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President Ferdinand Marcos Jr. checks partners’ booths during the previous SM Job Fair in December 2025, engaging with employers and jobseekers and underscoring the shared commitment to making employment more accessible for Filipinos.

SM Supermalls hosts its February SM Job Fairs all across the country, giving job-hunting Filipinos access to community possibilities through easily accessible employment channels that expedite and simplify the application process. The monthly #SMJobFair series, which is held in SM malls, links employers from manufacturing, logistics, retail, services, and other important areas with job seekers.

Hundreds of jobseekers gather at SM City Cabanatuan as SM Supermalls holds a job fair in celebration of the Banatu Festival, marking the city’s 76th founding anniversary and turning local festivities into real employment opportunities.

Just got hired! A job seeker beams with pride after landing a new job during the Job Fair at SM City Cabanatuan.

In celebration of the Banatu Festival, celebrating the 76th founding anniversary of Cabanatuan City, SM Supermalls kicked off February with a highly successful job fair at SM City Cabanatuan, demonstrating how career opportunities can be meaningfully woven into local festivities. Held last February 3, the job fair brought together 32 employers and a thousand jobseekers, with 90 applicants hired on the spot— underscoring the impact of aligning employment initiatives with community celebrations. By integrating career opportunities into high-traffic events such as local holidays and festivals, SM Supermalls enhances the malling experience by offering purposeful activities that customers can conveniently engage with in their most-loved SM destinations. Beyond serving as venues for celebration, SM malls evolve into community platforms that create pathways to livelihood, growth, and long-term opportunity for Filipinos nationwide.

Flagship SM Group Job Fair set for February 26 at SM North EDSA

Culminating the month’s activities is the highly anticipated SM Group Job Fair led by SM Retail on February 26 at SM City North EDSA—one of the strongest and most soughtafter hiring events in the SM Job Fair calendar. Employers from across the SM Group—including retail, real estate, food, logistics, and banking—will be offering a wide range of opportunities, reinforcing why so many Filipinos aspire to join the SM family.

As the largest retail chain in the Philippines, SM Retail continues to champion a workplace where people truly belong, thrive, and grow. Job seekers can look forward to purposeful challenges, meaningful career opportunities, and a culture where efforts are recognized and celebrated—making it #SoMuchFun to build a career at SM Retail. Because at SM Retail, we’ve got it all for you—#OnlyAtSMRetail.

From resumes to real conversations, applicants engage directly with employers during on-the-spot interviews.

Resumes ready, confidence on point—jobseekers take their next big step forward.

One-Stop Job Application Made Easy

SM Job Fairs go beyond job matching by offering on-site government services, allowing applicants to complete key employment requirements in one location. Participating agencies typically include the National Bureau of Investigation, Philippine National Police, Social Security System, and PhilHealth, among others— saving jobseekers time, cost, and multiple trips.

Government agencies on-site help jobseekers complete essential employment requirements in one convenient stop.

Successful hired-on-the-spot (HOTS) applicants proudly pose after securing jobs at the SM Job Fair, highlighting how SM Supermalls continues to create real, immediate employment opportunities for Filipinos nationwide.

February SM Job Fair Schedule

• February 12 – SM City Taytay
• February 13 – SM City Trece Martires
• February 16 – SM City Olongapo Central
• February 20 – SM City Legazpi
• February 25 – SM City Davao
• February 26 – SM City North EDSA
• February 27 – SM Center Muntinlupa
• February 27 – SM City Trece Martires
• February 28 – SM Seaside City Cebu

A day filled with hope, handshakes, and hiring.

It is advised that job candidates bring several copies of their resumes, legitimate identification, and go to the closest SM Job Fair today February. Join the cause by following SM Supermalls on social media for updates and mall-specific information. #SMJobFair. MSMEs Are Championed by SM Supermalls—and the Filipino labor force.

GR Machines deployed in SM Malls nationwide set to make recycling easy, fun, and rewarding

SM is transporting your used PET bottles to a location that is better than landfills.

SM Prime Holdings Inc. (SM Prime) leverages the countrywide reach of SM Supermalls to make sustainable action simple, accessible, and rewarding for customers at malls worldwide with the recently installed Green Recycling Machines (GR Machines).

“The GR Machines enrich the SM Group’s existing waste management efforts under the SM Green Movement,” said SM Supermalls President, Steven Tan. “Through the deployment of these machines, we hope to collaborate with our customers in caring for the environment by helping recycle PET bottles whenever they enter their most loved SM Supermalls.”

