Food

From Left to Right: Jonalyn Penas, BEST Sustainability Programs Officer, BEST Sustainability Executive Ayn Latorre, Top 1 SariCycler for 2024 & 2025, Carmen Ladisla, APC Chief Sustainability Officer Ernie Carlos, QC CCESD Programs Officer, Virgie Bangalan

In many Filipino communities, meaningful change often begins in the most familiar settings and starts with small actions—a sari-sari store counter neatly organizing sachets, or a mindful neighbor dropping off recyclables on the way home. When these simple efforts are multiplied across hundreds of people, they grow into more than just a community—they become a movement.

This everyday spirit of bayanihan was highlighted as Ajinomoto Philippine Corporation (APC) marked the second anniversary of SariCycle®, an innovative and adaptable plastic waste collection program that empowers local micro-entrepreneurs, particularly sari-sari store owners, to take an active role in reducing plastic waste and pollution in their communities.

In two years, SariCycle® has grown from a promising pilot into a working model of circularity  at the grassroots level. The program recovered over 27 metric tons or 27,000 kilograms of  single-use plastics (SUPs) in 2025. Overall, that’s equivalent to approximately 54 million  sachets, three times more of what was collected in 2024.

Behind the solid achievement are the more than 1000 SariCyclers across 30 barangays,  supported by APC’s significant collaboration with Basic Environmental Systems and  Technologies Inc. (BEST) and Quezon City’s Climate Change and Environmental  Sustainability Department.

At its heart, SariCycle® is a lifestyle program, as much as it is a sustainability initiative. Turning sari-sari stores into accessible eco-hubs encourages responsible waste behavior  that is convenient and rewarding. When recycling is simpler and incentivized, more  community members are likely to participate, and the continued collective effort is key to  moving communities closer to a sustainable circular economy.

During the celebration, APC honored the best SariCycling Barangays and SariCyclers,  whose consistent efforts essentially formed the backbone of this transformative program.

The top 5 SariCycling Barangays are: Barangay Pasong Tamo, Barangay Baesa, Barangay  Talayan, Barangay Bagong Silangan, and Lunas HOA Litex in Barangay Commonwealth.

Hon. Stephanie Tricia Pilar, Barangay Captain of Pasong Tamo, shared her delight as their  community took the first place, “Maraming salamat po sa Ajinomoto at sa QC government sa  napakagandang programa na ito. Dahil hindi lang po ito nakakatulong sa kalikasan, kundi  pati na rin sa bawat residente at komunidad.”

In addition, the program also recognized Carmen Ladisla as the Top SariCycler with her  consistent dedication and outstanding collection efforts. Completing the Top 3 SariCyclers  were Patria Uchi and Alicia Obedencia.

“Konting sipag lang at kayang kaya natin mag ipon (ng sachet at basura) para iwas baha at  iwas polusyon. Para sa mas ligtas at mas maayos na buhay ng ating pamilya,” Ladisla shared.

As part of the initiative’s success, a new award category was also introduced: the Aji  Packaging Champions. This award recognizes the top collectors of Ajinomoto packaging,  reinforcing the importance of shared responsibility across the value chain. Alicia Obedencia  was recognized as the top Ajinomoto Packaging Champion, followed by Josephine Valdez and Naly Ramos, respectively.

For APC, addressing plastic pollution isn’t a solo effort. The company recognizes it as a  system built through partnerships to come up with innovations that are practical, scalable,  and rooted in real-life behavior.

This collaborative approach strengthens APC’s broader sustainability strategy and supports  its 2030 Roadmap goal of reducing environmental impact by 50%.

“I believe we are on track, based on our numerical records. From our plastic collection,  plastic reduction, even innovation in our packaging. In terms of greenhouse gas, our two  factories, one in Bulacan and one in Cebu are now operating under 100% renewable  energy,” stated Ernie Carlos, Chief Sustainability Officer of APC.

As SariCycle® enters its third year, APC remains committed to expanding its network of  SariCyclers, empowering more store owners, engaging more households, and designing  smarter and accessible ways for Filipinos to keep on recycling.

“For year three, we are very excited to announce that we will be expanding to several cities.  We are hoping to have the same engagement in other communities as well, by applying the  same strategies,” said Ayn Latorre, Sustainability Executive of Basic Environmental Systems  and Technologies Inc.

Sometimes, the most impactful environmental solutions don’t begin in boardrooms or factories—they start at the neighborhood store, among neighbors united by a shared purpose, all working sama-sama (all together) toward a cleaner, more circular Philippines.

