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POV: You’re Falling in Love with Life Through All These Firsts in Zamboanga at SM Supermalls

Career goals, hobbies, social plans, relationships—when everything is pulling for your attention, it’s easy to forget what really counts: being present and appreciating the simple, everyday moments.

Now imagine this—a quiet Saturday stroll, an unhurried weekend, a warm cup of tea in your hands. When was the last time you truly gave yourself permission to slow down and just breathe? To see beauty in even the most ordinary parts of your day, elevating them into something meaningful—have you ever stopped to think what it feels like to fall in love with life all over again?

Well, wander no more, because here at your most-loved SM Supermalls, we’ll show you what it’s like to live with intention and make your happiness the central plot of your own story. From fresh new eats to new finds and experiences to discover, SM City Zamboanga is here to help you imagine what it’s like to experience the best from your point of view.

Moments Become Worth Savoring

All of a sudden, the food tastes better. You get to enjoy each meal as if you’re savoring it for the first time—each soft bite, each aromatic note—details you previously didn’t notice now bring a smile to your face with every spoonful.

  • JCO Reserve
    Located at the Upper Ground Level of SM City Zamboanga, a sweeter kind of pause in your day awaits. Here at the first-in-Mindanao JCO Reserve, coffee and treats feel elevated into little rituals—smooth sips and soft bites that make everything feel just a bit more special than usual.

  • BOTEJYU
    Featuring the  first-in-Zamboanga Botejyu, a true celebration of Japanese comfort food unfolds at the Lower Ground Level of SM City Zamboanga, where every dish feels warm, familiar, and deeply satisfying. From hearty okonomiyaki to freshly cooked noodles, rice bowls, and sizzling teppan-style favorites, it’s a table filled with flavors meant to be savored and remembered.

  • The Matcha Tokyo
    Located on the Third Level of the mall, The Matcha Tokyo arrives in Zamboanga for the first time ever to serve the authentic, high-quality Japanese matcha it’s famous for, offering a variety of premium desserts crafted for those who truly savor the flavor.

  • Brique Modern Kitchen
    With a menu centered on well-crafted dishes, BRIQUE, opening soon at the upper ground level, brings its dining concept to Zamboanga for the first time in a stylish, comforting setting where good food and atmosphere turn simple meals into memorable experiences.Ch

Suddenly, Life’s More Fun

In a heartbeat, life feels more exciting. You are filled with the rush of adventure, ready to set your life into motion and indulge yourself in life’s small surprises.

  • FantasyWorld
    Fun, you say? Located on the Third Level of the mall, Fantasy World brings a playful escape to Zamboanga for the first time. Step into a space bursting with color and imagination, where every visit turns into a mini adventure full of memories worth returning for.

  • Gashapon Bandai
    Finally, here on the Third Level, the first-in-Zamboanga Gashapon Bandai brings the thrill of capsule toy surprises straight from Japan. With every turn, you get a chance at collectible figures and quirky finds—perfect for those spontaneous, joy-filled moments.

Settle in Your Own Kind of Comfort

Finally, you get to understand what it’s like to put yourself first. To make your world revolve around what brings you comfort. To declutter, feel refreshed, and find happiness in whatever life blows in your direction.

Step into a world where innovation meets elegance at the first-ever Dyson in Zamboanga at the Upper Ground Level. Touch, test, and fall in love with their sleek technology—from vacuums to hair care tools and air purifiers—that makes everyday life effortless and beautiful.

At SM Supermalls, we know what truly matters to you. Inspired by the timeless French classic La Vie en Rose, sometimes all it takes is seeing the world through rose-colored glasses—through the lens of love and your own happiness. Romanticize your life and discover what it’s like to experience everything from your own unique perspective, all for you.

Follow @smsupermalls on social media or visit www.smsupermalls.com

 

 

 

 

 

April 22, 2026 by
Food, Lifestyle

Bounty Fresh Brings Joyful “Sarap Mornings” to Life with Chicky’s Easter Camp 2026

Quezon City, Philippines – April 12, 2026 — Families gathered for a fun-filled and meaningful celebration as Bounty Fresh launched Chicky’s Easter Camp 2026 at the U.P. Town Center, transforming the holiday into a vibrant experience centered on joyful mornings, family bonding, and delicious breakfast moments.

