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SM Active Hub marks First Anniversary with Nationwide Day of Movement

Communities come together across 24 malls for runs, pickleball, and free play on April 11

Play goes full throttle at SM City Clark as families dive into the energy of SM Active Hub with movement, fun, and connection in one space.

SM Supermalls marked the first anniversary of SM Active Hub with a nationwide activation across its malls, transforming them into the largest playground in the country and the biggest shared space for movement in one synchronized day.

Launched a year ago, SM Active Hub set out to change how people experience malls. Not just as places to shop, but as spaces to move, connect, and live fully. This vision scaled across the entire network.

Kids take the lead at the Push Bike Competition at SM City Bicutan during the nationwide celebration of the SM Active Hub anniversary.

On April 11, SM Active Hub brought “One Day, Every Mall, One Movement” to life. From sunrise to sunset, malls nationwide hosted runs, rallies, and free-play sessions, turning SM into the largest playground in the country for one synchronized day. Main celebrations took place at SM Mall of Asia and SM North EDSA, anchoring a coordinated, high-energy experience across the country.

Energy spikes at SM City La Union as players bring the heat to beach volleyball, powering the momentum of SM Active Hub.

SM maximizes every space to build the largest playground in the country, where movement is shared and accessible. Across its malls, Filipinos engage in running, pickleball, ice hockey, figure skating, basketball, volleyball, biking, and football, drawing both seasoned athletes and first-time participants.

Momentum builds at SM Mall of Asia as runners take over the bay during the SM Active Hub anniversary weekend, turning every stride into a celebration of movement.

Running remains a core pillar. In 2026, SM activates 24 malls with dedicated running paths, supported by 45 running clubs and 55 running events. What used to be solo is now social. Partnerships continue to scale the platform, with Runrio leading the Philippine Marathon Majors, including the Manila leg and the 42-kilometer EDSA Marathon on Independence Day.

Pickleball and fitness racing expanded the ecosystem. SM Active Hub featured 12 permanent and 13 semi-permanent pickleball courts, accelerating one of the fastest-growing sports in the country. SM North EDSA hosted the Toby’s Pickleball Superseries, while SM Mall of Asia staged fitness racing events for both competitive and casual participants, with both activations happening on April 11 as part of the anniversary.

Future football stars take the spotlight at SM City Laoag as kids bring energy and skill to the game.

The platform now operates at national scale, connecting thousands of participants, partner brands, and sports communities. This drove repeat participation, longer dwell time, and deeper engagement across malls.

Intensity peaks at SM Mall of Asia as athletes push limits in fitness racing, driving the competitive spirit of SM Active Hub.

The anniversary highlighted “Free Play, Full Fun,” opening activities to families, barkadas, and walk-in mallgoers with no barriers to entry. During Free Play Weekend on April 11 to 12, malls nationwide hosted pickleball, running, bowling, table tennis, Zumba, karatedo, chess, dance fitness, karate, biking, football, basketball, volleyball and taekwondo, turning everyday mall visits into active, shared experiences.

SM Active Hub sustains the momentum beyond the anniversary, with sports activations continuing throughout the summer across all SM Supermalls. A full calendar of runs, pickleball sessions, fitness classes, community tournaments, the Groove Dance Showdown, and Summer Sports Clinic keeps the platform active and accessible, driving repeat visits and sustained engagement while positioning SM as the go-to destination for movement and play during the season.

Game on at SM City Lipa as NU Lipa basketball players lead the action with speed, precision, and control on the court.

SM Supermalls continues to evolve the modern third space, integrating retail, wellness, and social connection into one ecosystem. For Gen Z and Gen Alpha, participation is social, shareable, and community-driven.

A pickleball tournament brought the heat to the courts at SM North EDSA, rallying players and spectators for a full day of fast-paced action.

“This is movement at scale,” said Joaquin San Agustin, Executive Vice President for Marketing, SM Supermalls. “We design spaces where communities gather, stay active, and experience life to the max.”

Free Play Weekend ran alongside the anniversary activities.

Precision and discipline take center stage as young athletes showcase taekwondo at SM City Masinag.

As part of its Here to Move campaign, SM Active Hub welcomed Canadian National Champion and PPA Tour athlete Mackonner Dy for a multi-mall tour from April 9 to 12, reinforcing its push to grow pickleball in the Philippines and expand access to international-level play.

All smiles as Canadian National Champion and PPA Tour athlete Mackonner Dy joins Pickleball for Kids at the pickleball court of SM City Sta. Mesa during the SM Active Hub Anniversary.

SM Active Hub extended beyond the mall through the SM Malls Online app, its official digital companion. Users accessed event schedules, registered for activities, unlocked rewards, and stayed updated on runs, pickleball sessions, and fitness events across all SM malls. It centralized the experience, turning every visit into a connected, on-demand journey.

Lifestyle, News

Novartis, Parañaque LGU introduce the CORE eReferral System to strengthen and enhance healthcare network support

  • Cardiology and Oncology Referral Enhancement (CORE) digital platform improves coordination across the Parañaque Healthcare Provider Network to support UHC implementation.
  • Collaboration focuses on system strengthening and timely patient access through enhanced referral processes.

Front row (from left): Mr. John Ryan De Guzman, Ms. Catherine Michelle Bonifacio, Dr. Darius Sebastian, Dr. Terence Antonio, Ms. Angelina M. Ramos, and Atty. James Oscar R. Mamerto. Second row (from left): Dr. Ruben Ver D. Bombeta, Counselor Juvan Tin Esplana, and Dr. Ma. Loreleigh S. Obed.

Novartis Healthcare Philippines has formed an official partnership with the Parañaque City Government to reinforce the city’s healthcare system and support the local rollout of Universal Health Care Act Philippines. The collaboration brings together public and private sector expertise to streamline how patients move across health facilities, aiming for more efficient and coordinated referral processes.