 To learn more, visit www.ajinomoto.com.

Barangay Tejeros is recognized as the top-performing barangay at the Tapon to Ipon Fiesta awarding ceremony, honoring collective effort and barangay-led action toward proper waste segregation.

Makati City’s Barangay Tejeros has demonstrated how common objectives can transform routine recycling into a long-lasting community activity. barrio Tejeros, which was named the best-performing barrio in Coca-Cola Philippines’ Barangay Tapon to Ipon program, showed how cooperation enhanced waste segregation, promoted inclusive recycling, and increased community ties.

A community fiesta with sports and activities followed the awarding ceremony, which took place at the Barangay Tejeros basketball court. Barangay Tejeros, which had finished second the year before, took first place in the most recent iteration of the program, demonstrating the community’s continued involvement and dedication.

The event brings the community together through interactive games, prizes, and shared merienda, celebrating the winning barangay’s achievement while reinforcing recycling as a fun, inclusive, and owned community practice.

Recognizing grassroots recycling efforts

Barangay Tapon to Ipon is a yearly, nationwide community recycling initiative powered by Coca-Cola Philippines in partnership with barangays, local leaders, and sari-sari store owners. The program engaged barangays, residents, and sari-sari stores across Metro Manila to collect and properly segregate PET bottles. It supports barangays in implementing Republic Act No. 9003, or the Ecological Solid Waste Management Act of 2000, while helping build sustainable recycling habits at the grassroots level.

This year, 20 barangays around Metro Manila joined the friendly competition, collecting PET bottles while strengthening waste segregation and recycling practices. The awarding ceremony recognized the barangay’s collective effort, highlighting the role of residents, youth volunteers, and sari-sari stores in driving impact at the local level.

Barangay Tejeros collected nearly 40,000 PET bottles, equivalent to 698 kilograms, followed by Barangay 114 in Caloocan City in second place with a collection of about 21,000 (375 KG), and Barangay Moonwalk in Parañaque City for third place with 17,000 (310 KG).

Barangay Chairman Wilfredo S. Leonardo said visible results motivated their community to stay engaged and take pride in their efforts. “Noong nakaraang taon po, second place lang kami. Siyempre, gusto na naming maging number one. Kaya nang dumating ang pagkakataong ito, sinabi ko talaga sa mga kasamahan ko na gagawin namin ang lahat para makuha ang number one,” Leonardo said. “Pinasasalamatan po namin ang Coca-Cola sa patuloy na pagpili sa’ming barangay upang maging bahagi ng programang ito. Kaya inalagaan at sinuportahan namin nang husto ang aming pagsali dito.”

(“Last year, we were only in second place. Of course, we wanted to be number one. That’s why when this opportunity came around, I encouraged everyone to do our best so we can be number one.” Leonardo said. “We are grateful for Coca-Cola for consistently inviting us to join their program. We will continue supporting and joining this cause.”)

Barangay Tejeros receives tools to help sustain recycling and cleanliness initiatives, supporting the community’s efforts to keep participation strong beyond the campaign.

Along with their recognition, Barangay Tejeros was given 10 Coca-Cola stools made from recycled plastic, a Barangay Tapon to Ipon tent, Coca-Cola beverages for community events, and a Premium Linis Barangay Kit with cleaning and safety supplies. The barangay plans to integrate these into existing programs and continue encouraging participation from households and sari-sari stores.

Sustaining momentum beyond the campaign

For Coca-Cola Philippines, the nationwide recycling initiative forms part of a broader collection initiative, which includes over 6,000 collection points nationwide. The aim is to bring the collected bottles to PETValue Philippines, the country’s first food-grade bottle-to-bottle recycling facility located in General Trias, Cavite. PETValue Philippines processes used PET bottles and transforms them into recycled PET (rPET), which can be used to produce new food-grade beverage bottles.

“Programs like Barangay Tapon to Ipon foster the spirit of bayanihan, bringing communities together to achieve a shared goal,” said Tony Del Rosario, President of Coca-Cola Philippines and Vice President for Franchise Operations East of Coca‑Cola Far East Limited (CCFEL). “By making recycling fun and engaging, we help barangays build a culture of sustainability, where collective action at the grassroots creates ripple effects that can help strengthen recycling practices in communities across the country.”

By collaborating with barangays and local partners to transform local action into long-term recycling habits and appropriate waste management, Coca-Cola Philippines continues its dedication to collection and sustainability.

Visit Coca-Cola Philippines’ Sustainability Hub at www.coca-cola.com/ph/en/sustainability to find out more about the company’s sustainability efforts.