Each GR Machine can be operated with ease by any user and can accept PET bottles up to two liters. Together, the GR Machines nationwide can collectively hold up to 5,000 bottles in one collection cycle which are compressed in-machine. The compressed PET blocks are then collected and given a second life by SM’s hauling partner Sentinel which transforms the blocks into reusable items such as food trays.

Little makes much: Preserving the environment one diverted bottle at a time

According to the World Bank, the Philippines leaks more than 300 million metric tons of plastic waste into the sea annually—equivalent to around 9 percent of its improperly handled plastic waste. The Philippines was also noted as one of East Asia and the Pacific region’s top contributors to ocean plastic pollution.

Recognizing that sustainability and protecting the environment is beyond the effort of one entity, SM has leveraged its presence nationwide through its properties to engage its customers and surrounding communities in maximizing the collection of recyclables especially plastics. Through SM Cares, its Corporate Social Responsibility arm, SM empowers communities to adopting sustainable practices through simple and accessible ways to take part in protecting the environment. Arresting the growing issue on pollution, the SM Group has enhanced waste segregation efforts to increase its collection and diversion of plastics from the environment since 2007 with its pioneer program, the Trash to Cash recycling market.

SM Group’s Trash to Cash initiative was organized by SM Cares as the pilot community program that encouraged customers to segregate recyclables like metal, paper, and plastic and exchange these for cash on a monthly basis. SM Supermalls also followed up this effort with the launch of two Reverse Vending Machines in SM Mall of Asia and SM Megamall which empowered customers to segregate aluminum cans and empty PETs in exchange for discounts on sports and leisure attractions. On top of these, SM also hosts nationwide coastal clean-up drives annually through the strength and effort of its workforce volunteers.

With the latest in mobile recycling technology, SM’s GR Machines encourage customers to turn good intentions into daily environmentally-conscious actions in three easy steps:

1. Feed any PET bottle up to 2 liters into the machine
2. Confirm your deposit by pressing the prompt on the screen
3. Await your reward

“This is just a glimpse into how SM aims to enrich the Circular Economy through the elevated role we play in integrating seamless waste management efforts, all for Filipinos. We are hopeful that with the addition of the SM GR Machines, our continued partnership with our customers in protecting the environment yields a more sustainable future” said Tan.

SM North EDSA, SM City San Lazaro, SM Megamall, SM The Podium, SM Aura, SM Southmall, SM Mall of Asia, S’Maison, SM Seaside City Cebu, and SM Lanang are among the malls where customers can begin placing their plastic bottles in SM GR Machines.

MSMEs are getting their well-earned main stage moment in February, and SM Supermalls is ready for it. Through market access, mentorship, and purpose-driven platforms that support businesses’ confident growth, SM Supermalls continues to open doors for Filipino entrepreneurs in collaboration with its longstanding strategic partners, the Department of Trade and Industry, Philstar Media Group, and Go Negosyo.

The goal of these alliances, which have been developed over many years of collaboration, is to enable MSMEs to grow sustainably, compete effectively, and prosper in a changing economy. This February, a number of significant projects taking place throughout SM malls bring that shared commitment to life.

Go Negosyo brings 3M on Wheels mentorship to SM Megamall this February

Entrepreneurs and MSME owners gain valuable one-on-one insights from industry mentors during Go Negosyo’s 3M on Wheels, receiving free, practical guidance on branding, finance, and scaling their businesses. Held in partnership with SM Supermalls, the program brings accessible mentorship closer to entrepreneurs—reinforcing a shared commitment to capacity-building, inclusive growth, and long-term business sustainability

Strengthening its shared advocacy with SM Supermalls, Go Negosyo rolls out its 3M on Wheels mentorship program this February 25 at SM Megamall, offering MSMEs and aspiring entrepreneurs free, one-on-one coaching sessions with industry mentors.

Designed as a quick-stop mentoring platform, the program delivers practical guidance in areas like product development, branding, finance, scaling strategies, and digital transformation. Entrepreneurs from industries including food, retail, creative services, agriculture, and technology gain direct access to insights that can sharpen their competitive edge.

This initiative reflects SM Supermalls’ ongoing commitment, alongside Go Negosyo, to make mentorship accessible — ensuring MSMEs get the right advice at the right time to move their businesses forward.

