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Food, Lifestyle, Travel

As LIFT intensifies its first MassKara experience, festival attendees dared to switch

Festival-goers joined the fun as LIFT brought its bold spirit to MassKara for the first time.

With its debut at the MassKara Festival, Coca-Cola Philippines’ newest beverage, LIFT, gave the streets of Bacolod a thrilling lift. As thousands of festival attendees took on the “Dare to Switch” challenge, the three-day activity along Lacson Street became one of the most talked-about locations.

Exciting activities that embodied LIFT’s daring challenger attitude were at the center of the activation. Participants showed their strength at the LIFT UpBar, struck imaginative postures at the LIFT Art Photo Wall, and demonstrated their steadfast attention and coordination at the LIFT Bottle Up challenge. They also raced against the clock to solve the LIFT Maze. Every game pushed players’ boundaries, gave them more self-assurance, and inspired them to keep going.

Attendees eagerly joined the activities at the grand LIFT booth, won exclusive prizes, and captured their unforgettable MassKara moments.

The LIFT booth buzzed with excitement as festival-goers lined up to take their shot at beating the timer and outscoring others. Many also stopped to capture their share-worthy moments at the booth and turned the experience into an online celebration of the challenger mindset. Across every challenge, the LIFT booth became a space where high spirits met determination, proving that anyone can dare to switch.

“LIFT’s first-ever MassKara activation was a celebration of the bold spirit that defines both the brand and the festival,” said Frenissa Mae Lagman, Frontline Marketing Senior Director of Coca-Cola Philippines. “MassKara is all about uplifting the Filipino spirit, and LIFT embodies that same drive — to face every challenge with confidence and dare to switch when it’s time to level up.”

After electrifying thousands of attendees and introducing more Filipinos to the brand’s spirit of challenge, LIFT left its imprint as the festival came to a conclusion. Are you prepared to change? LIFT is currently offered in sari-sari stores in Western Visayas, and there will be more activities and events around the country.

To find out where the Dare to Switch experience is going next, follow LIFT Philippines on Facebook and Instagram.

 

 

 

 

Food

On this World Bread Day, Dimples Romana declares Marby Superloaf to be her family’s new staple food

On October 16, Marby Food Ventures held a celebration of World Bread Day at the Mall of Asia Music Hall. Dimples Romana, a beloved actress and active mother, joined Filipino families and left the event with a clear message: Switch to Marby! The resounding success shown that Marby’s recently improved Superloaf has persuaded customers that it’s time to make it a necessary home staple.

The fact that bread is more than simply food and is a staple of daily family life was brought to light on World Bread Day, as mothers shared snack tips and children playedfully nibbled on their favorite sandwiches. Marby Superloaf, who is now mas pina-siksik, mas pina-pino, mas pina-lambot, and mas pinasarap, was the center of attention.

With Ms Dimples Romana

Marby Food Ventures’ World Bread Day celebration showed how something as simple as bread can bring families together. Seeing Dimples Romana share this moment with fellow moms made the event feel warm and relatable. It reminded me that bread isn’t just a meal—it’s part of our daily family moments, from breakfast to merienda. Marby’s upgraded Superloaf truly represents comfort, quality, and the simple joys that connect us at the table.

The celebration brought together families to honor the role Marby bread plays in daily Filipino life.

Guests shared how every slice felt soft and satisfying, making it a versatile choice for both sweet and savory meals, noting that the Superloaf easily fits into their routines, from school snacks in the morning to family merienda in the afternoon. Attendees experienced the upgraded Marby Superloaf, na mas pina-siksik, mas pina-pino, mas pina-malambot, at mas pinasarap, securing  its place as a new household staple.

The day featured activities that brought families closer together. Chef Marky, known for his creative food content, conducted a live demo showcasing quick and exciting snack ideas with Marby Superloaf, reminding parents that good food doesn’t have to be complicated. Kids enjoyed neighborhood-inspired games while parents participated in stage games and savored special treats.

Families also took advantage of  an exclusive Buy 1 Take 1 Marby Loaf promo, allowing them to bring the experience home. Many remarked that Marby Superloaf felt like a new household staple.

Celebrating Everyday Bread Moments

The celebration extended beyond the venue, as photos and stories filled social media, with moms, kids, and influencers sharing their favorite Marby Superloaf moments. The excitement reflected not only the success of the event but also the bread’s growing place in real family occasions.

