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L-R): Atty. Calvin Kohchet-Chua, Pru Life UK Chief Legal and Government Relations Officer; Kathryn Cajucom, Pru Life UK Head of Brand and Integrated Marketing Communications; Sarah Hulton OBE, His Majesty’s Ambassador to the Philippines; Sanjay Chakrabarty, Pru Life UK President and CEO; Sarah McLeod, British Chamber of Commerce Philippines (BCCP) Chair; Zoe Tamano Alonto Lucman-Mambuay, Pru Life UK Takaful Agent Ambassador; and Maricel Estavillo, Pru Life UK VP Sustainability and Takaful Head

Bonifacio Global City (BGC) saw the triumphant return of the Great British Festival, which attracted large audiences to the BGC Amphitheatre for a lively celebration of British talent, cuisine, and culture. The nation’s top life insurance, Pru Life UK, once again served as a major sponsor of the much awaited event.

The Great British Festival 2026, which was organized by the British Embassy Manila, the British Chamber of Commerce Philippines (BCCP), and the British Council, included a packed schedule of events, programs, and performances. These included live band performances, pub quizzes, food and drink, brand booths, raffles, and educational talks and video screenings about studying and travelling in the UK.

The two-day event brought together leaders, innovators, and members of the diplomatic community, with His Majesty’s Ambassador to the Philippines Sarah Hulton OBE and BCCP Chairman Sarah McLeod leading the opening programme.

“At Pru Life UK, we take great pride in our British heritage, and we are delighted to once again support the Great British Festival 2026. We have proudly sponsored this event for years reflecting our strong commitment to the British Embassy and the BCCP, our trusted and long-standing partners, as we continue working together to strengthen the ties between the UK and the Philippines,” said Sanjay Chakrabarty, President and Chief Executive Officer of Pru Life UK.

As one of the event’s major sponsors, Pru Life UK hosted an immersive booth that relives Prudential’s rich history. This included a themed photo wall featuring a backdrop of the iconic Holborn Bars, as well as a feature wall that guided visitors through Pru Life UK’s journey, from its beginnings in the UK to its milestone 30th anniversary this year. Exclusive bookmarks were also given to participants as souvenirs, each beautifully inscribed with their name in calligraphy.

The Great British Festival 2026 welcomed a wide audience and once again served as an accessible platform for celebrating British culture while reinforcing cultural and business ties between the UK and the Philippines.

Financial protection for all

Through a featured talk at the event, Pru Life UK reaffirmed its commitment to championing financial inclusion and delivering financial protection plans that empower Filipinos to achieve security, stability, and hope for the future, regardless of faith, personal circumstance, or economic standing.

Through Takaful by Pru Life UK, the first Shariah-compliant life protection product in the Philippines, the company has addressed a significant gap in the insurance landscape, ensuring that Filipino Muslims and values driven individuals have access to insurance without compromising their beliefs.

Takaful Agent Ambassador

“In our country, millions of families remain vulnerable to unexpected life events such as illness, accidents, or the loss of a loved one. For many, the absence of financial protection can mean falling into poverty overnight. For communities that require financial solutions aligned with Islamic principles, this gap has been even wider,” said Zoe Tamano Alonto Lucman Mambuay, Pru Life UK’s pioneering Takaful Agent Ambassador.

“Takaful is not merely a product. It is a statement of values. It shows that financial services must evolve with society, that respect for faith and culture is not a limitation but a strength, and that business success and social responsibility can move forward together,” she added.

Pru Life UK has shown its commitment to promoting accessible finance and responsible business practices by introducing Takaful. Filipinos can rely on PRU for financial protection plans that are moral, inclusive, and transformative because it was the first insurer in the country to obtain a Takaful license.

Notes:

*New Business Annual Premium Equivalent (NBAPE) – premium for a new policy paid in a year 

President Ferdinand Marcos Jr. checks partners’ booths during the previous SM Job Fair in December 2025, engaging with employers and jobseekers and underscoring the shared commitment to making employment more accessible for Filipinos.

SM Supermalls hosts its February SM Job Fairs all across the country, giving job-hunting Filipinos access to community possibilities through easily accessible employment channels that expedite and simplify the application process. The monthly #SMJobFair series, which is held in SM malls, links employers from manufacturing, logistics, retail, services, and other important areas with job seekers.

