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Lifestyle, News

The 2025 Award-Winning Link VIP Club Program Goes Above and Beyond for Customers

Eastern Communications named the Brand Experience of the Year and Customer Experience of the Year at the Asian Experience Awards 2025. [From L to R:] Eastern Communications Customer Experience Manager Francris Caspe, Brand Communications Manager Tricia Barrera, Chief Marketing and Experience Officer Jed Estanislao, Segment Marketing Manager Dindo Cabatingan, and Customer Experience Manager Maricris Santos-de Guzman.

Eastern Communications distinguishes itself in a time when price wars and automation rule the telecom market with a potent differentiator: human-touched, individualized service. Eastern’s distinctive strategy was recently acknowledged at the Asian Experience Awards 2025 in Singapore, where its Link VIP Club customer loyalty program and 2024 “Partners in Progress” brand campaign won awards for Customer Experience of the Year and Brand Experience of the Year, respectively.

Launched in 2018 to foster Eastern’s connections with its most valued B2B clients, the Link VIP Club has now expanded into a full-fledged experience delivering unique incentives, elevated service touchpoints, and access to premium lifestyle events targeted to the demands of modern organizations.

Elevated experiences through the Titanium Tier

Eastern Communications treats loyal partners to an exclusive movie premiere of The Fantastic Four: First Steps

Unveiled in April at the Metropolitan Museum of Manila in Bonifacio Global City, Taguig, the Titanium Tier launch was a celebration of partnership and progress. This newest Link VIP Club level offers premium benefits such as 24/7 priority care, managed connectivity solutions, exclusive event access, and curated learning sessions. Designed to deepen client relationships and elevate the customer experience, these perks align with Eastern Communications’ “High Tech, High Touch” philosophy.

“Customer-centric innovation is at the heart of everything we do,” said Jed Estanislao, Chief Marketing and Experience Officer at Eastern Communications. “Through the expanded Link VIP Club perks, we’re elevating the way we serve with smarter solutions, faster resolution time, and exclusive access to experiences to empower our clients for the future. Our goal is not just to meet expectations but to stay ahead of them and anticipate challenges before they’re even felt. Because at Eastern, every client journey deserves excellence.”

Eastern Communications holds first-ever golf tournament exclusively for Link VIP Club Members

Furthering its client-first approach, the telco provider hosted its first-ever golf tournament exclusively for Titanium members on July 17, 2025, in Laguna. This inaugural event brought together some of Eastern Communications’ most loyal clients for a day of friendly competition, networking, and shared celebration.

“Our company has been with Eastern Communications since 2015, and we really feel special. This event is more on engagement and relationship building, which I think is the key to being long-time partners,” said Yeng Molero, owner of APN Philippines Inc.

Recognized commitment to client engagement

Aside from the 2025 Asian Experience Awards, Eastern’s “high touch” service has garnered significant acknowledgment across various regional marketing platforms.

Eastern Communications earned recognition at the 2025 Carrier Community Global Awards in Berlin, winning the Best Sales and Marketing Team of the Year award, highlighting the strength and impact of its customer engagement initiatives. The telco also took home a bronze award for Excellence in B2B Marketing at the Marketing Excellence Awards Philippines.

Most importantly, Eastern Communications’ dedication to exceptional service is reflected in the feedback of its clients.

“As an Eastern client, I really enjoyed the after-sales and pre-sales services. Most businesses really need reliability and fast connection, and in case there are downtimes, the team has to be very approachable. It’s truly great that we are partnered with Eastern. I would really recommend Eastern based on our company’s overall experience, knowing that we can confidently stand by our recommendation,” said Shin Enriquez, Network Operation Section Head at Bank of Commerce.

Ross Garcia, Head of Public Relations at San Miguel Holdings, shared, “Eastern Communications is very proud of their service, [and] as they say, it is very personalized and exceeds every client’s expectations. They go the extra mile and they provide services that really can’t be matched by other competitors.”

This illustrates how Eastern sees its clients as long-term partners in success and reflects the company’s branding message of being Partners in Progress. Through custom events, priority support, milestone sharing, and fostering relationships beyond business, the telco keeps showcasing this value.

Visit www.eastern.com.ph or call 5300-7000 to find out more about Eastern Communications’ dedication to providing High Tech, High Touch service and the Link VIP Club Program.

 

Lifestyle, News

Pru Life UK strengthens agency force quality by achieving a 20% increase in MDRT membership

Pru Life UK is pleased to report a 20% rise in Million Dollar Round Table (MDRT) qualifiers from 2024 to 2025, with 328 financial agents achieving the internationally renowned distinction, up from 273 in 2024. The company’s dedication to creating a top-tier agency force based on superior professionalism, ethics, and customer service is reaffirmed by this noteworthy expansion.