Marby strengthened its standing as a reliable bread brand for Filipino homes by spearheading this year’s World Bread Day celebration. Marby Superloaf, whether it is served at the merienda table or packed in a lunchbox, is quickly becoming the new bread of choice for Filipino families and is ingrained in the little but significant moments of daily life.

The bread that is rapidly becoming a daily favorite in Filipino homes, Marby Superloaf, is the perfect moment to make room on your table! The updated Marby Superloaf is readily available in the grocery shop closest to you for those who wish to try it. It is also available for convenient online buying through Lazada, Shopee and TikTok Shop, making it simple to check out a loaf and enjoy it at home.

 

 

 

 

 

Food, Lifestyle

PASKO NA, But still want to keep it sulit? Don’t worry, we’ve gotchu covered!

Make the most of your Christmas with good deals and convenience at your fingertips

For us Filipinos, a switch turns the moment the ber-months arrive. Christmas is a four-month (or possibly five-month) festival that marks the end of the year, not just one day.

Following Simbang Gabi, the air is warmed by the delightful aroma of puto bumbong and bibingka. Homes are brimming with Christmas enthusiasm, the streets are aglow with colorful lights, and food is quickly becoming the unavoidable, endearing focal point of every festivity. When our loved ones return home—OFWs, students, and employees—every meal together becomes a treasured, life-long family memory.

With the long list of expenses for gifts, gatherings, and decorations, Filipinos have mastered the art of the sulit celebration: maximum joy, minimum gastos. The Filipino Christmas has always been defined by diskarte (resourcefulness) and creativity: planning early, perfecting potlucks, and finding smart ways to make the season lighter on the wallet but just as full of joy. Because for us, the magic isn’t in how grand the feast is, but in how full the table feels—with laughter, love, and the people who matter most.

This Christmas, foodpanda helps Filipinos celebrate more while spending less through the PASKONA voucher, which gives up to ₱100 off on favorite dishes and essentials from beloved food spots such as KFC, Mang Inasal, Shakey’s, Pizza Hut, Popeyes, Angel’s Pizza, Kenny Rogers, Goldilocks, Pickup Coffee, and grocery partners on the app.

Beyond savings, foodpanda also brings ease and reliability to the busy holiday season—making food, gifts, and essentials just a few taps away. Whether it’s a last-minute handa, a potluck with friends, or a quick grocery run, foodpanda’s got every Filipino covered, so they can focus on what truly matters: celebrating the joy of Christmas.

Patricia Jacinto, Marketing Director of foodpanda Philippines shared that the campaign is about helping Filipinos find new ways to make the busy holiday season simpler, more affordable, and more enjoyable. “The holidays are a time for connection and celebration, but they can also be overwhelming. With foodpanda, we want to make it easier and more sulit for everyone to celebrate by bringing convenience, savings, and joy straight to their homes. We want everyone to be able to celebrate the holidays without stress,” she reflected.

It’s a straightforward dessert that serves as a reminder to everyone that Christmas magic need not equate to luxury. Good company, delicious food, and the small things that brighten life are important at times. Because it’s comforting to know that someone is there for you when you need them most, especially during the Christmas rush. “PASKONA, WE GOTCHU!” is what foodpanda is saying this time.”

Both new and returning customers can use the PASKONA coupon until December 31, 2025. This Christmas, make every event sarap-sulit by checking the Foodpanda app for updates.

 

 

 

Food

Ian Veneracion, Crispy Fry®’s new campaign and brand ambassador, solidifies the company’s position in Filipino kitchens

 #BastaFriedICrispyFry® campaign expands with new dishes, deeper connections, and a trusted new face

The nation’s top breading mix brand, Crispy Fry®, has launched its “Eat Campaign,” a novel twist on home-cooked meals that extends beyond fried chicken, further igniting Filipinos’ passion for fried cuisine. With innovative dish ideas like the Fry Feast Platter, which includes Fried Tofu, Mojos, and Potato Wedges, Crispy Fry® demonstrates that it is still a versatile kitchen staple for a variety of palates and events.

This year, the company introduces Ian Veneracion, a timeless and well regarded figure in Philippine entertainment, as its newest endorser, bringing an exciting new energy to Filipino homes.