Hundreds of jobseekers gather at SM City Cabanatuan as SM Supermalls holds a job fair in celebration of the Banatu Festival, marking the city’s 76th founding anniversary and turning local festivities into real employment opportunities.

Just got hired! A job seeker beams with pride after landing a new job during the Job Fair at SM City Cabanatuan.

In celebration of the Banatu Festival, celebrating the 76th founding anniversary of Cabanatuan City, SM Supermalls kicked off February with a highly successful job fair at SM City Cabanatuan, demonstrating how career opportunities can be meaningfully woven into local festivities. Held last February 3, the job fair brought together 32 employers and a thousand jobseekers, with 90 applicants hired on the spot— underscoring the impact of aligning employment initiatives with community celebrations. By integrating career opportunities into high-traffic events such as local holidays and festivals, SM Supermalls enhances the malling experience by offering purposeful activities that customers can conveniently engage with in their most-loved SM destinations. Beyond serving as venues for celebration, SM malls evolve into community platforms that create pathways to livelihood, growth, and long-term opportunity for Filipinos nationwide.

Flagship SM Group Job Fair set for February 26 at SM North EDSA

Culminating the month’s activities is the highly anticipated SM Group Job Fair led by SM Retail on February 26 at SM City North EDSA—one of the strongest and most soughtafter hiring events in the SM Job Fair calendar. Employers from across the SM Group—including retail, real estate, food, logistics, and banking—will be offering a wide range of opportunities, reinforcing why so many Filipinos aspire to join the SM family.

As the largest retail chain in the Philippines, SM Retail continues to champion a workplace where people truly belong, thrive, and grow. Job seekers can look forward to purposeful challenges, meaningful career opportunities, and a culture where efforts are recognized and celebrated—making it #SoMuchFun to build a career at SM Retail. Because at SM Retail, we’ve got it all for you—#OnlyAtSMRetail.

From resumes to real conversations, applicants engage directly with employers during on-the-spot interviews.

Resumes ready, confidence on point—jobseekers take their next big step forward.

One-Stop Job Application Made Easy

SM Job Fairs go beyond job matching by offering on-site government services, allowing applicants to complete key employment requirements in one location. Participating agencies typically include the National Bureau of Investigation, Philippine National Police, Social Security System, and PhilHealth, among others— saving jobseekers time, cost, and multiple trips.

Government agencies on-site help jobseekers complete essential employment requirements in one convenient stop.

Successful hired-on-the-spot (HOTS) applicants proudly pose after securing jobs at the SM Job Fair, highlighting how SM Supermalls continues to create real, immediate employment opportunities for Filipinos nationwide.

February SM Job Fair Schedule

• February 12 – SM City Taytay
• February 13 – SM City Trece Martires
• February 16 – SM City Olongapo Central
• February 20 – SM City Legazpi
• February 25 – SM City Davao
• February 26 – SM City North EDSA
• February 27 – SM Center Muntinlupa
• February 27 – SM City Trece Martires
• February 28 – SM Seaside City Cebu

A day filled with hope, handshakes, and hiring.

It is advised that job candidates bring several copies of their resumes, legitimate identification, and go to the closest SM Job Fair today February. Join the cause by following SM Supermalls on social media for updates and mall-specific information. #SMJobFair. MSMEs Are Championed by SM Supermalls—and the Filipino labor force.

GR Machines deployed in SM Malls nationwide set to make recycling easy, fun, and rewarding

SM is transporting your used PET bottles to a location that is better than landfills.

SM Prime Holdings Inc. (SM Prime) leverages the countrywide reach of SM Supermalls to make sustainable action simple, accessible, and rewarding for customers at malls worldwide with the recently installed Green Recycling Machines (GR Machines).

“The GR Machines enrich the SM Group’s existing waste management efforts under the SM Green Movement,” said SM Supermalls President, Steven Tan. “Through the deployment of these machines, we hope to collaborate with our customers in caring for the environment by helping recycle PET bottles whenever they enter their most loved SM Supermalls.”

Each GR Machine can be operated with ease by any user and can accept PET bottles up to two liters. Together, the GR Machines nationwide can collectively hold up to 5,000 bottles in one collection cycle which are compressed in-machine. The compressed PET blocks are then collected and given a second life by SM’s hauling partner Sentinel which transforms the blocks into reusable items such as food trays.