Anchored on the campaign “Sarap Mornings! Basta Breakfast, Bounty Fresh!”, the Easter Camp served as a dynamic extension of the brand’s mission to make breakfast more enjoyable, nutritious, and convenient for Filipino families. The event highlighted how Bounty Fresh products—from chicken and eggs to ready-to-cook meals—help create better starts to the day, whether at home or on the go.

“The Easter season is all about fresh beginnings and togetherness, making it the perfect time to bring our campaign to life,” the brand shared. “Through Chicky’s Easter Camp, we aimed to create moments that inspire families to enjoy mornings that are not only quick and filling, but also meaningful and fun.”

Held at the mall’s Ground Floor Indoor Activity Area, the whole-day event featured a variety of interactive stations designed for both kids and adults. Attendees enjoyed engaging activities such as a themed photo booth, play areas, games like Eggy’s Adventure and Breakfast Match, and a creative heat press tote bag station. Guests also had the chance to sample and purchase Bounty Fresh products, bringing the campaign’s promise of “baon-ready” meals to life.

As an attendee of the event, the experience felt both lively and memorable. The games were engaging and easy to follow, encouraging participation from everyone. At one point, my group and I even won in one of the activities after I quickly memorized how the game worked, which made the moment even more exciting and rewarding.

A major highlight of the event was the much-anticipated appearance of Chicky, the brand’s beloved mascot, who delighted children and families during the culminating program. The meet-and-greet created memorable moments and strengthened the brand’s connection with its audience.

The initiative also reinforced Bounty Fresh’s commitment to quality and nutrition. With offerings such as antibiotic-free chicken, premium eggs, and value-added products made from 100% natural chicken, the brand continues to position itself as a trusted partner in every Filipino household’s daily meals.

Chicky’s Easter Camp successfully brought together fun, food, and family—proving that even the busiest mornings can be transformed into something brighter, healthier, and more meaningful. As the campaign continues through April 2026, Bounty Fresh remains dedicated to inspiring Filipinos to choose better mornings—because great days always start with great breakfasts.

 

April 17, 2026 by
Entertainment, Food, Lifestyle

SM Supermalls Brings Easter to Life with Egg Hunts, Parades, and More

Bring out those bunny ears and celebrate Easter in SM Supermalls around the country.

Bring out those bunny ears and celebrate Easter in SM Supermalls around the country.

Up to April 5, SM Supermalls will be transformed into a colorful playground with egg hunts, parades, and vivid photo locations for Easter. There is something for everyone to really enjoy, whether you’re planning a fun day out or bringing the kids.

Anticipate an extensive schedule of events that will provide both families and friends with an unforgettable Easter experience, ranging from exciting performances to interactive games and creative workshops.

After all the Easter fun (or even before you start), take a break and refuel with a satisfying group dining experience at these must-visit spots:

Simmer into richness at Ninepot (SM North EDSA, SM City Clark)

Gather around the table and enjoy authentic Taiwanese hotpot at Ninepot.

Perfect for group dining, Ninepot brings people together over warm, flavorful broths and customizable sets perfect for sharing.

Indulge in a timeless bowl at Mak’s Noodle (SM Megamall, SM Mall of Asia)

Share a comforting bowl and good conversation at Mak’s Noodle.

Craving something comforting? Enjoy authentic Hong Kong noodles, known for their flavorful broth and signature thin egg noodles—ideal for a quick yet satisfying meal together.

Savor rustic Italian flavors at Osteria Antica (The Podium)

Make your Easter gathering extra special with a refined Italian feast at Osteria Antica.

For a more elevated group dining experience, treat the family to refined Italian dishes like the Pompano Al Forno—perfect for special Easter gatherings.

Enjoy steakhouse comfort at Mamou (The Podium, S Maison)

Indulge in perfectly cooked steaks and rich, satisfying sides at Mamou.

A go-to spot for group dining and special occasions, Mamou serves hearty steakhouse favorites best enjoyed with your loved ones.

