATING CARBON NEUTRALITY COMMITMENT. Toyota Motor Philippines showcases to President Marcos and the First Lady Liza Marcos the Corolla Cross H2 Concept, an internal combustion engine vehicle that is powered by hydrogen and emits virtually zero carbon dioxide.

During the courtesy call of Toyota Motor Asia and TMP’s top officials at the Palace, the mobility leader displayed prototype conversion units of the Tamaraw, demonstrating its versatility and adaptability to the needs of Filipinos. Returning as a light commercial vehicle, TMP presented its aim to revive this iconic model into the next ‘national car’ by catering to specialized conversion needs of various Philippine Micro, Small and Medium Enterprises (MSMEs) and individuals.

At the same event, President Marcos received a letter of intent from TMP for its planned donation of five (5) Tamaraw units, which will be converted and turned over to the government in 2025. These include five (5) ambulances which will be used to support various mobility needs through the “Lab For All” health program of the First Lady Louise Araneta-Marcos.

CREATING MOBILITY FOR ALL. TMP President Masando Hashimoto presents the Ambulance conversion unit of the Next Generation Tamaraw that will support the First Lady’s “Lab For All” health program.

Reinforcing Toyota’s global commitment to Carbon Neutrality, the company introduced its “Beyond Zero” movement to the government. This corporate initiative supports the Philippine government’s direction toward a clean energy and low carbon economy transition, aligning with key national policies related to the transportation sector such as the Electric Vehicle Industry Development Act (EVIDA) and Philippine Energy Plan.

Underscoring its multi-pathway approach to decarbonization, TMP also used the occasion to present the Corolla Cross H2 Concept developed by Toyota GAZOO Racing (TGR) in Japan. This Hydrogen Internal Combustion Engine Vehicle (HICEV) utilized hydrogen gas supplied by a local producer and filled through a Hydrogen Refueling Station (HRS) exclusively imported from an end-use application provider in Malaysia.

“For Toyota’s point of view, we would like to provide the most suitable vehicle technology for the country’s specific energy strategy. Matching multi-pathways with energy, Toyota has many powertrains available and currently being developed,” said Toyota Asia Region chief executive officer Masahiko Maeda.

In addition to acknowledging the nation’s wealth of resources, TMP highlighted how diversifying energy sources may foster the growth of associated industries and support the decarbonization objectives of other sectors, such as transportation. Hydrogen has the potential to be one of the cutting-edge alternative energy sources that offers the possibility of zero carbon dioxide (CO₂) emissions, thanks to Toyota’s most extensive selection of xEV powertrain technology.

TMP said it is diversifying sustainable mobility with xEV usership services and investigating the advantages of data solutions and connected technology for travel or logistic efficiency resulting in CO₂ reduction, in addition to its commitment to decarbonize the entire vehicle life cycle, from sourcing raw materials to manufacturing, distribution, and recycling automobiles and batteries.