Little makes much: Preserving the environment one diverted bottle at a time

According to the World Bank, the Philippines leaks more than 300 million metric tons of plastic waste into the sea annually—equivalent to around 9 percent of its improperly handled plastic waste. The Philippines was also noted as one of East Asia and the Pacific region’s top contributors to ocean plastic pollution.

Recognizing that sustainability and protecting the environment is beyond the effort of one entity, SM has leveraged its presence nationwide through its properties to engage its customers and surrounding communities in maximizing the collection of recyclables especially plastics. Through SM Cares, its Corporate Social Responsibility arm, SM empowers communities to adopting sustainable practices through simple and accessible ways to take part in protecting the environment. Arresting the growing issue on pollution, the SM Group has enhanced waste segregation efforts to increase its collection and diversion of plastics from the environment since 2007 with its pioneer program, the Trash to Cash recycling market.

SM Group’s Trash to Cash initiative was organized by SM Cares as the pilot community program that encouraged customers to segregate recyclables like metal, paper, and plastic and exchange these for cash on a monthly basis. SM Supermalls also followed up this effort with the launch of two Reverse Vending Machines in SM Mall of Asia and SM Megamall which empowered customers to segregate aluminum cans and empty PETs in exchange for discounts on sports and leisure attractions. On top of these, SM also hosts nationwide coastal clean-up drives annually through the strength and effort of its workforce volunteers.

With the latest in mobile recycling technology, SM’s GR Machines encourage customers to turn good intentions into daily environmentally-conscious actions in three easy steps:

1. Feed any PET bottle up to 2 liters into the machine
2. Confirm your deposit by pressing the prompt on the screen
3. Await your reward

“This is just a glimpse into how SM aims to enrich the Circular Economy through the elevated role we play in integrating seamless waste management efforts, all for Filipinos. We are hopeful that with the addition of the SM GR Machines, our continued partnership with our customers in protecting the environment yields a more sustainable future” said Tan.

SM North EDSA, SM City San Lazaro, SM Megamall, SM The Podium, SM Aura, SM Southmall, SM Mall of Asia, S’Maison, SM Seaside City Cebu, and SM Lanang are among the malls where customers can begin placing their plastic bottles in SM GR Machines.

MSMEs are getting their well-earned main stage moment in February, and SM Supermalls is ready for it. Through market access, mentorship, and purpose-driven platforms that support businesses’ confident growth, SM Supermalls continues to open doors for Filipino entrepreneurs in collaboration with its longstanding strategic partners, the Department of Trade and Industry, Philstar Media Group, and Go Negosyo.

The goal of these alliances, which have been developed over many years of collaboration, is to enable MSMEs to grow sustainably, compete effectively, and prosper in a changing economy. This February, a number of significant projects taking place throughout SM malls bring that shared commitment to life.

Go Negosyo brings 3M on Wheels mentorship to SM Megamall this February

Entrepreneurs and MSME owners gain valuable one-on-one insights from industry mentors during Go Negosyo’s 3M on Wheels, receiving free, practical guidance on branding, finance, and scaling their businesses. Held in partnership with SM Supermalls, the program brings accessible mentorship closer to entrepreneurs—reinforcing a shared commitment to capacity-building, inclusive growth, and long-term business sustainability

Strengthening its shared advocacy with SM Supermalls, Go Negosyo rolls out its 3M on Wheels mentorship program this February 25 at SM Megamall, offering MSMEs and aspiring entrepreneurs free, one-on-one coaching sessions with industry mentors.

Designed as a quick-stop mentoring platform, the program delivers practical guidance in areas like product development, branding, finance, scaling strategies, and digital transformation. Entrepreneurs from industries including food, retail, creative services, agriculture, and technology gain direct access to insights that can sharpen their competitive edge.

This initiative reflects SM Supermalls’ ongoing commitment, alongside Go Negosyo, to make mentorship accessible — ensuring MSMEs get the right advice at the right time to move their businesses forward.

DTI National Trade Fair celebrates sustainability and Filipino innovation

From February 18–22, the Megatrade Halls of SM Megamall host the DTI-Bagong Pilipinas National Trade Fair — a signature platform championing sustainability, creativity, and Filipino craftsmanship.