Experience Japanese elegance at Hoshino Coffee (SM North EDSA, SM Megamall, SM City East Ortigas)

Slow down and savor quiet moments over coffee and desserts at Hoshino Coffee.

End the day with hand-brewed coffee and fluffy soufflé pancakes that are perfect for relaxing and sharing sweet moments after a full day.

After a satisfying meal—or even before you start—make the most of your visit with these Easter activities:

Strike your best pose at the Bunny Photo Corner

Snap photos at vibrant Easter setups filled with pastel colors, bunny props, and playful backdrops—perfect for capturing fun family moments and colorful Easter memories.

Walk proudly at the Easter Runway Costume Contest

Dress your kids in their cutest Easter outfits and let them shine at the Easter Runway Costume Contest at SM Supermalls nationwide.

Dress up in your most creative Easter outfits—bunny ears and all—and strut your stuff at the Easter Runway Show. Kids and families can join in for a chance to win fun prizes.

Hop into the Easter Eggventure Game

Go on a digital egg hunt around select SM Supermalls, where hidden QR-coded eggs unlock points and exciting rewards through the Play at SM website. Make sure to explore every corner for a truly exciting adventure—it’s a fun, high-tech twist on a classic Easter tradition.

Unleash artistry at Easter Art Lab

Let kids get creative at the Easter Art Lab, where they can paint, craft, and bring home their own colorful creations—a fun keepsake from a full day of Easter fun.

March in the Easter Parade

Celebrate Easter with a full day of excitement, featuring fun-filled games, a creative costume contest, and amazing prizes.

Watch beloved Easter characters come to life in festive parades across select malls. Dance along, interact with mascots, and soak in the cheerful atmosphere as the whole family celebrates together.

Honor tradition with a meaningful Easter Blessing

Some malls will host Easter Sunday Mass on April 5 for families who wish to commemorate the deeper meaning of Easter. This will provide a peaceful opportunity to stop, think, and express gratitude.

Your favorite mall, SM Supermalls, is the place to be this Easter, whether you’re dining with loved ones, looking for eggs, or having a full day of activities. Make your visit a memorable Easter and don’t miss it.

 

 

 

 

 

 

 

 

April 1, 2026 by
Food, Lifestyle

At SM City Zamboanga, a Feast of Flavors Awaits

Zamboanga, la mesa ya listo!

When a feast of firsts arrives at SM City Zamboanga, the table is set for something exceptional. The city, which is well-known for its rich Chavacano past and a culture that values sharing meals, is known for its love of delicious food. A number of dining establishments are making their debut in Zamboanga, introducing intriguing new sensations to the peninsula.

Every visit is meant to be treasured at your favorite SM. As the city’s top lifestyle destination, SM City Zamboanga is living up to its moniker as the mall of firsts. It sets the stage for new culinary discoveries and creates an environment where every craving, every gathering, and every mouthful is for you.

Opening Bites: A Taste Of What’s To Come

The start of a feast sets the tone, and these specialty cafés set the stage for the spread with something quick, calming, and refreshing before you dive into the rest of the flavors waiting at the table.

  • The Matcha Tokyo

As an opening note to the city’s evolving palate, The Matcha Tokyo at the third level introduces authentic Japanese matcha, bringing ceremonial-grade blends and mindful cafe rituals that hint at a more refined, global taste experience ahead.

  • Nanyang

Offering a glimpse into richer regional flavors, Nanyang located at the lower ground level brings the comforting classics of Singaporean and Malaysian cuisine with its kaya toasts and kopi, marking the beginning of a broader Southeast Asian dining presence in the city.

The First Plate: For Your Starters

Once the table begins to fill, the starters follow close behind. These dishes bring the first bold bites of the feast, warming up the appetite before your main spread arrives.

  • Tonala

Kicking off the spread with vibrant Mexican flavors, Tonala located at the third level brings bold, spice-forward dishes. It introduces a lively cuisine that adds depth and variety to the city’s ever-growing food scene.

  • Bambas by Chef Mick

Bringing a bold fusion of Asian flavors, Bambas by Chef Mick located at the Second Level, Food Court–introduces thoughtfully crafted dishes shaped by global influences. With its creative approach and distinct flavor profile, it offers a refined and memorable start that hints at the evolving dining scene taking shape in the city.