Best known for his versatile roles and family-oriented image, Ian Veneracion now serves as the official face of Crispy Fry®’s 2025 campaign. With a showbiz career that spans over four decades, Ian has earned the trust and admiration of generations—especially mothers and homemakers who resonate with his dependable, warm, and relatable persona.

“Crispy Fry® is a staple in countless Filipino homes, and we are excited to welcome Mr. Ian Veneracion as our brand ambassador,” said Daye Magno, Department Head of Marketing at Ajinomoto Philippines Corporation. “His credibility and enduring connection with Filipino families make him the perfect partner to represent our message: that Crispy Fry® brings ease, flavor, and joy to everyday meals.”

More Than Just Fried Chicken

Crispy Fry® has long been known for turning everyday fried chicken into a crispysarap experience. With variants like Original, Garlic, Spicy, and BatterMix, Crispy Fry® gives homemakers the freedom to serve crispy and delicious meals — every single time.

For 2025, the campaign broadens this appeal, inviting families to try more creative dishes through the Fry Feast Platter and explore how Crispy Fry® can bring life to more than just chicken. Whether it’s golden-crisp tofu or perfectly seasoned mojos, Crispy Fry® is a must-have pantry staple for effortless yet flavorful cooking.

“As someone who enjoys preparing meals for my family, I appreciate how Crispy Fry® makes cooking not only easier but more exciting,” shared Ian Veneracion. “It’s reliable, delicious, and versatile — just like how I approach the roles I take on.”

“Basta Fried, i-Crispy Fry®”

The brand’s dedication to making every fried dish a guaranteed success is encapsulated in the campaign’s revised call to action, “Basta Fried, i-Crispy Fry®.” It also invites more intimate, emotional ties with Filipino families and homemakers.

In an effort to encourage more Filipinos to love cooking at home, Ian Veneracion is spearheading a campaign that is spreading across several platforms through a series of TV ads and digital content.

The Ajinomoto Group has offices in 36 countries and regions, and sells products in more than 130 countries and regions. To learn more, visit www.ajinomoto.com.

 

Food, Lifestyle

Dare to Switch: LIFT Presents MassKara 2025 with a Challenge

With the launch of LIFT, Coca-Cola Philippines’ newest beverage, this year’s MassKara Festival is set to get even more spectacular with its first significant festival activation. Festival-goers can visit the LIFT booth on Lacson Street from October 17 to October 19 and participate in the brand’s renowned “Dare to Switch” initiative, which encourages people to embrace new experiences and celebrate all lifestyle modes.

To encourage everyone’s competitive nature, the booth will have a selection of challenging activities and fast-paced games. With LIFT style—bold, self-assured, and always prepared for what comes next—participants can race against the clock, surpass high scores, and earn special rewards.

Throughout the weekend, guests can also stop by to play interactive mini-games and receive complimentary samples of LIFT. The LIFT booth guarantees a lively, enjoyable stop where you can relax, play, and try new things, whether you’re exploring alone, with your team, or with your barkada.

Don’t pass up the opportunity to switch this MassKara. Stop by the LIFT booth on Lacson Street to participate in the celebration, accept the challenge, and enjoy your complimentary drink.

For news and highlights from the festival, follow LIFT Philippines on Facebook and Instagram.

Learn more at www.coca-cola.com/ph/ and follow us on Instagram and Facebook.

Food, Lifestyle

Try Something Different: LIFT, the New Drink for the Always-On Generation

Made for all the go-getters who need to switch modes with a refreshing boost!

Life now? There is a continuous change. You might be working hard at work or school one minute, rocking out with your group the next, and then diving into a late-night game or passion project. Because Filipinos are experts at switching modes, a brand-new beverage called LIFT has arrived in town.

The newest beverage from Coca-Cola Philippines for today’s competitors is called LIFT. This isn’t your typical pop. Like a mindset in a can, LIFT is a brand-new, energizing beverage designed to fit your flow, hustle, pace, and relaxation. It’s for the driven individuals who are constantly on the go, be they professionals seeking a promotion, students taking charge of a new semester, or artists developing side projects.

Made with Vitamin B3, Zinc, and Caffeine, LIFT is more than a quick pick-me-up. It’s crafted to help you lock in and stay sharp, giving you the focus and extra push to own your every mode. It’s not about chasing energy; it’s about owning your (“LIFT”) mode. The newest, coolest drink in town isn’t here to play it safe. It’s bold, versatile, and built for multi-hyphenates—people who run the show in different arenas and still find time to show up.