The company’s involvement in forming the future generation of elite financial agents in accordance with global best practices is demonstrated by the fact that Pru Life UK is currently ranked among the Top 100 Companies worldwide in terms of MDRT membership, according to the most recent data given by MDRT.

MDRT is widely regarded as the premier global association of leading life insurance and financial services professionals. With its rigorous qualification standards and emphasis on ethical, client-centric practices, MDRT membership remains one of the most prestigious accomplishments in the industry.

“Joining the MDRT ranks is not just a badge of honour. It’s a testament to the hard work, customer-centric approach, and pursuit of excellence of our agents and advisors,” said Maria Theresa Rivera, Pru Life UK Vice President & Head for PRUPremier & Industry Recognition. “This achievement affirms our long-term commitment to nurturing best-in-class talent and delivering meaningful financial solutions to more Filipino families.”

The surge in MDRT qualifiers follows a landmark move by Pru Life UK’s parent company, Prudential plc, which in February 2025 entered a three-year premier sponsorship with MDRT. This strategic alliance aims to accelerate business growth and professional development for agents across markets through bespoke learning programs and leadership opportunities.

Empowerment initiative

With support from Prudential plc, Pru Life UK has continued to scale its PRUMDRT programme—a proprietary recognition and empowerment initiative developed exclusively for Prudential agents. Co-designed with MDRT.org, PRUMDRT offers a holistic support ecosystem for a distinct tier of agents, combining curated learning resources, cross-market networking, and mentorship rooted in MDRT values.

To date, 100 Prudential advisors have undergone training through the MDRT Academy, equipping them with critical tools to qualify for MDRT. Meanwhile, more than 4,500 agents have benefited from Prudential’s robust mentorship initiative focused on skill-building, network expansion, and reputation growth.

Pru Life UK representatives joined over 1,300 Prudential attendees from 16 markets at the 2025 Prudential MDRT Annual Meeting held in Bangkok from 8-10 July. The conference featured mainstage speeches, dynamic breakout sessions, and motivational engagements from industry leaders and visionaries including MDRT President Carol Kheng and ONE Championship CEO Chatri Sityodtong.

Additionally, it was the first mid-year celebration for agents who qualified for MDRT, which boosted performance in the second half and motivated agency executives to reconsider their development plans.

In order to bring the momentum closer to home and empower more agents through localized learning and recognition, the Philippines held its own local MDRT Day on September 11. This program is a component of Prudential’s overarching goal to integrate MDRT culture across all of its Asian and African markets.

“Through continued investment in its people, strategic partnerships, and purpose-driven programmes, Pru Life UK remains steadfast in our mission to empower Filipino families with trusted financial protection delivered by some of the most respected and globally recognised agents in the industry today,” Rivera added.

 

 

Lifestyle, News

FSSI helps social entrepreneurs in the Philippines redefine rural development

  • Rural poverty in the Philippines affects 25.7% of the population, including many farmers and fisherfolk.
  • Women-led social enterprises such as Caviteño Isabelino Multipurpose Cooperative and Lourdes Multipurpose Cooperative are creating sustainable livelihoods and driving values-based innovations in agriculture and cooperatives.
  • Guided by the triple bottom line (3BL) framework of people, planet, and profit, the Foundation for a Sustainable Society, Inc. (FSSI), a social investment nonprofit, supports women-led enterprises in expanding services, scaling operations, and improving communities.

Maria Victoria Anahaw, Chief Executive Officer of Caviteño Isabelino Multi-Purpose Cooperative (CAISA-MPC), proudly received the award during the FSSI 30th Anniversary Dinner—recognized for their commitment to community enterprise and sustainable development. Photo from Foundation for a Sustainable Society, Inc. (FSSI).

A social investment nonprofit organization called the Foundation for a Sustainable Society, Inc. (FSSI) is assisting women-led social enterprises that are promoting inclusive and sustainable development in the Philippines, where rural poverty still poses a threat to agricultural communities. FSSI enables Filipina entrepreneurs to revolutionize rural economies through creative, community-based business models that strike a balance between profit and social and environmental impact by offering financial services and chances for capacity building.

During its 30th anniversary celebration last  September 5, 2025, in Quezon City, FSSI presented  the inaugural Triple Bottomline (3BL) Awards to honor social enterprises—many led by women—that drive inclusive growth, climate resilience, and community-based innovation. The awards underscore the need to support local leadership in rural areas, where poverty remains high at 25.7%, and many farmers and fisherfolk still live below the poverty line, according to the Philippine Statistics Authority.

For some of the women leaders from rural multipurpose cooperatives, this persistent poverty is potentially driven by low farmgate prices, high production costs, recurring natural disasters, and limited access to markets and institutional support—even in years of productive harvests.