  • Brique Modern Kitchen

Blending contemporary techniques with familiar favorites, Brique Modern Kitchen located at the upper ground level delivers versatile, modern dishes that bridge comfort and sophistication, setting the stage for the city’s new dynamic culinary landscape.

The Main Spread: Serving Your Mains

The feast is now in full swing as the main spread arrives with big plates and even bigger flavors. Bringing globally loved comfort dishes, these spots serve hearty mains made to be shared and enjoyed together.

  • Botejyu

Serving up authentic Japanese comfort food, Botejyu located at the lower ground level brings its Osaka roots to the city with its signature okonomiyaki, ramen, and donburi that introduce a deeper, more traditional take on Japanese cuisine to Zamboanga.

  • Ettas Cucina + Bar

Bringing a more refined yet social dining experience to the city, Ettas Cucina + Bar located at the upper ground level serves up Italian-inspired dishes alongside its curated bar offering that creates a space for elevated mains and good company to come together.

  • Palm Grill by Chef Miggy

Rooted in family recipes and Southern Mindanao heritage, soon-to-open Palm Grill located at the third level brings deeply authentic flavors shaped by the homecooked dishes of Chef Miggy’s upbringing. Led by the first Mindanaoan chef to earn Michelin recognition, it offers a meaningful and elevated take on regional cuisine, bringing Zamboanga’s rich culinary identity to the forefront of the table.

Sweet Endings: A Room For More

No feast is complete without something sweet, and at SM City Zamboanga , even the final course is just the beginning. Soon-to-open dining spots will bring even more to the table, from Maurizious Gelato’s rich, handcrafted flavors to new experiences like Yappari Steak and Tong Yang, bringing even more dishes to enjoy together.

Only at your favorite mall, SM Supermalls, can your next delicious meal serve as the ideal justification to invite others to get together. Every feast is dedicated to you.

For the most recent information and activities, remember to check www.smsupermalls.com or like and follow @smsupermalls on social media!

 

 

 

March 31, 2026 by
Fashion, Food, Lifestyle

In 2026, SM Megamall will launch further “FIRST IN PH” brands

More brands, more firsts, more reasons to be at SM Megamall

With another wave of “first in the Philippines” brands arriving at SM Megamall in 2026, cult favorites from Hong Kong, Seoul, Tokyo, and beyond will be directly in the center of the metro.

SM Megamall, which has been a popular shopping destination for many generations, is now entering a new era by reinventing what it means to spend a day out by combining global experiences, fashion, and cuisine in one location.

“As SM Supermalls continues to evolve, we remain committed to elevating everyday experiences by bringing in exceptional brands guided by our ‘all for you’ promise—where our customers are at the heart of everything we do,” Joaquin San Agustin, SM Supermalls Executive Vice President for Marketing, said.

Coming Soon: First-in-PH Brands You’ll Want to Line Up For

Get ready for passport-free dining as three major international names make their Philippine debut at SM Megamall.

From South Korea, Super Matcha (Ground Level, Mega Fashion Hall) is set to open in March 2026, introducing its cult-favorite premium, sugar-free matcha blends. Known for its clean flavors and minimalist aesthetic, it’s the go-to for Seoul’s wellness-loving crowd.

Also arriving in March is Mo-Mo Paradise (3rd Level, Mega Fashion Hall), the gold standard for shabu-shabu and sukiyaki. With its signature broths and expertly sliced meats, it promises an authentic Japanese hotpot experience perfect for gatherings.

In May 2026, Hong Kong’s famous Cheung Hing Kee (Ground Level, Mega A) will bring its legendary pan-fried buns to Manila—introducing food lovers to the art of Sheng Jian Bao, known for its crispy bottoms and juicy fillings.

Now Open: Your Next Obsession Is Here

The global lineup doesn’t stop there. Several new brands have already opened their doors—drawing foodies, collectors, and style enthusiasts alike.

Korea’s leading salad brand Salady (Level 5, Mega Fashion Hall) has officially landed, serving its signature crunchy bowls and flavor-packed sauces that have dominated South Korea’s fast-casual scene.