A cornerstone partnership between SM Supermalls and the Department of Trade and Industry, the event highlights eco-conscious, design-forward products that reflect the country’s growing leadership in sustainable innovation. Featured items include furniture, fashion, textiles, and handicrafts made from coconut materials, engineered bamboo, natural fibers, plant-based dyes, and native grasses sourced nationwide.

SM Supermalls and the Department of Trade and Industry champion indigenous tribes whose intricately handcrafted furniture, bags, accessories, and apparel showcase proudly Filipino heritage and creativity—reflecting the growing community support for MSMEs.

Beyond the exhibits, visitors can enjoy workshops, live product demonstrations, and cultural showcases that celebrate Filipino heritage while spotlighting future-ready design. For MSMEs, the trade fair provides a vital gateway to buyers, collaborators, and wider market exposure.

Sustainability meets creativity as locally made furniture, fashion, and handicrafts demonstrate the evolving strength of Filipino enterprises.

Philstar NakakaLocal Bazaar heads to Baguio with proudly Filipino finds

Celebrating local pride and entrepreneurship, Philstar Media Group brings the NakakaLocal Bazaar to SM City Baguio from February 27 to March 1, offering shoppers a curated mix of homegrown brands in food, fashion, crafts, and lifestyle.A long time collaborator of SM Supermalls in advocating for MSME visibility, Philstar Media Group continues to build platforms that connect entrepreneurs with wider audiences while strengthening the “love local, grow global” movement.

Philstar Media Group’s NakakaLocal Bazaar at SM Seaside City Cebu—with the celebration of proudly Filipino MSMEs continuing next at SM City Baguio from February 27 to March 1.

Following its successful regional runs, the bazaar reinforces how partnerships among media, retail spaces, and business communities can amplify opportunities for small businesses ready to expand their reach.

Through enduring partnerships with DTI, Philstar Media Group, and Go Negosyo, SM Supermalls continues to create meaningful ecosystems where MSMEs gain mentorship, exposure, and access to growth opportunities.

Every booth tells a story of passion, perseverance, and proudly Filipino innovation.

The projects for February are a reflection of a common belief that when groups come together to assist entrepreneurs, they create more than simply enterprises; they also create more resilient economies and stronger communities. Filipino MSMEs aren’t merely taking part in the business of the future, let’s face it. They are molding it.

Many of the common but essential services that Filipinos relied on were cut off as the pandemic brought the nation to a complete halt, including transportation.

Due to social isolation, public transit was practically nonexistent, making it difficult for any household to commute for necessities; for many, bicycle was their only option.

Aware of the need to help customers and the communities around them during the pandemic’s difficulties, SM Supermalls stepped up its efforts to promote Active Mobility in all of its shopping centers across the country. Since then, the leader of the mall has turned into a haven and supporter of Active Mobility, consistently creating areas that are both safe and suitable for cyclists.

Because of this effort, SM has won the trust and confidence of its stakeholders in advocating for sustainable travel, culminating in a record-breaking 34-win citation at the 2025 Mobility awards.

 “What began as a heartfelt initiative to support bikers during COVID, has now become an integrated bike program spanning every single SM mall in the country,” said SM Supermalls Executive Vice President for Marketing, Joaquin San Agustin. “Active Mobility plays a crucial role not just in preserving the environment but in the enrichment of every Filipino. Thus, SM aims to continually foster the culture of biking across its properties by creating beloved places where movement is safe, easy, and inclusive for everyone.”

Active Mobility Advances Through Coaction

Through a collaboration between its Corporate Social Responsibility arm, SM Cares, its mall operations, and biking communities, SM continues to refine itself as a bike-friendly space championing maxed-out Active Mobility, cycling, and inclusive transport.

“It started with us setting up parking spots exclusive to bikes to ease access for cyclists picking up essentials in our malls. Then when the volume of cyclists picked up even as the lockdown eased, we knew we had to do more for them,” said Mina Kahn, SM Division Head and Assistant Vice President for Transportation Management.

For the mall leader, this meant improving transport access through sustainable means it could easily replicate across its properties nationwide. This involved carving out dedicated spaces equipped with essential tools to safeguard and repair bikes, protecting bikes from scratches with upcycled tires cushioning racks, the introduction of intuitive bike lanes for biker safety, and the promotion of the culture of cycling.