Learn more at www.coca-cola.com/ph/ and follow us on Instagram and Facebook.

With the introduction of LIFT Berry Bolt in Cebu, a new taste designed for today’s competitors who are constantly on the go, Coca-Cola Philippines expands LIFT throughout Central Visayas. LIFT Berry Bolt’s “berry bold ang flavor” provides a vibrant, tasty boost that adapts to every transition, whether it’s from work mode to school mode or everything in between.

LIFT Berry Bolt’s distinctive berry-bodied flavor explodes in every sip, making it ideal for ambitious people who transition between modes. Now offered in a handy, recyclable PET bottle, it’s simple to grab, carry with you, and savor whenever you need a burst of berry-flavored refreshment throughout the day.

LIFT Berry Bolt showed up where everyday moments happen in the days leading up to the launch. Crate Drop teasers popped up from February 20 to 22, 2026 at Mandaue Public Market and SM City Cebu, sparking curiosity across the city. Vendo sampling followed from February 20 to 21, 2026 at Puso Village and Cebu South Bus Terminal, giving Cebuanos their first taste of LIFT Berry Bolt as they moved through their day.

The energy carried into the main event on February 21, 2026 at SM City Cebu, where the full LIFT Berry experience came to life. Guests got first dibs on the new flavor, took on exciting booth challenges, and caught live performances.

Attendees struck creative poses at the LIFT Art Photo Wall, tested their strength at the LIFT Up Bar, and experienced LIFT with Ruru Madrid.

Leading the way, Ruru Madrid leapt into the action and joined guests in taking on various tasks. The grand revelation of LIFT Berry Bolt, which formally introduced its berry-bodied flavor to Cebu, marked the event’s culmination.

The LIFT Berry Bolt, designed for daily challengers and ambitious individuals, blends in perfectly with people’s frequent mode switching. With its Citrus Blast flavor currently accessible in sari-sari stores in Western Visayas and Southern Luzon, this most recent release expands LIFT’s expanding national footprint.

Take a chance on switching. To find out what’s coming up, follow LIFT on Facebook and Instagram.

Reading Informational Labels

In a time when many Filipino homes rely heavily on pre-packaged foods, the seemingly inconspicuous food label has a surprising amount of power. These labels are essential tools that enable consumers to make educated dietary decisions that have a direct influence on their health and well-being, going beyond simple regulatory compliance. Understanding these labels is essential to navigating our food landscape and managing our health, according to Arlene R. Reario, President of the Philippine Association of Nutrition (PAN), Inc.

“Food labels are more than just a regulatory requirement; they are powerful tools for empowerment,” states Reario. “They offer a window into what we truly consume, allowing us to align our food choices with our personal health goals and lifestyle needs, without feeling restricted.”

The Power of Clear and Transparent Labeling

A significant aspect of this empowerment lies in the clarity of food labels. Reario emphasizes that labels should be designed to facilitate understanding. “A well-designed label informs so that consumers can explore options confidently,” she explains. “When information is clear, concise, and easy to interpret, shoppers can make quicker, more confident choices, compare similar products effectively, and ultimately select what best suits their families.”

Such transparency also builds critical consumer trust. Labels serve as tangible proof that a product adheres to Philippine food safety laws and regulations, including crucial Food and Drug Administration (FDA) approval. “When consumers see proper labeling, they know the company is committed to quality and safety,” Reario notes. This assurance fosters confidence in the products they bring home.

Taking Health Into Our Own Hands: The Role of Nutrition Literacy

While clear labels are essential, the responsibility also falls on consumers to cultivate nutrition literacy – the ability to understand and utilize the information provided. Reario points out that many Filipinos often overlook crucial sections of a label, missing out on valuable insights.

“By improving nutrition literacy, Filipinos can transform how they approach their daily meals,” Reario asserts. “It’s about understanding terms, recognizing nutrient content, and knowing how to apply that information to build healthier habits.” This knowledge empowers individuals to critically evaluate claims, compare nutritional values, and ultimately make decisions that support a healthier lifestyle.

For parents, this takes on added significance. “Label information is an invaluable guide for parents to make informed choices for their children’s diets,” Reario advises. “It helps them identify snacks with more nutritional value, monitor sugar and sodium intake, and teach their children about balanced eating from a young age.”

To improve nutrition literacy, you can reach out to a registered nutritionist-dietitian and other health professionals who are knowledgeable on nutrition.