Hong Kong’s iconic Mak’s Noodle (Ground Level, Mega Fashion Hall) is now delighting diners with its world-famous wonton noodles—bringing comfort and heritage flavors to Ortigas.

Additionally, retail therapy is being upgraded. POP MART, a global collecting phenomenon, and Christy Ng, a Malaysian fashion label, have both established their first stores in the Philippines at Level 2, Mega Fashion Hall, making SM Megamall a must-visit location for style enthusiasts and collectors.

SM Megamall isn’t merely expanding its storefronts in 2026. At your favorite mall, SM, it’s curating experiences—bringing the world closer, one brand at a time.

 

 

 

 

 

March 31, 2026 by
Food, Lifestyle, News

ALL FOR REAL: SM Supermalls’ Greatest New Finds in Metro Manila

The only thing we desire in life is REALNESS. We attach to those who exhibit genuine evidence of authenticity; we look for people who are honest with themselves, and we frequently try our best to be true to our own honest selves in return.

We can all agree on the importance of sincerity because nothing compares to the greatest things in life.

But be honest—these days, authenticity? It’s a little difficult to locate. Because of this, SM Supermalls is committed to providing you with the greatest new choices so that you can become the most authentic version of yourself. Your favorite mall has everything you need, including time to stop and think or just have a few soothing drinks—FRFR!

Looking for REAL-axation?
Ah, to be one with your true self… but honestly, where do you begin? Look no more, because finding your core starts with some REAL-axation.

  • Nuat Thai
    When it’s time to truly unwind, thenewest Nuat Thai at the Lower Ground Level of SM City Marikina offers a range of authentic Thai massages and body treatments. Using traditional techniques that target muscle tension, along with aromatherapy and foot massages, it’s the perfect spot for a much-needed breather—helping you reset and step out with a clearer mind and a better version of yourself.

Treat Yo’ Self For Real!
Tbh, sometimes all you need is a good sip with a proper delight on the side. Who wants some tea, for real?

  • Chagee
    Afirst in the Parañaque and Muntinlupa, Chagee is a modern tea bar at the Level 2, Building B of SM City Bicutan, featuring freshly brewed milk teas made from whole tea leaves rather than powders or artificial bases. With signature drinks like the BO-YA Jasmine Green Milk Tea, Da Hong Pao Milk Tea, and Osmanthus Oolong Milk Tea, Chagee is an experience in itself, dedicated to giving you real moments you can sip into.
  • Tianlala
    For feel-good sips that match your authentic vibes, the first-in-Antipolo Tianlala at the Upper Ground Level of SM City Masinag is your go-to spot. With approachable, flavorful drinks perfect for every mood, this global tea brand is ideal for casual meetups, slow hangs, or simply enjoying a refreshing tea break during your malling.

BFR stands for Be. For. Real. You know precisely what you deserve, and it’s at the mall of your dreams. SM Supermalls has everything you need, from revitalizing activities to cool treats.

For the most recent information and activities, visit www.smsupermalls.com or follow @smsupermalls on social media.

 

 

 

March 31, 2026 by
Fashion, Food, Lifestyle

Enjoy the Greatest New Firsts in Cebu at SM Supermalls to maximize your shopping experience

Everyone wants the best for themselves, and they will stop at nothing to achieve it. We want to always feel well, look nice, and perform at our highest level. We want every experience that takes us to the MAX!

The good news is that SM Supermalls can help. Here are all the innovative ways you can make the most of your shopping experience at your favorite Cebu mall, from stylish outfits to unique dining establishments!

STEP 1:  Stylemaxxing – Get in your best fit

It all starts with what you wear. Does it fit? Is it swag? More importantly, does it make you appreciate yourself more?

Anothersole

A first in Cebu, this Singaporean footwear brand is where fashion meets sustainability. Known for its eco‑conscious, leather laced-up flats and sandals, Anothersole in SM Seaside City Cebu’s Upper Ground Level, City Wing, is a globally-renowned brand that’s sure to bring casual comfort and everyday wearability to your fits, while keeping conscious fashion at a maximum.