From there, bike-friendly features have become staples even in recent developments and renovations with plans to implement more secure bike parking, install more racks, and clearer cycling lanes around the malls. Cycling groups also found a conducive haven for activities at SM properties. Biking events were regularly encouraged and hosted, with surrounding tenants adjusting operating hours to accommodate cyclists, further promoting biking not just as a mode of transportation but as a lifestyle and sport one could enjoy.

For its efforts to promote and preserve cycling as a culture throughout its properties, SM received 34 awards at the recent Mobility Awards: one gold, eleven silver, and twenty-two bronze.

Furthermore, SM’s sustainable strategy was highlighted by the Department of Transportation (DOTr) as evidence of its leadership, inventiveness, and sustained dedication to enhancing the safety and accessibility of active transportation for Filipinos. This year’s Notable Advocacy campaign included its Pedal Power 2025 campaign, and the Private Sector recognized the SM Supermalls Sustainable Mobility and Bike-Friendly program with a citation for Notable Development.

First in the country, SM Sensory Lab launch marks a new chapter in inclusive spaces built for people on the Autism spectrum

This year’s National Autism Consciousness Week (NACW) saw the inauguration of groundbreaking milestones that mark the beginning of SM Supermalls’ new era as a fully inclusive Mall for All.

In an effort to improve the mall experience for Filipinos on the autism spectrum by creating welcoming environments that are meant to be loved, SM celebrated acceptance and gratitude through its Corporate Social Responsibility division, SM Cares.

“This year’s celebration of the NACW is a great step forward for SM Supermalls as we hosted ‘Lights Up, Sounds Down’ (LUSD) and opened the very first ‘SM Sensory Lab’–the country’s only dedicated mall space for people with sensory processing challenges,” said Steven Tan, SM Supermalls President. “On top of our year-long programs to uphold inclusivity across all malls, these milestones echo our ultimate desire of ensuring every single customer finds their most loved space at SM.”

SM Sensory Lab: An innovation in accommodating mall spaces

Crowning the celebration was SM’s launch of a ground-breaking innovative space designed to serve children and adults experiencing sensory processing challenges. In partnership with the Department of Social Welfare and Development (DSWD), and the National Council on Disability Affairs (NCDA), and with the support of the Autism Society Philippines, the SM Sensory Lab was officially opened in SM Mall of Asia as the country’s first-ever calming corner.

“Opening the SM Sensory Lab was a natural next step in our relentless pursuit of making our malls truly inclusive. We collaborated closely with the DSWD, NCDA and Autism Society Philippines to ensure we were making all the right considerations for something that’s never been done before,” said Tan.

With soft lighting, calming seating, and sensory-friendly features, the SM Sensory Lab brought accessibility into everyday mall life — showing that inclusion goes beyond awareness and is rooted in thoughtful design and lived experience. The space was built to accommodate a total of 10 people to give persons with sensory processing challenges and their guardian enough space to feel at ease.

Enhanced through the SM Malls Online App, customers who may need the space simply have to scan a QR code through the app to use the space completely free of charge.

Lights up, Sounds Down: Specialized events bringing families together

At the heart of the week’s activities was also Lights Up, Sounds Down — sensory-friendly movie screenings designed to remove common barriers that make traditional cinema settings overwhelming.

In partnership with SM Cinema, the series of screenings was tailored specifically for the ease and comfort of customers on the autism spectrum. Across selected malls, families were welcomed into theatres with adjusted lighting and reduced sound levels, creating an environment that fostered comfort, joy, and shared experience.

“Something as simple as going to the cinema can be a stressful experience not just for people on the spectrum but for their families as well. Through this effort SM intentionally enhanced an accommodating movie-going experience through SM Cinemas so people with autism and their families can finally watch a film in a movie house together,” said Tan.

LUSD was a one-mall event when it was originally held at SM Supermalls. The initiative has already expanded to include screenings in other malls throughout the Philippines for over 5,000 participants and their families. By joining the network of SM Supermalls and holding its own screenings, SM City BF Paranaque and SM City Butuan broadened the event’s audience this year.

Additionally, SM Cares continuously implements inclusion initiatives across the country. Informational campaigns encourage compassion and a broader understanding of people with autism. Additionally, mall front-line staff, including security officers, tenants, and operations, receive training and refresher courses on how to assist patrons on the spectrum.