“With LIFT, we’re giving today’s generation a drink that’s as adaptable as they are,” said Frenissa Mae Lagman, Frontline Marketing Senior Director of Coca-Cola Philippines. “It’s for people who play different roles and still find a way to make every moment count. LIFT is here to help you get int your zone and make a statement with every step you take.”

Actor and performer Ruru Madrid joins the Coca-Cola Philippines team at the official launch of LIFT last August 9 in Bacolod City.

Leading the charge is Ruru Madrid—actor, performer, and a true multi-mode player. Whether he’s on set, on stage, or just hanging out with friends, Ruru embodies the “LIFT” Vibe: always ready, always in motion, and always bringing his A-game.

Use LIFT to switch up your mode, whether it’s study, hustle, gaming, or barkada. At sari-sari stores around Western Visayas, have your first taste for just PHP 11 SRP.

Are you prepared to face what is ahead? Have the courage to use LIFT.

Interested in more stories about “LIFT” Mode? Visit https://www.coca-cola.com/ph/en or join the conversation by following us on Facebook and Instagram. #LIFTModeNaYan

Learn more at www.coca-cola.com/ph/ and follow us on Instagram and Facebook.

Food

Goodday Friz Introduces Paraprobiotics to the Carbonation Industry

Everyday moments are becoming extraordinary thanks to the nation’s first-ever paraprobiotic beverage.

There is a new zing in town that is already generating a lot of buzz. Goodday Friz is finally here after a successful debut that made people take notice and pop cans. It’s more than just a drink; it’s a completely new way to enjoy soda.

Goodday, a well-known brand in cultured milk drinks, is making waves with the country’s first paraprobiotic soda, the NEW Goodday Friz. This novel soda, which uses Japanese technology, is a strong, bubbly combination of soda and cultured milk that is enhanced with 2 billion Lac-ShieldTM paraprobiotics per can. It’s fun yet practical, creamy yet crisp, and designed for a generation that values both flavor and health.

It’s soda—but reimagined. Lighter. Smarter. Crazy good.

A Fresh Sip for a New Generation

Whether you’re tackling a long day, taking a break, or looking for something fun to pair with your favorite snack, Goodday Friz fits effortlessly into your daily vibe. It’s the feel-good fizz your fridge has been missing.

Every can of Goodday Friz, which comes in two intriguing varieties—Original and Orange—offers a new twist. This unique flavor combination, which is low in calories but high in enjoyment, combines the zesty pop of soda with the creamy tang of cultured milk.

Friz is currently available at grocery stores, convenience stores, and supermarkets all over the country. Its distinctive flavor and colorful packaging make it simple to recognize—and even simpler to fall in love with.

Now go ahead and open it. Let it cool down. To better days, frizz your way. Visit Goodday’s accounts on Facebook, Instagram, and TikTok at @gooddayfrizph.

To learn more about URC, visit its website (www.urc.com.ph), Facebook page (@URCPhilippines) and TikTok account (@URCPhilippines).

 

 

Food, Lifestyle, News

The iSTAR Program of Coca-Cola Philippines Fuels the Growth of Family-Owned Carinderias in Cebu

Juniel and Salome Lucero of Nicolai’s Cuisine transformed their home-based food business into a thriving family enterprise with the help of Coca-Cola’s iSTAR Program.

Through its entrepreneurship training programs, Coca-Cola Philippines continues to assist Filipino micro-entrepreneurs, giving small firms the resources, know-how, and self-assurance they need to expand and maintain their operations.

One of the motivational tales is that of Juniel and Salome Lucero, a couple from Pinamungahan, Cebu, who transformed a little food business into a long-lasting family business. Their entrepreneurial journey was fueled by drive, perseverance, and the proper instruction from the iSTAR (Innovative Sari-Sari Store Training and Access to Resource) Program, a collaborative effort between TESDA and Coca-Cola Philippines, where they acquired critical competencies in inventory control, financial literacy, and fundamental operations.

From online orders to a growing enterprise

Juniel, a former overseas Filipino worker (OFW), made a bold leap into the food business in hopes of turning his vision for success and Salome’s love for cooking into a reliable source of income for their family. Together, the Luceros opened Nicolai’s Cuisine in 2018.