Charles & Keith

Max‑out your everyday wardrobe at the new, soon-to-open Charles & Keith, where contemporary fashion feels more elegant at the Upper Ground Level, North Wing of SM City Cebu. From casual fits to going‑out goals, it’s a style destination that serves bold, chic energy every time you go out.

Victoria’s Secret

Get your angel wings ready, and be prepared to max out your runway‑ready figure at the first-in-Cebu Victoria’s Secret at the Upper Ground Level, North Wing of SM City Cebu. Famous for its lingerie, loungewear, and beauty essentials, this lifestyle favorite offers pieces that level up your confidence and feel‑good energy.

STEP 2: Looksmaxxing – Look good, feel sexier
Looking good is not enough! To feel better, you gotta be healthier.

Bath & Body Works

Look good, feel fresh, and feel confident in yourself. Indulge with the first-in-Cebu Bath & Body Works at the Upper Ground Level, North Wing of SM City Cebu, with body care essentials and seasonal fragrance collections that not only max out how you look, but how you feel as well. Looking good feels better when you feel amazing.

STEP 3: Foodmaxxing – Taste only what’s best!
Lastly, no feel-good guide is complete without the best reward for that complete, maxed-out vibe—great food!

Mr. & Mrs. Thai

Take your sawasdee to Visayas and satisfy your Thai food cravings to the max at the new, soon-to-open Mr. & Mrs. Thai in SM City Cebu, Main mall. With a menu rooted in classic Thai favorites, it’s the perfect stop for foodies looking for vibrant, spice-packed eats in Cebu.

Wolfgang’s Steakhouse Grill

Premium steak, you ask? Let’s take that up a notch at the first Wolfgang’s Steakhouse Grill in Cebu. From ribeyes and filet to elevated comfort sides and crafty bar bites, it’s a steakhouse experience that serves next-level satisfaction, where world-renowned USDA Prime Black Angus beef takes center stage here at the Upper Ground Level, North Wing of SM City Cebu.

Yakiniku Like

The brand-new Yakiniku Like, which will soon open in Cebu, will bring Japan’s solo yakiniku concept to the Upper Ground Level, North Wing of SM City Cebu. With prompt service, high-quality slices, and an engaging BBQ experience, it’s ideal for fueling up alone or with your group.

Mallmaxxed so thoroughly that you will definitely return for more! Giving you everything you need to feel your best and make the most of your daily experiences is what SM Supermalls is all about!

For the most recent information and activities, visit www.smsupermalls.com or follow @smsupermalls on social media.

 

 

 

 

 

 

 

 

March 31, 2026 by
Food, Lifestyle

THAT WE ATE! The Metro’s Greatest New Foods at SM Superm

You can tell it’s good when you know it is. Additionally, SM is here to provide us with the best culinary experiences in the Metro when it comes to recently released cuisine recommendations.

Prepare to eat in your favorite mall as we highlight new restaurants that are sure to fulfill your appetite and make you exclaim, “Girl, we ate that!”.

It’s giving OG eats from Japan
Nothing beats the real ones! So, when it comes to Japanese flavors, we crave nothing but authenticity.

Kaiju Ramen

Serving authentic Japanese ramen, the soon-to-open Kaiju Ramen offers broths and noodles that hit just right. Their tonkotsu and shoyu bowls? Absolutely ate. First in the PH, every bite is a moment of pure, slurp‑worthy satisfaction at Level 5, Mega Fashion Hall, SM Megamall.

Yappari

It’s giving classic. It’s giving rich. It’s giving TASTE! Known for its premium steak offerings, this new Japanese restaurant in Upper Ground, SM Southmall, turns every slice into celebration.

Slayin’ the soft life, one sip at a time

Life’s solid when everything’s just chill, with vibes that leave you feeling happy, unbothered, and completely in your lane.

Super Matcha

For soft-life vibes, watch out for the first-in-PH Super Matcha, soon to open at Ground Level, Mega Fashion Hall-SM Megamall, and indulge in drinks that are as aesthetic as they are delicious. Enjoy matcha lattes, iced blends, and visuals that are giving 10s across the board.

These Crowd Flavorites are a SERVE
Eat it, eat it, eat it! Category is: global dining faves! We’re here to serve you meals perfect for your discerning taste.