Balance and Moderation Remain Key

Despite the wealth of information available on labels, Reario reiterates that the fundamental principles of nutrition – balance and moderation – continue to hold the most weight. “Understanding labels is a crucial step, but it must be viewed within the larger context of a balanced diet, like that promoted by the Philippine Food Pyramid and ‘Pinggang Pinoy’ and regular physical activity,” she explains. “No single food is inherently ‘bad’ when consumed in moderation as part of a varied diet. Labels and a personal understanding of your diet can help you achieve that balance.”

Reario recommends a straightforward daily routine to begin this journey: “Start by consistently checking the serving size and the nutrition facts panel, especially for sugar, sodium, and fat content. This small step can lead to significant changes in our overall dietary patterns.”

Amidst an abundance of food options, the modest food label becomes a potent ally. Filipino consumers can genuinely take charge of their health and well-being, one smart decision at a time, by promoting clear information, encouraging nutrition literacy, and reminding ourselves of the timeless value of balance.

Now in its 34th year as one of the country’s pioneering road races, the Yakult 10 Miler is set to make history with its first-ever Trilogy Run. The event will take place across three major cities:

• Davao on July 12, 2026 at Global Township, Davao City;
• Cebu on August 23, 2026 at SM Seaside Cebu;
• Manila on October 18, 2026 at the SM Mall of Asia Complex in Pasay City.

The partnership was formalized during the contract signing held on January 15, 2026 at Hyvesports Café, Manila Padel Club in BGC, Taguig City. Present at the event (L–R) were Mr. Yasuyuki Yufune, Executive Vice President of Yakult Philippines, Inc.; Mr. Michael D.S. Ong, Vice President of Yakult Philippines, Inc.; Ms. Justine Cordero-Em, CEO of Hyvesports; and Mr. Julius Em, President of Hyvesports.

SM Supermalls takes Matcha Fest nationwide

Building upon the inaugural Matcha Fest, which took place at the Mall of Asia last year, your favorite SM Supermalls is back with a bigger, better, and more extravagant celebration of all things matcha! Matcha Fest 2026 at SM Supermalls is a fantastic opportunity for specialized cafes to meet matcha enthusiasts. Local producers have the opportunity to show off their inventiveness to curious consumers who wish to try the various types of the well-liked Japanese green tea at their favorite shopping centers.

SM Supermalls continues to transform malls into places for community, discovery, and food and lifestyle experiences in addition to being places for shopping through the Matcha Fest. As a present to the matcha-loving community, SM elevates the festivities with a festival full of even more delicious matcha that has been carefully chosen just for you.

SM J Mall, Upper Ground Level Atrium (February 1 to 15)

The first-ever Matcha Fest in Cebu at SM J Mall brings together celebrated brands such as Atelier Matcha, Your Daily Go Cafe, Kasa Brew, Celso’s Crib, No Bitter Feelings, Tsoko, DP Sweets, Oh Nata!, Ice Ice Baby, and Rampa Beads Bar. These cafes offer a modern twist to matcha, including lattes, whisked variants, and decadent desserts. The festival also features interactive experiences such as Matcha Painting sessions, Make Your Own Matcha Workshops on February 7 and 11, and Love Beats with Moni-Moni on February 14.

SM City Davao, Annex Event Center (February 1 to 10)

At SM City Davao, the festival aptly named Find Your Match-a, caters to matcha-loving couples who want to celebrate the month of hearts with a cup of matcha in their hands. Exhibitors include Matcha Ureshi Bar, Matcha Baby, Thirty Third Café, Hey Matcha People, Matchanagi, Matcha Deux, Ms. Matcha, and so many more. These cafes will sell a plethora of variants, including Dirty Matcha for those who want a caffeine kick, the finest Uji matcha lattes from Kyoto, Japan, and even some tropical flavors.

SM CDO Downtown, 5th Level (February 6 to 28)

At SM CDO Downtown, tenants are gearing up for the festival with beloved local matcha shops and cafes. Matcha in different forms — sweet beverages, leche flans with matcha sauce, and even unique desserts will be offered for almost the entire month of February!

SM Podium, 2nd Level Atrium  (February 5 to 8)

At SM Podium, matcha lovers can savor exciting creations from cafes such as Betcha! By Gaby Brews, Day Off Space, Hakone Matcha, Kokorobi Matcha, Kyoto House, Maison Midori, Matcha Folk, Shizu Matcha Bar, Take Five, and Whisk & Sip. Patrons can choose from a slew of matcha and hojicha flavors while dancing to live DJ sets or shopping for accessories, perfumes, and other trinkets.