DTI National Trade Fair celebrates sustainability and Filipino innovation

From February 18–22, the Megatrade Halls of SM Megamall host the DTI-Bagong Pilipinas National Trade Fair — a signature platform championing sustainability, creativity, and Filipino craftsmanship.

A cornerstone partnership between SM Supermalls and the Department of Trade and Industry, the event highlights eco-conscious, design-forward products that reflect the country’s growing leadership in sustainable innovation. Featured items include furniture, fashion, textiles, and handicrafts made from coconut materials, engineered bamboo, natural fibers, plant-based dyes, and native grasses sourced nationwide.

SM Supermalls and the Department of Trade and Industry champion indigenous tribes whose intricately handcrafted furniture, bags, accessories, and apparel showcase proudly Filipino heritage and creativity—reflecting the growing community support for MSMEs.

Beyond the exhibits, visitors can enjoy workshops, live product demonstrations, and cultural showcases that celebrate Filipino heritage while spotlighting future-ready design. For MSMEs, the trade fair provides a vital gateway to buyers, collaborators, and wider market exposure.

Sustainability meets creativity as locally made furniture, fashion, and handicrafts demonstrate the evolving strength of Filipino enterprises.

Philstar NakakaLocal Bazaar heads to Baguio with proudly Filipino finds

Celebrating local pride and entrepreneurship, Philstar Media Group brings the NakakaLocal Bazaar to SM City Baguio from February 27 to March 1, offering shoppers a curated mix of homegrown brands in food, fashion, crafts, and lifestyle.A long time collaborator of SM Supermalls in advocating for MSME visibility, Philstar Media Group continues to build platforms that connect entrepreneurs with wider audiences while strengthening the “love local, grow global” movement.

Philstar Media Group’s NakakaLocal Bazaar at SM Seaside City Cebu—with the celebration of proudly Filipino MSMEs continuing next at SM City Baguio from February 27 to March 1.

Following its successful regional runs, the bazaar reinforces how partnerships among media, retail spaces, and business communities can amplify opportunities for small businesses ready to expand their reach.

Through enduring partnerships with DTI, Philstar Media Group, and Go Negosyo, SM Supermalls continues to create meaningful ecosystems where MSMEs gain mentorship, exposure, and access to growth opportunities.

Every booth tells a story of passion, perseverance, and proudly Filipino innovation.

The projects for February are a reflection of a common belief that when groups come together to assist entrepreneurs, they create more than simply enterprises; they also create more resilient economies and stronger communities. Filipino MSMEs aren’t merely taking part in the business of the future, let’s face it. They are molding it.

Many of the common but essential services that Filipinos relied on were cut off as the pandemic brought the nation to a complete halt, including transportation.

Due to social isolation, public transit was practically nonexistent, making it difficult for any household to commute for necessities; for many, bicycle was their only option.

Aware of the need to help customers and the communities around them during the pandemic’s difficulties, SM Supermalls stepped up its efforts to promote Active Mobility in all of its shopping centers across the country. Since then, the leader of the mall has turned into a haven and supporter of Active Mobility, consistently creating areas that are both safe and suitable for cyclists.

Because of this effort, SM has won the trust and confidence of its stakeholders in advocating for sustainable travel, culminating in a record-breaking 34-win citation at the 2025 Mobility awards.

 “What began as a heartfelt initiative to support bikers during COVID, has now become an integrated bike program spanning every single SM mall in the country,” said SM Supermalls Executive Vice President for Marketing, Joaquin San Agustin. “Active Mobility plays a crucial role not just in preserving the environment but in the enrichment of every Filipino. Thus, SM aims to continually foster the culture of biking across its properties by creating beloved places where movement is safe, easy, and inclusive for everyone.”

Active Mobility Advances Through Coaction

Through a collaboration between its Corporate Social Responsibility arm, SM Cares, its mall operations, and biking communities, SM continues to refine itself as a bike-friendly space championing maxed-out Active Mobility, cycling, and inclusive transport.

“It started with us setting up parking spots exclusive to bikes to ease access for cyclists picking up essentials in our malls. Then when the volume of cyclists picked up even as the lockdown eased, we knew we had to do more for them,” said Mina Kahn, SM Division Head and Assistant Vice President for Transportation Management.

For the mall leader, this meant improving transport access through sustainable means it could easily replicate across its properties nationwide. This involved carving out dedicated spaces equipped with essential tools to safeguard and repair bikes, protecting bikes from scratches with upcycled tires cushioning racks, the introduction of intuitive bike lanes for biker safety, and the promotion of the culture of cycling.