Through Resolution No. 2025-308, authority is granted to Edwin C. Olivares to sign a Memorandum of Agreement with Novartis for health programs aligned with UHC. Central to this partnership is the implementation of the Cardiology and Oncology Referral Enhancement (CORE) system—an electronic referral platform that links facilities within the Parañaque Healthcare Provider Network. By prioritizing cardiology and oncology, the initiative targets two of the country’s most prevalent non-communicable diseases—ischemic heart disease and cancer—which continue to place a heavy burden on Filipino patients and the overall healthcare system.

h Novartis for health programs and initiatives aligned with the UHC Act. A key component of the agreement is the rollout of the Cardiology and Oncology Referral Enhancement (CORE) system—an electronic referral (eReferral) platform that connects facilities within the Parañaque Healthcare Provider Network (HCPN). By focusing on cardiology and oncology, the initiative helps address two of the country’s leading non‑communicable diseases—ischemic heart disease and cancer—which continue to place a significant burden on Filipino patients and the health system.¹

The partnership is implemented in close coordination with Mayor Olivares; the Parañaque City Health Office; Dr. Darius J. Sebastian, Officer‑in‑Charge City Health Officer; Dr. Ruben Ver Bombeta, Partnership Focal; and City Councilor Maria Kristine G. Esplana, sponsor of the enabling resolution. This collaboration demonstrates a shared commitment to co‑creating sustainable, system‑level solutions for improved health outcomes.

The need for stronger referral coordination

With the devolution of health services to local government units under the Local Government Code and the UHC Act, cities like Parañaque now play a critical role in ensuring that care is accessible, coordinated, and continuous. Administrative Order 2020-0019 further outlines the importance of building a mature Healthcare Provider Network where facilities are linked, services are coordinated, and patients are guided smoothly across levels of care.

However, gaps in referral coordination can lead to delays in diagnosis and treatment. CORE addresses this challenge by providing a digital platform that links health facilities within the Parañaque HCPN, allowing referrals to be tracked, managed, and acted on more efficiently.

By strengthening how facilities connect with one another, the system helps patients reach the appropriate level of care faster and supports the city’s progress toward a more integrated UHC implementation. It also supports ongoing efforts to improve care coordination across the city.

“A fully functional Health Care Provider Network (HCPN) relies on strong communication between facilities,” said Dr. Darius J. Sebastian, OIC–City Health Officer. “Through our partnership with Novartis, we are operationalizing this mandate by deploying a web-based referral system. This technology ensures seamless continuity of care as patients navigate from primary care providers to higher-level facilities.

Parañaque City is the first LGU to partner with Novartis on the CORE initiative. To support implementation, CORE training was conducted on December 2, equipping local health workers with the skills needed to use the system in their daily operations.

The rollout is supported by Thinking Machines, the technology partner for the initiative. Beyond the platform itself, the partnership places strong emphasis on capacity-building. This upskilling ensures that health workers are fully supported in adopting digital solutions that can improve service delivery over time.

Moving UHC forward at the local level

The initiative aligns with the Novartis access principles, which recognize that a medicine’s impact depends not only on availability but also on the strength of the systems responsible for delivering care. Guided by the Novartis Health System Strengthening (HSS) Framework, the partnership focuses on addressing delayed referrals—one of the most common barriers to timely and appropriate care for patients with high‑burden diseases.

“Improving access requires more than providing innovative medicines—it also means helping strengthen the systems that enable patients to receive timely care,” said Sushant Anand, Value and Access Head at Novartis. “Through CORE, we are working with Parañaque City to address real‑world gaps in referral pathways. This collaboration demonstrates how co‑creation can support health workers and ultimately help patients get the care they need, when they need it.”

Designed for scalability and long‑term sustainability, CORE positions the partnership as a model for UHC‑aligned public‑private collaboration—one built on co‑creation, capacity‑building, and system‑level impact.

Novartis and the Parañaque City Government reaffirm their joint commitment to expanding access to quality healthcare and enhancing local health systems. Through initiatives such as CORE, the partnership moves forward with concrete actions to ensure that Universal Health Care Act Philippines is effectively implemented at all levels.

 

Reference:
  1. Philippine Statistics Authority (PSA). Leading causes of death in the Philippines, 2024 update. Inquirer.net; 2025. Available from: https://business.inquirer.net
Lifestyle, News

SM Supermalls earns top recognition at the 2026 Asia-Pacific Stevie Awards

Recognized as the Organization of the Year, SM Supermalls won 30 awards across diverse categories

Aside from the Organization of the Year recognition, SM Supermalls also won four Gold, 13 Silver, and 13 Bronze Stevies.

SM Supermalls continues to set new standards in customer excellence after being named Organization of the Year at the 2026 Asia-Pacific Stevie Awards, one of the region’s leading programs honoring innovation in business.

This marks the second time SM Supermalls has received the distinguished recognition, accumulating a total of 52 award points across Gold, Silver, and Bronze Stevie Awards. The accomplishment reflects the company’s ongoing dedication to delivering impactful, innovative, and customer-focused experiences across its most loved malls.

SM Supermalls Executive Vice President for Marketing Joaquin L. San Agustin (third from right) and Senior Assistant Vice President for China Marketing Vivian Chen (second from right) led the company’s delegation in Macao.

“On behalf of SM Supermalls in the Philippines and China, we would like to thank the Asia-Pacific Stevie Awards for this honor. This is a testament to how we continue to evolve and innovate to deliver a truly maxed-out experience for our customers,” said SM Supermalls Executive Vice President Joaquin L. San Agustin, who accepted the recognition.