In addition to celebrating flavor, SM Supermalls’ Matcha Fest raises a glass to local companies, creativity, and culture. Only at your favorite mall, SM, the Matcha Fest is designed for both seasoned matcha enthusiasts and eager newbies who wish to become part of a burgeoning community brimming with love, curiosity, and a shared passion for learning everything there is to know about matcha.

Let’s set the bar higher for the upcoming year.

In terms of your desires, this is the year you will no longer compromise. Don’t make sudden decisions. No more “this is good enough.” More significantly, no more meals that seem like they were prepared as an afterthought.

As the year begins, SM Supermalls is introducing new dining establishments that will take you to a new age with better options, bolder flavors, and fresher concepts. It repeatedly demonstrates why it is deserving of being your favorite mall by having areas that challenge conventions, elevate expectations, and restore the fun of dining out.

So before your calendar fills up with plan after plan, consider this your ultimate craving promise: to never negotiate when it comes to where and how you eat. Because if there’s one thing we’re not bringing into the year, it’s settling.

NON-NEGOTIABLE 1: Snacks Shouldn’t Feel Like A Placeholder

Snacking isn’t something you do just to get by–it’s something you do because you actually want to eat. This year, snacks have to show up with flavor, personality, and zero shortcuts. Whether it’s something cheesy, crispy, or straight-up addictive, quick bites should still feel worth the stop.

• Pizza Planet

Prepare to blast off into a galaxy of flavors at Pizza Planet, located at the Annex, Upper Ground Level of SM North EDSA. When the craving hits, cheesy and gooey is the only right answer–and this fun, playful spot delivers every time. It’s your sure fix for comfort food done right, serving an out-of-this-world experience for kids, kids at heart, and anyone who takes their pizza seriously.

• Shihlin Taiwan Street Snacks

From Taiwan’s streets straight to your plate–Shihlin Taiwan Street Snacks at the Foodcourt, SM City Fairview serves crispy, juicy hits you won’t want to miss. XXL Chicken, Handmade Oyster Mee Sua, and all the bold flavors.

NON-NEGOTIABLE 2: All-in Should Mean Actually Going ALL In

All-you-can-eat only works when it actually delivers. No half-hearted spreads. No playing it safe. This year, if you’re committing to unlimited, it has to feel generous, intentional, and satisfying from the first plate to the last.

• King’s Feast Luxury Buffet by Buffet 101

Feast like royalty at King’s Feast Luxury Buffet by Buffet 101, soon to open at the 5th Level of The Block at SM North EDSA. This luxurious all-you-can-eat experience features mouthwatering local and international flavors that never skimp on quality or taste, promising a truly decadent dining adventure fit for kings and queens.

• Mo-Mo Paradise

Say “more, more!” to good food at Mo-Mo Paradise–the first in PH at the Level 3, Mega Fashion Hall of SM Megamall. When the plan is unlimited hot pot, this is the place you go straight to. Slow-simmered shabu-shabu and sukiyaki set the standard for sharing, slurping, and lingering over a proper meal.

NON-NEGOTIABLE 3: Bold Flavors Are Not Optional

This is the year we stop dialing it down. Big flavors, strong profiles, and dishes that don’t hold back—because great meals should leave an impression. If you’re craving something with heat, depth, or attitude, subtle isn’t part of the plan.

• Siklab+

For local flavors with a twist you won’t want to miss, head on over to Siklab+ at the ground level of S Maison. This is the kind of place that resets your expectations, where Paboritong Pork Sisig, Kuhol ni Tanggol, and Kalamay sa Latik become the benchmark you compare everything else to.

• Thaiwadee

When the craving is Thai, you don’t experiment… you go straight to Thaiwadee, soon opening at the Foodcourt of SM Southmall. Their Pad Thai and Tom Yum Goong stay true to that

mix of heat, tang, depth, and all that you’re looking for when you’re not in the mood to compromise.

• Royal Indian Curry House Bistro

Satisfy your curry cravings at Royal Indian Curry House Bistro soon to open on the 5th Level of The Block at SM North EDSA. When you’re in the mood for Indian food, bold flavor and real spice aren’t optional—and this is where you go for it. From their rich Murgh Makhani to their fragrant Hyderabadi Biryani, every dish hits exactly the way it should.

NON-NEGOTIABLE 4: Eating Healthy Should Never Be Boring

Healthy doesn’t mean boring, and it definitely shouldn’t feel like a compromise. With the first Salady in PH at the Level 5 of the Fashion Hall in SM Megamall, choosing lighter meals no longer feels like you’re missing out.