From there, bike-friendly features have become staples even in recent developments and renovations with plans to implement more secure bike parking, install more racks, and clearer cycling lanes around the malls. Cycling groups also found a conducive haven for activities at SM properties. Biking events were regularly encouraged and hosted, with surrounding tenants adjusting operating hours to accommodate cyclists, further promoting biking not just as a mode of transportation but as a lifestyle and sport one could enjoy.

For its efforts to promote and preserve cycling as a culture throughout its properties, SM received 34 awards at the recent Mobility Awards: one gold, eleven silver, and twenty-two bronze.

Furthermore, SM’s sustainable strategy was highlighted by the Department of Transportation (DOTr) as evidence of its leadership, inventiveness, and sustained dedication to enhancing the safety and accessibility of active transportation for Filipinos. This year’s Notable Advocacy campaign included its Pedal Power 2025 campaign, and the Private Sector recognized the SM Supermalls Sustainable Mobility and Bike-Friendly program with a citation for Notable Development.

First in the country, SM Sensory Lab launch marks a new chapter in inclusive spaces built for people on the Autism spectrum

This year’s National Autism Consciousness Week (NACW) saw the inauguration of groundbreaking milestones that mark the beginning of SM Supermalls’ new era as a fully inclusive Mall for All.

In an effort to improve the mall experience for Filipinos on the autism spectrum by creating welcoming environments that are meant to be loved, SM celebrated acceptance and gratitude through its Corporate Social Responsibility division, SM Cares.

“This year’s celebration of the NACW is a great step forward for SM Supermalls as we hosted ‘Lights Up, Sounds Down’ (LUSD) and opened the very first ‘SM Sensory Lab’–the country’s only dedicated mall space for people with sensory processing challenges,” said Steven Tan, SM Supermalls President. “On top of our year-long programs to uphold inclusivity across all malls, these milestones echo our ultimate desire of ensuring every single customer finds their most loved space at SM.”

SM Sensory Lab: An innovation in accommodating mall spaces

Crowning the celebration was SM’s launch of a ground-breaking innovative space designed to serve children and adults experiencing sensory processing challenges. In partnership with the Department of Social Welfare and Development (DSWD), and the National Council on Disability Affairs (NCDA), and with the support of the Autism Society Philippines, the SM Sensory Lab was officially opened in SM Mall of Asia as the country’s first-ever calming corner.

“Opening the SM Sensory Lab was a natural next step in our relentless pursuit of making our malls truly inclusive. We collaborated closely with the DSWD, NCDA and Autism Society Philippines to ensure we were making all the right considerations for something that’s never been done before,” said Tan.

With soft lighting, calming seating, and sensory-friendly features, the SM Sensory Lab brought accessibility into everyday mall life — showing that inclusion goes beyond awareness and is rooted in thoughtful design and lived experience. The space was built to accommodate a total of 10 people to give persons with sensory processing challenges and their guardian enough space to feel at ease.

Enhanced through the SM Malls Online App, customers who may need the space simply have to scan a QR code through the app to use the space completely free of charge.

Lights up, Sounds Down: Specialized events bringing families together

At the heart of the week’s activities was also Lights Up, Sounds Down — sensory-friendly movie screenings designed to remove common barriers that make traditional cinema settings overwhelming.

In partnership with SM Cinema, the series of screenings was tailored specifically for the ease and comfort of customers on the autism spectrum. Across selected malls, families were welcomed into theatres with adjusted lighting and reduced sound levels, creating an environment that fostered comfort, joy, and shared experience.

“Something as simple as going to the cinema can be a stressful experience not just for people on the spectrum but for their families as well. Through this effort SM intentionally enhanced an accommodating movie-going experience through SM Cinemas so people with autism and their families can finally watch a film in a movie house together,” said Tan.

LUSD was a one-mall event when it was originally held at SM Supermalls. The initiative has already expanded to include screenings in other malls throughout the Philippines for over 5,000 participants and their families. By joining the network of SM Supermalls and holding its own screenings, SM City BF Paranaque and SM City Butuan broadened the event’s audience this year.

Additionally, SM Cares continuously implements inclusion initiatives across the country. Informational campaigns encourage compassion and a broader understanding of people with autism. Additionally, mall front-line staff, including security officers, tenants, and operations, receive training and refresher courses on how to assist patrons on the spectrum.