“We dedicate this to the millions of our customers back home, as well as to our tenant partners and employees who make these experiences possible.”

Driving Sustainability and Environmental Stewardship

From solar-powered rooftops to coastal cleanups and water conservation initiatives, SM Supermalls continues to lead with purpose—championing sustainable practices that empower communities and create a greener future across your most-loved SM Supermalls.

SM Supermalls continues to embed sustainability into its core operations through impactful initiatives such as SM Green Movement, International Coastal Cleanup 2025, Powered by the Sun, and Save Water.

These programs highlight the company’s long-term commitment to environmental responsibility—encouraging everyday action while building greener, more resilient communities, especially in times of crisis.

Championing Social Good and Inclusive Communities

Through initiatives like Movies for the Blind and nationwide job fairs, SM Supermalls continues to open doors—creating inclusive spaces where opportunities and experiences are accessible to all.

Beyond environmental efforts, purpose-driven initiatives remain at the heart of SM Supermalls’ mission. Programs like Mall for All, Empowering Communities, Empowering Together, and SM Job Fairs create meaningful opportunities for Filipinos, while Movies for the Blind ensures that mall experiences are inclusive and accessible to all.

Together, these initiatives reflect SM Supermalls’ role as a space where communities come together and where everyone can truly Gala To The Max.

Celebrating Local Arts, Culture, and Creativity

From colorful festivals to world-class spectacles like the Philippine International Pyromusical Competition, SM Supermalls transforms everyday spaces into cultural stages where creativity and community come alive.

SM Supermalls continues to bring culture and creativity closer to communities through initiatives such as Mindanao Art, Philippine International Pyromusical Competition, Konnichiwa Japan, Animezing North, and Art from All.

These programs transform mall spaces into vibrant cultural destinations—where stories are shared, traditions are celebrated, and creativity thrives across your most-loved SM Supermalls.

Empowering Youth and Strengthening Family Connections

Young talents take center stage at your most-loved SM Supermalls through programs like SM Super Spelling Bee, SM Little Stars, and Besties of Joy, creating moments where families connect, and kids shine in a truly maxed-out experience.

Creating spaces for young talents and families to grow remains a key focus. Initiatives like SM Super Spelling Bee, SM Little Stars, and Besties of Joy provide platforms that inspire learning, creativity, and connection.

Through these programs, SM Supermalls continues to nurture the next generation while strengthening family bonds—making every visit a chance to enjoy a maxed-out experience together.

Expanding Destinations and Elevating Experiences

From the grand opening of SM City Laoag to purpose-led spaces like the Mallseum in SM City La Union, SM Supermalls continues to shape vibrant destinations where communities can gather, explore, and Gala To The Max.

SM Supermalls’ continuous growth is anchored in thoughtful, community-driven development. The recognition of SM City Laoag and SM City La Union’s Opening in 2025 highlights the company’s continued expansion across the country.

Meanwhile, initiatives such as SM City La Union’s Translating Local Identity into Purpose-led Brand Experience and its Mallseum showcase how each development reflects the unique identity and heritage of its locale.

From large-scale spectacles to everyday engagement, SM Supermalls continues to redefine the malling experience. Crowd-favorite activations such as SM Active Hub, Pride Pheerayde, and SM Mall of Asia Night of Lights bring communities together through dynamic and immersive events.

These experiences embody the brand’s commitment to creating moments that go beyond shopping—inviting everyone to Gala To The Max in every visit.

Extending Innovation Across SM China

A burst of color and energy takes over SM Yangzhou with Mango Vibes Only, bringing together music, community, and immersive experiences that reflect SM Supermalls’ vibrant spirit across borders.

Beyond the Philippines, SM Supermalls’ excellence is mirrored in its China portfolio through locally resonant, highly engaging campaigns. Initiatives such as SM City Zibo: Let’s Wave, SM City Tianjin: Three Color Sports 6.0, and SM City Yangzhou: Mango Vibes Only highlight the brand’s ability to create vibrant, lifestyle-driven experiences tailored to diverse communities.

A whimsical, family-friendly experience unfolds at SM Chengdu with The Frog Prince, blending storytelling and interactive play to create magical, maxed-out moments for all ages.

Seasonal and cultural storytelling also took center stage with SM City Xiamen: Chinese New Year with Songxi Woodblock Prints and SM City Chengdu: The Frog Prince, blending tradition and creativity to deliver immersive mall experiences.

Wellness meets fun at SM Jinjiang, where playful installations and engaging activities invite mallgoers to unwind, recharge, and enjoy a lighthearted escape.

Meanwhile, SM City Jinjiang: Bean There, Beat That Stress! highlights creative, wellness-focused engagement, while SM Haicang: Grand Opening marks the ongoing expansion and widening presence of SM Supermalls in the region.

Together, these initiatives reinforce SM Supermalls’ position as a strong regional brand, consistently delivering meaningful, culturally relevant, and fully maximized experiences across different markets.

 

 

 

Lifestyle, News

Government Service Express Now Open at SM City Caloocan, Ready to Serve You

SM Supermalls, in collaboration with the City Government of Caloocan and key national government agencies, formally launched the Government Service Express (GSE) at SM City Caloocan on March 25, 2026. The GSE brings essential government services closer to the community through a convenient, people-centered hub located in their favorite SM Supermall.

The inauguration was led by Chris Martin D. Coquia, Regional Operations Head of SM, alongside representatives from partner agencies including the Caloocan City LGU, PNP, PRC, PhilHealth, SSS, and Pag-IBIG.

The GSE at SM City Caloocan marks the 18th Government Service Express in SM malls nationwide, reinforcing SM Supermalls’ commitment to transforming malls into community hubs that go beyond retail—spaces where everyday needs, essential services, and meaningful experiences come together.