When the pandemic hit, Juniel returned to the Philippines, and the couple found themselves seeking new ways to support their family. They changed their business approach and started selling packed lunches online, where they built a network of loyal customers. Today, Nicolai’s Cuisine has expanded to three staff members, offers catering services, sells lechon belly packages, and even runs a small trading sideline for plastic and paper packaging. Their clients now come from different parts of Cebu, far beyond their barangay.

Training that turned challenges into opportunities

Their journey to success is not without its challenges. It was riddled with difficulties, especially during the first year of running Nicolai’s Cuisine. Sales were unpredictable, their location had little foot traffic, and they lacked a system for managing operations.

Mahina, matumal ‘yong business, ‘di mo masabi. Madaming losses. Hindi maganda ‘yong pwesto. Sa sobrang daming problema, [kaunti] na lang ‘yong dishes,” the couple said.

(Business was weak, slow, you just can’t tell. There were a lot of losses. The location wasn’t ideal. With so many problems, we could only offer a few dishes.)

Their turning point came in 2019 when Juniel completed the STAR Program (Sari-Sari Store Training and Access to Resources). As the foundation of what would later become the digital iSTAR Program, STAR helped them gain essential skills in financial literacy, inventory management, and basic operations.

In July 2024, they took their learning further by joining the iSTAR Training Program via Lamac Multi-Purpose Cooperative. There, they learned product costing, digital payments, online marketing, and customer engagement—skills they immediately applied by setting up online group chats with nearby schools and cooperatives for streamlined orders and mobile payments.

“Napakalakas ng benta ng online talaga. Nasa bukid kami, so ginamit ‘yon (online channels) to reach more customers,” Juniel and Salome said. “Nung nasimulan namin ‘yong online, napaisip kami, ‘Bakit ngayon lang?’ [Pero hindi] pa huli ang lahat.”

(Online sales are really strong. We live on a farm, so we used that (online channels) to reach more customers. When we started selling online, we thought ‘Why just now?’ But it’s not too late.)

The Luceros introduced creative promotions such as raffles for lechon belly, free delivery services, and new menu items such as kakanin and merienda bilao orders to boost customer engagement and sales

With their improved business strategy, the Luceros grew their monthly income from ₱30,000 to ₱50,000, allowing them to provide better opportunities for their children. Their business is now registered with the Philippine Government Electronic Procurement System (PhilGEPS), giving them access to orders from local government units.

Their efforts also earned them recognition, receiving the Top One Most Impactful and Inspiring Award under the iSTAR: HERStories program—an iSTAR initiative that highlights inspiring entrepreneurs who applied their training to grow their businesses.

Empowering more entrepreneurs

The Luceros’ success story highlights how Coca-Cola Philippines’ entrepreneurship programs help small business owners build sustainable livelihoods. Their journey reflects the potential of countless Filipino micro-entrepreneurs when given the right tools, support systems, and mindset.

“[Kapag] willing kang matuto, libre naman [at] worth it naman. Grab the opportunities na darating sa’yo,” the Luceros said, encouraging others to have confidence and pursue their dreams of building a business.

(If you’re willing to learn, it’s free and it’s worth it. Grab the opportunities that will come your way.)

Juniel added that completing the courses on iSTAR provided a major boost in growing their business, “Ang kagandahan [dito ay] iSTAR na talaga ang lumapit sa pamamagitan ng LMPC. Kaya sobrang nagpapasalamat kami sa mga opportunity na ino-offer ng iSTAR dito sa amin.””

(The good thing here is that iSTAR approached us through LMPC. That’s why we are thankful for the opportunities that iSTAR continues to provide.)

iSTAR continues the legacy of the STAR Program, which was introduced in 2012 as part of Coca-Cola’s worldwide 5by20 program and provided business training and support to around 250,000 MSMEs. In order to continue giving entrepreneurs the knowledge and resources they need to launch and expand their companies in the current digital economy, the program changed its name to iSTAR in 2020. The establishment of Centers for Entrepreneurship (CFEs) in seven strategic regions in 2024 further reinforced it by providing financial assistance, mentorship, and training to boost the growth of small enterprises. More than 300,000 graduates have come from iSTAR to date.