“Being an inclusive mall isn’t just a one-week observance,” said Tan. “Our efforts for this celebration are reinforced by our strengthened resolve to continually ensure every SM Supermall in the country empowers its people and surrounding communities to be accepting, appreciative and accommodating to our customers regardless of their needs.”

Nationwide malls drive MSME upskilling, growth, and sustainable enterprise

Under the SM for MSMEs program, MSME Hub owners Alamanga and Rainbow Scoops bring locally made flavors and proudly Filipino products closer to the community—proof that when small businesses are given the right platform, they grow and thrive.

Utilizing its nationwide mall network to generate real growth prospects for micro, small, and medium-sized businesses (MSMEs), SM Supermalls is entering 2026 with a renewed and sharpened focus on empowering Filipino entrepreneurs, building on the strong momentum of MSME in 2025.

In 2025, SM Supermalls enabled 920 new MSMEs and start-ups through its SM for MSMEs initiative; of them, about 10% successfully converted into normal mall tenants through kiosks, counters, or in-line stores around the country. With 2,288 distinct MSMEs assisted since its expanded rollout in March 2024, the initiative offers entrepreneurs practical venues to test, improve, and grow their enterprises.

In 2025 alone, 28,761 MSME booth activations were mounted nationwide, driven by a growing consumer demand for locally made, experience-led products across food and beverage, beauty, wellness, and lifestyle categories.

Honoring MSME Excellence

The annual SM for MSMEs Wall of Champions recognized outstanding MSME awardees and finalists whose businesses demonstrated exemplified resilience, innovation, and community impact—serving as a tribute to Filipino entrepreneurship and its vital role in nation-building.

“The private sector has a role to play in enabling the future growth of the MSME sector,” said Steven Tan, President of SM Supermalls. “Supporting the grassroots economy is a long-term commitment we intend to uphold.”

2025 MSME awardees and finalists gathered at the SM for MSMEs Wall of Champions with executives from SM Supermalls and the Department of Trade and Industry, celebrating excellence, resilience, and community impact.

“SM is like a big brother to smaller businesses like us,” said Euclid S. Cezar, President and CEO of Famous Belgian Waffle and a 2025 Medium Enterprise finalist. “Being recognized motivates us to expand, innovate, and bring our products to more communities.”

Nation-Building Through Partnerships

From learning summits and curated markets to large scale trade fairs, SM Supermalls worked closely with key partners including the Department of Trade and Industry, Go Negosyo, media organizations, trade fair organizers, and MSME exhibitors to deliver meaningful, measurable outcomes for entrepreneurs nationwide.

DTI and SM Supermalls spotlight the Philippine coconut industry as MSMEs take centerstage—local entrepreneurs proudly showcasing coconut-based products crafted by Filipino hands.

LEFT PHOTO: (L–R) Cong TV, Viy Cortez, Ivy Cortez, and Rolly Cortez joined MSMEs and mallgoers during the VIYLine MSME Caravan at SM City Santa Rosa. MID PHOTO: During the VIYLine MSME Caravan opening at SM City Santa Rosa, Cong TV surprised the crowd by revealing himself onstage after posing as a cameraman. RIGHT PHOTO: Influencers and entrepreneur-creators met fans and shoppers during the VIYLine MSME Caravan at SM City Santa Rosa, bringing digital communities into real-world marketplaces.

According to the Department of Trade and Industry, MSMEs account for 99.63% of businesses and 66.58% of total employment in the Philippines, underscoring their critical role as the backbone of the national economy.

Major 2025 highlights included the DTI National Food Fair, Negros Trade Fair, Women Strong Trade Fair by WomenBizPH, VIYLine MSME Caravan, and the Go Negosyo MSME Summit 2025, which energized the SM Mall of Asia Music Hall with mentorship sessions and business insights, highlighted by Francis Kong’s talk, “Now and Next: The Trends in Business for MSMEs.”

The Go Negosyo MSME Summit 2025 energized the SM Mall of Asia Music Hall last July 19, bringing together entrepreneurs and mentors for inspiring talks, mentorship, and growth opportunities—highlighted by Francis Kong’s session, “Now and Next: The Trends in Business for MSMEs.”

Expanding Opportunities Beyond Metro Manila

Leveraging its nationwide footprint, SM Supermalls expanded regional trade fairs and themed marketplaces across Luzon, Visayas, and Mindanao, bringing high-visibility platforms closer to local communities and advancing more inclusive, region-led growth.

The Negros Trade Fair opening day at SMX Aura drew crowds eager to experience Negrense delicacies, craftsmanship, and heritage products.