NON-NEGOTIABLE 5: Coffee Stops Should Actually Feel Like A Pause Worth Taking

Coffee isn’t just about the drink, it’s about slowing down, sitting longer than planned, and pairing it with something you’ll still think about later. Cafe Kulture brings that energy to the Level 3, South MOA Sky of SM Mall of Asia, turning coffee and pastries into a moment, not just a routine.

The standards are set, so let your cravings do the rest.

You’ll know when you’re hungry, so you don’t need a plan for this stage. With more new locations, fresh names, and greater food selections than ever before, your favorite SM Supermalls has already responded when your craving eventually arises.

No settling, no overthinking. Just doing what feels right at the time, with knowing that there will always be something fresh to discover when you return.

For the most recent information on events and updates, visit www.smsupermalls.com or follow @smsupermalls on social media.

Having a good time is nearly ingrained in the Queen City of the South’s residents. The noisy, vibrant, and unapologetically enjoyable New Year’s celebrations—as well as the celebrations throughout the year—are the perfect example of Cebuanos’ lively, passionate, yet charmingly sweet personality.

Now that 2026 is officially here, SM Seaside City Cebu and SM City Cebu are throwing a crazy party with must-see events that are ideal for spectacular feasts and extremely entertaining get-togethers. With these must-try, Cebufied activities, you may unleash your inner Bisaya and dare to live a higher lifestyle.

Must-Do #1: Go Full Kikay This 2026!

Upgrading your outfit is sure to be a doozy with these kikay-cute finds from these fabulous stores. With a stunning collection of accessories and trend-driven bags, you’ll feel absolutely gwapa from the very start of the year all the way to the end!

• Bagel Girl

Step into the New Year with Cebuano flair at Bagel Girl, on the 2nd Level of the Seaview Wing at SM Seaside City Cebu. Pile on the sparkle, play with the shine, and finish every look with jewelry and hair accessories made for celebrating loud, proud, and in style. From street parties to family gatherings, bring that unmistakable Cebuano energy wherever the night takes you.

• House of Little Bunny Pop-up Store

Start 2026 the Cebuano way by looking effortless, put-together, and ready for anything by hopping on to the House of Little Bunny Pop-up Store in SM City Cebu’s North Wing. Whether you’re out for celebrations or on the go all year long, these are pieces made to carry you through 2026 in style.

Must-Do #2: Trimmed For Tiny Perfection

Cebuanos like to start things light, easy, and with plenty of smiles. That’s exactly what your little one gets at Cuts 4 Tots on the 2nd Level, City Wing of SM Seaside City Cebu—the first in VisMin. This kid-friendly salon guarantees a stress-free haircut that can keep your kids comfy, confident, and camera-ready all year long.

Must Do #3: Family Fun Awaits

Once your tot has had the perfect little snip, it’s time for some much-needed family bonding. Nothing says ‘fun!’ quite like a fun-filled day at Fantasy World, at SM Seaside City Cebu, located at the Lower Ground Level, Cube Wing. The biggest one yet to open in VisMin, it features a wide array of attractions—from unique games to interactive activities like Simulated Golf and Double Fun Arcade.

Must-Do #4: Upgrade Every Feast and Festivity

Craving for something besides the usual Talisay lechon? Head over to these awesome restaurants instead to shake things up. Serving some of the most mouthwatering meals this side of Cebu, you and your family will be screaming kalami all the way home!

• Herbs & Cellar

Cebuanos like their food bold, familiar, and worth coming back for. Ease into the year with a flavor-packed meal at Herbs & Cellar in the North Wing of SM City Cebu. With a fusion-forward menu that gives comfort favorites like sisig and fish and chips a clever twist, it’s the kind of place that keeps things exciting while still feeling just right for local tastes.

• Samgyupsalamat

The best way to welcome what’s next is around a table full of food. Say daghang salamat to satisfying, savory favorites at Samgyupsalamat in the North Wing of SM City Cebu. With Korean-style grilling, Filipino flavors, and unlimited marinated meats and sides, it’s the kind of feast made for sharing, celebrating, and lingering a little longer.

• Tavolàta

In Cebu, starting strong means sitting down and enjoying great food. That’s why Tavolàta in SM City Cebu’s North Wing offers a feast that shouldn’t be missed. From handmade pastas to hearth-baked pizzas, its warm, inviting Italian fare sets just the right tone for a year meant to be enjoyed.