Visit the Coca-Cola Philippines Sustainability Hub at https://www.coca-cola.com/ph/en/brands/coca-cola/sustainability for additional details about the iSTAR Program.

Learn more at www.coca-cola.com/ph/ and follow us on Instagram and Facebook.

 

Food, Lifestyle

Experience the excitement this September at SM Supermalls’ Food Fest

Food is an experience for Filipinos. It’s the fun of following the newest food trend, the excitement of trying out daring flavors, and the laughter shared over steaming bowls of soup. The Food Fest at SM, a month-long festival of food, fun, and life-changing experiences, is coming up in September at SM Supermalls.

This year’s Food Fest at SM offers something for everyone to enjoy and celebrate, including regional cuisines, live music, enormous culinary installations, fresh food discoveries to lively markets, and even a paw-ty for dogs.

Get first dibs on the best dining deals

From exclusive SMO Swipe Deals to group dining offers from your favorite restaurants, the SM Food Fest promises scrumptious promos that you and your barkada will not want to miss. Whether you are indulging in your comfort food favorites or discovering bold new tastes, a deal is waiting for you!

Avail of Gyukatsu Kyoto Katsugyu’s promo at SM Mall of Asia and SM City North EDSA! Customers will receive one (1) free Menchi Katsu for every two (2) orders of Gyukatsu Zen until September 30,2025 from Monday to Thursday.

Ikinari Steak is treating their MOA Square customers to one (1) free Coffee Jelly for every order of premium steak (tenderloin, wagyu, ribeye, striploin) until September 30, 2025.

Discover new food trends at the Food Market

Craving the next big thing in food? Head to the Food Market where MSMEs and food tenants bring exciting new concepts to life. Get a taste of tomorrow’s food craze today with viral street eats and artisanal specialties you can only find here!

Snap, share, and savor at the Foodie Snaps Village

Feast your eyes as much as your taste buds! The Foodie Snaps Village features larger-than-life food installations perfect for your next Instagram post. Strike a pose, snap a picture, and make your food fest moments unforgettable.

Groove and grub at Eats and Beats

Good food tastes even better with good music. Catch live busking performances from local artists and students at Eats and Beats while you enjoy your favorite meals. It is dining with a soundtrack you will love.

Explore regional flavors at Eats Local Fest

Journey across the Philippines without leaving the mall. Eats Local Fest celebrates the country’s finest regional cuisines, curated by renowned chefs and presented in awe-inspiring, large-scale displays. Every dish is a story waiting to be savored.

Treat your furbabies at the Big Bites Pawty

Food Fest is not just for humans because your pets are part of the fun too! Bring your furbabies to the Big Bites Pawty where they can enjoy a pet buffet and discover paw-some treats from pet food sellers.

Do not miss the biggest food celebration of the year!

Asian beautiful women having dinner with friend in restaurant together. Attractive young girl feeling happy and relax, having fun talking and eating food at their table in dining room in cafeteria.

Make every trip to the mall this month a feast of tastes, sights, and noises. Your pass to exhilarating flavors, photo-perfect moments, and lifelong memories is the Food Fest at SM. So make sure to mark your calendars, bring your loved ones (and dogs!), and come celebrate food like never before at SM Supermalls from September 1 to September 30!

For additional information and to remain up to date, visit www.smsupermalls.com or follow @SMSupermalls on social media.

 

Food, Lifestyle

Six Pet-Friendly Dining Spots in SM City Manila Where You Can Enjoy Delicious Food With Your Pet

Nothing is more fulfilling for pet owners than spending time with their cherished fur babies, and now SM Supermalls allows mealtime to be a part of the fun! The days of having to choose between your pet’s company and a tasty supper are long gone. pet parents may now enjoy delicious meals at SM City Manila while taking their pet babies along for enjoyable dining outings. With your furry companion by your side, you may enjoy delicious meals at these six pet-friendly restaurants.

  1. Dig into classic Filipino comfort food at Max’s Restaurant

A household n1ame in Filipino cuisine, Max’s Restaurant continues to win hearts with its timeless curation of dishes. For starters, their refreshing and crunchy Lumpiang Ubod is sure to delight your palate with its blend of shredded heart of palm (ubod), vegetables, pork, shrimp, and crabmeat. The savory filling is wrapped in a delicate crepe and served either fresh or fried for a deliciously satisfying treat.

