Lifestyle

At the recently concluded awarding ceremony held on July 31, 2024, at The Westin Manila, Ortigas, Pasig City, the 32nd Agora Youth Awards showcased young marketing brilliance. The Philippine Marketing Association (PMA), in collaboration with the Philippine Junior Marketing Association (PJMA), recognized the nation’s top marketing students.

The Agora Youth Awards were first introduced in 1991 and are an annual competition that honors outstanding achievement in extracurricular activities, academic performance, and marketing plan competition. The Junior Marketing Associations (JMA), or school-based marketing organizations, and individual students are also recognized in separate categories for the awards.

Mark Cruz from San Beda University was named class valedictorian and Best Marketing Student of the Year. The other students who ranked in the top ten for the individual category are Prince Olie Cacho from Pamantasan ng Lungsod ng Maynila, Mike Ivan Siga from Mindanao State University, Kristalyn Agustin from Central Luzon State University, Franco Gabriele Delatina from Our Lady of Fatima University, Kaye Liwag from Batangas State University, Raymart Mariano Jr. and Maica Stephamae Orenda from Polytechnic University of the Philippines, Rayan Camid from Xavier University, and Xyrill Baltazar from National University Fairview.

For the JMA category, Xavier University Junior Marketing Association clinched first place, followed by San Beda University and Silliman University.

PMA President Kathy Mercado highlighted the significance of this year’s awards, stating, “As we celebrate our 70th anniversary with the theme ‘SustAInability Marketing,’ we also recognize the creativity, dedication, and achievement of our young marketing triumphant leaders. Our awardees have not only excelled in their fields but have also embraced the values of innovation and sustainability, setting new standards of excellence.”

Leah Marie Ayeng, PMA Director of Youth and Academe, emphasized the organization’s dedication to nurturing the next generation of marketing professionals. “The Agora Youth Awards looks at community impact beyond competence as it is the key to developing ‘changemakers’. PMA is carrying out the mission to be an enabler of learning and development in the marketing realm, promoting excellence in marketing education and continuing the 70 years of legacy of bringing marketing brilliance.”

This year, students were challenged to integrate sustainability and AI in their marketing plans. Individual contestants localized marketing strategies for existing international products,  highlighting the values that are important to Philippine culture, while school-based organizations for the JMA category developed marketing plans to help SMEs scale globally in terms of marketing.

The panel of distinguished judges for the finals was composed of industry experts and thought leaders from various sectors. The judges for the individual category were Archie Carrasco, Chairman & CEO of AGC Power Holdings, Inc.; Faye Arellano-Martinez, CPM, Co-founder & CEO of AQAdvertising Inc.; Joselito Ortega, Chairman & CEO of Havas Ortega and former PMA President; Albet Buddahim, CPM, VP and Chief Marketing Officer of Primer Group of Companies; Patricia Poco-Palacios, President & COO of Global Dominion Financing, Inc.; and Jill Christine Pena, Brand Marketing Director of AC Mobility.  

For the JMA category, the judges were Therese Castrojas-Galang, Chief Marketing Officer of Airspeed; Bryan Lato, CPM ASIA, Managing Director of 360Next Creative Solutions/PMA IPP; Jenny Wieneke, CFO & Marketing Director of Tokyo Tempura; Jorge Noel Wieneke, Co-Founder of Potato Corner and Agora Awardee Entrepreneurship Awardee; Paul Anthony De Guzman, Programs Development Manager of Philippine Center for Entrepreneurship – GoNegosyo; and Ana Joy Rocero, CEO & Co-Founder of UNICON DMS.

The event also featured a keynote speech from Rosemarie Rafael, Chairperson and President of AIC Group of Companies Holding Corporation, and an inspirational talk from Archie Carrasco, Chairman and CEO of AGC Power Holdings Corp. Carrasco shared his journey from being a past awardee to a leader in the industry, encouraging the young marketers to pursue their dreams with determination.