Designed as a one-stop hub, the Government Service Express enables customers to conveniently complete government transactions within the mall environment—supporting parents processing family documents, jobseekers completing employment requirements, entrepreneurs and workers navigating essential services, and everyday citizens seeking efficient and reliable public service.

“As we open this new Government Service Express, we do so guided by our commitment of All For You—putting the needs of our customers and communities at the heart of everything we do,” said Coquia. “By making essential services more accessible and experiences more seamless, we help our customers truly maximize their experience every time they visit our malls.”

Beyond Convenience: Enabling Everyday Progress for Filipino Workers and Families

More than just accessibility, the Government Service Express delivers real, everyday impact—particularly for the working and middle-income segments who rely on efficient, reliable government services to move forward in life.

By bringing together agencies such as the Caloocan Business Permit and Licensing Office, BFP, PNP, PhilHealth, and PRC in one location, GSE allows individuals to:

  • Process employment requirements and benefits without taking multiple days off work
  • Complete business and professional requirements in a single trip

In select locations, GSEs also serve as access points for free services, including medical assistance and medicines through partner agencies—helping ease the financial burden of everyday needs while maintaining dignity and independence.

Functioning as a modern-day community service hub, GSE complements local government services by providing a more accessible, organized, and customer-friendly environment—especially for urban, working populations who value time, efficiency, and reliability.

Rather than being a space solely for aid, the Government Service Express empowers individuals to participate more actively in the economy—whether by securing employment, accessing benefits, or building their future through government-supported programs.

The launch underscores the strong impact of public-private collaboration in enhancing the accessibility and quality of services. By bringing government offices into the mall setting, SM Supermalls helps streamline processes, lower barriers, and provide more inclusive access to essential services in everyday life.

Through initiatives that directly address community needs, SM Supermalls continues to reinforce its position as the most loved mall—creating spaces that go beyond transactions and truly serve people and communities.

 

Lifestyle, News

SM Supermalls Champion MSMEs at the 2026 DTI National Food Fair

For many MSMEs, growth begins with access—and the right platform can change everything. “It all started at a DTI Trade Fair in SM, where we had the opportunity to present our product to Ms. Teresita Sy-Coson—opening doors for us to become part of SM’s Kultura and changing our journey.” shared by Alvin Causing of Project Beans Coffee. “From a small start-up, we’ve grown into a brand enjoyed nationwide and globally because of the right marketplace SM provided. Today, we’re here not just to showcase our products, but to say thank you—because SM didn’t just give us space, they gave us a chance, and that made all the difference.” This reflects the core of the DTI-SM collaboration: turning opportunity into transformation, and visibility into viability.

More than just a celebration of Filipino cuisine, the 2026 DTI National Food Fair served as a strong platform for entrepreneurship, innovation, and nation-building, as thousands of Micro, Small, and Medium Enterprises (MSMEs) reached broader markets at the Megatrade Halls of SM Megamall from April 8–12.

DTI Secretary Cristina Roque lead the official ribbon-cutting ceremony together with DTI Assistant Secretary Nylah Bautista and DOA Secretary Francisco Laurel Jr., marking the start of the five-day fair—signaling a unified commitment to empower Filipino enterprises

Backed by the strong partnership between the Department of Trade and Industry (DTI) and SM Supermalls, the five-day event transformed retail space into a high-impact platform where local businesses don’t just sell—they scale.

A dynamic hub of Filipino entrepreneurship, innovation, and community comes to life at the National Food Fair—hosted by the Department of Trade and Industry and supported by SM for MSMEs, an advocacy program of SM Supermalls—held annually at the Megatrade Halls of SM Megamall.

A Platform Built for Growth

Beyond exposure, the National Food Fair serves as a launchpad for scaling businesses—combining DTI’s development programs with SM Supermalls’ nationwide retail reach. “From a small coffee shop, we’ve grown into a manufacturing business, and platforms like the DTI National Food Fair at SM Megamall have helped accelerate that journey,” said King Del Rosario of Coffee and Mead Corporation. “The support, accessibility, and stronger sales show how SM provides MSMEs like us the right environment to grow.”

Connecting Regions to the Nation

For regional entrepreneurs, access to national markets is often the biggest barrier—one that the National Food Fair helps break. “Through DTI trade fairs at SM Supermalls, we were able to bring our products from Bicol to a national market,” shared Larry Lee Ong of Orange Country Enterprises. “It opened doors to major buyers and long-term partnerships, helping us scale and grow—proving how SM can transform regional businesses into national brands.” By bridging regional producers to urban consumers, SM enables MSMEs to move from local relevance to national competitiveness.

From Demand to Expansion

At the heart of the fair is a simple but powerful outcome: real demand. “Demand for our product is already higher than supply, and having a booth at the DTI National Food Fair in SM Megamall gives us the right mix of customers and exposure to sustain that growth,” said Alvin Samson of Easter Joy Rabbit Ventures. “Every time we’re in SM, we sell out—proving the strength of the platform in helping us grow faster and reach new markets.” This demonstrates how strategic marketplaces drive not just awareness—but measurable business outcomes.

Culture, Community, and Inclusive Growth

Beyond commerce, the fair highlights the role of MSMEs in preserving identity and creating livelihoods. “We’re not just selling products—we’re sharing our culture,” said Sherly Biase of Basilio’s Kini-ing Food Processing. “Through the DTI National Food Fair, we introduce Cordilleran cuisine, correct misconceptions, and create livelihood for our farmers. With SM, it’s not just foot traffic—it’s the right market that helps us scale and connect to bigger opportunities.” Here, MSMEs become more than businesses—they become drivers of cultural preservation and community development.