Their All-Beef Kare Kare is also a crowd pleaser with its sumptuous serving of tender beef cuts such as chunks, oxtail, and tripe, slow-cooked in a luscious, thick peanut sauce. It’s typically paired with a medley of vegetables such as eggplant, string beans, and banana blossoms, and served with Max’s signature sautéed bagoong (shrimp paste) on the side. With pet-friendly seating, Max’s Restaurant is the perfect place for a hearty family meal where even your pup or feline friends get to tag along for fun.

  1. Treat your palate to mouthwatering meats at Scorched Smokehouse

If you’re into smoky goodness and chill vibes, Scorched Smokehouse is a top pick. Known for its American-style smoked meats, this Filipino restaurant chain features a mouthwatering selection of pork ribs, USDA beef, pulled pork, and chicken. Their meats are slow-smoked for up to 12 hours using imported hickory wood chips, hence their exceptionally tender and flavorful dishes. Try their overload meals that include combos such as creamy and savory white pasta, smoked meat, java rice, and a dessert bar. The fan-favorite Scorched Iced Mocha is also a must-try, a perfect sip to shrug off the heat of Manila’s warm afternoons while chilling with your furbaby.

  1. Experience modern Filipino dining at MESA

At MESA, traditional Filipino cuisine is given a contemporary twist. Their signature Pinatayong Manok is renowned for its creative presentation, featuring a whole chicken that is marinated, boiled, and deep-fried until golden brown. This succulent dish is presented in an upright position at your table, which makes for an eye-catching centerpiece. Aside from its visual appeal, it’s a popular choice among diners for its crispy skin and tender meat, along with their flavorful Tinapa Rice, which adds a smoky flair to every meal. MESA welcomes pet parents to dine in style and comfort with its cozy ambiance and delectable dish offerings that are sure to delight diners and their pets alike.

  1. Tuck into heritage recipes that hit the spot at Classic Savory

Enjoy a nostalgic dining experience that blends tradition and comfort at Classic Savory. This cherished Filipino restaurant chain is known for its signature fried chicken and diverse selection of Filipino-Chinese dishes. Crowd-pleasers include the tender and juicy Classic Savory Chicken, crispy Shanghai Rolls, and a hearty serving of Fried Rice. For dessert or a refreshing drink, their Iced Coffee Jelly and Savory Tropical Cooler offer the perfect sweet touch. As a pet-friendly space, Classic Savory makes it easy for you to enjoy their delicious dishes without leaving your furry friends behind.

  1. Have a taste of Thailand at Khao Khai Thai Chicken House

Craving Thai cuisine with a modern twist? Khao Khai Thai Chicken House brings the bold, Bangkok street-style flavors to Manila with its famous authentic Isan (Northeastern Thai) cuisine, comforting rice meals, and vibrant atmosphere. Its signature Gai Tod (Thai Fried Chicken) is a cult favorite and is celebrated for its crispiness and juiciness inside out. For a more authentic Thai street food experience, pair the Gai Tod with the tangy Som Tam (papaya salad) and cool off with the beloved sweet and creamy Thai Milk Tea. Khao Khai welcomes your furry companions while you dig into their flavorful dishes.

  1. Beat the heat with the sweetest treats from Bebang Halo Halo

Wrap up your foodie bonding session with your pets with a cool and classic treat from Bebang Halo Halo. Known for its unique flavors and generous servings, their version of the beloved Filipino dessert is perfect for sharing (or not!). Its crowd favorite is the Presidential Halo Halo, which offers a delightful mix of premium ingredients such as leche flan, sago (tapioca pearls), ube halaya, sweet corn, and more. What makes this stand out among other desserts is its frozen milk base, which provides a creamier texture compared to traditional shaved ice. Bebang offers you a sweet escape on hot days with its rich, creamy, and innovative takes on the classic summer cooler.

Pet owners may now enjoy dining out with their cherished animal friends more easily and joyfully than ever thanks to SM City Manila. Your next mall visit can be a gastronomic adventure and an opportunity to spend quality time with your pet thanks to the expanding list of pet-friendly dining options. Find more pet-friendly restaurants, pet supplies, and more at SM, where a #NewEraOfUniqueFinds is waiting for you. Visit www.smsupermalls.com or follow @smsupermalls on social media for additional details.