To confront these systemic issues, women-led social enterprises are filling critical gaps—creating sustainable livelihoods and introducing values-driven innovations in agri-processing, retail, and cooperative development. With support from FSSI, guided by the3BLstrategy that measures success by profit, social impact, and environmental responsibility, these enterprises receive tailored financing, technical assistance, and capacity-building to grow and scale their operations.

The staff of CAISA-MPC gathered to mark Cooperative Month 2024, celebrating their collective commitment to cooperative values, mutual support, and community empowerment. Photo from Caviteño Isabelino Multipurpose Cooperative (CAISA-MPC).

In Echague, Isabela, Caviteño Isabelino Multipurpose Cooperative (CAISA-MPC) tackles issues like pest infestations, climate change, limited market access, poor infrastructure, and lack of capital by expanding its services. With FSSI’s support through training, seminars, and capital loan, the organization was able to strengthen its operations and pursue its vision of focusing on people, planet, and profit. This has helped them grow and sustain initiatives such as pineapple production and processing, a rice mill, agri-machinery rentals, and a processing center, enabling them to better serve their members.

Maria Victoria Anahaw of CAISA-MPC joined other women SE leaders at the recent Governance and Leadership Training co-facilitated by Investing In Women and FSSI. Photo from Foundation for a Sustainable Society, Inc. (FSSI).

“Through FSSI’s support, we’ve trained our members, provided them easy access to financing, and built a cooperative that uplifts the entire community, and not just farmers,” shared Maria Victoria Anahaw, Chief Executive Officer of CAISA-MPC. “From a credit co-op, we’ve grown into a multipurpose cooperative with 800 members, providing meaningful services beyond lending that truly benefit our members and help improve their quality of life.”

At Lourdes MPC Agri-Supply, farmers can access essential inputs that support both crop production and sustainable livelihoods. They can also redeem vouchers for fertilizers, making farming more accessible and affordable. Photo from Lourdes Multipurpose Cooperative.

Similarly, Lourdes MPC in Occidental Mindoro addresses challenges like low farmgate prices and high input costs through an FSSI-funded agri-supply store that provides affordable, quality products, along with agri-loans and small business loans to support farmer-members in diversifying their income and growing their livelihoods. “We prioritize products that truly help our members by ensuring quality and safety while listening to their specific needs,” said Jesrryl Maye Obispo Agnas, Officer-in-Charge Branch Manager of Lourdes MPC. “It’s more than a store, it also empowers farmers to take better control of their production.”

In line with FSSI’s commitment to the 3BL, both cooperatives demonstrate how economic growth can go hand-in-hand with environmental responsibility and community well-being. CAISA-MPC, for instance, has adopted sustainable farming practices such as tree and bamboo planting along waterways and eliminating open burning. Lourdes MPC promotes climate-responsive planning and continues to assist members affected by natural calamities through both agricultural support and personal outreach.

Lourdes MPC staff held outreach sessions to initiate conversations with cooperative members to strengthen collaboration and advance sustainable livelihood goals. Photo from Lourdes Multipurpose Cooperative.

Beyond growing sustainable businesses, these cooperatives are redefining gender roles in agriculture. In a sector long dominated by men, women like Anahaw and Agnas are leading with strength, empathy, and emotional intelligence. Supported by training, experience, and the trust of their communities, they are showing that women are fully capable of leading thriving, impactful enterprises.

“Filipina social entrepreneurs are proving that lasting rural transformation requires empowered leadership that cultivates communities towards sustainable growth,” said Sixto Donato C. Macasaet, Executive Director of FSSI. “To amplify their impact, we commit to invest in what truly sustains them—accessible capital, upgraded technologies, and continuous capacity-building that equips them to lead, innovate, and thrive.”

These FSSI-supported, women-led businesses offer a powerful example of inclusive, sustainable development based on local leadership and long-lasting solutions, particularly in rural areas where poverty and institutional impediments are prevalent.

For additional information on how FSSI supports rural livelihoods and empowers social entrepreneurs, visit fssi.com.ph or follow them on Facebook at www.facebook.com/FSSI.Philippines.

 

 

 

 

Lifestyle, News

Rex Education Celebrates Atty. Hector M. De Leon Jr., Atty. Nilo T. Divina, and Atty. Tranquil A. Salvador as Asia Business Law Journal’s Philippines Top Lawyers 2025 A-List

Rex Education proudly congratulates three of its distinguished authors—Atty. Hector M. De Leon Jr., Managing Partner of SyCip Salazar Hernandez & Gatmaitan; Atty. Nilo T. Divina, Managing Partner of Divina Law, and Atty. Tranquil A. Salvador, Partner at Romulo Mabanta Buenaventura Sayoc & De Los Angeles—for their recognition in the Asia Business Law Journal’s Philippines Top Lawyers 2025 A-List.