A Shared Commitment to Nation-Building

The success of the 2026 DTI National Food Fair underscores the strength of a model built on collaboration:

  • DTIproviding capability-building and enterprise support
  • SM Supermallsoffering scale, access, and market integration
  • MSMEsdriving innovation, resilience, and growth

A moment of unity and purpose as leaders from the Department of Trade and Industry (DTI), SM Supermalls, and partner organizations and stakeholders come together to champion Filipino MSMEs at the 2026 National Food Fair at the Megatrade Halls of SM Megamall.

“This partnership allows us to bring MSMEs closer to the market—hindi lang sa Maynila kundi sa buong bansa,” said DTI Secretary Cristina Roque. With over 17,000 MSMEs nationwide, SM Supermalls continues to redefine its role—not just as a retail destination, but as a platform for inclusive growth and economic empowerment.

The Manila Philharmonic Orchestra and Indak Guiguinto Folkloric Dance Troupe open the 2026 DTI National Food Fair with a celebration of Filipino culture and heritage.

Hosted by Karen Davila, the event walkthrough highlights the diversity and potential of Filipino food enterprises.

The 2026 DTI National Food Fair shows that when the public and private sectors collaborate, MSMEs go beyond simply taking part in the economy—they actively help shape and strengthen it. At SM Supermalls, every booth represents more than a business; it tells a story of growth, supports livelihoods, and contributes to a more resilient and inclusive Filipino economy. Join the movement that uplifts local entrepreneurship—visit the fair at SM Megamall until April 12 and see how MSMEs are driving the future of the country’s economy.

Proudly local, proudly Filipino—MSMEs showcase their products and stories at the DTI National Food Fair in SM Megamall.

To learn more, visit msme.smsupermalls.com or email [email protected].

 

Lifestyle, News

SM Supermalls Welcomes Labor Day with Opportunities for Employment, Skill Development, and Fresh Starts

Successful hired-on-the-spot (HOTS) applicants proudly pose after securing jobs at the SM Job Fair, highlighting how SM Supermalls continues to create real, immediate employment opportunities for Filipinos nationwide.

As Filipinos continue to face a challenging job market, finding meaningful and stable employment remains a daily pursuit for many. Across beloved SM Supermalls nationwide, job fairs are conducted year-round, consistently offering accessible work opportunities within local communities.

This Labor Day season, the effort becomes even more impactful. In celebration of Araw ng Manggagawa on May 1, SM Supermalls brings together job opportunities, skills training, and essential support services on a larger scale—emphasizing the importance of employment in nation-building and reaffirming its commitment to helping Filipinos progress.

Across SM malls nationwide, jobseekers—from fresh graduates to career shifters—are given the opportunity to take the next step toward a better future. More than a hiring event, SM Job Fairs have evolved into a full career ecosystem—connecting talent with employers while also enabling access to government services and upskilling opportunities that help individuals stay job-ready in a rapidly changing workforce.

Massive crowd of job seekers during Labor Day Job Fairs at SM City Bacolod (left photo) and SM Mall of Asia (right photo).

A Job Fair that Works

For many Filipinos, especially first-time jobseekers and breadwinners, SM Job Fairs offer more than convenience—they deliver real outcomes. “Makakatulong yung ganitong pa-event sa mga pamilya,” shared Joshua Bulauitan, hired on the spot as a Sales Clerk. “Kung wala kang trabaho at nagigipit ka na, pumunta ka lang dito—may instant trabaho ka.”  This reflects SM’s strong hiring demand, translating into real jobs—not just applications.

Employers meet job-ready talent, faster

Employers likewise cited the effectiveness of SM Job Fairs in reaching the right candidates efficiently.

 “Sumali po kami dito because we are looking to hire more employees,” said Lyka Sababan of SM Appliance Center. “Alam po namin na maraming jobseekers ang pumupunta dito, and effective po talaga ang job fairs para sa mga companies na naghahanap ng new employees.”

One-Stop Job Application Made Easy

What sets SM Job Fairs apart is its ability to bring everything together in one place. From job applications and interviews to government requirements such as SSS, PhilHealth, and other employment documentation, the process becomes faster, easier, and more accessible for every jobseeker.

“Malaki ang tulong ng SM Supermalls sa PESO at DOLE,” said Jon Tito, Group Leader of QC PESO. “Kinakalat nila ang opportunities para sa mga naghahanap ng trabaho.”

“Pinapadali ng ganitong job fairs ang mga oportunidad para sa jobseekers, may hired on the spot ka na at nandito na rin ang mga government agencies para sa requirements.” explained Adolf Hernandez of PhilHealth QC.

Beyond employment, SM is also strengthening its role in workforce development by introducing upskilling opportunities—including digital and AI learning sessions in partnership with institutions such as Asia Pacific College. These initiatives aim to equip Filipinos with the skills and confidence needed to thrive in today’s evolving job market. Because today, it’s not just about finding a job—it’s about being ready for what comes next.

More Opportunities This April

In the lead-up to Labor Day, SM Supermalls continues its nationwide job fair rollout, providing more opportunities for jobseekers to begin their employment journey:

  • April 15 – SM City Davao
  • April 16 – SM City Marikina
  • April 24 – SM City Novaliches
  • April 25 – SM City Fairview
  • April 30 – SM City Trece Martires

These runs ensure that opportunities remain accessible ahead of the Labor Day peak—allowing more Filipinos to connect with employers, apply, and get hired.