“Being an inclusive mall isn’t just a one-week observance,” said Tan. “Our efforts for this celebration are reinforced by our strengthened resolve to continually ensure every SM Supermall in the country empowers its people and surrounding communities to be accepting, appreciative and accommodating to our customers regardless of their needs.”

Nationwide malls drive MSME upskilling, growth, and sustainable enterprise

Under the SM for MSMEs program, MSME Hub owners Alamanga and Rainbow Scoops bring locally made flavors and proudly Filipino products closer to the community—proof that when small businesses are given the right platform, they grow and thrive.

Utilizing its nationwide mall network to generate real growth prospects for micro, small, and medium-sized businesses (MSMEs), SM Supermalls is entering 2026 with a renewed and sharpened focus on empowering Filipino entrepreneurs, building on the strong momentum of MSME in 2025.

In 2025, SM Supermalls enabled 920 new MSMEs and start-ups through its SM for MSMEs initiative; of them, about 10% successfully converted into normal mall tenants through kiosks, counters, or in-line stores around the country. With 2,288 distinct MSMEs assisted since its expanded rollout in March 2024, the initiative offers entrepreneurs practical venues to test, improve, and grow their enterprises.

In 2025 alone, 28,761 MSME booth activations were mounted nationwide, driven by a growing consumer demand for locally made, experience-led products across food and beverage, beauty, wellness, and lifestyle categories.

Honoring MSME Excellence

The annual SM for MSMEs Wall of Champions recognized outstanding MSME awardees and finalists whose businesses demonstrated exemplified resilience, innovation, and community impact—serving as a tribute to Filipino entrepreneurship and its vital role in nation-building.

“The private sector has a role to play in enabling the future growth of the MSME sector,” said Steven Tan, President of SM Supermalls. “Supporting the grassroots economy is a long-term commitment we intend to uphold.”

2025 MSME awardees and finalists gathered at the SM for MSMEs Wall of Champions with executives from SM Supermalls and the Department of Trade and Industry, celebrating excellence, resilience, and community impact.

“SM is like a big brother to smaller businesses like us,” said Euclid S. Cezar, President and CEO of Famous Belgian Waffle and a 2025 Medium Enterprise finalist. “Being recognized motivates us to expand, innovate, and bring our products to more communities.”

Nation-Building Through Partnerships

From learning summits and curated markets to large scale trade fairs, SM Supermalls worked closely with key partners including the Department of Trade and Industry, Go Negosyo, media organizations, trade fair organizers, and MSME exhibitors to deliver meaningful, measurable outcomes for entrepreneurs nationwide.

DTI and SM Supermalls spotlight the Philippine coconut industry as MSMEs take centerstage—local entrepreneurs proudly showcasing coconut-based products crafted by Filipino hands.

LEFT PHOTO: (L–R) Cong TV, Viy Cortez, Ivy Cortez, and Rolly Cortez joined MSMEs and mallgoers during the VIYLine MSME Caravan at SM City Santa Rosa. MID PHOTO: During the VIYLine MSME Caravan opening at SM City Santa Rosa, Cong TV surprised the crowd by revealing himself onstage after posing as a cameraman. RIGHT PHOTO: Influencers and entrepreneur-creators met fans and shoppers during the VIYLine MSME Caravan at SM City Santa Rosa, bringing digital communities into real-world marketplaces.

According to the Department of Trade and Industry, MSMEs account for 99.63% of businesses and 66.58% of total employment in the Philippines, underscoring their critical role as the backbone of the national economy.

Major 2025 highlights included the DTI National Food Fair, Negros Trade Fair, Women Strong Trade Fair by WomenBizPH, VIYLine MSME Caravan, and the Go Negosyo MSME Summit 2025, which energized the SM Mall of Asia Music Hall with mentorship sessions and business insights, highlighted by Francis Kong’s talk, “Now and Next: The Trends in Business for MSMEs.”

The Go Negosyo MSME Summit 2025 energized the SM Mall of Asia Music Hall last July 19, bringing together entrepreneurs and mentors for inspiring talks, mentorship, and growth opportunities—highlighted by Francis Kong’s session, “Now and Next: The Trends in Business for MSMEs.”