AGC Power Holdings Corp. co-presented the 32nd Agora Youth Awards alongside Blogapalooza and The Westin Manila as venue partners. Airspeed, AQAdvertising, Inc., and Tolak Angin were the sponsors of the case. Prestige Quality Paper Products Corp., together with Primer Group of Companies, Hydro Flask, and Jansport, was a major supporter and partner in sustainability.

Additional assistance was provided by the event’s creatives and PR partners, Shoppertainment LIVE, ZOE Broadcasting Network, Uniquecorn Strategies PR, and the Philippine Business Coalition for Women Empowerment. Partners in printing were U-BIX Corporation and Orange Leaf, with picture and video coverage provided by Nice Print Photography. Production was managed by DIGISTAR PH, with logistics assistance provided by Our Lady of Fatima University and National University Fairview. McDonald’s, Pizza Pedricos, Jimini Foods Group, Cibo, and Santino were among the food sponsors. Makati Life Medical Center, Manulife, Altos Region, Watsons, Growers, Sofy, and TGP were the product sponsors. The Business Manual served as the official media partner, and Digital Out-of-Home Philippines was the official billboard partner.

The biggest end-to-end logistics, transportation, and distribution solutions provider in the Philippines, 2GO, in partnership with Cebu Pacific Airlines, is pleased to announce the X-ray machine’s commissioning at 2GO’s Gateway Hub. This major renovation is to maximize the flow of commodities by air to and from Manila and other regions of the nation, giving businesses greater latitude in accepting cargo without sacrificing delivery schedules.

With the newly installed X-ray machine, 2GO can now prolong the cargo acceptance cut-off time, allowing partners to better prepare their shipments while still meeting strict delivery deadlines.

“At 2GO, we are continually seeking ways to innovate and improve our services,” said Faye Alonzo, Business Unit Head of 2GO Forwarding. “The introduction of this state-of-the-art X-ray machine is a testament to our dedication to achieving efficiency and customer satisfaction. We look forward to showcasing our increased flexibility to our partners.”

2GO’s commitment to serving its clients and partners has been recognized by its air cargo partner, Cebu Pacific Airlines, which named 2GO its Top Domestic Cargo Agent of 2023. The X-ray technology significantly reduces processing times, allowing for immediate loading and transfer to Cebu Pacific aircraft especially highly sensitive pharmaceutical products, perishables, and temperature-controlled items. This enhancement not only ensures faster delivery but also improves security measures by thoroughly screening prohibited items, safeguarding the supply chain’s integrity.

“2GO Forwarding was one of our most significant logistics partners last year, and we aim to strengthen this partnership by offering tools that enhance their operations and improve the quality of cargo checks before flying with us. The reduced processing time and extended cut-off hours perfectly align with our shared commitment to delivering timely and efficient services to our customers,” said Bonita Busch, Group Director of Cargo Commercial.

“We are excited to further strengthen our partnership with Cebu Pacific,” said Will Howell, 2GO Group Chief Financial Officer. “This new equipment brings immense value to our operations and business, enabling us to leverage technology and extend our service capabilities. We anticipate continued growth and success as we work together to deliver exceptional logistics services to Filipinos.”

Apart from its improved air freight capabilities, 2GO provides comprehensive shipside services for Less than Container Load (LCL) and Full Container Load (FCL), meeting a range of shipping requirements with a consistent nationwide schedule. In addition, 2GO’s vast fleet of vehicles expands its capabilities both on land and in the maritime industry, adding to its logistical capacity. 2GO’s position as the top logistics provider in the Philippines is further strengthened by these continuous fleet and infrastructure upgrades, which meet the needs of the expanding e-commerce industry, which requires prompt and dependable delivery services.

Contact us by email at [email protected], stop by the 2GO Retail location closest to you, or browse our website at www.2go.com.ph to find out more.

In addition to its enhanced air freight capabilities, 2GO offers robust Less than Container Load (LCL) and Full Container Load (FCL) shipside services, catering to diverse shipping needs with nationwide reach and reliable schedules. Furthermore, 2GO’s logistical power is complemented by an extensive fleet of trucks that enhance its capabilities on land, alongside its maritime services. These ongoing upgrades to its fleet and infrastructure reinforce 2GO’s position as the leading logistics provider in the Philippines, supporting the growing e-commerce sector that demands rapid and reliable delivery services.