PoBros

Here’s a bowl deserving of a star-studded applause: known for its loaded rice bowls, hearty portions, and bold flavor combos, PoBros at Level 2, SM Southmall, is sure to keep you coming back for that mouth-watering comfort.

Goobne

Goobne specializes in oven-roasted chicken with succulent, expertly seasoned meat, serving Korean flavors with unparalleled grace. Locate your fulfilling match at SM Southmall’s Upper Ground Floor.

Literally, I ate and left no crumbs! When dining among the greatest, the Metro’s cuisine is simply outstanding. SM Supermalls is your favorite mall for anything food-related, offering everything from international cuisines to classic Japanese dishes.

For the most recent information and activities, visit www.smsupermalls.com or follow @smsupermalls on social media.

 

 

 

 

 

 

 

 

 

March 30, 2026 by
Beauty, Food, Lifestyle, Tech

Setting the stage at SM Supermalls for the major personalities of Mindanao

To be honest, Mindanao has never played a supporting role. We proceed with a certain assurance. We are astute, fearless, and certain of our goals. To reveal who the main character is, we don’t have to be loud.

And since we are aware of the iconic quality we offer, where do we spend our time? It must, however, stay up. The atmosphere, the spirit, the encounter. The good news is that fresh firsts are emerging throughout Mindanao, firsts capable of keeping up and setting the standard at your favorite mall, SM Supermalls—the mall of firsts.

The Opening Act: Serving Cravings And Lewks

Because once the plans are locked, it’s never just about the food. It’s about how you show up. The table becomes the backdrop, the look comes together, and suddenly your first act is in full motion

  • Soul Kitchen / Fast Fresh

Some scenes call for comfort, and at the first soon to open Soul Kitchen/Fast Fresh in SM at the expansion wing, level 1 of SM City Davao, that comfort is about to come plated just right. The Banana Pecan Pancake will bring that sweet, indulgent moment, while the White Chicken Rice can keep it classic and satisfying. Ez great food down, so you can keep your main character on.

  • King’s Feast

Some scenes call for royal treatment–and at the first soon to open King’s Feast in VisMin at the level 2 expansion wing of SM City Davao, it will begin with an all-you-can-eat spread fit for main characters who don’t do small portions. This is where plates will stay full and tables will feel like your own feasting hall. Because if you’re stepping out in full looks, the food should rise to the occasion.

The Second Take: Brewed and Booked

Every great story has an in-between moment, a pause before the climactic scenes–the kind where things slow down just enough for the main character to decide what happens next. At the 2nd level, expansion wing of SM City Davao, the first soon to open ZUS Coffee in Mindanao will offer exactly that kind of reset: good coffee, a solid spot to regroup, and just enough caffeine to cue the next scene.

The Turning Scene: Confidence In Center Frame

It’s time for your close-up with a glow up. At the lower ground level of SM Lanang, the first Idara Aesthetics in Davao will bring advanced aesthetic treatments closer so you can step into frame polished, confident, and fully in your main character energy.

The Final Shot: Go All Out, Icon

The first DJI in Northern Mindanao, located on the third floor of Cyberzone at SM CDO Downtown Premier, ensures that every main character has an excellent ending. Because the last frame has the power to elevate a good story into a masterpiece in every tale worth telling.

The scenes are set from the first act to the last shot; now it’s your turn. Because you don’t wait for the spotlight when you know you’re the main character. You enter it.

Energy of the main character? Completely safe—only at SM Supermalls, your favorite shopping center.

For the most recent information and activities, visit www.smsupermalls.com or follow @smsupermalls on social media.

 

 

 

 

March 30, 2026 by
Beauty, Fashion, Food, Health and Wellness, Lifestyle, Sports

We Stannin’ HARD: SM Supermalls’ Greatest New Finds in Luzon

That stan life is what we’re all about. An up-and-coming artist’s new album? Fangirl/fanboy mode is on. A brand-new concept store? Think of us as fans. Are you starting a new phase of fitness? assistance. We are stanning hard as long as it aligns with the life we desire, whether it’s a personality we adore or a way of life we strive for.