Women-led enterprises showcased proudly Filipino products at the Women Strong Trade Fair at SM Megamall, championing collaboration, innovation, and inclusive growth.

Kicking Off 2026 With Strong MSME Partnerships

To start 2026, SM Supermalls—together with government agencies, media partners, and trade fair organizers, will host and support a new slate of MSM focused events.

DTI Region IV-A Coco Festival Food Fair January 14–20, 2026 | SM City San Pablo Featuring coconut-based products and local delicacies from MSMEs in Region IV-A.

Philstar Nakakalokal Bazaar January 16–18| SM Seaside City Cebu Showcasing homegrown food, fashion, crafts, and lifestyle brands from the Visayas and the Cordillera region, highlighting locally made MSME products.

The Silk Events Bazaar (upcoming)

SM La Union, January 28–February 10, 2026 MSMEs are given more exposure in a place that is primarily driven by tourism thanks to a carefully planned lifestyle and artisan market.

As SM Supermalls enters 2026, SM for MSMEs keeps developing as a platform for scalable growth, turning participation into opportunity and opportunity into sustainable business for Filipino entrepreneurs all throughout the country.

Be part of this success story—visit msme.smsupermalls.com or email [email protected] to grow your business with SM today.

The SM Green Movement has proven from the start that deliberate, group action can effectively address environmental issues in order to accomplish a single objective: the preservation and conservation of the planet’s resources for both current and future generations.

Prior to the industry’s sustainability requirement, SM Prime Holdings Inc. (SM Prime) understood that sustained, community-driven activities are the only way to achieve genuine sustainability. Programs created to change with stakeholder objectives and shareholder duties were informed by this understanding.

Leveraging on the scale and reach of its nationwide network of supermalls, SM Prime embedded sustainability efforts within malls operations, actively engaging customers, tenants and communities in its environmental journey.

This “micro to macro” approach strengthened the SM Green Movement unifying efforts under a practical and scalable framework built on three core pillars of environmental action: waste management, water stewardship, energy efficiency and renewable energy.

“What began as simple actions—reducing waste, conserving water, and adopting cleaner energy—has grown into an interconnected ecosystem involving partners, tenants, employees, and millions of mallgoers nationwide,” said Joaquin San Agustin, SM Supermalls Executive Vice President for Marketing. “By turning everyday habits into systemic results, the SM Green Movement extends beyond corporate spaces and into the heart of Filipino communities.”

Focusing on three core pillars: Water, Waste, and Energy

At the core of the waste pillar, SM works closely with recycling partners and SM GUUN — the circularity platform of the SM Green Movement — to divert paper, plastics, multi-layer packaging, compostables, and other materials away from landfills and back into productive use.

SM Prime’s water stewardship is anchored in long-term water management systems and conservation practices that promote a water-resilient future.  SM Supermalls pioneered water recycling in retail spaces, with early sewage treatment plants and low-flow fixtures that reduced consumption across properties.

Energy management is another cornerstone of the SM Green Movement where efficiency and renewable generation converge to reduce environmental impact while enhancing comfort and reliability in SM properties. The 100MWp celebrations in SM City North Edsa are a milestone of the program’s expansion of solar generation capacity across malls nationwide — a visible demonstration of how clean energy supports both climate action and everyday mall experiences.

Shared Responsibility, Lasting Impact

The idea that sustainability flourishes when communities are included in the discussion and that systems may be reshaped when scaled collaboratively is what binds these three pillars together. For SM Prime, sustainability is a shared journey that calls for awareness, involvement, and teamwork rather than only being a corporate requirement.

The SM Green Movement is creating the groundwork for long-lasting change where sustainability becomes ingrained in the daily lives of Filipinos and communities throughout the archipelago through quantifiable advancements, expanding collaborations, and evident outcomes in the waste, water, and energy portfolios.

“The SM Green Movement reflects our vision to scale simple, everyday acts into systemic impact,” said San Agustin. “By advancing energy, water, and waste initiatives together in our malls, we safeguard communities and build a more sustainable future.” 

Accessible Good Habits with Cyberzone

We’re continuing to make ethical tech disposal simple and accessible within SM Supermalls, where people already congregate, genuinely living up to the Cyberzone #TechWeLikeZoneWeLove pledge.

Through specialized drop-off locations that will be implemented countrywide starting in June 2024 in collaboration with Smart Communications and PLDT Home, Cyberzone, in collaboration with SM Cares, assists in making the disposal of e-waste a straightforward and secure habit.