According to Asia Business Law Journal, A-List lawyers are “lawyers who are currently the star performers of the Philippines’ legal profession; the lawyers who are personally undertaking the country’s top legal work, crafting the most cutting-edge legal solutions to complex problems, and setting the highest standards in terms of quality, innovation and the ability to handle complex matters.”

The journal also defines Legal Icons as “lawyers who are the luminaries of the Philippines’ legal profession; the titans who command the respect of clients and juniors alike; the mentors who lead the Philippines’ most admired law firms and/or legal teams, and who are the country’s most prolific rainmakers.” Among those honored with this distinction are Atty. Hector M. De Leon Jr. and Atty. Nilo T. Divina, who, aside from being part of the prestigious list, are also recognized as Icons.

Champions of Legal Practice and Education

Atty. Hector M. De Leon Jr. is celebrated nationwide for his dual expertise as a leading practitioner and one of the country’s most prolific and trusted legal authors. His textbooks on Obligations and Contracts, Business Law, and Commercial Law remain indispensable in business programs and law schools. His works on the Philippine Constitution, Criminal Law, and related subjects continue to shape the legal literacy of countless law students and professionals.

Atty. Nilo T. Divina is equally admired as a premier corporate and litigation strategist and the transformative leader of Divina Law. His authoritative texts on Commercial and Corporation Law are essential references for law students, bar reviewees, and practitioners seeking clarity on complex commercial issues.

Atty. Tranquil A. Salvador, a recognized leader in litigation, arbitration, and alternative dispute resolution (ADR), is also an esteemed law professor and author whose works advance the study of Remedial Law. Beyond his practice areas—which include aviation, insurance, mining, and ADR—he has made a profound impact on legal education through his widely respected textbooks and bar reviewer materials such as Footnotes Vol. I: Civil Procedure and Criminal Procedure.

“Being recognized as part of the prestigious list and called icons of Philippine law underscores the enduring impact of Atty. De Leon, Atty. Divina, and Atty. Salvador—not only in their respective practice areas, but also in their invaluable contributions to Philippine legal education through their published works,” said Rex Education CEO, Don Timothy I. Buhain. “Their scholarship and leadership align with our aspirations: to nurture minds and transform communities through education.”

Rex Education takes immense pride in being the publishing partner of these exceptional legal minds and joins the legal and academic communities in celebrating their well-deserved recognition in Philippine Law and Legal Education.

Congratulations, Atty. Hector M. De Leon Jr., Atty. Nilo T. Divina, and Atty. Tranquil A. Salvador—whose work continues to shape the future of Philippine law.

 

Lifestyle, News, Travel

Filipinos now have more opportunities to tour the world thanks to GTBA-ONEKLIK tour Sale Expo 2025!

Photo shows during the opening of Travel Sale Expo 2025: Ms. Pam Navarro – United Airlines H.E. Dana Kursh Israel Ambassador H.E. Shri Harsh Kumar Jain India Ambassador Cong. Dimple Mastura = District Rep, Maguindanao del Norte Secretary Christina Garcia Frasco Michelle G. Taylan – Chairperson H.E. Agus Widjojo Indonesia Ambassador Asst. Secretary Rhenita B. Rodriguez – DFA Director Aleem Guiapal – DTI H.E. Wallace Minn-Gan Chow Representative, Taipei Economic and Cultural Office in the Philippines Senator Shelley Calvo – Majority Whip of the 38th Guam Legislature Ms. Jocelyn Lim-Bata – Metrobank

The third Travel Sale Expo (TSE) finished its eagerly awaited run at the SM Megamall Megatrade Hall from September 26–28, 2025, solidifying its position as the nation’s leading travel expo. arranged by Oneklik Events and the Global Tourism Business Association (GTBA), with assistance from the Department of Tourism (DOT), the Philippine Retirement Authority (PRA), Boracay Malay, Aklan, LGU, Tourism Malaysia, Guam Visitors Bureau (GVB), Department of Trade and Industry (DTI), and several embassies, including the embassies of Malaysia, Indonesia, Cambodia, Laos, Vietnam, India, and Brunei. Over 200 booth exhibitors from the airline, hotel, cruise, and tour industries attended the three-day event, which attracted tens of thousands of eager tourists and industry participants.

This year’s TSE, which had as its subject “Your Gateway to the World,” brought together domestic and foreign partners that provided passengers with incredible deals, exclusive packages, and flexible payment arrangements. From international favorites like Taiwan, Malaysia, and Vietnam to local treasures like Boracay, Bohol, and Cebu, the exhibition featured travel destinations suitable for all kinds of tourists, whether they were traveling for leisure, culture, or for spiritual reasons.