You don’t have to search any farther here at SM Supermalls. This is where you’ll find everything—and we mean everything—that will keep you excited for months. These shops have us enthralled, and we simply can’t get enough of everything from the newest discoveries throughout Luzon to everyday necessities that are unique. As your favorite shopping center, SM is still a symbol deserving of our whole attention.

All For Our Foodie Stans
Ah yes, food. Who isn’t a fan, right? From familiar dining destinations to new food hubs to explore, we are stanning hard!

  • Pho Hoa
    A fan of Vietnamese classics? The soon-to-open, first-in-Cavite Pho Hoa at the Upper Ground Level of SM City Bacoor serves soulful bowls of pho, alongside staple sides like spring rolls, vermicelli bowls, and flavorful rice plates. With meals that’ll remind you of your last trip to Vietnam, Pho Hoa is the perfect spot to savor the familiar flavors of the country.
  • Frankie’s New York Buffalo Wings
    For all our buffalo wings stans, the first-in-Bulacan Frankie’s New York Buffalo Wings at the West Wing of SM City Marilao brings its iconic variations to the table, with flavors ranging from classic buffalo to garlic parmesan and honey sriracha. Craving wings? This is your chance to dig in until you drop.
  • Manam
    And if you’re simply a fan of home, Manam in the Ground Level of SM City Marilao is your best pick! The first-in-Bulacan, Manam elevates Filipino comfort food with creative twists. Ever heard of their iconic Watermelon Beef Sinigang? Yep, that’s Manam for you!

All For Our Lifestyle & Fashion Stans
If she’s having it, we’re ALL having it. Trends let us feel part of a community where we truly belong. From accessories you can carry all day to lifestyle must-haves, we’re all about riding the hype.

  • Aquaflask Designs
    If you’re a fan of carrying your personality with you, the first-in-Batangas AquaFlask Designs makes hydration look good with functional, sleek tumblers that you can customize—from colors and sizes to all the accessories you can pair them with. Opening soon at the Ground Level of SM City Batangas, AquaFlask Designs lets your personality shine through whether you’re heading to the gym, to class, or just malling around SM.
  • Sunnies Studios
    Sunnies Studios continues to be a staple for eyewear and lifestyle essentials. Its newest store at the Ground Level of SM City San Pablo brings that signature cool directly to your everyday wardrobe and gets you looking like your idol. Known for trendy and timeless styles, Sunnies Studios offers a range of eyewear for all our accessories stans out there.
  • The Loop
    All for our tech-savvy stans, The Loop at Level 3 of SM Center Tuguegarao Downtown is your newest go-to spot for anything gadget and gadget accessories, bringing in products that are sure to empower you whether you’re a student, a professional, or just vibin’ through life.
  • Decathlon
    For sport and adventure stans who love gearing up for every experience, the newest Decathlon at Level 3 of SM City Grand Central brings over 70 sports’ worth of equipment, apparel, and accessories into one space. From running shoes to yoga mats, hiking gear to swim essentials, Decathlon location makes it simple to shop everything you need to stay active and stylish.
    All For Our Wellness Stans
    Wellness first? Healthy fitness habits? We can’t help but stan those who take good care of themselves—and lowkey, we all aspire to be like them!
  • Iremia Headspa
    If wellness is your goal this year, Iremia Headspa at the 2nd Level of SM City Clark is where self-care becomes part of your everyday life. A first in SM, it offers structured head and scalp treatments focused on relaxation and reset. Wanna be your own #1 fan? This is the spot for anyone who’s ready to take their well-being seriously.
  • Anytime Fitness
    For fitness stans focused on building a healthier body, the new Anytime Fitness at the Lower Ground Floor of SM City Trece Martires brings the globally recognized 24/7 gym experience right into your routine. Equipped with machines and tools for every fitness goal, AF is where your fitness journey becomes more accessible and more fun to return to.

ICONIC—this is a fan of SM Supermalls! Your favorite SM Supermalls has everything you need, from the greatest in wellness and fitness to eating ideas you’ll adore.

For the most recent information and activities, visit www.smsupermalls.com or follow @smsupermalls on social media.

 

 

 

 

March 30, 2026 by