Learn more by emailing us at [email protected], visiting your nearest 2GO Retail store, or exploring our website at www.2go.com.ph.

According to SM Supermalls, foot traffic increased from 3.3 million in the same period last year to an average of almost 4 million daily visitors in the first quarter of 2024. This consistent expansion demonstrates SM’s dedication to enhancing the mall experience with a variety of interesting events that meet changing customer demands.

According to SM Supermalls President Steven T. Tan, “The increase in foot traffic reflects our steadfast commitment to meeting the daily needs and wants of our customers. Our malls serve as dynamic hubs that blend modern retail services with vibrant entrepreneurial environments.”

SM has turned its shopping centers into destinations that provide immersive experiences catered to each and every member of the Filipino family through its integrated property developments.

Amid a shift towards discretionary spending, Filipino consumers increasingly visit malls for leisure and dining experiences. Food tenants now constitute 30% of mall spaces leased, up from 10% a decade ago while non-food tenants including entertainment now occupy 50%. Other service-related tenants complement the diverse offerings.

Recent innovations include the Space & Time Cube+ at S Maison, an immersive art museum featuring 20 themed attractions such as LED tunnels and holographic displays, exemplifying SM’s commitment to blending art with entertainment.  

SM Supermalls also provides a platform in support of fandoms, whether you stan your favorite K-pop group, anime, and artists. SM is excited to support these communities and be the go-to place for these celebrations of fan gatherings of all ages and backgrounds.

One of the places fans can express themselves is the newly launched Cosplay City at SM City Fairview. It’s a hub for the community where they can be creative and be immersed in this multiple district spot filled with toy exhibits and anime themed zones wrapped with that Tokyo City vibe for Instagram-worthy posts.

A 1,947 square meter indoor entertainment complex featuring amenities like a basketball court, bowling alley, e-darts, and an indoor archery range is also available at the flagship Game Park of SM Mall of Asia, which opened in November 2023 and caters to a variety of interests.

As stated by Mr. Tan, “SM keeps innovating and improving customer experiences. Our objective is to create enduring memories through dynamic destinations that complement traditional shopping.”

For more information, please visit www.sminvestments.com

For inquiries, please contact: [email protected] 

The Philippines’ leading ICT solutions provider and telecommunications company, Eastern Communications, is expanding in Bohol to further its objective of digital inclusivity. It has already brought advanced connectivity and ICT solutions to Tagbilaran City and plans to branch out to other areas of the island in the near future. Through its “Via Eastern” launch event, the telecom formally introduced its services, showcasing its products intended to support the province’s digital transformation efforts and empower regional companies.

“Eastern Communications is expanding its reach to make its services more accessible across the Philippines,” said Mike Castañeda, Vice President and Head of Sales at Eastern Communications. “We see Tagbilaran City as a strategic area for growth in the Visayas region,  embracing digitization initiatives like cashless transactions and the development of the new Bohol Business Park, which is projected to generate 3,000 jobs.”

Eastern Telecom is dedicated to Bohol in ways that go beyond its network and merchandise. On July 23, 2024, the MetroCentre Hotel hosted the “Via Eastern” launch event, which provided local businesses with an opportunity to learn important lessons about digital transformation. Local government representatives from Bohol, business leaders, and special guests imparted their knowledge and gave attendees advice on how to use Eastern’s solutions to streamline processes and spur expansion.

Powering businesses of all sizes

Eastern Communications focuses on bridging the digital gap and empowering local businesses through its innovative ICT solutions. The expansion will provide micro, small, and medium enterprises (MSMEs) as well as large enterprises in the area with access to Eastern’s fast and reliable connectivity services, such as Eastern Fiber 1 and Internet Direct Service (IDS).

Eastern Fiber 1 offers a shared, high-speed fiber service that ensures optimal performance during peak office hours, making it an ideal choice for emerging businesses seeking affordable yet reliable internet. For enterprises requiring greater connectivity, IDS provides dedicated bandwidth speeds of up to 10Gbps, ensuring uninterrupted, round-the-clock operations.