The Main Event: May 1 Labor Day Job Fairs

On May 1, SM Job Fairs will be mounted across key locations nationwide, bringing together employers, jobseekers, and partners in one high-impact day of hiring:

  1. SMX Convention Center
  2. SM City Grand Central
  3. SM City Caloocan
  4. SM City Marikina
  5. SM City East Ortigas
  6. SM City Baguio
  7. SM City Laoag
  8. SM City Tuguegarao
  9. SM City Cabanatuan
  10. SM City Marilao
  11. SM City Pampanga
  12. SM City Olongapo Central
  13. SM City Taytay
  14. SM City Bacolod
  15. SM CDO Downtown Premier
  16. SM City Davao

*Schedules are subject to change without prior notice. For the latest updates, visit www.smsupermalls.com/jobfair, scan the official Job Fair QR code, or follow SM Supermalls on social media for updates.

Jobseekers are encouraged to bring multiple copies of their resumes and valid IDs, and visit their nearest SM mall for a chance to be hired on the spot.

Building Futures, Strengthening Communities

Through close collaboration with government agencies, employers, and institutional partners, SM Job Fairs continue to show how accessible platforms can drive meaningful impact—empowering individuals to move forward while supporting broader economic recovery and workforce growth.

At its heart, the initiative embodies SM Supermalls’ dedication to nation-building—linking Filipinos to opportunities, equipping them with essential skills, and uplifting communities nationwide. At SM, it goes beyond simply bringing people together—it’s about helping them take the next step forward.

 

 

 

 

 

 

 

 

Lifestyle, News

Happy Walk 2026 brought together 10,500 advocates, setting a new record as Asia’s largest gathering for Down syndrome awareness

POST COPY:

With a record 10,500 participants nationwide, SM just wrapped up its most successful Happy Walk yet, marking the largest celebration of its kind in Asia. This milestone reflects SM’s long-standing “Mall for All” mission. For over two decades, SM Cares and the Down Syndrome Association of the Philippines, Inc. (DSAPI) have partnered to create this powerful showcase of support, unity, and empowerment for the Down Syndrome community.

Participants of Happy Walk 2026 at SMX Convention Center – Manila come together in a joyful display of unity and support for individuals with Down syndrome, reinforcing the message that inclusion thrives when communities walk forward as one.

Happy Walk 2026 set a new milestone as Asia’s largest gathering of supporters for the Down syndrome community, bringing together 10,500 advocates nationwide in a powerful display of unity and empowerment.

Organized by SM Cares in partnership with the Down Syndrome Association of the Philippines Inc., the event took place simultaneously on March 29 at SMX Manila, SM City Bacolod, and SM City Cebu. This year’s celebration highlighted that the movement’s true strength lies not just in its scale, but in SM’s continued commitment to fostering inclusive spaces where individuals with Down syndrome are recognized, celebrated, and given opportunities to thrive.

Big change through continued, united steps

Since the very first Happy Walk in 2003, the event serves as a joyful gathering for the Down syndrome community and its supporters. This year’s program highlighted self-expression, talent, and community participation through activities such as the Happy Walk parade, stage performances, activity booths, and DS Got Talent. All milestones were designed to promote the talents and abilities of individuals with Down syndrome, foster inclusion and awareness, and provide a platform for self-expression beyond familiar stereotypes.

Smiles and shared moments define Happy Walk 2026, where individuals with Down syndrome are seen, celebrated, and empowered in a space built on dignity and belonging.

Members of the Down syndrome community present a token of appreciation to Mr. Hans Sy, symbolizing partnership and support for inclusive communities

It also reinforced a message that remains at the heart of the advocacy: that inclusion is not a one-day effort, but a continuing commitment to creating environments where every individual is embraced, empowered, and supported.

Through SM Cares, SM Supermalls remains committed to opening spaces for this advocacy year after year—helping build communities where dignity, opportunity, and belonging are not the exception, but the norm. SM’s deeper drive for inclusivity stems from its pursuit of becoming a true Mall for All—standing as the most-loved mall for its customers no matter what their needs may be.

Exceeding expectations

This year’s theme, “321 & Beyond – Raising Aspirations, Inclusion, Support & Empowerment for People with Down Syndrome,” centered on advancing opportunities as well as recognizing the potential and abilities of the Down Syndrome community.

Happy Walk 2026 brings the advocacy for inclusion to SM City Cebu, as families and supporters unite to celebrate the strengths and potential of individuals with Down syndrome.

Happy Walk 2026 at SM City Bacolod highlights the power of shared commitment, reminding communities that inclusion is built one meaningful step at a time

The celebration centered on four key pillars: raising aspirations, promoting inclusion, providing support, and fostering empowerment. It emphasized the need to help individuals with Down syndrome dream bigger, engage more actively in schools, workplaces, and communities, gain access to essential support, and have opportunities where their voices and talents can be acknowledged.

 

 

 

 

 

Lifestyle, News

SM strengthens public safety efforts through nationwide Fire Prevention Month initiatives

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SM Supermalls, in partnership with the Bureau of Fire Protection (BFP), led a series of impactful, nationwide initiatives in celebration of Fire Prevention Month. Across its network of most-loved malls and through SM Cares, SM sought to empower Filipinos with life-saving knowledge, preparedness skills, and a shared responsibility for fire safety.

Participants from SM Supermalls, the Bureau of Fire Protection, partner agencies, and community volunteers come together for the Fire Prevention Month activities, reinforcing a shared commitment to safety, preparedness, and building disaster-resilient communities.

Reinforcing its dedication to public safety and community resilience, SM Supermalls, in collaboration with the Bureau of Fire Protection (BFP), rolled out a series of meaningful nationwide initiatives for Fire Prevention Month. These efforts aimed to equip Filipinos with essential life-saving knowledge, strengthen preparedness, and promote shared responsibility for fire safety across its malls.

On March 1, the SM Mall of Asia Globe lights up in purple signaling the joint celebration of Women’s Month and Fire Prevention Month 2026. The purple illumination and formation of the Venus symbol signifies dignity, justice, and empowerment for all women and girls, and marking the start of SM Cares’ month-long advocacy in partnership with the Bureau of Fire Protection (BFP).