The third edition of the Travel Sale Expo (TSE) successfully concluded last September 26–28, 2025, at the SM Megamall Megatrade Hall, further cementing its place as the country’s premier travel fair. Organized by GTBA and Oneklik Events, with the support of DOT, PRA, several LGUs, and international embassies, the event gathered over 200 exhibitors from airlines, hotels, cruises, and tour sectors. With its theme “Your Gateway to the World,” the expo brought together local and international partners offering exclusive packages, unbeatable deals, and flexible payment terms to travelers eager to explore both nearby and faraway destinations.

I had the chance to visit on the second day of the expo, roaming around the booths was such an enjoyable experience as I got to learn about the latest travel destinations, not just within the Philippines but also abroad. It was exciting to see a wide variety of options, from domestic gems like Boracay, Bohol, Siargao, Palawan and Cebu to international favorites such as Taiwan, Malaysia, Vietnam and Guam.

What made the experience even more memorable was being able to attend some of the talks, especially those about traveling. Listening to the speakers gave me fresh insights and ideas, and I enjoyed every bit of it. Lastly, I really enjoyed the performance of their guest artist, Darren Espanto. Overall, my short visit was truly worthwhile—it fueled my wanderlust and left me inspired to plan more trips in the future.

GTBA Founding Chairman and TSE Chairperson Michelle Taylan said the event aims to open the doors for the general public to see the world. “We are moving towards democratizing travel for the everyday Filipino. The Travel Sale Expo is designed to make dream trips accessible, affordable, and stress-free. It’s not just about YOLO or FOMO anymore—people want smarter, value-packed travel choices, and that’s what we deliver,” Taylan said.

Beyond offering markdowns on airfare and packages, the event also served as a networking hub for the tourism industry. Seminars and dialogues between local suppliers, international operators, and government agencies facilitated discussions on emerging travel trends, halal tourism, and sustainable growth opportunities.

A major highlight this year was the expanded partnership with the Department of Trade and Industry (DTI), which worked alongside the Department of Tourism (DOT) to spotlight local products and services that reflect the Philippines’ rich culture and heritage. This collaboration also emphasized promoting Muslim-friendly travel, strengthening the country’s position as a welcoming destination for ASEAN neighbors and beyond.

The expo’s immersive experience didn’t stop at deals and bookings. Attendees were treated to surprise performances, interactive booths, and travel essentials pop-ups from global retail brands. According to GTBA, these value-added experiences are designed to encourage Filipinos to see travel as more than just a luxury, but as an integral lifestyle choice that supports livelihoods and boosts the economy.

GTBA Founding Chairman and TSE Chairperson Michelle Taylan

“Events like TSE are not only about promoting destinations, but also about creating jobs and strengthening the entire tourism value chain. We are proud to provide a platform that uplifts both the industry and the traveling public,” Taylan added.

Launched in 2023, the Travel Sale Expo has rapidly grown into a premier event in the country’s tourism calendar. This year’s edition exceeded expectations, cementing its role as a key platform for affordable travel opportunities. Building on its success, GTBA-Oneklik and its partners are gearing up for an even grander celebration in 2026, continuing their mission to make global travel more accessible for Filipinos.

DOT Secretary Christina Garcia Frasco with GTBA Founding Chairman and TSE Chairperson Michelle Taylan

The opening ceremony was attended by notable figures, including DOT Secretary Christina Garcia Frasco, DTI Director Aleem Guiapal, DFA Assistant Secretary Rhenita B. Rodriguez, Mayor Frolibar Bautista, and Guam Senator Hon. Shelley Calvo. Also present were members of the diplomatic corps—such as Indonesia’s Ambassador H.E. Agus Widjojo, India’s Ambassador H.E. Harsh Kumar Jain, Vietnam’s Ambassador H.E. Lai Thai Binh, Cambodia’s Ambassador H.E. Sin Saream, Israel’s Ambassador Dana Kursh, and Taiwan Representative Wallace Minn Gan Chow—alongside other VIPs from both government and private sectors. Key sponsors included Metrobank (Ms. Jocelyn Lim-Bata), GCash Philippines, San Augustine, and Mixcaricature, with airline partners AirAsia Philippines and United Airlines, and media partners Daily Tribune, Manila Times, Daily Chronicles, Malaya Business Insight, and Manila Standard.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Lifestyle, News

PRUWealth 10 is introduced by Pru Life UK

offers guaranteed payouts and protection for affluent and high-net-worth clients

Pru Life UK has introduced PRUWealth 10, a life insurance plan that combines guaranteed payouts, long-term coverage, and flexible access to your plan’s cash value in one seamless solution, for wealthy and well-off Filipinos who want their money to work as hard as they do.