• Super Bowl of China

When the celebration slows down but appetites are still big, Super Bowl of China is the perfect pick. Enjoy comforting Chinese favorites paired with warm, personal service—something that truly resonates with Filipinos who love gathering, dining, and celebrating with friends and family. Find the first VisMin branch at SM City Cebu, North Wing.

Must-Do #5: End on a Sweet Note with Bisaya Brews And Bites

Once the entrée is done, it’s time to treat yourself to dessert and refreshments. A typical Cebuano celebration isn’t complete without a premium brew and a sugary delight that hits just the right spot. For an high-end coffee-and-confectionery experience that’s as sweet as your palangga, make your way to these stellar cafés and pastry shops.

• Good Habits Coffee

When the celebrations wind down but the night isn’t over, there’s always time for one more cup. Drop by Good Habits Coffee at the North Wing of SM City Cebu and settle in. With a cozy, homey space and freshly brewed coffee, it’s an easy place to stay up a little longer—whether you’re catching up, getting work done, or just enjoying the quiet before the year fully kicks in.

• Beard Papa’s

After all that celebration, there’s always room for something sweet. Swing by Beard Papa’s at the North Wing of SM City Cebu and treat yourself to their famous cream puffs—filled with rich chocolate, ube, honey butter, and other seasonal flavors. They’re light, indulgent, and tempting enough to make even puto and tikoy wait their turn.

Fun, cuisine, and family are Cebuanos’ top priorities! In the beginning of the year, this is particularly true. This 2026, take advantage of SM Supermalls’ carefully chosen selection of explosive treasures to enhance your lifestyle and usher in a fresh new era.

At the beginning of the year, let Cebu’s madness, color, and chaos dazzle and wow, and let’s continue the celebration till the very end. Malipayong Bag-ong Tuig!

Bold local flavors across Iloilo’s streets lead festivalgoers to reach for an ice-cold Coke, completing every delicious food find at the festival. Photo credit: Maiko Bryan Diesto (Drinking Nose on Facebook)

Almost two weeks after the final drum beats subsided, Iloilo is still buzzing with the excitement of Dinagyang 2026. This year was more than just a festival appearance for Coca-Cola Philippines; it was a celebration of the company’s long-standing ties to the province, which go back to the late 1940s.

Coca-Cola celebrated the Ilonggo spirit it has been serving for almost 80 years by putting a strong emphasis on community and culture, acting as a true local partner rooted in the streets.

A Legacy of ‘Lasang Lokal’

At the heart of Dinagyang is the food. The Coca-Cola Food Fest at Delgado Street and Megaworld Mandurriao turned street-side dining into a cultural highlight. By pairing ice-cold Coca-Cola™ with local favorites, the brand celebrated the ‘Lasang Lokal’ (local taste) that defines the city’s famous food scene.

This connection is long-standing. Since the company established its Iloilo operations in the 1940s, Coca-Cola has been a staple at family mealtimes and in the sari-sari stores found in every corner of the community.

A Stage for Local Pride

Since the Dinagyang Festival officially began in 1968, Coca-Cola has been an active participant in this 50-year-old tradition. This year, Coke Studio™ honored this shared history by spotlighting homegrown talent. Iloilo’s very own Mary Anjolie and Your X Boyfriends shared the stage with popular national acts like Ena Mori and Over October – a high-energy celebration of Filipino music, and a quiet nod to the Ilonggo soul.

Local and rising OPM artists lit up the Coke Studio concert, bringing high-energy performances and collaborations to the streets of Iloilo. Relive the moments here.

Fun Live Experiences for the Next Generation

To match the festival’s high energy, Coca-Cola created interactive spaces for Gen Zs, the country’s new culture creators.

Festivalgoers savor the delicious taste of Royal at the Royal Booth through playful games and shared moments.

The Royal™ Booth at Megaworld Boulevard offered ‘Mwah-sarap’ fun moments where festivalgoers engaged in Snap N’ Slay photo challenges. Meanwhile, the Lift® Zone, dedicated to the new drink that fits your every mode, hosted fast-paced games for those with a competitive streak.

LIFT brings its challenger spirit to Dinagyang as participants take on fast-paced challenges and push their limits.

A Cleaner Way to Celebrate

True partnership means taking a fair share in keeping communities clean. Through the Coca-Cola Tapon to Ipon program – a nationwide collection initiative for PET bottles – Coca-Cola set up collection points across Iloilo City to ensure recyclable plastic (PET) bottles were recovered instead of becoming litter.

Festivalgoers take part in Coca-Cola Philippines’ Tapon to Ipon initiative, encouraging proper PET bottle disposal and promoting responsible celebration during Dinagyang.