Organized through SM Cares, the CSR arm of SM Supermalls, the 5th SM & BFP Nationwide Simultaneous Fire Drill gathered nearly 30,000 participants—including SM personnel, tenant staff, security and maintenance teams, students, shoppers, and nearby barangay residents—marking a 30% increase from the previous year. With the theme “Sa pag-iwas sa sunog hindi ka nag-iisa, kababaihan kasama mo!”, the activity enhanced emergency response coordination and provided communities with hands-on experience in proper evacuation procedures. Meanwhile, the Fire Square Road Show delivered interactive fire safety education across 16 SM malls, reaching 8,611 participants through live demonstrations, equipment displays, and engaging, hands-on activities tailored for families, students, and local communities.

Women on Fire: Women firefighters take part in the 5th SM & BFP Nationwide Simultaneous Fire Drill on March 3 at SM Mall of Asia, showcasing courage, skill, and leadership while advancing the role of women in safety, service, and community protection.

A large-scale Fire Prevention Month illumination at the SM Mall of Asia Globe featured a dramatic “Venus Symbol Formation” created by 263 fire trucks and emergency vehicles, with 2,827 participants, honoring firefighters and raising awareness about fire safety and emergency preparedness.

The official launch of the TOFF 2026 on March 3 at SM Mall of Asia Music Hall with DILG Usec. Rolando C. Puno as GOHAS together with SM officers, TOFF 2025 judges and BFP Officer-in-Charge Fire Chief Superintendent Wilberto Rico Neil Ang Kwan Tiu

The Ten Outstanding Firefighters of the Philippines (TOFF) 2026 search was officially launched with leaders from SM, the BFP, and the DILG, led by Undersecretary Rolando C. Puno as Guest of Honor and Speaker (GOHAS). Now in its third year, TOFF continues to honor Filipino firefighters for their outstanding contributions to fire safety and protection, emergency response, community education, and resilience-building efforts. The initiative also underscores the strong partnership between SM Prime and the BFP in advancing a safer and more resilient Philippines.

 

 

 

Lifestyle, News

A Day in the Life of a Certified Gala Guru in Luzon — SM Supermalls Edition

Capturing your everyday life has its own kind of magic. Whether you’re filming quick snippets of quiet moments in a café or going all out with a full-on food vlog at a newly discovered restaurant, creating your own content turns ordinary experiences into something worth reliving.

It’s just another day, another vlog—but who would’ve guessed that documenting even the simplest parts of your routine could make daily life feel so much more lively and exciting?

Hey, hey, hey, it’s your favorite mall here! Welcome to a day in the life with your most-loved SM Supermalls. Come spend a day walking through all the best new discoveries here in Luzon, chosen All For You!

9:30 AM: Morning Treats & Cozy Vibes

Start your day right with an early morning drift. Sip on your favorite coffee, nibble on freshly made desserts, and soak in all the Instagrammable corners of these content-worthy hangout spots.

Start your day on a sweet note with the first J.CO Reserve in Bulacan at SM City Marilao, now open at the Lower Ground Level. Known for its elevated café concept, J.CO Reserve serves up its famously made donuts, paired with rich coffee blends in a sit-down setting that is perfect for easing into your day or catching up over a well-deserved break.

12:20 PM: Late Lunch Fixes
It’s right at that moment when hunger hits—time to eat! What’s the craving, fam? Chinese food? Japanese BBQ? From huge feasts to comforting bites, it’s never too late to fuel your midday adventures and make your feed as satisfying as your pleased appetite.

  • Yakiniku Like
    Craving a solo-style feast? Head over to the first Yakiniku Like in Cavite at SM City Bacoor, and take control of your own grill at their fast-casual Japanese yakiniku concept that lets you enjoy solo. Complete with customizable meat sets, individual grills, and quick service, this resto is certainly a great match for that sponty food stop in between errands.

  • Wangfu
    Get your well-deserved fill at Wangfu, now open at SM City Dasmariñas and soon arriving at SM City Bacoor. Loved for its modern take on Chinese cuisine, Wangfu offers a wide selection of dim sum, roasted meats, and hearty family-style dishes, which makes it a solid choice for a late lunch dining.

4:45 PM: Content Creator Must-Haves

This is where your influencer era goes to the next level. Lights, angles, aesthetics—capture it all. Every mall day can be turned into a scroll-stopping moment, where your creativity can have its work and play!

  • Insta360
    Make a stop at the soon to open Insta360store at 4th Level of Cyberzone, SM City Grand Central and explore a range of innovative 360 cameras, action cams, and creator-ready accessories built for capturing every angle. Whether you’re leveling up your vlogs, experimenting with immersive content, or upgrading your gear setup, it’s all about bringing next-level storytelling and creativity to every shot.

  • Blk Cosmetics
    Freshen up and do some retouching at Blk Cosmetics at SM City Calamba, a local beauty brand focused on uncomplicated, everyday makeup, offering a range of easy-to-use cosmetics from lip products and face tints to skincare and fragrances. Made with skin-friendly formulations for a low-effort, everyday look, Blk is designed for quick routines and on-the-go touch-ups perfect for your everyday vlog.

That’s a wrap! Thanks for joining a day made extra special at your favorite mall. From exciting new finds to can’t-miss food spots, SM Supermalls truly has everything you need. Until the next vlog—see you!

Follow @smsupermalls on social media or visit www.smsupermalls.com to stay updated on the latest happenings and events.