Designed for affluent and high-net-worth clientele aged 55 to 65 who are looking to fund their next journey or a business concept, PRUWealth 10 is available for a short time only.

The solution provides life insurance coverage up to 110% of the single premium paid, a 100% premium return at the end of the policy term, and a guaranteed 5% net yearly cash payout for ten years.

“PRUWealth 10 is designed for discerning individuals seeking the best of both worlds—guaranteed income and protection,” said Garen Dee, Chief Product Officer of Pru Life UK. “Our high-net-worth clients value certainty and flexibility, and this product delivers exactly that.”

The plan requires a minimum single premium of Php 500,000 for clients aged 59 and below, and Php 3 million for those aged 60 to 70. It also provides access to cash values for loans, offering liquidity for emergencies or major expenses.

“With PRUWealth 10, Pru Life UK aims to meet the dual objectives of wealth accumulation and preservation for this specific segment of the country, reinforcing our role as a trusted partner in securing financial futures,” Dee added.

Visit www.prulifeuk.com.ph or follow Pru Life UK on Facebook to find out more about PRUWealth 10. To make sure the product meets your needs, please review the terms and conditions or speak with a Pru Life UK agent who is licensed.

 

 

Notes:
*New Business Annual Premium Equivalent (NBAPE) – premium for a new policy paid in a year 
All percentage figures are based on the single premium paid. The annual payout and full premium return are guaranteed if the policy is in force and the insured is alive on each policy anniversary and at maturity. Product terms and conditions apply.

 

 

 

 

Lifestyle, News

Twenty years of Pinoy pride are celebrated by YABANG PINOY through collaborations, activities, and a renewed call to “Live Proudly”

Yabang Pinoy, the trailblazing movement that has promoted Filipino pride and identity for the past 20 years, marks its 20th anniversary with a series of impactful events, meaningful partnerships, and a renewed call for Filipinos to “Live Proudly.”

Established in 2005 by passionate young advocates, Yabang Pinoy has been at the forefront of a consumer movement grounded in the belief that national pride begins with everyday choices—sa isip, sa salita, at sa gawa (in thought, word, and deed). From hosting landmark bazaars that uplift local entrepreneurs to developing programs that nurture youth leadership and artistic expression, the movement continues to build spaces where Filipino talent, creativity, and innovation take center stage.

Reading about Yabang Pinoy’s 20th anniversary made me realize how important it is to show pride in being Filipino not just in big celebrations, but in the little choices we make every day. I admire how the movement has supported local entrepreneurs and empowered the youth, proving that our creativity and talent deserve the spotlight. It inspires me to live more consciously Filipino—sa isip, sa salita, at sa gawa.

Looking back at the two decades of Yabang Pinoy, Head of Projects & Partnerships JM Jose considers meeting their collaborators and partners as some of their biggest accomplishments so far. He explains, “Our greatest accomplishment is the leaders, advocates, and volunteers we have met & worked with along the way—individuals who found their passion and success with the help of YP’s training and experiences. They continue to embody and champion the ‘Filipino First’ mindset, which is the very heart of our movement.”

Spotlight on advocates of Filipino creativity

At its 20th anniversary press conference, Yabang Pinoy also unveiled a special panel entitled “Filipino Brands in Focus,” which gathered trailblazing entrepreneurs who embody the essence of Filipino pride and innovation. Among the inspiring voices was Ann Poco, co-founder of local lifestyle brand, Gouache.

What began with one made-to-order camera bag has since become a social enterprise with a purpose. A Management Information Systems graduate turned lifestyle visionary, Ann’s serendipitous encounter with Marikina’s artisans led to the birth of Gouache—a proudly Filipino brand crafting functional and stylish camera bags, backpacks, and lifestyle carriers.

In celebration of Yabang Pinoy’s 20th year, Gouache and Yabang Pinoy are joining forces to launch a special collaboration line of bags, with a portion of proceeds dedicated to planting 100,000 Bitaog hardwood trees along the Bacnotan Riverway in La Union. These trees, known to naturally shield communities against flooding and coastal erosion, underscore the collaboration’s greater purpose: sustainability and nation-building.

Another panelist featured in “Filipino Brands in Focus” is Ali Sangalang, a true creative force and one of the country’s most inspiring storytellers. A proud Filipino honors graduate who once served as a speechwriter for the late President Noynoy Aquino, Ali’s journey then took a bold turn into entrepreneurship, where he poured his wit, humor, and love for Filipino culture into Linya-Linya, the now-iconic 10-year-old brand of clever shirts and everyday essentials that celebrate our quirks and stories. But Ali’s creativity doesn’t stop there. He is also one of the minds behind Big Fuzz and Puddy Rock Studio—ventures that continue to showcase his passion for music, design, and building communities through creativity.