Across participating SM Supermalls, these collection bins give mallgoers a clear, accessible place to drop  off old gadgets and broken electronics that are in need of proper disposal. Instead of ending up in drawers  or landfills, e-waste can be responsibly handled through a system designed for everyday convenience and  better environmental discipline.

14,327 kg Properly Collected and Segregated

Since the partnership began, Cyberzone’s E-Waste Collection Drop Boxes have helped gather 14,327 kg  of electronic waste across 89 SM Supermalls, 69 of which are located in the Cyberzone area. This  ensures materials are properly collected and segregated for responsible handling. Serving as a reflection  on the growing community habit made easier through clear drop-off points and a consistent, accessible  mall experience.

“We take pride in being the go-to tech destination for shoppers,” said Patrick Pacla, Vice President for  Cyberzone Operations and Marketing at SM Supermalls. “But as gadgets evolve, so does the need to  dispose of old electronics responsibly. Everyone has a role to play, and Cyberzone is committed to making  it simpler and safer to do the right thing, so tech does not end up harming the planet.”

Curious about what happens to your broken and old devices after dropping them in e-waste collection bins at Cyberzone and SM Supermalls? Watch this video:
https://youtu.be/jSsJkP8rGMQ?si=6a4tu1LL2oQBFWBY

Sustainability Built to Grow Through Partnerships

Our commitment to responsible tech use is long-term in a way. As more malls open, Cyberzone, SM Cares, Smart Communications, and PLDT Home will keep adding more e-waste collecting boxes. Drop-off locations are now accessible at SM Supermalls and Cyberzone branches, bringing communities one step closer to a #SMWasteFreeFuture.

Follow SM Cyberzone on Facebook, Instagram, and TikTok for updates.

Additionally, Cyberzone #TechWeLikeZoneWeLove keeps you updated both online and in-store for immersive tech experiences and always fascinating discoveries.

Go to www.smcyberzone.com to learn more.

A sustainable future for all. The iconic SM Mall of Asia, the world’s 6th largest mall, has become a sustainable retail shopping destination. Its physical and economic resilience stands as a testament to SM Prime’s commitment to sustainable business strategies.

Through energy efficiency programs, on-site renewable solutions, and strategic long-term collaborations, SM Prime Holdings, Inc. (SM Prime) continues to set the standard for sustainable real estate development, providing low-carbon office spaces and climate-smart retail environments.

From efficiency to impact

Since the 1990s, SM Prime has introduced programs like better air conditioning and ventilation systems (ACVS), upgraded lighting, and optimized building management systems. These initiatives have dramatically reduced emissions, demonstrating the positive economic and environmental effects of energy efficiency. By cutting electricity use by 38% in 2024, SM Supermalls saved ₱2.3 billion and prevented 156,736 metric tons of greenhouse gas emissions (GHG).

In the recently concluded 5^th Energy Efficiency Excellence Awards of the Department of Energy (DOE), SM Prime’s business units, namely, SM Supermalls, SM Offices, and SM Hotels, was awarded multiple Certificates of Excellence.

This success reflects collaboration among engineering teams, service providers, tenants, and customers, driven by the company’s leadership and commitment to the SM Green Movement.

Renewable energy milestones

Guided by its goal of Net Zero by 2040, SM Prime is making decarbonization practical, reliable, and scalable. At SM City North Edsa, it recently celebrated a milestone for clean energy in the country, with 59 properties generating a combined 100 megawatts (MW) of on-site renewable energy—one of the largest solar capacities among property developers in the Philippines.

A historic 100MW milestone. At Quezon City, the SM North Edsa, the first Philippine mall to use clean energy with rooftop solar photovoltaic systems, continues to deliver SM Prime’s people-centric sustainable retail spaces.

Today, more than 50% of energy use across SM Supermalls comes from renewable sources, supported by partnerships with Aboitiz Renewables, TotalEnergies, Citicore Renewable Energy Corporation, and leading solar providers. This collaborative approach empowers communities while building a safer and more sustainable future.

Working with WWF-Philippines, SM Prime has committed to the Science-Based Targets initiative (SBTi) and is working towards its near and long-term targets.

Retail architecture working with nature

At the heart of SM Prime’s energy strategy is the creation of sustainable, resilient spaces that enrich experiences for the community. Across its malls, SM integrates passive design elements—high ceilings, large atriums, skylights, open spaces, and natural ventilation—reducing daytime energy consumption while offering brighter, breezier, and more welcoming spaces for relaxation, dining, and shopping.