“Reliable connectivity partnered with ICT solutions are crucial for businesses to thrive and provide the best services to their stakeholders,” said Jed Estanislao, Assistant Vice President and Head of Marketing and Customer Excellence at Eastern Communications. “Our full suite of internet and ICT solutions can be packaged to meet the unique requirements of each type of business, ensuring dependable and customized tech services for Boholanos.”

Eastern Communications’ ICT solutions include Network Solutions, Cybersecurity Solutions, Cloud and Data Center Solutions, and Business Applications. These digital tools are essential for local enterprises to confidently expand and lead their businesses to success.

Partnering for a smart and connected city

Eastern Communications’ expansion aligns with Tagbilaran City’s vision of becoming a premier destination for IT-BPO companies and tourism. The telco recognizes the city’s immense economic potential, particularly with the thriving IT-BPO sector and the resurgence of tourism exceeding its 2023 target of 900,000 arrivals.

Tagbilaran City Mayor Jane Censoria Cajes-Yap expressed her enthusiasm for Eastern Communications’ entry into the market, saying, “Tagbilaran City welcomes new businesses with open arms and extends sincere gratitude to all existing businesses and investors for their enduring support over the years. The prestigious recognition as the Most Business-Friendly City for three consecutive years showcases Tagbilaran as an ideal environment where businesses not only survive but flourish. This acknowledgment underscores the city’s commitment to facilitating a conducive atmosphere for economic growth, benefitting both Tagbilaranons and Boholanos by fostering an environment of prosperity and progress.”

Eastern Communications’ arrival at Bohol follows its nationwide expansion through the joint Philippine Domestic Submarine Cable Network (PDSCN) project, the longest undersea fiber optic cable network in the Philippines, spanning 2,500 kilometers. This strategic infrastructure investment ensures Bohol’s high bandwidth and low latency connectivity, solidifying the province’s position as a prime destination for business and leisure.

“We are proud to say that we are also present in 30 of the 38 Next Wave Cities and Digital Cities identified by the Department of Information and Communications Technology (DICT) and IT and Business Process Association of the Philippines (IBPAP) — a list that includes Tagbilaran City,” said Castañeda.

Eastern Communications is prepared to assist Bohol on its journey toward a thriving and connected future as it continues to embrace digitalization.

You may reach Eastern Communications at 0919-081-7788 or 0917-300-7788, or you can visit their website at www.eastern.com.ph to find out more about their offerings.

The Madrasah Education Strategic Plan for the Bangsamoro region was signed on July 18, 2024, and the Bangsamoro government celebrated the occasion. The Bangsamoro Autonomous Region in Muslim Mindanao (BARMM) has committed to improving the quality of formal madrasah education during the next three years. This is outlined in the Plan by the Ministry of Basic, Higher, and Technical Education.

An Islamic educational institution called a madrasah seeks to make Muslim students morally pure and dedicated to excellence. The Ministry acknowledges the important role madrasah education plays in maintaining the BARMM’s peace, stability, and potential for growth. The objective is to cultivate the next generation of Muslim professionals and innovators who can propel regional economic expansion, peace, and stability.

The Ministry received technical support from the Australian Government in order to design the Plan. In order to assist with the drafting process, they led consultation meetings with pertinent partners, reviewed madrasah education policies, and organized expert discussions.

“As neighbours and strategic partners, Australia and the Philippines share the goal of achieving a peaceful, stable, and prosperous region – and we believe that education plays a vital role in achieving this,” said Dr Moya Collett, Deputy Head of Mission, Australian Embassy.

“I thank our friends and partners from the Ministry for their continued dedication in strengthening education policies and institutions in the BARMM. Australia remains committed to working with you in shaping a more peaceful and prosperous region.”

Under the Plan, the Ministry aims to increase the number of Bangsamoro learners – regardless of gender, physical ability, and social and economic status – by 30%. By 2025, they also aim to increase the number of formal madrasah institutions by 15%. Institutionalizing madrasahs is important because it allows the Ministry to monitor and regulate the quality of education and services they provide.