As part of Yabang Pinoy’s 20th year, Linya-Linya partners with the Filipino pride entity through its Live Proud shorts—a collection that proudly embodies Filipino identity and everyday pride. Today, Ali stands as an example of how Filipinos can live proudly by embracing their roots, telling stories, and turning ideas into movements.

Two Decades of Milestones

Yabang Pinoy continues to stand proud and keeps the advocacy alive, which is to make nation-building a daily habit and lifestyle. Its lifelong mission is to continue to spark the national pride in every single Filipino. Since its founding in 2005, Yabang Pinoy has produced several acclaimed flagship programs, including Global Pinoy Bazaar—a premier showcase of quality Filipino products that creates a bridge between entrepreneurs and consumers, expanding from modest gatherings to major curated events.

According to Yabang Pinoy Director Patrick Joson, Global Pinoy Bazaar started as a small community event showcasing Filipino entrepreneurs and their Philippine-made products in modest venues. “Over the years, it grew into a much larger community gathering in bigger locations, featuring more diverse and carefully curated brands and continuing to champion consumer revolution,” he shares. “It created a space where entrepreneurs and consumers can connect through shared pride in quality Filipino products and services.”

Other notable flagship programs include Philippine Cinema Sessions, which provide a platform for filmmakers, actors, and creatives to initiate dialogue on the state and future of Philippine cinema; Y.A.B.A.N.G Camp, a youth leadership program training young Filipinos to advocate for “Filipino First” values in their chosen field; and 7107, an exploration program designed to rediscover hidden Philippine destinations while supporting grassroots livelihoods.

For the last quarter of 2025, Yabang Pinoy announces its roster of events that provide invaluable support for homegrown brands, entrepreneurs, artists and communities. Celebrate the season by making every gift and purchase a reflection of one’s pride and identity.

27th Global Pinoy Bazaar

October 2–5, 2025

Palm Drive Activity Center, Glorietta, Makati City

6th PH Cinema Session

October 5 & 12, 2025 (Sundays)

Linya Linya HQ, Magnitude Building, Libis, Quezon City

Global Pinoy Alabang Fair

October 17–19, 2025

Activity Center, Alabang Town Center, Alabang

28th Global Pinoy Bazaar

November 20–23, 20205

Palm Drive Activity Center, Glorietta 2, Makati City

29th Global Pinoy Bazaar

November 27–30, 2025

Level 2, Grand Atrium, Shangri-La Plaza Mall, Mandaluyong City

Join the Yabang Pinoy movement

For two decades, Yabang Pinoy has upheld one clear yet powerful message: living proudly means embracing the Filipino identity. As it enters a new chapter, the movement urges Filipinos to see nation-building not only as an advocacy but as a way of life.

This Christmas season, Yabang Pinoy encourages everyone to support local—shop Filipino, live Filipino, and live proudly.

 

 

 

 

 

 

Lifestyle, News, Tech

Globe Launches SMS Scam Shield to Guard Against Increasing Text-Based Scams

Free protection now available to Android users via the GlobeOne app

To help shield users from the increasing danger of text-based phishing attacks, especially those sent using spoof Globe or GCash sender IDs, Globe has introduced a new SMS Scam Shield feature on the GlobeOne app. Currently accessible to Android customers, the functionality is Globe’s most recent effort to strengthen consumer protection against ever-more-advanced fraud schemes.

Phishing and spoofing scams usually pose as trustworthy messages, such as those from banks, Globe, or GCash, in an effort to fool consumers into giving personal information or clicking on harmful links. Scams of this kind have become more common in recent years, particularly those that are created using rogue devices called IMSI catchers that imitate cell towers.

“SMS Scam Shield is our way of giving customers more control and peace of mind. With this built-in protection, users are alerted via the GlobeOne app when they receive suspicious messages that may contain dangerous links or impersonate Globe-affiliated brands,” said Coco Domingo, Globe Product Experience Vice President.

Once activated on the GlobeOne app, SMS Scam Shield scans messages locally on the user’s device while ensuring privacy, and alerts users with a push notification if a message is suspected to be a scam. The system also helps detect fake sender names like “GLOBE,” “GLOBEREWARD,” or “GCASH,” and flags messages with phishing links.

To date, over 34,000 GlobeOne users have enabled the feature. Since rollout, the system has already identified more than 13,000 phishing messages, just weeks into its launch.

Globe subscribers can activate and use SMS Scam Shield for free within the GlobeOne app. Once permissions are granted, the app automatically starts protecting the user from fraudulent messages. For those concerned about privacy, Globe emphasized that it does not read or store SMS messages, the scam shield runs entirely on-device and only collects harmful links to strengthen the system’s defenses.