Technology meets nature. In SM City East Ortigas, natural light brightens the food hall, and retrofitted lighting produces significant energy savings.

Smart solutions such as motion-sensor escalators, solar-powered outdoor spaces, and energy-conscious cooling systems make SM Supermalls a top retail destination for tenant-partners and customers alike.

Shared climate benefits for all

“Customer expectations evolve quickly. When our leaders first initiated this project, it was in the early days of learning about the impact of our consumption on the planet. Now, brands – whether big luxury labels or small and medium enterprises – are looking for partners who invest in circularity and ESG impacts,” said SM Supermalls president Steven Tan.

As SM Prime expands its energy initiatives, its SM Green Movement develops a robust energy infrastructure to make its communities a secure, cozy, and friendly place to live.

“We are committed to making our malls as energy efficient as possible by implementing advanced technologies and best practices. SM Supermalls will keep expanding its sustainability efforts to reduce environmental impact and improve the quality of life for both the planet and the communities we serve,” said Tan.

Start strong. Find what fits. Your future begins at SM.

On-the-spot hiring success at SM Job Fairs in 2025 underscores the program’s real-world impact, symbolizing thousands of lives changed through accessible employment opportunities and strong public-private collaboration.

Through its worldwide Job Fair program, SM Supermalls reinforces its dedication to Filipino job seekers as the new year begins by embracing 2026 with new vitality, greater opportunities, and a track record of impact.

Building on a historic 2025, SM Job Fairs have developed into a comprehensive career ecosystem that unites government services, businesses, job seekers, and skill training in a single, easily accessible platform.

Massive crowd of job seekers during Labor Day Job Fairs at SM City Bacolod (left photo) and SM Mall of Asia (right photo).

A Strong 2025 Performance, By the Numbers

In 2025 alone, SM Supermalls hosted 198 job fairs nationwide, connecting over 117,000 job seekers with more than 6,000 employers across industries. These efforts resulted in 15,000+ hired-on-the-spot, proving that accessible, purpose-driven platforms can deliver real employment outcomes at scale.

Senior High School students explore future career paths and digital upskilling opportunities at interactive booths during an SM Job Fair held in 2025, in partnership with government and private sector stakeholders.

Beyond hiring, SM Job Fairs expanded their impact through partnerships with key government agencies, embedding skills training, digital upskilling, and on-site services directly into job fair venues—helping future-proof Filipino workers while removing barriers to employment.

Reputable and prestigious employers from PMAP’s network like BDO Coca-Cola and SM Supermalls, open doors to job seekers during the two-day career event at SM City North EDSA.

Zamboanga City Opens the Year with an Exclusive Job Fair

Leading SM’s 2026 kickoff is SM City Zamboanga, set to host an exclusive Job Fair on January 16–17, from 9:00 AM to 4:00 PM at the Zamboanga City Coliseum.

A strong turnout marks the previous exclusive Job Fair at SM City Zamboanga in 2024, with hundreds of job seekers lining up early to explore employment opportunities and submit applications—proof of the city’s strong demand for accessible jobs close to home.

Held in partnership with the Public Employment Service Office – Zamboanga City (PESO) and Department of Labor and Employment Region IX (DOLE IX), the two-day event will feature over 400 job openings from more than 20 employers in retail, food and beverage, customer service, operations, and support services.

With the empowering call to action—“Start strong. Find what fits. Your future begins at SM”—the job fair invites applicants to explore career opportunities aligned with their skills, passions, and long-term goals.

On-the-spot interviews and real conversations take center stage during the 2024 exclusive Job Fair at SM City Zamboanga, where employers and applicants connect face-to-face—setting the tone for an even bigger turnout this year

To ensure a smoother experience, online pre-registration is now open, with strong early interest already recorded. The upcoming job fair is expected to welcome over 5,000 applicants, with more than 4,000 registrants already signed up through PESO as of this week.

The SM City Zamboanga Job Fair is an essential venue for workforce development, employment creation, and public-private partnerships as Zamboanga City develops as a regional economic center, promoting inclusive growth in the area.

Job seekers excitedly flex their call back interview slips during an SM Job Fair conducted in 2025.

Additional Possibilities This Year

SM Job Fairs is poised to connect more Filipinos to meaningful work in 2026, one opportunity, one community, and one future at a time, thanks to strong momentum from 2025 and a full calendar.