Expanding Opportunities Beyond Metro Manila

Leveraging its nationwide footprint, SM Supermalls expanded regional trade fairs and themed marketplaces across Luzon, Visayas, and Mindanao, bringing high-visibility platforms closer to local communities and advancing more inclusive, region-led growth.

The Negros Trade Fair opening day at SMX Aura drew crowds eager to experience Negrense delicacies, craftsmanship, and heritage products.

Women-led enterprises showcased proudly Filipino products at the Women Strong Trade Fair at SM Megamall, championing collaboration, innovation, and inclusive growth.

Kicking Off 2026 With Strong MSME Partnerships

To start 2026, SM Supermalls—together with government agencies, media partners, and trade fair organizers, will host and support a new slate of MSM focused events.

DTI Region IV-A Coco Festival Food Fair January 14–20, 2026 | SM City San Pablo Featuring coconut-based products and local delicacies from MSMEs in Region IV-A.

Philstar Nakakalokal Bazaar January 16–18| SM Seaside City Cebu Showcasing homegrown food, fashion, crafts, and lifestyle brands from the Visayas and the Cordillera region, highlighting locally made MSME products.

The Silk Events Bazaar (upcoming)

SM La Union, January 28–February 10, 2026 MSMEs are given more exposure in a place that is primarily driven by tourism thanks to a carefully planned lifestyle and artisan market.

As SM Supermalls enters 2026, SM for MSMEs keeps developing as a platform for scalable growth, turning participation into opportunity and opportunity into sustainable business for Filipino entrepreneurs all throughout the country.

Be part of this success story—visit msme.smsupermalls.com or email [email protected] to grow your business with SM today.

The SM Green Movement has proven from the start that deliberate, group action can effectively address environmental issues in order to accomplish a single objective: the preservation and conservation of the planet’s resources for both current and future generations.

Prior to the industry’s sustainability requirement, SM Prime Holdings Inc. (SM Prime) understood that sustained, community-driven activities are the only way to achieve genuine sustainability. Programs created to change with stakeholder objectives and shareholder duties were informed by this understanding.

Leveraging on the scale and reach of its nationwide network of supermalls, SM Prime embedded sustainability efforts within malls operations, actively engaging customers, tenants and communities in its environmental journey.

This “micro to macro” approach strengthened the SM Green Movement unifying efforts under a practical and scalable framework built on three core pillars of environmental action: waste management, water stewardship, energy efficiency and renewable energy.

“What began as simple actions—reducing waste, conserving water, and adopting cleaner energy—has grown into an interconnected ecosystem involving partners, tenants, employees, and millions of mallgoers nationwide,” said Joaquin San Agustin, SM Supermalls Executive Vice President for Marketing. “By turning everyday habits into systemic results, the SM Green Movement extends beyond corporate spaces and into the heart of Filipino communities.”

Focusing on three core pillars: Water, Waste, and Energy

At the core of the waste pillar, SM works closely with recycling partners and SM GUUN — the circularity platform of the SM Green Movement — to divert paper, plastics, multi-layer packaging, compostables, and other materials away from landfills and back into productive use.

SM Prime’s water stewardship is anchored in long-term water management systems and conservation practices that promote a water-resilient future.  SM Supermalls pioneered water recycling in retail spaces, with early sewage treatment plants and low-flow fixtures that reduced consumption across properties.

Energy management is another cornerstone of the SM Green Movement where efficiency and renewable generation converge to reduce environmental impact while enhancing comfort and reliability in SM properties. The 100MWp celebrations in SM City North Edsa are a milestone of the program’s expansion of solar generation capacity across malls nationwide — a visible demonstration of how clean energy supports both climate action and everyday mall experiences.

Shared Responsibility, Lasting Impact

The idea that sustainability flourishes when communities are included in the discussion and that systems may be reshaped when scaled collaboratively is what binds these three pillars together. For SM Prime, sustainability is a shared journey that calls for awareness, involvement, and teamwork rather than only being a corporate requirement.

The SM Green Movement is creating the groundwork for long-lasting change where sustainability becomes ingrained in the daily lives of Filipinos and communities throughout the archipelago through quantifiable advancements, expanding collaborations, and evident outcomes in the waste, water, and energy portfolios.

“The SM Green Movement reflects our vision to scale simple, everyday acts into systemic impact,” said San Agustin. “By advancing energy, water, and waste initiatives together in our malls, we safeguard communities and build a more sustainable future.”