Festivalgoers were encouraged to exchange empty plastic bottles for Coca-Cola products. The goal is to divert these collected PET bottles to PETValue Philippines*, the country’s first food-grade bottle-to-bottle recycling facility. PETValue then turns post-consumer PET bottles into new food-grade recycled PET (rPET) packaging. The initiative proves that Filipinos can – and should – enjoy grand traditions while actively participating in keeping their communities clean.

Rooted Locally

“Dinagyang is all about people coming together, and that’s what makes it special,” said Frenissa Lagman, Frontline Sr. Marketing Director of Coca-Cola Philippines. “Our history with Iloilo goes back to the late 1940s. Being part of the local celebrations for over 50 years means adding real value to the experience, whether through music, food, or supporting the community’s goals of keeping festivals clean.”

Coca-Cola’s involvement at Dinagyang 2026 serves as a reminder that brands can be more than simply a name on a sign; they can be a local partner and an important part of the city’s story as Iloilo resumes its everyday routine.

Visit www.coca-cola.com or follow the official Coca-Cola Philippines sites on Facebook and Instagram to stay up to date.

NOTE:

*PETValue Philippines, a joint venture between Coca-Cola Europacific Aboitiz Philippines (CCEAP) and Indorama Ventures, turns post-consumer PET bottles into new food-grade recycled PET (rPET) packaging. It is located at General Trias, Cavite.

Coca-Cola Philippines employees join tree-planting activity at La Mesa Watershed.

On December 17, 2025, Coca-Cola Philippines staff members participated in a tree-planting event at La Mesa Dam with the Million Trees Foundation, demonstrating the company’s dedication to sustainability through active involvement. The initiative demonstrated how community involvement and corporate involvement may contribute to the preservation of one of Metro Manila’s most vital water sources.

Employees of Coca-Cola Philippines gathered to plant native seedlings at the Million Trees Nursery and Eco Learning Center in Quezon City’s La Mesa Watershed. The program is a component of the broader Annual Million Trees Challenge (AMTC), a long-term watershed rehabilitation initiative that started under the Metropolitan Waterworks and Sewerage System (MWSS) and is currently being maintained by the Million Trees Foundation, Inc. (MTFI) with the objective of planting an additional 10 million trees by 2030.

Coca-Cola Philippines employee volunteers plant native seedlings as part of ongoing reforestation efforts.

La Mesa Dam is Metro Manila’s primary watershed and one of the remaining major forest reserves in the region. Its protection is essential to ensuring clean, stable water supply for the capital. Reforestation efforts—especially those that focus on tree-growing, not just tree-planting—contribute to soil conservation, improved groundwater recharge, and long-term ecological resilience.

“The strength of the Million Trees Initiative comes from collective effort. When partners like Coca-Cola Philippines show up on the ground, it accelerates our work to restore critical watersheds like La Mesa,” Mr. Melandrew T. Velasco, Million Trees Foundation Inc, President and Executive Director, “Each seedling planted today is part of a bigger commitment to protect the ecosystems that support millions of Filipinos.”

MTFI President and Executive Director Melandrew T. Velasco, together with Coca-Cola Philippines President Tony del Rosario and Public Affairs, Communications and Sustainability Senior Director Maria Christine Garcia, joined the tree-growing orientation before the tree-planting activity, where they learned proper tree-planting techniques and sustainable practices for watershed conservation.

For employee volunteers, the activity was a meaningful way to take part in environmental protection while gaining a deeper appreciation of watershed stewardship — a core focus of the company’s Sustainability Matters campaign.  “Today proved that sustainability is about action — and that small efforts become meaningful when we work as one.” said Maria Christine Garcia, Senior Director of Public Affairs, Communications and Sustainability of Coca-Cola Philippines.

Tony del Rosario, President of Coca-Cola Philippines and Vice President for Franchise Operations East of Coca-Cola Far East Limited (CCFEL), underscored how employee volunteerism strengthens the company’s sustainability goals.

“Our sustainability journey is grounded in strong partnerships, long-term commitments, and the dedication of our people. Initiatives like this underscore the vital role each of us plays in safeguarding essential resources such as the La Mesa Watershed,” said Tony del Rosario, President of Coca-Cola Philippines and Vice President for Franchise Operations East of Coca-Cola Far East Limited. “This activity reflects our broader commitment to environmental stewardship and to collaborating with communities and partners to create lasting, meaningful impact.”

The public can visit www.coca-cola.com/ph/en/sustainable to find out more about Coca-Cola Philippines’ sustainability initiatives.

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