 

 

 

 

 

 

Lifestyle, News

From vision to action: LCF urges more strategic CSR as it marks its 30th anniversary

 

LCF marks 30 years by raising the bar, challenging Philippine businesses to move from well-intentioned programs to CSR that is authentic, strategic, and embedded in organizational identity. [L-R: Reginald “Rej” M. Andal, Executive Director of Manila Water Foundation; Edric Calma, Vice Chairperson of the League of Corporate Foundations and the Knowledge Channel Foundation, Inc.; Roberta Lopez-Feliciano, Managing Director, ABS-CBN Foundation; Eleanor P. “Lingling” Lansang, Vice President of SM Foundation; Jeffrey “Jeff” Tarayao, President of One Meralco Foundation; Kana Manglapus, Deputy Executive Director of the JVR Foundation; Shem Jose Garcia, Executive Director of the Vivant Foundation and Chairperson of the League of Corporate Foundations; Melody M. Del Rosario, President of the Metro Pacific Investments; Katherine Anne A. Khoo, Head of Strategy and Impact of the Ayala Foundation; Atty. Norman Roland E. Ocana III, Government Affairs Director and Territory Sustainability Leader of Schneider Electric Philippines; and Philip Francisco U. Dy, President of the Metrobank Foundation]

Marking three decades of promoting corporate citizenship, the League of Corporate Foundations (LCF) urged businesses to view corporate social responsibility (CSR) not as a peripheral activity but as an integral part of their operations—ensuring shared value that is both proactive and responsive to today’s social and environmental challenges.

The call was made during a press launch on April 16, where LCF officially unveiled the theme of this year’s CSR Conference and Expo: “Adapt. Align. Accelerate.” The theme also celebrates the League’s 30th anniversary and its continued advocacy for responsible business and strategic philanthropy in the Philippines.

“Thirty years in, the question is no longer whether businesses should invest in communities. Rather, it is whether those investments are built to last and designed to solve,” said Shem Jose Garcia, Chairperson of LCF and Executive Director of Vivant Foundation, Inc. He also considered the league’s longevity not only as a milestone, but also as a call to the sector to “raise the bar that it established.”

At the same event, LCF unveiled a new logo — a multicolored pinwheel reflecting its belief that impact is never created alone, with each color representing the foundation’s diverse sectors and advocacies, and the gradient transitions symbolizing the convergence of perspectives and resources.

The 2026 CSR Conference will be held during the CSR Week on July 1-2, 2026 at Bayanihan Center, Pasig, Metro Manila, while the CSR Expo will be held on October 1-2, 2026 at the Glorietta Activity Center, Makati City, Metro Manila. The theme, as LCF frames it, aims to showcase the corporate sector’s capacity to adapt to a rapidly changing world, align their programs with genuine community needs, and accelerate impact through collective action, with the end goal of raising the overall standard of CSR in the Philippines.

Against this backdrop, the 2026 conference challenges the corporate sector to respond strategically, collaboratively, and with measurable outcomes. The call comes at a time when the Philippines is experiencing multiple crises—rising costs of living, energy shocks, climate-related disasters, and persistent poverty—that are demanding more from the private sector than one-off programs.

In his welcome remarks, Shem Jose Garcia, Executive Director of the Vivant Foundation and Chairperson of the League of Corporate Foundations, introduced this year’s conference theme—Adapt. Align. Accelerate.—underscoring that good corporate citizenship demands constant adaptation: rethinking models, reflecting company purpose, and aligning with standards to deliver outcomes that address real community needs.

“The world has been changing rapidly and CSR must change with it,” said Garcia. “What we need to evolve is to align our programs with real needs and accelerate our impact where it matters most.”

Still, Garcia pointed out that achieving that impact takes more than any single business or sector can do on its own.

Leaders of LCF emphasized in the panel discussion the shift in CSR from isolation to collaboration — aligning shared strengths, common metrics, and a unified purpose to drive lasting impact. [L-R: Shem Jose Garcia, Executive Director of the Vivant Foundation and Chairperson of the League of Corporate Foundations; Melody M. Del Rosario, President of the Metro Pacific Investments; Katherine Anne A. Khoo, Head of Strategy and Impact of the Ayala Foundation]

Katherine Anne Khoo, Head of Strategy and Impact of Ayala Foundation, Inc., echoed this sentiment, as she looked forward to what this year’s conference could unlock for the sector. “I think [success would look like having] more collaboration. We often take for granted the fact that we are members of this network and that we’re all friends. But I feel like there’s so much more opportunity to actually do things together.”

This collaboration, as Melody Del Rosario, President of the Metro Pacific Investments Foundation, noted, should also reach beyond familiar circles and engage the expertise of those closest to the problems being solved. “For CSR to be relevant, you have to make sure that you have experts and scientists to back up most of your programs,” she said.

As part of its commitment to elevating CSR excellence, LCF will present the Guild Awards during in June 30.  The Awards will recognize outstanding initiatives by its members that have significantly impacted communities. The Medal of Recognition will be accorded to non-LCF members whose work has made a difference across seven thematic areas: Arts and Culture, Disaster Resilience, Education, Environment, Enterprise Development, Financial Inclusion, and Health.

Moreover, the Conference will provide a space for businesses, national government organizations, academe, youth groups, and government agencies to engage and collaborate around CSR innovations.

Members of LCF “raising the bar” in CSR together at the AIM Conference Center, Benavidez Street, Legazpi Village, Makati City, Metro Manila

LCF brings together 96 corporate members and foundations nationwide, positioning it as the Philippines’ leading network for responsible business and strategic philanthropy. As it celebrates its 30th anniversary, the organization is renewing its commitment to elevate the overall standard of corporate citizenship in the country.

“At 30, this is not just about celebrating past achievements—it’s about challenging what lies ahead. Beyond the legacy we’ve built, we must ask ourselves: what more can we do to create impact that is not only meaningful, but essential?” Garcia said.