The feature also supports community reporting through https://www.globe.com.ph/stop-spam, encouraging users to report scams and contribute to wider link blacklisting.

SMS Scam Shield is part of Globe’s broader commitment to building a safer digital experience for Filipinos. It complements the company’s other cybersecurity efforts and serves as an early step toward integrating more AI-powered threat detection and protection across its platforms.

“Security shouldn’t be an afterthought,i t should be seamless. This is just the beginning of more proactive tools we’re building into our digital services,” added Domingo.

Globe encourages all Android customers to actively defend themselves from SMS scams by turning on the feature through their GlobeOne app. Choose “Profile” and then “Security Settings” in the GlobeOne app to enable.

 

 

 

 

 

 

 

 

 

Lifestyle, News

Festival Mall Alabang Shines with the Vibrant Colors of Cagayan Valley

Opening

Padday na Lima opened the trade expo with a colorful display at the Festival Mall Alabang last Friday, September 19, 2025, bringing the colors of the Cagayan Valley to the metro. Rich in customs and culture, Padday na Lima, which translates to “made by hands” in Ybanag, is the ideal location for exhibiting the finest of the best in the area.

Regional Director Ma of DTI Region 2 greeted the visitors. Inviting visitors to experience the vibrant spirit of Cagayan Valley through its hues, tastes, and artistic expressions was Sofia G. Narag, CESO V. Along with LGU representatives and private partners, Assistant Secretary Grace Baluyan of the DTI Regional Operations Group praised the fair as a potent illustration of the region’s rich history and the tenacity of its MSMEs.

Attending Padday na Lima was such a meaningful experience—it wasn’t just a trade fair, but a celebration of Cagayan Valley’s culture, flavors, and artistry. Seeing the passion behind every product and performance made me appreciate how heritage and creativity are kept alive through the hands of local artisans and MSMEs. It felt inspiring to witness how the region’s identity was proudly shared in the metro, reminding me that tradition and resilience truly shine when embraced and celebrated.

Officials

Guests were treated to a splash of colors through the Hibla’t Habing Rehiyon Dos fashion show, alongside an impressive display of the region’s best offerings in the provincial pavilions. Each product tells a story of tradition, ingenuity, and the hardworking communities behind their creations.

Alongside the launch of the 19th Padday na Lima Regional Trade Fair was the unveiling of the fair’s website PaddayNaLima.ph, a digital platform designed to expand the visibility and market reach of Region 2’s MSMEs beyond that of the physical fair.

Pavillion

Experience the vibrant festival of colors up close! Padday na Lima happens from September 19–25, 2025 at the Upper Ground, Carousel Court, and East Hall of Festival Mall Alabang, Muntinlupa City. Celebrate and support local!

 

Lifestyle, News

Pru Life UK supports Caloocan community cleanup efforts to help stop dengue and leptospirosis

Residents of Caloocan are taking action to protect their communities from the health risks that frequently follow prolonged periods of intense rain and widespread flooding that continue to affect many regions of the country. Residents started cleanup efforts to lower the dangers of dengue and leptospirosis, two illnesses that flourish in flood-prone areas, with assistance from Pru Life UK through its SHIELD Project.

The Sustainable Health Interventions for Eradicating Leptospirosis and Dengue (SHIELD) Project, which aims to increase community resilience against two of the most prevalent climate-sensitive diseases in the Philippines that are predicted to worsen as a result of climate change, is being implemented in specific communities in Caloocan and Malabon.

The project is funded with PHP10 million grant from the Climate and Health Resilience Fund by Prudence Foundation, the community investment arm of Prudential plc, with CARE Philippines as the project implementing partner.

Over 110 volunteers, including barangay staff and residents from Barangays 178 and 186 in Caloocan, joined a two-day community-led initiative in August to eliminate stagnant water, clear potential mosquito breeding sites, and remove waste that can clog drainage systems. The SHIELD Project provided essential cleaning supplies such as brooms, dustpans, and garbage disposal bags as well as mosquito repellents to support the effort.

To raise awareness, Information, Education, and Communication (IEC) materials on dengue and leptospirosis prevention were distributed to residents. These efforts not only helped create cleaner, safer public spaces but also strengthened community knowledge on how to prevent climate-sensitive diseases.

“Through collaborative efforts with the residents and stakeholders from the local government units, we are able to bring the community together and foster a sense of collective responsibility to help build resilience to the health risks of climate change,” said Maricel Estavillo, Pru Life UK’s Sustainability and Takaful Head.

This September, Malabon will host cleanup events to carry on the community-led campaign for resilience and public health.

Visit www.insurance.gov.ph/contact-us/ for the Insurance Commission’s complete contact information.