When it comes to incorporating traditional madrasah into the Bangsamoro educational system, the Ministry has made significant progress. There are currently 373 officially recognized madrasahs offering Islamic education for grades K–12. Along with the Australian Government, a policy guide was created to facilitate the certification of 444 non-formal madrasahs. In order to eventually accredit non-formal madrasas as well, the Ministry also intends to create a standardized curriculum for all madrasah.

Mohagher M. Iqbal, Minister of MBHTE said: “Strengthening madrasah education represents ‘unity in diversity.’ It demonstrates Bangsamoro’s firm commitment to preserving our region’s rich historical, religious, and educational heritage while creating an inclusive environment where every learner, regardless of background, can succeed.”

“Madrasah education is integral to our people’s aspiration to shape our educational policies and systems. Therefore, the Bangsamoro deserves genuine autonomy that all parties should honor. A thriving autonomy is the true solution to the recurring internal conflicts in the region.”

The first localized social and emotional learning (SEL) framework in the nation was recently unveiled by ChildFund Philippines and the Southeast Asian Ministers of Education Organization Regional Center for Educational Innovation and Technology (SEAMEO INNOTECH).

The 2024–2027 SEL curriculum is made to be sensitive to the particular cultural quirks that Filipino pupils in public schools have. It seeks to:

• Develop adaptable SEL curriculum models that can be tailored to different cultural contexts,
• Foster a sense of ownership and sustainability within communities by involving them in the adaptation and implementation processes,
• Provide evidence-based recommendations for integrating localized SEL into educational policies at local, regional, and national levels, and;
• Share findings through academic publications, conferences, and workshops to contribute to the global discourse on effective SEL localization.

“When we started building the SEL framework, we envisioned a localized approach engaging all stakeholders in the country – teachers, parents, and students. This collaborative effort ensures the framework addresses the holistic development of both learners and educators, making it culturally relevant and impactful,” said Anand Vishwakarma, Country Director of ChildFund Philippines.

Marlene Floresca, Education Specialist of ChildFund Philippines, emphasized that the SEL framework helps students develop “pagpapakatao” (being humane) and “pakikipagkapwa-tao” (fellowship), to become capable and self-trusting individuals.

The competency framework also equips teachers with tools to better support students, contributing to a more inclusive and supportive educational environment. “The success of the SEL framework depends on the active involvement of teachers, along with parents and communities. Their participation ensures that the framework addresses the specific social and emotional needs of both learners and educators,” said Dr. Leonor Magtolis Briones, Center Director of SEAMEO INNOTECH.

Developing SEL skills early, starting in kindergarten and potentially even earlier, supports long-term success. According to Dr. Grace Aguiling-Dalisay, President and CEO of Center for Educational Measurement, assessing SEL skills alongside cognitive skills is imperative. “We are working with the education department to integrate these assessments into the SEL framework, ensuring evidence-based progress.”

Implementing the Framework

Implementation will begin this year with a pilot in select public schools to test the framework’s effectiveness. Following this, it will be integrated into school-wide practices and policies for students, educators, and non-teaching staff.

The technical working group, who has been involved in the development of the framework including the Department of Education (DepEd), will endorse SEL modules accessible via an e-learning platform. Teachers and school heads will complete these courses and earn professional development points through the National Educators Academy of the Philippines and the Professional Regulation Commission.

The framework supports the DepEd’s MATATAG Agenda: Bansang Makabata, Batang Makabansa, which aims to take care of learners by promoting their well-being and give support to teachers to perform better. It shall be implemented across the K-12 curriculum and expanded to mental health programs in schools nationwide.

“This SEL framework responds to the call for an education system that imparts knowledge and cultivates the social and emotional foundation children need to build their dreams, equipping them beyond what books can teach,” said Dr. Dexter Galban, Assistant Secretary for Operations of the DepEd.

In order to create the framework, the organization and its partners conducted interviews with K–12 and Alternative Learning System students in Metro Manila, Apayao, Negros Occidental, North Cotabato, Sulu, and Tawi-Tawi.

Go to https://childfund.org.ph/ to learn more about the SEL competency framework.